Homes.com Launches Innovative Social Marketing Suite

NORFOLK, Va. (February 12, 2014) – With the launch of a new social media platform, Homes.com, leading online real estate destination, continues to provide tools and resources to make it easier for real estate professionals to market their brands. The innovative Homes.com Social marketing package offers solutions that help real estate professionals save time and simplify social media marketing. It provides everything from social media account setup and custom graphics to posting content on their behalf. The added benefits of reputation management and fan base growth make for a comprehensive social media suite.

Homes.com Social is a one-of-a-kind marketing tool for agents and brokers, designed to help today's ever-busy real estate professional navigate the digital networking arena. It gives professionals a competitive advantage through a targeted social media program designed to create an exceptional brand experience, enhance audience engagement, boost consumer return traffic and improve search engine ranking.

"Now more than ever, social media plays a vital role in business development and lead acquisition for real estate professionals," said Brock MacLean, Homes.com executive vice president. "Homes.com Social is designed to integrate the need for consistent consumer communication with uniform brand messaging across a variety of platforms. The platform assists agents and brokers with managing their social channels and online reputation, and allows for better control of online conversations. With a team of experts at the helm, Homes.com Social will be an invaluable asset for professionals as they navigate the constantly evolving social arena and manage the most important aspect of the real estate profession - time."

Homes.com Social is available to real estate professionals nationwide as part of the Homes Connect marketing suite of services. The platform contains three key components, all designed to enhance branding, leverage reputation and drive meaningful conversation.

• Social Management – Allows professionals to build online visibility with account setup by the Homes.com Social Team on seven different social channels (Facebook, Google+, Twitter, YouTube, Instagram, Pinterest, and Foursquare), saving time by providing daily posts and enhancing brand consistency with a custom Cover Photo, Profile Icon and Welcome App. Subscribers can utilize custom-built Facebook apps (such as the Facebook Sweepstakes App) to generate traffic and monitor community interaction with reports measuring growth, demographics and content performance. The Sweepstakes App adds excitement and drives "Likes" to your business page, increasing your fanbase across all networks. Homes.com creates, manages and provides the prizes for these monthly contests.
• Social Listening - Expands brand visibility to ensure connection with potential consumers via online business directories and social networks. Elevates reputation using executive reports, monitors local listings, views and responds to online reviews across multiple platforms, all while saving time and maximizing productivity.
• Social Education – Easy access to live experts and continuing social education including online training, webinars, newsletters with social media best practices, how-to's and marketing templates.

Watch the Homes.com Social video for detailed information regarding useful tools and features of the platform. Visit connect.homes.com or call 888-510-8795 for more detailed information on Homes.com Social.