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N-Play Helps Real Estate Agents Add Contests to Facebook to Grow Their Business Socially

October 29 2013

Jacksonville, FL, October 30, 2013N-Play, the leader in real estate-centric applications on Facebook, announced today it has launched out of beta, a turnkey sweepstakes service for real estate agents called Dream Sweeps. The new service adds a home-themed sweepstakes contest to each agent's Facebook business page personalized to the agent. Dream Sweeps increases page traffic and visitor engagement resulting in new prospects.

Each month throughout the year, a new themed Dream Sweeps contest is automatically launched on the agent's fangate page to keep the contest fresh, interesting and trending. Prizes ranging from $500 to $1,000 are awarded monthly to the winning contestants by N-Play on behalf of the agent. Prizes, drawings, sweeps management and logistics are all handled by the company as part of the turnkey service. Since beta launch in September, 450 agents nationwide are using the service with success. The cost of the service is $29.95 for 3 months or $49.95 for 6 months. Available in the U.S. only, Dream Sweeps complies with all federal and state regulations governing sweepstakes.

To help promote the contest, posts announcing Dream Sweeps appear several times during the month on the agent's page. These posts are auto-synced to the drawing deadline encouraging fans to register for the sweeps. Fans can enter multiple times each month thus improving their chances of winning and increasing visits to the agent's page. Each sweepstakes entry extends the agent's social reach to the fan's friends-- thereby exponentially expanding the agent's potential lead opportunities.

Agents can further promote their Dream Sweeps fangate in their local market via ad campaigns on Facebook. High impact Dream Sweeps promotional ads are now available via READ ADvantage, the company's self-serve advertising service for Facebook. Ads draw visitors to the fangate page where they register for the contest and become new prospects for the agent. Contestant information is easily accessed in real time inside the Dream Sweeps app where the agent can view who and on what date each visitor entered the contest. The agent can message contestants via built-in Facebook messaging or export the entire entry list to a .csv file for other marketing initiatives.

"Our research shows that 85% of Facebook users have entered at least one sweepstakes over the past 12 months. These contests, when done correctly, are highly engaging and can really build page traffic. We know that page engagement is critical to creating a presence on Facebook. We believe Dream Sweeps will help give prospects another great reason to visit agent pages," said Mark Bloomfield, CEO of N-Play. "The sweeps fangate service assists in building fan loyalty, improves page rank and creates buzz around an agent's personal brand. An engaged and loyal Facebook audience will accelerate the social growth of an agent's business, helping the agent generate more leads and selling opportunities," said Bloomfield.

REALTOR® Dan Peyser stated, "This service has proven to be a phenomenal lead generator. Furthermore, it [Dream Sweeps] gives potential clients an extra incentive to visit and like your Facebook business page, and has connected me to engaged clients that are interested in my services." Peyser was an early user of Dream Sweeps and had one of his fans selected as the winner in September.

Dream Sweeps is part of N-Play's suite of social media marketing services for real estate professionals. The company's flagship Facebook app, the Real Estate Agent Directory, helps agents build their brand and socially enhance their business. Over 234,000 agents nationwide have joined the Directory.

The Real Estate Agent Directory has become the most used real estate application on Facebook, supporting agents and brokers in over 14,500 cities throughout the United States. The Directory is hosted on thousands of pages on Facebook including over 1,000 broker pages and 375 REALTOR® Association pages representing more than 800,000 real estate professionals.

Learn more about Dream Sweeps at:

nplay dreamsweeps