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Sign into your accountWhat is Green?
May 04 2010
Spreading from the coastal regions of the US to its center is the new “green” movement. This movement captured the spotlight and now is a bandwagon most businesses and business owners are trying to jump on to boost their public image and increase their revenues. Its followers spout ambiguous terminology like it were indigenous to the English language. In truth it is an evolution. It is an addition to the original Webster’s Dictionary definition, dating before the 12th century: “of the color green.” In 2010 there are now 10 definitions for the word “green.” So the question is, what is “green?”
The progressive term “green” is largely unrelated to the pigment that calms the mind and colors landscapes.
“Green” in this case is more than an adjective, it’s a noun. It’s an idea. It morphs easily into an action with terminology such as "being green" or “going green.”
But what IS it?