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Sign into your accountA Brokerage Can’t Do for You What You Can
November 28 2013
Guest contributor Graham Wood of REALTOR®Mag says:
By the end of his first year in real estate, Curt Whitesell quit his job.
It wasn't because he didn't like being an agent or that he wasn't good at it. It was that the prevailing business model of real estate brokerages just didn't work for him. He needed to break off and become a broker himself — and build an office that runs things totally differently.
"I truly believe that the broker-owner plays little, if any, role in the business success of an agent today," says Whitesell, who started his real estate career in 2007 at the age of 30, working as an agent for a brokerage in Indianapolis. "I bought into the old theory that brokers were a truly marketable brand."
What he discovered was that the brokerage wasn't giving him the tools he really needed to succeed. "I listened to them tell me about all the great marketing initiatives, training, and tools available to agents that were going to help make my business a success," Whitesell says. "Frankly, it was all junk."
The Web site he was supplied was difficult to use and inflexible, and the print marketing materials he was given were outdated and overpriced, he says.
"No leads, no cool new tools — just an expensive cubicle in a big building," Whitesell laments.
He decided to use his time at that firm more wisely: He started tuning out what the brokerage was telling him to do and went with his heart.