International business can seem like a daunting venture. From language to culture to business practices, the potential complications are enough to make a seasoned real estate professional hand a foreign client to "someone more international." But why hand that business, and any residual referral business that might come with it, to someone else? The resources exist to help anyone become a global agent, and many of the myths surrounding international business make it seem like a more harrowing experience than it really is. Let's set five of the top myths straight:

1. I need to speak another language

Au contraire! English is widely accepted as the global language of business, so chances are your international clients will have some command of the English language. And in today's increasingly global marketplace, there are resources and tools aplenty to help you communicate in nearly any language. For tips on how to overcome language obstacles, read this blog post.

2. I need to be a world traveler

Stamps on a passport don't automatically translate to international success. In fact, some of the most prosperous global professionals aren't able to travel abroad more than once every year or two. So what do the jet-setters have in common with those succeeding stateside? An internet connection. Creating an online presence that provides unique, relevant, and up-to-date information, accessibility via email, phone, and video conferencing (ex: Skype, FaceTime), and differentiating yourself with content and proven experience are key factors in attracting and keeping international clients. Past issues of Global Perspectives, a publication for CIPS designees from NAR Global, provide practical tips for creating and executing an online marketing strategy through websites, blogs, and social media.