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Sign into your accountThe Low-Cost Way to Generate More Real Estate Leads
September 12 2017
Want to get more visual assets and reduce your marketing expenses? With Matterport's all-in-one media solution, real estate agents can generate everything they need to market a property online and offline from the same fast, easy system.
From a single 3D shoot, agents can get hi-res photographs, 3D virtual tours, and 2D floor plans - and give buyers exactly what they're looking for. In a recent survey of home shoppers conducted by realtor.com, buyers listed high resolution photographs and 3D virtual tours as the top two things they're interested in seeing on an online listing.
That's no surprise—a strong visual marketing strategy has long been crucial to selling listings faster and for more money. A 2015 study from Real Trends shows that agents who consistently use professional photography earn 100 percent more in average Gross Commission Income (GCI) than those who never use professional photography. This echoes Redfin's famous 2010 study, which found that listing photos shot with a DSLR camera (implying that they were likely taken by a pro photographer) sold for between $934 to over $16,000 more than listings that weren't.
Today, advanced technology like Matterport is enabling Realtors to take their visual marketing strategy to the next level. In the amount of time it takes for a typical photoshoot, Matterport's Pro2 camera can scan an entire listing and offer the following: