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Sign into your accountThe ‘Scientific Method’ for Marketing Success
July 23 2012
Reading an article on SearchEngineWatch.com brought me back to my high school science class with a jolt. All it took were two words: "scientific method." Now you're back there with me, right? Perhaps your memory of the scientific method isn't going to be as sharp as the memories of your bad perm or your crush-worthy lab partner, so we're going to give you a quick refresher that just might improve the effectiveness of your real estate marketing!
Scientific Method: The Basics
Essentially, the scientific method requires measurable proof in order to validate a theory. This proof is obtained systematically, through experimentation, observation, and measurement. So what does this have to do with your real estate business? Well, you can follow some of these same steps in order to determine which channels are most effective for marketing your listings.
1) Ask the right question.
The questions you'll want to ask should sound like, "Is [marketing channel, i.e. PPC advertising] a good place to spend my advertising dollars?"
This approach will also work for assessing the effectiveness of listing syndication. If you're looking at your syndication strategy, you'll want to ask a question like, "Is [syndication site, i.e. Zillow or Trulia] delivering leads for me?"