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October 07 2011
The trend in real estate – strike that, in every industry – is to advocate the “latest and greatest” in gadgets, social media, and technology. Social media and tech experts will hop on a stage at a convention and rattle off a dozen new apps or social websites that you should “look into.” What they’re not saying is “I have ZERO evidence on the efficacy of this; it could be a monumental waste of your time.” Quite simply, I think it’s silly.
Don’t get me wrong – I think that keeping up-to-date with technology is essential for any smart businessperson. It’s when people jump on something only because it is new that I have a problem. Why? Well, there are many good reasons: