When leads come in from your website or another source, responding promptly is important. Multiple studies have shown that a faster response has a more successful outcome. But how do you determine which leads are "hot" and which are not? A recent article from HubSpot may provide some insights. Inspired by their article, we're listing a few criteria that may be helpful for grading real estate leads.

1) Does the lead include complete contact information?

A more valuable lead will include multiple types of contact information. For instance, it will include an email address, phone number, first and last name, and perhaps even mailing address. Someone who enters complete information is probably more serious than someone who throws just a first name into your lead capture form.

Just as a side note – many real estate website developers will give you the option of requiring complete contact information if someone submits a form. Leveraging this functionality is probably a good idea.

2) What was the source of the lead?

Some marketing channels generate leads that are more likely to convert. If you carefully track your Web analytics and marketing efforts, you may begin to notice these patterns. Leads that come in from the higher-converting sources are going to be hotter than leads that come in from sources that rarely convert.

For more about tracking marketing results, read The 'Scientific Method' for Marketing Success.