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Marketing Strategies: Stop Being So Hard on Yourself

January 19 2012

This article, written by Dr. Maya Bailey, appeared originally on RISMedia.com.

When I coach real estate agents, I often hear the misconception that they need to be hard on themselves in order to succeed.

When I ask about the origin of this belief, I often receive stories of being conditioned by well-meaning teachers and parents in a controlling and rigid way.

Since we learn to treat ourselves the way we were treated, my clients are just carrying on the legacy because they don’t know how else to motivate themselves.

Unfortunately, their strategy actually works against them. Studies have shown that when we are hard on ourselves, and beat ourselves up, we actually lower our energy. This leads to decreased motivation and eventually burnout.

So what is the answer? If you’re not going to be hard on yourself, then how do you motivate yourself to succeed?

Fortunately, there is a positive solution. Research indicates that if we choose a positive and encouraging way to get ourselves focused and on track; that this can be a very efficient motivation technique.

So here are some tips on how to change your motivational strategy:

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