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Sign into your accountAn App Isn't Enough to Make Your Business Mobile Friendly
November 17 2015
Is your business optimized to serve today's mobile consumer? If you offer buyers and sellers a property search app, but your website is difficult to use on mobile devices, you're missing out on a lot of potential leads.
There are several reasons for this. First, consumers are not using property apps exclusively. Many, especially those early in the search process, are still Googling "Mytown homes for sale." If their search brings them to your IDX site, how long will you think they'll stay before moving on to another site that's easier to use on their device? A few seconds, at best.
That's if they're able to find your site at all. In April, Google updated their search algorithm to favor sites that are mobile friendly. Termed "Mobilegeddon" by some, the update relegates sites that don't display correctly on mobile devices to the bottom of search results.
What Makes a Website Mobile Friendly?
So what is it that makes a site work well on mobile. In days past, some websites would actually offer two different versions of their content--one designed for specifically for mobile and a "full" site that works on desktop or laptop computers.
Today, "responsive" design has solved the need to build two sites. A website designed responsively can identify the size of the screen it's being viewed on and scale accordingly. This means that all devices and screen sizes--computer, tablet, and phone--can view the same version of a website.