How Do Homes.com and Realtor.com Compare?

Since the internet is among the top three most important methods of generating real estate leads, and online listing sites rank as one of the most valuable tools, every agent is challenged to leverage these resources for creating, capturing, and closing leads. But how can agents effectively compare the value propositions of marketing on the most popular real estate sites?

An analysis of online marketing solutions from Realtor.com and Homes.com show that their marketing tools stack up pretty solidly when compared side by side, offering a range of options to suit any agent's CRM strategy, marketing budget, and revenue goals.

Both online real estate sites possess expansive reach that enables agents to pitch their professional profiles broadly while electing strategies that fit within their budget and plan. The no-cost Realtor.com profiles promote trust relationships with prospects by detailing agents' listings, client recommendations, ratings, and reviews.

Similarly, two programs through Homes.com amplify an agents' brand while also providing the benefit of decreasing regional competition while carrying a nominal cost. For instance, the Local Connect program, available to only a select number of agents within a specific zip code, features links to registered agents' contact information, profile, or website. An enhanced version, the Featured Agent program, virtually eliminates online marketing competition by placing regionally exclusive links to the registered agent's profile only. Regardless of the price point an agent chooses, all of these programs deliver the ability to cast a wide net for maximizing brand awareness and lead pipeline development.