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July 23 2015
Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide a lot of broker-like support for agents that are noteworthy and remarkable. There are plenty of brokers who can take a page out of their book and improve their business.
Specifically, brokers can learn from the way that Zillow provides technology tools and communicates and trains agents. With the acquisition of a transaction management solution, they complete a broker-like set that includes agent websites with IDX, marketing, lead management, mobile, digital signatures, agent ratings, CRM, not to mention a pile of consumers.
Zillow Academy
Zillow has a full-on training, technology, education, and support group. They have live agent events, record educational webinars, develop tutorial videos for using Zillow, and invite agents to read and discuss topics on the Zillow Pros Blog.
Seriously, only a few brokers could have a full time employee doing this sort of thing. I am not sure of the number of agents that would be required to support this type of FTE, but I would guess that it's probably somewhere in the 350 agent range. Franchises do a pretty good job of this. So does Leading Real Estate Companies of the World. Some large MLSs do this, too. If you need a roadmap for excellence, take a look at this Zillow Academy page.