Last week, we talked about showing people your listing and not simply "telling" them about it. This week, we received all kinds of emails from you showing us videos you use to market yourselves and your listings. That is awesome! This is definitely a sound marketing principle and the fact that so many of you have already embraced it, and that many more are reporting to us that they are going to attempt to weave this concept into their marketing plans, inspires us.

The downside with everything technology related is the question of what to do when the unconventional or amazing becomes simply commonplace? This is especially troubling if you are an agent that sells high-end listings, and/or exquisite estates.

This week, we have explored this dilemma and have found three agents that are thinking outside the box, in three entirely different ways.

The Remarkable

What do you do if you have a $35 million dollar listing on one of the most exclusive, highly regarded strips of beach in the world? Would it surprise you if I said that you would commission the making of an action adventure style short film to market the property?

That is exactly what Dee Anna Staats and her REALTOR® did when she wanted to sell her $35 million dollar Malibu estate.