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Sign into your accountShould Brokers Do REALTOR Background Checks?
December 28 2016
Too often, brokers and managers get caught up in recruiting goals that they skip some basic best practices – background checks, customer satisfaction checks, etc. Perhaps agents should be checking out the backgrounds of their broker, too.
Last month, Todd Kohlhepp, a real estate broker, was linked to seven murders and a kidnapping. Todd was the broker in charge of TKA Real Estate. Inman news reported that the guy had spent 14 years in jail for kidnapping a 14-year-old girl. Of course, his agent ratings on popular listing syndication websites gave glowing reviews. (He has since been removed from those sites).
Research Production
This case points to some good fundamentals about proper recruiting. You may want to start out by building a target list of agents to recruit. Just as agents focus on customers, brokers should focus on agents. BrokerMetrics® from Terradatum and Trendgraphix are both good for this. You can see things like historic transaction history, how many brokerages they have worked for, transaction dollar volume, transaction location, etc. There is a ton of intelligence available. Do your research.
Recruit Around Culture
Consider the cultural fit. I recently did a research project to look at agent profile pages on a broker website. We took stock of the brokerage culture that we could glean from simply looking at the headshots of agents. Diving in deeper, we looked at the profile of office managers and how they looked relative to the agents they recruit.