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Sign into your accountDon’t Just Tell Them About Your Marketplace, Show Them [Video Idea of the Week]
October 02 2012
Many agents are getting hip to the idea that to score well on search engines, you need niche-specific keywords. One of the greatest ways to do this on your website, and to solidify yourself in your specific marketplace, is by creating interactive neighborhood guides on your website.
I put a special emphasis on "interactive." Sure, you can have a written neighborhood description, and even integrated MLS neighborhood maps that show current listings, but why not video?
REMEMBER AGAIN: Google loves video content.
Even more, your prospective clients do, too. As a mass media society, we all have the attention spans of mosquitoes. Why read something, when you can watch it?
One company we look to all the time for compelling, local, niche content is Blu Skye Media. Owner Matthew Anello is a genius when it comes to artistic video. His videos don't just show the characteristics of a home or a neighborhood--they tell the story, and show the lifestyle.
That is a rare talent, and is why we love working with Matthew so much.
So, in keeping with this week's tip, here are two videos Matthew shot so that you can see, in real life, what we are talking about.