Take A Stand: Increase Your Sales; Improve Your Health

Often, when brainstorming how to increase your real estate business, you turn to paid products, technologies, and services. However, more and more research is showing that using powerful, assertive body language while you work can have a measurable impact on your performance and lead to more successful results.

Let's take a popular product: Zillow. In December 2013, Zillow reported 48,314 real estate agents as "premier subscribers" paying an average of $271 per month. That is a lot of agents paying $3,252 every year for a real estate product. Just because a lot of agents buy a service does not mean that if you buy the same service, you will get any or even the same level of value compared to other agents. Outcomes are determined not just by what you use, but how you use it.

Zillow may make a lot of sense if agents can directly identify increased business from that cost. However, suggesting, "all you need is one deal and you've paid for it" could be sufficient justification for any business expense. It also, could be a very shortsighted defense of paying for a service simply because it is popular. You could risk losing significant profits by spending money on such things. Just because you get some business from a service doesn't mean it is a good investment.

Any product or service you purchase should provide both tangible and intangible benefits. For example, a tangible benefit of a product would be regular or consistent new business or an automation of a workflow. An intangible benefit would be an excellent customer experience.