Guest contributor Inside Real Estate says:

So, you did some (or lots) of REO, foreclosures and short sales – or maybe now you are moving quickly into the short sale scene. Well, first off, good for you – you know how to watch the trends. Secondly, your online marketing probably stinks.

We're not trying to pick a fight, we are just going off what we have seen from about 85% of the brokers that come to Inside Real Estate. The truth is, REO came at a much-needed time, and there are still a good number of brokers doing well with it. Hopefully you have also seen that it can really murder your marketing presence and your marketing equity. Let me give you three reasons why this ought to scare you a bit, and why you ought to change that.

3 Reasons Your Real Estate Online Marketing Needs to Catch-Up

1. REO/Short Sales/[Fill in the Next Trend] will pass – so where's your baseline?

This is a given that the trends, whatever they are will always change, but the big question for anyone that spots and follows the trends, is where is your baseline, how much does it drive for you, and how confident are you that it will be there each month/year? For real estate online marketing, the game is about establishing the presence and driving the results - consistently.

One of the worst parts of the changing market for a lot of REO brokers is that they don't have much marketing, branding or presence going on. This is something that needs to change, so that no matter what the market looks like, you know that you have online presence, leads and social visibility that allows you to be as flexible as the market demands.