Property Reports Increase Client Retention for Fox and Roach

Real estate values are constantly changing, challenging agents to provide clients with the most detailed, up-to-date property reports available. While there are many valuation services available, selecting a solution that provides agents with the ability to deliver strategic comprehensive property reports can maintain valuable connections between agents and consumers.

To understand how a property valuation service can optimize agents' long-term relations with their customers, Swanepoel undertook a case study of how Berkshire Hathaway HomeService (BHHS) Fox and Roach successfully implemented ePropertyWatch, a company-branded solution that effectively cultivates a client-for-life strategy. Here is a summary of the Swanepoel T3 Sixty report.

Property Valuations Aid Client Retention

Generally speaking, valuation services look at local property tax assessments and other public data, including sales price histories, for comparable properties in an area to derive a trend line that can applied against the target property's assessment to estimate its market value. The reports generated by the various services differ with regard to the scope of data they include and the way they present it. Property valuations provided by different services can differ significantly as they may use varying property comps and proprietary algorithms. In addition, the data sets that each service relies on can diverge in quality and comprehensiveness.