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Sign into your accountKeeping Up with Technology – Where Does Your Business Stand?
November 13 2015
The National Association of REALTORS® Real Estate in a Digital Age report states that 46 percent of all real estate firms consider keeping up with technology in the next two years a big challenge. The continuous change to existing technology and the development of new technologies make it tough to stay ahead of the game. So how do you?
Consider your prospects and clients. Target your technology according to who comes to you for real estate support, advice and assistance in finding a home.
Statistics from the report found that the use of online information such as website listings and photos were more effective when marketing to Millennials and Generation Xers. Whereas baby boomers found virtual tours on your listings and in-person meetings more effective to meet their needs.
The availability of new technology also means the transaction process has changed. The recent partnerships with companies like BackAgent, DocuSign and Dotloop® have shown leading technology company Lone Wolf Real Estate Technologies guiding this change. Lone Wolf's Transaction Management Integration Program is facilitating the various ways agents submit transaction documents. The program serves the diverse needs of the office and connects the industry for more streamlined and efficient operations.