Think of how frustrating it can be to visit a website and have no clue how to get to the information you're looking for; you click from one page to another to another and, by the end of it all, you still aren't any closer to finding what you are looking for. This frustration is one of the biggest reasons users leave a website without the information they want.

So, how can you help users find the information they are looking for? Organizing your site navigation to help guide the user where they need to be is a great place to start!

Whether you are reorganizing the content that you already have, or are starting completely from scratch, here are some tips to help make the most out of your website's navigation.

Categorize your content

Often users will look for similar content grouped together. If you have a lot of information for both property buyers and sellers, it's a good idea to create two separate navigation items – one specifically for information relevant to buyers, and one specifically relevant to sellers. This way, users will be able to find what they are looking for easier.

Use concise and easy-to-understand titles

This is good for both users and search engines. While it may be stylistic to use parts of a phrase for your navigation bar, if it doesn't tell users or search engines exactly what they are going to find when they click the link, your navigation isn't organized in the most user-friendly way. You will find that rewording your navigation so it's easier to understand will result in more users interacting with your navigation.