April 27 2015
If you're not advertising on Twitter, you're missing out on the opportunity to reach nearly 288 million monthly active users on the platform. Not all of those users are your ideal clients, but your clients are definitely among them. The odds of earning their business plummet if you fail to reach out to them.
Twitter ads may be the perfect way to reach your clients among the masses. The platform allows you to control who sees your ads and when. What's better, perhaps, is that you pay only when you achieve your engagement goals.
Intrigued? Learn how Twitter can work for you:
There are four different kinds of Twitter ads:
It may take trial and error to find which ad options work best for you, but here's a hint: few companies cash out for all four options simultaneously. Perfect your advertising with one or two ad types and save your sanity.
If you're advertising your real estate brand or real estate website through a promoted account, providing details will connect you to the right clients. In what neighborhoods do you specialize? What price bracket? What makes you different from other agents in the area? Don't make potential clients wonder if you've got what they need.
For promoted tweets and videos, you will want your ads to be as specific as possible. Include location, cost, availability and other details that will give viewers enough info to jump into your call to action. "Great townhouses for rent in Roswell! Click for details," won't do nearly as well as, "There are only TWO 3b/2ba townhouses left at Pike Court in Roswell. Apply here!"
Remember, Twitter is no longer about short and sweet text. It's equally important to have engaging visuals, such as images and videos. For example, adding an image to a promoted tweet can amplify your conversion rate by 306% higher over text-only tweets!
But before creating a bunch of tweets with pictures and paying to promote them, why not single out the tweets that are bound to be most successful? Post a tweet, wait, and turn it into an ad once you begin to see a notable amount of engagement. This is ideal because Twitter offers a sliding scale on cost per engagement (your cost based on the amount of retweets and likes that you receive). Advertising with a tried-and-true tweet will cost you less in the long run.
Twitter likes fresh, current content so don't forget to refresh your ads every two or three days. Good luck!
Have you tried Twitter advertising? How did you feel about the results?
To view the original article, visit the Point2Agent blog.