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Part 3: Setting the Bar (QSC Agent Ratings)

March 07 2011

customer loyaltyAs real estate professionals compete for the attention of local homebuyers, the question is “How do customers’ choose service providers?”  Traditionally, they would ask a neighbor, friend, or family member for a recommendation.  Today, people are casting a wider net by increasingly seeking the advice of their social networks and popular search engines.

Have you ever typed into a Google search bar “reputable plumber in ”?

Have you ever seen a Facebook update that read something like “I need a good lawyer, anyone who knows of someone in the Sacramento area?”

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