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Sign into your accountHow to Leverage Facebook to Attract Buyers
February 10 2014
To find success on Facebook, begin by listening. Facebook is a very noisy place. Just staying current on your newsfeed can take some time if you have a lot of Facebook friends. One way to "listen" for business opportunities is to use Facebook's search function.
Here are two tips to get you started:
1. Pick the Right Keyword - If you live in a small community with fewer than 250,000 residents, you can simply search using a city name. If you live in a big city, you should use more refined searches like "moving back to [city name]." Be sure to hit the little magnifying glass to perform your search. Do not use the Enter or Return key.
2. Filter Your Search Results - On the left side of your Facebook search results page, you will find filters. The second filter from the bottom is called Public Posts. Pick that and you will see the refined results that you are looking for.
Listening on Facebook is not hard. Just scan through the results and see what people are talking about. Each day you are likely to find people talking about real estate related topics.