Real estate technology is all about "pain points." We recently heard this perspective from David Lester, Founder and CEO of Sequent Systems, and we asked him to talk a bit more about it.

"Discomfort is a great motivator," David explains. "In that way, it serves an important purpose. In our industry, one of the common pain points seems to be managing the many documents associated with a transaction. Some people may be great at developing their own systems for staying organized, but most of us need help in that area. Technology is developed to address these pain points and help make business easier and more profitable for REALTORS®."

But what if I have a lot of pain points?

Most real estate professionals we know have a variety of factors that slow them down. We asked David what real estate professionals should do if they've got more than a single pain point.

"Well," he says, "you're right; it's usually not as simple as a single source of frustration. That's why you often see people working with 10 different tools to address 10 different problems. Which, of course, creates a whole new world of pain. You've got people trying to remember which tool does what, forgetting 10 different usernames and passwords, and wasting a lot of time on redundant data entry. That's why I think the industry is moving toward integrated solutions."