The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information is delivered and exchanged.

From cloud computing to social networks, clients are looking to real estate professionals to make use of tools and technology that take the stress out of the transaction process. Creating a well-organized and strategic way to integrate technology into your business is an important factor when considering your overall marketing strategy.

Below are six technology tools invaluable to the real estate industry as a whole and your personal business in particular. Not only can these tools benefit your business and your clients, but they will simplify your life as well!

1. Tablet computing

The iPad, a tablet computer operated by touch, has an enviable future in the real estate industry. Prior to the iPad, we were juggling multiple devices, including a smartphone and laptop. The iPad streamlines our everyday tasks and simplifies many of the typical responsibilities each real estate professional faces.

This portable device is perfect for real estate and can be used in many situations you might not have considered until now. A few situations where your iPad would come in handy:

• Open Houses

Rather than the old school paper version, consider having your visitors sign in on your iPad. You can also offer the option to receive e-mails or your latest newsletter.

At the end of the open house, send an e-mail thanking them for attending with any pertinent follow-up links. It is a simple way to capture potential leads and an easy way to add them to your customer relationship manager and stay in touch going forward.

• Listing presentations

Create a simple listing presentation and share your key marketing points from your tablet. Once you schedule a face-to-face meeting, walk potential sellers through the presentation and then e-mail a copy of the presentation along with all other marketing collateral at the end of the meeting.