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Link in to Groups on LinkedIn

March 14 2013

social searchLinkedIn groups are informal communities formed around industries, professions, themes, niche topics, etc. Find and join the right groups, and it's easy to keep up with news and trends, make connections, ask and answer questions, land new clients–even start a romance. (Well, maybe that last one isn't so easy.)

Here's is a guide to help you find groups:

Start with your goals.

Groups are relatively focused; one group is more than likely not going to fit all of your needs. First you will need to decide whether you're looking to connect with potential clients, establish your credentials and authority, or to learn more about your field.

Next, start searching.

Go to the Groups Directory page and enter search terms related to your goal.

Keep in mind that searching broad terms will generate broad results; search marketing, and you get more than 52,000 results; social media marketing yields more than 2,000 results. Think about what you're looking for and use search terms that are as specific as possible.

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