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RPR for New Members: The Complete Beginner Series
Five dates, from May 23 - June 16 If you're a new member of NAR, this webinar series is designed for you! Learn techniques to start building your business. As a REALTOR, you have access to Realtors Property Resource, included in your membership with the National Association of REALTORS. RPR provides data, tools and property reports that can help you "wow" your clients and close more deals. With RPR you have access to: Local public record data and MLS data in one database. Neighborhood information, school data, walkability and livability scores. Residential and commercial real estate tools to identify, locate and price properties as well as prospect for new clients. And remember, RPR is already included in your dues to NAR. So there are no extra costs or fees. All it takes is just a little bit of time to help you learn how to navigate and integrate RPR into your business practices. Register now!
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[Podcast] Decoding Real Estate: Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
"Available day or night," "Multi-tasking" and "Call me during dinner" are shock collar terms that sound like they belong to hard working real estate agents. However, they're actually impossible to achieve and do way more harm than good. Communication specialist Terri Murphy discusses the importance of self care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller tasks can make you a more dollar productive agent at the end of the day. There's also tips on how to say "no," decreasing the stress in your life and how to stop procrastinating. Tune in today to learn some systems and methodologies that will keep you on track and in sync. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: TerriMurphy.com Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.
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RPR Announces Data Refresh for Its AARP Livability Scores Integration
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10 Things for New Users to Know About RPR Residential
If you're an RPR new user, then welcome aboard! We know you have a lot riding on your next deal (maybe your first!), which is why we built the nation's largest property database. And we built it for one thing: your success! We're committed to helping REALTORS® like you do more, and do it in less time. Once you become familiar with RPR's data, tools and reports, you'll become a more efficient and more skilled real estate agent. Designed exclusively for REALTORS®, RPR is included in your membership dues, and requires no extra fees or upgrades. Simply go to narrpr.com, and get the login process started. You'll soon be searching properties, creating reports and delivering data-rich, professional-looking materials to your clients. And in no time, you'll use RPR to "wow" your clients and close more deals. Need help or have questions? We'll guide you along and help you learn every step of the way As an RPR new user, you might have a few questions or need a little help here and there. Don't worry, we've got you covered. The RPR Learning Menu is accessible on almost every page within RPR. We also offer Guided Shortcuts that help you through, step-by-step and click-by-click, some of our most used (and most helpful) features. For the Learning Menu, simply look for the "LEARN" tab that appears in the upper right of the site's navigation bar. Click it to reveal a drop-down menu that provides users with tips, links, videos and answers to commonly asked questions. And because it resides within the context of whatever task you're completing, it's a convenient way to get knowledge, yet keep focused on what you're doing. The Shortcuts reside right on your homepage. Look for seven icons just below the main search area, labeled "Shortcuts." These are some of our most powerful and popular features. Clicking one of the icons will reveal a magenta pop-up box that will take you on a guided tour, explaining each step as you click through. Want to learn how to build a CMA in RPR? Click the icon and follow the prompts—it's that easy. Just for You: The RPR New User Series Another useful source for new members is the RPR New User Article Series. We consider these features to be the "pillars" of what RPR has to offer. These ten straightforward "how-to's" cover everything from simple searches, to gathering data on schools and neighborhoods, mapping, and our ever-popular RPR reports. Each article includes a breakdown of what you can expect from RPR and how to easily incorporate RPR tools and features into your everyday business operations. Here's an overview of what you'll find in the RPR New User Series: Homepage The user-centric RPR Homepage is built for efficient productivity, with a REALTOR'S® regular routine in mind. It offers "Shortcuts" to tools and features, and customizable "My Market" areas with quick access to property hot sheets. Property Search As an RPR® user, you have the power to capture real estate data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. Maps The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need. Property Details RPR's Property Details page offers a wealth of data not found on any other real estate platform. Here you will find side-by-side comparisons of MLS vs. public records information; sales, tax and mortgage histories; property photos, school and neighborhood profiles, interactive maps, and more. Property Pricing RPR shares four tools that will help you refine the value of a property, use the platform's flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties. Neighborhoods Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients find a home near desired amenities and within commutable distances. Schools Test scores, parent reviews, enrollment data and more help REALTORS® quickly drill down to schools best suited to client needs and expectations. Search for schools within 5 miles of a location; by city/state, school, or district name; and even by type of school (elementary, middle or high school), as well as up to 20 nearby listings. Market Activity Report The Market Activity Report delivers a snapshot of all the changes in a local real estate market, including active, pending, sold, expired and distressed properties. It's a quick and convenient report that will get your clients up to speed, and a surefire way to impress prospects. Reports Easily create and share RPR's colorful, client-friendly reports from your phone, tablet, laptop or desktop. Customize the elements of your report to suit client interests and brand each with your name, photo, logo and contact information. And even add your own pages to the report (biographies, testimonials, and marketing tools). RPR Mobile™ Downloading the free RRR app to instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, maps, schools, neighborhoods and more. The app also provides a customizable feature that allows you to create, save and share reports with just a few quick taps on the screen. To view the original article, visit the RPR blog.
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6 Ideas for Prospecting with Your Property Data System
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RPR Commercial: Parcel Overlays
In our last few RPR Commercial articles, we've honed in on specific map tools that can help commercial practitioners in property research and advising clients. We've covered map POIs, data layers, and drawing tools to show you just how deep RPR's data goes, and how easy it is to access this important information within our platform. We're continuing the trend by putting a spotlight on one of our Commercial mobile app tools: the parcel overlay. And here's why: during a recent member feedback session, one of the participants offered up some advice on a digital application that she's been using to great success. It was a parcel overlay app for the state of Florida. She then said (and we're paraphrasing), "If only we had a national tool like this that covered the whole country. It would be so valuable." Turns out, you do. In fact, every REALTOR® does! It's the Parcel Overlay map filter found in the RPR Commercial app, and it's a nifty little feature that doesn't get a lot of attention. Here's how it works and how you can leverage its value… Parcels that deliver the goods Before we dive into the "how-to's" of using the map parcel overlay, here's a summary of what it can do for you as a practicing commercial real estate agent. By turning on parcels on the map from your phone, you can click on a property and have instant access to the: Property Owner Acreage Boundaries and property lines Square Footage Property Address Transfer Date School District Sale Price Building Description Directions Trade Area and population info "Call agent" button Imagine standing in front of a property or prospecting in an area, and clicking a button to reveal all this information. The investment and development possibilities are endless with this type of digital data tool and it could potentially give you a huge competitive edge. It accelerates the job of contacting owners and "digging" for intel or gauging interest in offers for their property. The days of going from website to website and making endless calls for basic information are no more. With RPR Commercial map parcel overlays, you simply find the property and then access the data with ease. A visual representation of parcel data can really help you make informed decisions about the potential value of properties. Here's how to do it. The "How-to" on commercial parcel overlays Step 1: If you don't have it already, download the RPR app for your smartphone or tablet. Step 2: Make sure you switch the mode in your RPR app to "Commercial" Step 3: From the home screen, hit the magnifying glass icon to conduct a search. Enter an address, ZIP code, city name, MLS ID/APN or Tax ID, then click "search" right below the bar. You'll be taken to a map that looks like this: Step 4: See the little round navigation button in the bottom right, the one with the three smaller dots in a row? Press this button to reveal the map options: Step 5: Press "Parcels" to "on" to activate the parcel boundaries overlay feature. Now search the map pins, and select a property, and a page that looks this will appear: Step 6: Click on the photo of the listing and scroll down to see the Listing Details and the property description. Step 7: Scroll down even further to reveal the Location Details, Property Facts, the Price Change History and more. It's so easy to make RPR's commercial data work for you! The parcel data available to you in the RPR Commercial app could be a game changer. With just a few finger taps, you now have the ability to research and gather key information on millions of properties. Give parcel overlays a test spin while you're in the field or on the go. Download the RPR app today to streamline and optimize your commercial research tomorrow. Good luck! To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Growing Business through Your CRM with Ricardo Bueno
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How to Build your Neighborhood Database From Scratch
As a real estate agent, knowing who you are marketing to is essential. Luckily, there are many ways to get there, and each process is different based on your approach. Some may be obvious like your sphere of influence, past clients, or even a social media friend list. But did you know that creating a prospect list for any neighborhood is quick and precise with RPR? In this article, we'll show you how to create a highly targeted list of homeowners for any geography that can be imported into your CRM to aid in future direct marketing efforts. Use RPR to Build Your Database RPR's Mailing Labels feature also includes a CSV export, which provides REALTORS® the ability to create prospecting lists with up to 2,000 records (residential or commercial property owners) each month. That means with RPR you have the ability to export direct mail contact information to your CRM for any neighborhood. Here is an example of the general fields in each export: Step by Step: Exporting Property Owner and Address Data From the RPR homepage, select Research and choose Map Search. You'll arrive at the RPR map. Now using the main search bar, change: TYPE/STATUS: Check Public Records PROPERTY TYPE: Select your preference here. For this example, we'll use Single Family. Now enter the general geographic area in the LOCATION search field and then select the search button. The map will update. Now pan and zoom the map to find the neighborhood you're focusing on. Once you do, it's time to draw a boundary around the neighborhood. Select Draw and choose Polygon (If you prefer, try one of the other options: Freehand, Radius, or Box). Using your mouse, click on the map to begin creating your geographic area. Once you've connected the last point, a dialog will appear. Click Search this Area. Map pins will display on the map representing each home in the area. Now select the Mailing Labels button above the map. The Mailing Labels dialog will open with three sections to complete. LAYOUT: Here we'll choose the CSV option because that will become the base file you'll import into your CRM. CUSTOMIZE: In this section, you'll choose the address and owner name format. First select the Address Type: Property or Tax Billing. If you select Tax billing, you can also choose to Eliminate Duplicates. Next choose how you want the labels addressed: Owner Name, Owner Name "and/or Current Resident," "Current Resident" and Custom Name. Since our goal is to populate a CRM database, let's check Owner Name. FILTER: In this section, you can filter contacts by occupancy type, Do Not Mail and those with incomplete addresses. Begin by selecting Occupancy Type: All, Owner-Occupied & Absentee Owner. For this example, we'll choose All. Then using the spreadsheet, we can then look to the mailing and site address to identify absentee owners. Now choose Export to generate your list. Create prospecting lists with RPR Collecting the names and addresses of homeowners you want to market to is pretty painless using the RPR Mailing Labels capability. Hopefully you were able to follow these steps and generate an exportable list for your geographic farm area. Look for future articles on how you can use Google Sheets (or Excel) and RPR to augment your list with new fields of data. To view the original article, visit the RPR blog.
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Agent with a Can-do Attitude Uses RPR to Build Skills and Crush Goals
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Agent Uses RPR to Build Trust, Relationships and Her CMAs
RPR (Realtors Property Resource) user success stories continue to roll in! This month's Q&A is with REALTOR Darlene Dresch. Darlene recently attended a KW Ann Arbor Brokerage team meeting where she had nothing but good things to say about the value RPR provides to its users--especially the CMA builder tools, which she uses almost exclusively to create her CMAs. And according to Darlene, "To build trust and relationships." We definitely want to hear how she does that! Hi Darlene, how long have you been a REALTOR® and what area do you specialize in? I've been a REALTOR® for six years in Ann Arbor, Michigan. And I work in residential real estate, both buying and listing. How were you first introduced to RPR? Three to four years ago I worked with a different team, and one of my coworkers showed me RPR and how to use it to create CMAs. Then someone from our board held a class and showed it to us in action. It was impressive! I realized that RPR was good for relaying and presenting statistical data to my clients. CMAs can be a little intimidating at first, and can take a long time to grasp. Since then, I've never looked back, and now I use RPR to create all my CMAs. At a meeting late last year, we heard you were raving about the value RPR offers, specifically our CMA. Tell me about that. The market right now, it's just so crazy and really hot for sellers. However, buyers are wary. They hear and see a lot out there and they have a lot of hesitancy. And honestly, they're also a little scared. RPR does a good job of keeping their data up to date and extremely accurate. Those other websites (they know who they are!) are not accurate. From week to week and month to month, RPR has everything I need to make my sellers smile and my buyers breathe a sigh. And that's because RPR lets me deliver data and stats and info in so many different ways. RPR has graphs and charts, summaries, maps, reports, top lines and bottom lines. No matter how someone likes to learn or process information, RPR has something for them. Providing my buyers and sellers this information is how my clients make decisions. They feel informed, educated and empowered! RPR gives them the data and education to make those decisions. Why other agents don't use it blows my mind. It would take weeks to compile all that info… I can do five in an hour in RPR. And not to brag, but I've never missed an appraisal after using the RPR CMA builder. Humble brag! And pretty impressive. What's one of your favorite features of the RPR CMA? With the CMA builder, I can find properties that are close by, or I can pull from other comparable areas if there aren't enough nearby properties. The client can see what we picked, what properties are close to theirs, etc. I show them the value in RPR, I don't make it up. I also like to use CMAs for buyers too, to help them on how to craft an offer. To show them recent sales activity, so they don't come in too high or too low. I also really like to use the Refine Value Tool. I can easily make adjustments on renos that have been done and need to be done, I can change it like an appraiser. This type of statistical data gives us so much credibility to what we do and it shows people that we truly have their best interests at heart. And we want them to understand the market as much as we do. Any pain points that RPR helps or alleviates for you? I think a lot of everything in there does. It makes you look differently at your job. I thought I needed an assistant. But now I do everything so quickly, RPR is my assistant! I prove the value of homes, I don't go anywhere else for that. Just use RPR. But sometimes I use my MLS too, for tricky ones. Using RPR and my MLS together is a great hack for difficult-to-price properties. Great tip. Any stories about how you've used RPR to "wow" a client? Almost every time! I show them everything, all bundled up in these pretty report packages. And of course, it's all branded with my photo, my info, my philosophy, my awards, all that stuff. And before the appointment, when they get this package from me, they're like, "Wow!" I get that all the time. I also like to keep up with past clients, so I do a property analysis once a quarter so they know how much equity they have. I do it for my clients as a service, when they're not even thinking about buying or selling. And I think they really appreciate that. I don't hound them or call them, I just send the report that I create in RPR. This helps build relationships and trust. And I think that's what this business is all about. Thanks for sharing your story, Darlene! She's certainly getting the most out of her NAR Member Benefit by using RPR for home valuations, pricing strategies, expert guidance and earning her clients' trust. But don't just take her word for it, put RPR to work for you and your business. Learn more about RPR's CMA builder by signing up for our new webinar: The RPR CMA: Your Spot-on Pricing Tool. To view the original article, visit the RPR blog.
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RPR: Your Open House Secret Weapon
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[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
This 30-minute podcast will help you rethink and reevaluate your brand and your marketing message! With 1.5 million REALTORS out there, standing out from the crowd can be tough. Yet, one of the best ways to accomplish this feat is to not talk about yourself so much. You're saying, "What!?" Yet it's true. Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their "superpower" and become "The Guide" to their customers' journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach. View Brandscript Example Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow To view the original article, visit the RPR blog.
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New Agent: 'RPR is 10 Apps in 1'
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New Agent Stands Out and Finds Real Estate Success with RPR
The National Association of REALTORS is the country's largest trade group. And it's only getting larger! It is now well over 1.5 million members as a whole, an all-time high. While more REALTORS is good for the industry and for consumers, it can also equate to more competition amongst agents. So how does a new agent stand out, gain an edge and get ahead? One solid way is by taking advantage of NAR's membership benefits, including RPR (Realtors Property Resource). New NAR member takes advantage of a major benefit Here's how Eliana Umanzor, a new REALTOR® from Houston, Texas, is doing just that. She got her start in real estate by assisting her husband, REALTOR® Cesar Umanzor, for six years. During this time, Eliana was able to use RPR by taking advantage of the Assistant User feature. With access to RPR, she was able to pull CMAs, create reports and prepare listings presentations, which really helped her become familiar and proficient in using RPR. And it helped prepare her for a new career in real estate. We spoke with Eliana to learn how she is using RPR to help her stand out and gain success. Hi Eliana! How long have you been a REALTOR® and why did you decide to start now? I started about three months ago. I decided to get into the business because the market is good right now! And I really love assisting people to find a home to fit their needs, their lifestyle and their milestones in life. As a new agent, how have you used RPR to help get your business going? Oh, in so many ways. The market is constantly changing, and I'm committed to studying the neighborhoods I specialize in and keep an eye on trends, so I can inform my clients. RPR helps me do all of that! The reports are very useful, especially the Neighborhood Reports and School Reports. My clients are very impressed with them. Most buyers with school children prioritize schools, and RPR School Reports are perfect for that. They love being able to see the nearby properties to the schools they want their kids in. Supplying them with that information and data shows them that I'm a neighborhood expert. What other takeaways do you have in using RPR? I use it so much, both the mobile app and the desktop version. The mobile app is so convenient when you're on the go. There's a variety of clients in the market: some clients want detailed analytics, data and numbers, etc., while another group finds that all too overwhelming, and simply wants a brief summary. With RPR, I can satisfy both of those types of clients in a matter of minutes. I'm really impressed with the variety of reporting, which can be modified to fit the needs and expectations of my clients. Nowadays, clients are experienced and knowledgeable when it comes to home buying, so they expect info rapidly. RPR helps me stay informed and take care of clients' questions and concerns in a timely manner. New agents often find it hard to get up to speed and get going. Does RPR help alleviate any of those types of roadblocks? Absolutely. When you're new, there's all this pressure to learn as much as you can. RPR is very resourceful when it comes to learning and education. I recently signed up for the new member webinar series, that's just for new agents. And I find the RPR Learning Center to be really helpful. I love the short videos that help you navigate around the RPR site—those are my go-to's! I also like how you can schedule live webinars, but also watch on-demand tutorial videos. And it's so cool how they send you a recording of the webinar you attended for future viewings and reference. Your website bio reads: "Eliana loves helping others by empowering and enriching her clients with dynamic market intelligence and insightful information…" Tell us more about that. I just love houses! And helping people find the right one. I actually get a thrill from touring properties and imagining how to transform spaces and how to build lives within them. I know what families are looking for in a home. So when you combine that passion with the data and info that I get from RPR, it's a successful combo. The big question: how's it going so far? Pretty well! I closed on my first house at the end of my second month, and I have four more listings coming soon. Way to go, Eliana! As you can tell, having passion for and some previous experience in real estate is really helping her jump start her career. And taking advantage of RPR's tools, data and reports doesn't hurt, either. Get your real estate career into high gear with RPR RPR provides new agents with learning resources such as live webinars, video tutorials, printable guides, downloadable eBooks and so much more. Plus the ability to search properties, create reports, build CMAs, put together listing presentations, prospect for clients, market themselves, and the list goes on. If you're a new agent, create your RPR account today, and be sure to sign up for your new member webinar series. Good luck out there! To view the original article, visit the RPR blog.
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4 Ways to Prep for the Spring Real Estate Market
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How to Customize Your RPR Report Cover in Minutes
So you've just built a bulletproof CMA and you're ready to share it with your client. However, the cover picture is not up to par. Maybe it's outdated or one of those satellite photos that are anything but impressive. Don't fret, you can change your CMA cover photo in RPR and it's really easy to do: First, choose the photo you want to use, then search for the property and from the Property Details and scroll down the page to My Updates; choose Photos. Next, click Add photos and upload your chosen photo. Then select Use for report cover and save. Finally, create your Property Report and you'll see your new photo on the cover. Easy peasy! Watch this really quick video to see all of the above in action: To view the original article, visit the RPR blog.
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Mother/Daughter Real Estate Team Lean on RPR to Build Their Business
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10 Ways to Pump up Your Prospecting Pipeline
New year, new you! And a new chance to increase lead generation to build up your business. After referrals and repeats, prospecting is the most effective way of generating leads and turning those leads into prospects. It's not necessarily easy: it takes patience, persistence and proficiency. These ten tips from RPR (Realtors Property Resource) will help you get started, stay on track and prospect like a pro in 2022. 1. Get your hands on RPR's prospecting eBook There are many ways to go about prospecting. You can create geographic farms, implement drip email campaigns, leverage your social media sphere, knock on doors, use targeted direct mail, and the list goes on. To get some ideas on where to start and for step-by-step instructions on how to do it, make sure to download How to Farm and Prospect for New Clients. This exclusive REALTOR® download is yours for the taking and will show you how to identify and market yourself to potential new clients. 2. Make prospecting a priority and a daily task Prospecting is not a "set it and forget it" method. Yes, you can automate email sends and replies, implement auto dialing systems, and even use AI through a digital CRM. And each one of those examples can be a successful tactic. But to really prime the prospect pipeline, you need to be consistent and constant in your attention and your action. Make it a priority by putting a specific task or general goal into your daily, weekly and monthly calendar. (Those little e-notifications can be annoying, but they can also be the perfect nudge!) Carve out time, each day or week, for prospecting activities such as networking, community outreach, blog posts, social posts and shares, phone calls, emails, using RPR maps to search for homeowners that are ripe to sell, touch base with friends, family and previous clients, and any other strategy you see fit. The main point is to stick to it and make it a new habit. 3. Embrace your inner data nerd It's no secret that real estate numbers are big. It's most likely the biggest financial transaction your client will experience in their life. With this many zeroes and commas involved, it's no wonder why consumers relish property data. RPR (Realtors Property Resource) offers REALTORS® vast amounts of property data in one central hub. You have exclusive access to property reports, maps and tools that make RPR an indispensable asset. By exploring and learning more about RPR, you'll find that you can easily package up data and offer it to potential clients. In fact, they want it! Charts, graphs, stats and info from expert sources is something home buyers and sellers crave. And if you put it out there in an easy to digest format, you will get reactions and responses. 4. Communicate market activity and home values The most basic way to get your name and face in front of potential new clients is to share local market statistics, and in some cases, specific home sales data. For example, if you have a neighborhood or community Facebook page, make sure you regularly post home sales activity for that area. Doing this once or twice a month gives homeowners an idea of what their home is worth, and how "hot" the local market is. While not everyone is in the position to buy or sell, when they do think about it, chances are they'll remember where they get their information from and the name associated with it. And if you think you have a really hot prospect, don't hesitate to send them an RPR property report on THEIR home. Run a modified Seller's Report by choosing what pages and info you want to include, and then customize it with your info and a personal message. Print it, then mail it or drop it off and use it as a conversation starter. Homeowners have been known to keep these around for years! 5. Take advantage of RPR Mailing Labels Mailing labels or mailing lists can play a crucial role in prospecting outreach in competitive markets. REALTORS® can create them or export owner information from RPR search results. And you can create up to 2,000 each month for free! These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies: Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the "List View" or from the "Map View," and click "Mailing Labels" once you have the right number of addresses A pop up window appears; then choose your label type or a CSV file Hit "print" and remember that you have 2,000 EACH MONTH to use Watch this one-minute video to see all of the above in action or follow these step-by-step instructions. 6. Make 12-24 prospecting touchpoints throughout the year A prospecting campaign can take some time to build; it doesn't happen overnight. Frequency, or how many times a target is exposed to your message, is a long play. Once you've identified a target, whether it's one single address or an entire geographical area, you've got to pepper that contact with your marketing message. One to two times per month is a good pattern. You don't want to overload them, and you also don't want to fall off their radar. That means don't send one postcard once a month and call it a day. Start with a postcard that calls out recent market activity. Then, follow up two weeks later with an email, and ask about whether they saw the postcard or if they have any questions. Then call, drop off a flyer, knock on a door, email a personal video, send another direct mail piece, send a text or Facebook message, etc. It's not called a marketing mix for nothing! Mix up your contacts and touch points, and change up your content to keep things fresh. Another great tip is to "read the room." If they complain that you're sending too much or too often, back off and deliver quarterly. 7. Be a ninja nurturer to past clients This article from Homes.com offers up several ways for agents to stealthily keep tabs on their former customers in an effort to drum up leads and listings. Unlike targeting areas or owners you have no relationship with (yet!), the basic premise is to maintain and foster relationships you do have. For example, a phone call or an email or text to a past client to discuss their real estate goals or to let them know how much their home value has risen is much better than a "Are you ready to sell? The market is hot!" type of pitch. Frame the discussion or "interview" as an FYI to the owner, or call it an annual real estate check-up. A softer approach such as this will help you set up the chat and you'll most likely get some good information out of it. And make sure to keep notes in your digital Rolodex so you can schedule a time to reconnect. You can also follow former clients on social media to see if any life-changing events have occurred: new job, newborn on the way, older kids moving out? Anything that might affect their lives is a potential reason to move and their need for a REALTOR®. One last tip: you can also use Facebook neighborhood pages or Nextdoor sites to offer up help when homeowners ask, "Anybody know a good handyman?" If you see a post like this, reply right away! Chances are you do know a good (fill in the blank) in the area and your suggestion will be appreciated by the owner and seen by others. But don't call or text them right afterwards; just keep a note and add them to your prospecting list. Neighborly, nurturing moves such as this are a great, semi-sly way to get your name top-of-mind with homeowners. 8. Take a free prospecting webinar Wouldn't you know it, RPR offers a live webinar to help you get started. That's right, we're here to help you get going and succeed. There's no better way to learn and get familiar with a process than to have an expert walk you through it. Save your seat for Keep That Pipeline Pumping. This one-hour session will show you how to use RPR's data, tools and features to your advantage. It's easy, it's free and it's highly informative. Sign up today! 9. Take part in or create your own community events When it comes to being involved with your local community or neighborhood, you can't just talk the talk, you have to walk the walk. You need to have real passion, know the area and its residents, and be active in making it a better place to live. Here's just a few ideas to get you started and thinking: Start a neighborhood Facebook and/or Nextdoor page Sponsor a youth sports team and show up to a couple of their games with snacks or drinks Get a booth at a school fair or at a farmer's market Send out HOA meeting summaries, if applicable Volunteer for school and sports team fundraisers Send out a monthly or quarterly eNewsletter that focuses on community events and issues Organize an annual community garage sale day, where you handle all the signs, promotion, etc. Keep in touch with local police and fire departments and give safety updates to your neighbors Take a walk! Simply strolling through your neighborhood will help keep you in the loop on local happenings This is just a thought starter, we're sure you can brainstorm a great list of your own, based on your interests and your community's needs. Most of these suggestions will only cost you time, but do plan for earmarking some of your marketing budget towards community involvement costs as they arise. Making these meaningful connections is a keen way to organically grow your network of prospects. It's also a truly great way to meet and form relationships with your neighbors. 10. Take a tour of the tools So you haven't downloaded the free eBook or signed up for the free webinar. Perhaps you're the "dive right in and get started for yourself" type? We can respect that and we've got you covered! Go directly to the RPR site and start prospecting. This guided tour will take you through the steps of how to prospect for buyer and seller residential clients. You can also start prospecting for commercial clients as well. These guided tours, the magenta colored boxes, are sprinkled through the RPR website. Each one is designed to help you learn about powerful RPR features by helping you navigate your way through the process. The wrap Prospecting for new clients is equal parts hustle, discipline and persistence (read this case study for an example). You've got to make a plan, make the time, and make sure you stick to it. Use these ten tips to get started and to start sparking some new client meetings in 2022. To view the original article, visit the RPR blog.
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Under 1-Minute Lesson in Printer-friendly Views in RPR
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Spot-on Commercial Site Selection Is How the Cookie 'Crumbls'
In one of our recent articles, Find the Right Site for Your Clients' Customers, we used a hypothetical client and situation to explain and demonstrate how the RPR Commercial Site Selection tool works. We hope you found it useful and visited the RPR site (Realtors Property Resource) to try it out for yourself. As fate would have it, days after we published the Site Selection step-by-step post, a "real world" example came by our desks. And after checking it out, we just had to share it with our loyal readers/users. Because, well, that's just how the cookie crumbles... Fresh, hot franchise taps into RPR site selection to make the most dough Cynthia Lee, a REALTOR® and Broker/Associate with KW Commercial in San Antonio, Texas recently helped a franchisor find the perfect retail location for their trendy, up and coming specialty sweet shop. Was it cinnamon rolls? Cupcakes? Bundt cakes? Doughnuts? Cookies (insert Cookie Monster frenzied munching sound effects)! Cynthia's client, Crumbl Cookies, is a fast-growing, popular brand in the dessert category, with retail locations popping up all over the country. Their concept? To make the greatest chocolate chip cookie ever. Of course, they've taken things a bit further by offering four specialty cookies each week, a rotating menu of one-of-a-kind cookie flavors such as Biscoff Lava, Coconut Lime, Funfetti, Key Lime Pie, Midnight Mint, Muddy Buddy and Snickerdoodle, to name a few. Rotating recipes such as these, plus their staples of chocolate chip and frosted sugar cookies, have really put them on the munchie map. Each store features an open-kitchen design where customers can see all the fresh, high quality ingredients that go into each batch. The scooping, the baking, the topping and the boxing all happens out in the open, which creates a fun environment and experience for customers. And Cynthia's client needed to know, "Where are the customers in San Antonio who would appreciate and pay for these top shelf baked goods?" Are those cookies baking... or is it the sweet smell of success? Fortunately for Cynthia, Crumbl knows exactly where their customers' sweet spot is, as far as marketing targets and demographics. They indicated that their target customer is: "Soccer Moms," mid 30s-40s Family Female $90K+ income Area with Population Growth Housing Growth Identified several possibilities, but then requested placement in a larger center with a few large stores. Armed with this target customer information, Cynthia was able to use her local knowledge and insight as a commercial real estate specialist, and use RPR's Commercial Site Selection tools to pinpoint Crumbl's ideal location. "I was a regular user of RPR when I was a residential agent, but never really utilized the Site Selection tool for commercial until recently," explained Cynthia. "I had no idea how great of a resource and tool it is! It's so easy to just assume anything with NAR is only residential focused, when in reality, RPR offers just as many commercial features. I had no idea what we were missing out on." RPR's Site Selection tool enabled Cynthia to crunch some data and turn that info around to her client in no time. "The best part about the RPR Site Selection tool is how quickly I can get a detailed and useful report about a trade area to our clients. It just makes the site selection process so much more efficient and is of tremendous value, especially when dealing with some of our more analytical clients." And of course, when she delivered the final package, her commercial client was more than impressed. "They were shocked at how fast I was able to get them what they were looking for. Thanks to the target customer information they provided me with, I was able to present a ranked list of different market segments, and the people who make up these areas, including their spending habits and other relevant socio-economic traits. My client was blown away by all the statistics and data, and how it was all packaged together in the report I delivered." RPR Commercial delivers the goods Well, two things probably happened after reading this article: you're curious about the RPR Commercial Site Selection tool and how you can use it for your next client. And... you really want a cookie! (The author feels your pang.) Visit RPR today to see how much RPR Commercial offers, including free access to one million active listings and 57 million off-market properties, plus prospecting, site selection and tools to enhance your business. To view the original article, visit the RPR blog.
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Houston REALTOR Uses RPR to Deliver Reports and Results
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3 Ways REALTORS Are Using RPR to Gain Clients
Yes, winter is coming. But there are still plenty of opportunities to gain clients and get deals done. A recent thread started in our RPR Connect Facebook group made us realize that agents don't have to screech to a halt in the last two "-ember" months. Here's a collection of the some of the best responses when a new agent asked how RPR could help her find clients and help her business grow: Look up a lead's address Sharing reports so owners can gauge recent home value appreciations Generate and crosscheck CMAs Check on approximate property values Create mailing lists for farms Create customizable presentations for clients Identify property values in neighborhoods Share reports that can be used for annual reviews Look up past sales records and mortgages Show a potential listing client a price range to determine initial asking price To conduct buyer tours (using the RPR mobile app) Open house mapping Investor reviews These are great! We love to see how our users are putting RPR to work to build their businesses. Here's a look at three of our favorite ways you can use RPR to find buyers and sellers right now… Dial up your social shares: Use Canva and RPR together In today's real estate marketing and self promotion world, having a strong social media presence is mandatory. Four generations of home buyers and sellers are active in all types of social channels and you can reach them with just a simple post. However, what you post is of the utmost importance. Typing out long-winded paragraphs of text or scanning an open house flyer aren't going to grab those eyeballs. You need graphics! Beautiful, well-designed graphics that engage the viewer/reader. You need images that you can easily create and customize with local market facts and figures. You need Canva and RPR working together and working for you! Canva is an online design and publishing tool that you can use with the data you pull from RPR reports. Give your friends, followers and soon to be clients market activity updates, new listing and open house announcements, testimonials, or even fun facts and trivia that pertains to their market or neighborhood. We've gone ahead and created six ready to use graphic templates for you to download and customize. For all the details and a step-by-step on how to pull it off, check out: How to Create Instagram Posts for Your Real Estate Business with Canva. Dig, mine and search for prospects with RPR Referrals and repeats are like gold—no question there. However, most agents need to actively look for leads to get to that next level. And that's where prospecting comes in—which is also where RPR comes in. RPR gives REALTORS® access to a slew of prospecting tools, including powerful and dynamic ways to geographically farm neighborhoods and ZIP codes. And after you get your farming list nailed down, you can also create mailing labels in RPR, up to 2,000 per month, for free. You can also take advantage of RPR's reports and data as ways to send your prospects marketing materials. For example, Bruce Inman from Houston, Texas sends out five RPR Seller's Reports directly to addresses he's identified using RPR Maps. And folks, he does this every day! His story and approach is a great way to personalize RPR deliverables to homeowners who hit the sweet spot in terms of listing potential. Another inspiring story comes from Julie Toy, from Garner, North Carolina. Julie also uses RPR Seller's Reports, and she sends them to her past buyer clients on their "house-aversary" (a year after the date they bought their home). Along with the report, Julie sends a note congratulating them on how much their home is now worth. This tactic is noteworthy because the recipient gets a personal note, a report specific to their home, and stats about their home home value. Instead of being a pushy salesperson, Julie comes off as an information ally, and it's led to a handful of her past sellers becoming "now" sellers. As you can see, there are many ways to prospect for new leads and customers. So many ways in fact, we decided to write a book on it! Download How to Farm and Prospect for New Clients today. This exclusive REALTOR® download is yours for the taking and will show you, page by page and step by step, how to identify and market yourself to potential new clients. CMAs that amaze Gaining clients isn't strictly about marketing and prospecting. When you reach the next stage, which might include face to face meetings and listing/capabilities presentations, you need to stand out and show off your strengths. Clients base their decision on: experience and expertise, educated guidance and advice, local market knowledge, and help guiding them through the process. One other big reason is your ability to price a property. This skill sets you apart from the competition and can go a long way in helping you get a contract after a listing presentation. That's where knowing how to put together a solid CMA comes in… A CMA (comparative market analysis) is a process agents use to establish home values and set listing prices. You create CMAs by looking at comps (short for comparable properties). These comps are similar properties, mostly in the same neighborhood, and tend to have the same square footage, number of bedrooms and bathrooms, features, upgrades, etc. You want to compare things that are equal, or at least as equal as possible, to help price your listing. Creating a spot-on CMA is crucial to your skills and success, and your ability to bring clients to the table. Here are step-by-step instructions on how to do it in RPR. The CMA 180°: helping buyers CMAs are an essential tool for working with sellers; that's pretty standard. But RPR's Training team has figured out a way to turn CMAs on their heads and use them to help buyers prepare an offer. RPR CMA tools can help educate your buyers about market conditions, show them how to use pricing strategies to help formulate competitive offers, help them consider other details that can affect an offer such as days on market, financing concerns, appraisals, inspections and deposits. For details and to see how to put a CMA into play for buyer clients, check out this video tutorial: How a CMA Can Guide Buyers in a Tight Market. Use these tools and tactics to find customers now… and in the future Although November and December are looked at as "down" months in relation to housing sales, the fact is hundreds of thousands of sales will still take place. Sure, the pace ticks down a bit in the fall and winter months, but there are still buyers and sellers out there who need your expert guidance. We hope you can use these ideas and RPR to your advantage to find clients now and/or to start planting seeds to kick start the New Year. To view the original article, visit the RPR blog.
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New Agent Makes RPR Her 'One-Stop-Shop' for Success
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One Agent's Simple, Effective Strategy for Finding Sellers
This message hit the RPR inbox a few weeks back, and it definitely got our attention. It's from REALTOR and RPR user Julie Toy and it explains how she's currently prospecting for clients: Hi RPR! A few weeks ago I began using the RPR Sellers Reports to send to past buyer clients and in most cases, to congratulate them on their awesome investment in real estate. Here is the basic gist of what I say in an email to them, and then I follow up with a phone call or text a few days later: Hi Mr. & Mrs. Homeowner! Attached is a property report for your home at 123 Main Street. What a difference a year makes! I don't know if anyone could have predicted the seismic shifts our real estate market has seen - even in the last 8 months - but I sure am happy for homeowners like you. You may not be thinking about selling, but if you were, now could well be one of the best times to pull it off. Here's a fun fact for you: homes listed up to $350,000 in your county are averaging $14,000 above list price. That's no small potatoes any way you slice it. Anyway, if you need anything or know anyone thinking of buying or selling, please let me know. This one thing has led to four listing appointments in the last two weeks that I would not have had otherwise. I'm definitely a fan of RPR and appreciate all that you do. This easy to implement way of using RPR Sellers Reports to prospect for leads and clients is really working wonders for Julie. We were so impressed, we decided to pick her brain and get some more details... Q. Hi Julie, how long have you been a REALTOR® and what type of agent are you? It will be five years this coming November. I work primarily in residential sales. I started out as a REALTOR® by working with buyers. The market was different then! Over the last two years, it's balanced out to buyers and sellers. Now I have more of a listing agent focus, which is a goal I set for myself. Q. We were really impressed and inspired by the note you sent us. Tell us more about how you use RPR Seller's Reports as follow up prospecting tools: So I have a database of my past buyer clients, and when a "house-aversary" comes up, I reach out to them with an RPR Sellers Report on their property. Then I follow up with a text to see if they received it. But sometimes they'll call me first and go, "Oh my gosh!" They're just blown away by the info and how much their home has appreciated. People certainly love getting those market activity details. Q. And this method is getting you in the door with potential sellers? Absolutely, even if they're just entertaining the idea of selling. It's a real conversation starter. I send it on an annual basis to anyone who's ever bought a home from me in the past, because the people who bought homes with me four years ago might be ripe for moving. Q. What sparked this method? I started using this Sellers Report technique right around the RPR "refresh" (Julie's talking about when RPR unveiled a new platform redesign in February of 2021). I looked at the new website, ran a Sellers Report and thought to myself, "OMG, I have to do this for everyone in my database. I need to reach out and share this with my past buyer clients and my sphere." I didn't know what to say before, but now I've got a real reason to share something with them. This "house-aversary" message gives me a reason to reach and stay top of mind with them. Q. How do you deliver the reports? I usually send my report by email and then follow up with a text the next day. I also have had some success by dropping them off on the front porch for a face-to-face. Human touch is powerful, especially right now… but of course, at a distance and whatever they are comfortable with. A chat on the front porch is perfect. Q. What's your overall takeaway and experience using RPR? Well, I am always just surprised at how much accurate info is available at my fingertips as part of my NAR membership. I can't believe I don't have to pay for this! It's fantastic. And it's user friendly. I'm not the youngest agent, and I'm not super techy, you know? But I find it so easy to use. One time I did get a little stuck, so I called the RPR Help Desk, and I tell you what, they helped me tremendously! I hung up the phone and went "Wow!" I can't believe how helpful that was. You don't see customer service like that. I truly appreciate it. Q. That's great to hear! Our Customer Support staff is available 24/7 and they go above and beyond to help REALTORS® solve their problems or assist in any way. What other reports are your go tos? For listing appointments, I often bring RPR reports as a leave behind. It helps me present myself as a market expert. I also like to use the Market Activity Reports to offer my clients a 10,000 foot view of their market. Q. Can you recall an instance or a story where you really "wowed" one of your clients? My wow moments have come in the form of running a Sellers Report for someone. I accompany it with a note that says, "Hey, do you know your home is worth this much money?" Using this approach the last couple of months with RPR lets me show them a real number so they have a real understanding of what that means. It's an "ah-ha" moment for them. They say, "Oh my gosh, since I bought my home, its value has gone up 150K." And that's a wow moment for them! With RPR, I have the data and reports to back it up; it's not just some number I came up with off the top of my head. Sometimes people think the number is inflated. But I say, "Here you go, here's this report from RPR," and with the data and stats, I can demonstrate how real it is. I love that and I know people appreciate it. Well put Julie, and thanks for sharing your story with us. What a great, simple strategy for positioning yourself as a market expert and maybe even for nudging a few fence-sitting sellers into action. Here's how you can get started creating RPR Seller Reports for your clients and hopeful prospects. To view the original article, visit the RPR blog.
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1-Minute Lesson on How to Add Custom Pages to RPR Reports
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3 Tips to Find Listings in the Current Market
Well, that was quite a summer real estate market! Huge year-over-year valuation gains, bidding wars and lower than low levels of inventory. At one point, there were even more NAR members than listings! However, things do appear to be cooling off a bit and leveling out in many areas. But that doesn't mean that the inventory shortage (and increased competition) is going to just disappear. It will mostly likely be more of a slow fade. Then again, maybe not. Predicting and timing markets is a tricky business, and hardly an exact science. The point is, finding listings and sellers isn't going to get easier overnight. You need motivation, a plan, data, and market insight. You need to get in front of would-be sellers to earn their trust and pique their interest. Here are three ways to do it with help from RPR. 1. Put RPR data to work for you One of the most important things you can do with potential clients and prospects is build trust and confidence. If someone is apprehensive about selling, the housing market or even the economy as a whole, they need reassurance that they're making the right moves. They want to hear more than opinions; they want charts, graphs, stats and info from expert sources. You can deliver that and much more! With RPR, every REALTOR® is a click or fingertip away from accurate, up-to-date property and market data. The trick is figuring out how to convey this hard data to customers in an easy to digest manner. Here's a couple of examples of how to put RPR data to work for you: Run an RPR Market Activity Report and use those facts and figures to create a social media post (or flyer) to give an update on the area. It could be one street, one neighborhood or one ZIP code. You can even draw the area by hand on a map! Include active, pending and sold information for the last 3-6 months. Or include how much home values have increased in the last calendar year. While many homeowners are aware that their homes have risen in value, not all of them know the exact figure. Providing this type of information can really open their eyes, get them thinking, and position you as the go-to source for local market knowledge. Create an RPR Neighborhood Report and use that data to make a quick video that will create buzz about a particular neighborhood. Just record footage of the neighborhood and use a quick video editor app such as Ripl, then record your voiceover. In 30-60 seconds, you can give important stats on the area's home values and sales activity, the demographics of the population, economical statistics, and quality of life tidbits including parks, commute times and public transportation. And of course, amenities such as restaurants, retail shops, walkability scores and more. Post the video to Instagram or Facebook and alert your sphere that this neighborhood is perfect for their lifestyle. This is a great "soft sell" approach, where you're giving a neighborhood update that isn't 100% about home prices, and can go a long way in connecting you to a community and its residents. Be sure to include a call-to-action line at the end, such as, "I've done a ton more research on (NEIGHBORHOOD NAME) and if you're interested, I can create a report and share it directly with you." Hint: the reports you follow up with can easily be made in RPR! 2. Fine-tune your prospecting Prospecting is the ultimate proactive approach to new business. While some top producers acquire listings strictly through referrals and repeats, most agents need to put in some hustle to find new prospects and leads. And RPR is built to help you succeed at it! Tapping into RPR as a resource in these efforts is a smart approach, as there are many ways to apply its data, reports and maps to a prospecting plan. You can go in-depth with geographical prospecting to find every homeowner in a specific area who's owned their home more than 15 years, then make a mailing labels list (up to 2,000, for free, every month), and send each one a report on their home. Or you can keep it as simple as creating a one-page flyer about their home and drop them off in person or send out a handful of mailers. With RPR as a prospecting tool, you have options. For an in-depth look at everything RPR offers, we encourage you to download our exclusive eBook on prospecting for new clients and leads. Get How to Farm and Prospect for new Clients: an Exclusive RPR eBook and you'll have one of the industry's go-to sources for prospecting. It's filled with tips, step-by-step how-to's, quick video lessons, success stories and more. Keep it on your desktop and add it to your digital library to learn: Prospecting/Farming basics: the who, what and why's of geographic farming Formulas for Turnover and Absorption rates A step-by-step guide on how to set up geo farming areas in RPR How to generate a mailing labels list/CSV file Which RPR reports are best suited for prospecting Agent success stories that you can emulate This guide is the north star when it comes to real estate prospecting. It's a map to success and all you need to do is read it, follow it and put it into action to gain warm leads and new clients. Click the link and download your exclusive copy today. 3. Make a lasting impression with your listing presentation Congrats! If you've made it to the presentation phase, you're now just minutes away from nailing down a new listing and hitting paydirt. This is your time to shine, put your best foot forward, knock their socks off and every other cliche in the book. Your listing presentation is a resume, a capabilities brochure and a first impression all rolled into one. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. The first thing you'll want to do is have a pre-discussion with your potential client. During this first step, make sure you do plenty of listening. Ask leading questions that get them talking about why they are selling. Find out all you can about their priorities and goals. Doing this type of homework will help you tailor the presentation around their needs. For sellers, the most important part of working with a REALTOR® is the agent's ability and experience in pricing the home. This is where you and RPR come together to form an unstoppable team. Here are some boiled-down highlights you'll want to consider using: RPR's Realtor Valuation Model® (RVM®): This pricing tool sets the standard for automated real estate valuation models. It goes beyond the traditional AVM by incorporating listing and sales data from the MLS into the equation. The RVM® is also accompanied by a Confidence Score—a value between zero and five stars that indicates the level to which each of the multiple models agrees with other estimated values for a given property. High confidence scores indicate that other models yield similar estimates for the property. Watch this short video for details. RPR's CMA is used to determine a price or price range for a property that is both quantitative—based on comps and market information, as well as qualitative—reflecting your knowledge of the property, neighborhood and market. RPR's wizard walks you through five simple steps to generate a comparative analysis. You'll confirm the home's facts, search for and adjust comps, and land on your own list price by reviewing the analysis. RPR's Refine Value tool: If your seller has home upgrades, consider RPR's Refine Value tool to determine the value of a home based on property characteristics, improvements made and market conditions. Use the simple sliding scales to refine the home's value based on your assessment of local market conditions, the interior and exterior of the home's condition, lot size, view and privacy. Seller's Report: Now bring it all together with the RPR Seller's Report. This custom report can be created quickly, and includes a photo of the property, plus your photo and contact information. Plus, you can add customized pages. Inside, you'll find details on the subject property, local market conditions, side-by-side property comparisons, mortgage and distressed information, tax assessment history, and more. Here's a guide to learning all the details about a RPR Seller's Report. To create a truly compelling listing presentation, you must stand out from all the other agents, provide relevant data and prove your value. You must convince the owners that you're the best REALTOR® to help them realize their home selling goals. Check out this article, "21 Steps to a Stellar Listing Presentation," for a step-by-step plan to winning that listing. Find sellers with RPR As you can see, if you have the will, RPR has the tools to help you gain listings. Use these assets and resources to identify, market yourself and pitch your services. Sellers are out there, and RPR can help you find them! To view the original article, visit the RPR blog.
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From an MBA to RPR: A Realtor Success Story
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How to Create Mailing Labels in One Minute in RPR
For REALTORS, mailing labels or mailing lists play a crucial role in prospecting outreach in competitive markets. You can create them or export owner information from your RPR search results. These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies. Watch below to see how to create mailing labels in one minute: With RPR, you can produce up to 2K mailing labels per month—free! Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the "List View" and click "Mailing Labels" once you have the right number of addresses A pop up window appears; then choose your label type or a CSV file Hit "print" and remember, you have 2,000 EACH MONTH to use Watch this one-minute video to see all of the above in action: To view the original article, visit the RPR blog.
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In the Wild: Deliver Results from Anywhere with RPR Mobile
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RPR Reports: Easy to Create, Hard to Duplicate
Reports are RPR's bread and butter--professionally designed deliverables that are easy for consumers to understand and that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client. Agents who use RPR reports: Instantly respond to client needs with real estate reports that matter Create reports with as much or as little information as the client needs Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools Colorful, Client-friendly Real Estate Reports for Every Facet of Your Business Seller's ReportA review of the subject property that shows local market conditions, comparable properties, recommends pricing strategies and estimated seller proceeds. Property ReportA summary of property characteristics, such as values, foreclosure activity, market statistics, demographics, history, taxes and school information, as well as before-and-after photos. Mini Property ReportA slimmed down version of the Property Report that includes the property's estimated value; home facts like bedrooms, baths and square footage; and photos. Property FlyerA quick glance at a property, including a photo, property information, a map, and your contact information and branding. Valuation WorkbookAn in-depth value of a property used as backup material for a lender or client. Market Activity ReportA profile of market changes based on listing information and MLS data, including active, pending, sold, expired and distressed properties. Neighborhood ReportA summary of economic, housing, demographic and quality of life information about an area. School ReportThis report summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school and will even display homes for sale in that school district. How to run Your RPR Report Log in to narrpr.com Type in the property address and enter The RPR Property Details page appears Select the Create Report button Click " + " to select which datasets to include Personalize the report with the recipient's name and a message Choose a delivery method (Display now or email) Select Run Report Pro Tip: Report Customizations You'll Want to Know About To view the original article, visit the RPR blog.
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How to Create Instagram Posts for Your Real Estate Business with Canva
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RPR's 10 Best Real Estate Apps for 2021
Tech is no stranger to the real estate business. Nowadays you can perform a laundry list of tasks by just using your phone. Not to mention market yourself, post to social media, manage relationships, generate leads, create content and so much more. However, sometimes all that technology can get a bit overwhelming and it's tough to keep up with all the tech tools available to you. Perhaps you just need a quick list of helpful tools, in the form of digital applications, that can make you a more proficient and efficient agent. RPR's annual "Best of Apps" article's got you covered! Read on to see how your tech stack stacks up to our 2021 list. 1. RPR (Realtors Property Resource) Topline: Property data, tools and reports that will "wow" your clients and help you close more deals. Summary: Well, of course we're going to include RPR in our list of "favorite apps." But first one on the list? Bold! As a REALTOR®, RPR is your exclusive NAR member benefit. And with it, you can perform transactions, service your clients and build your business by: Researching properties for up-to-date data and information Creating Property Reports, Neighborhoods Reports, School Reports, Market Activity Reports and more Viewing recent activity and local market conditions around you Accessing tax, mortgage, historical and distressed data, and flood zones Searching for schools within an area or school district Adding photos, text and audio notes to any property Using geographic farming techniques to prospect for leads Utilizing maps to discover travel times and traffic counts Building bullet-proof CMAs and listing presentations Using the RPR app to respond to clients in seconds when you're in the field And that's just the tip of the iceberg when it comes to how much RPR can do for you and your real estate business. Get your app downloaded today: RPR from Apple App Store, and RPR from Google Play. Cost: Free! RPR is included in your National Association of REALTORS® dues as a member benefit. 2. Magisto Topline: An AI-powered, computerized video editor that makes video storytelling super easy. Summary: Magisto is an offering from Vimeo, who obviously have major video cred. This app (along with a desktop software version) helps its users create high quality video content, and do it quickly. Users edit the photos they want to include, then select stock templates, then add a title and select a music bed. Then the real fun starts! Magisto's AI program puts it all together into an eye-catching version which the user can edit or use as-is. For real estate agents, it's perfect for video home tours or promoting a highlight reel of yourself on social media or via email. Cost: $10, $20 or $70 per month 3. Sentrilock Topline: Offers the first and only combined lockbox, showing service, and experience management solution. Summary: SentriLock, which is owned by NAR, is an industry-leading electronic lockbox manufacturer and provider of property access solutions. SentriLock prides itself on being easy to use, reliable and secure. And of course, it has a digital application, called SentriConnect®, which allows REALTORS® to easily manage home access, showings, and client communication – all from their phone or tablet. In addition, REALTORS® using SentriKey Real Estate® have one-click access to property data via the RPR app on their iOS or Android devices—an integration that will prove highly valuable to REALTORS® who want to present on-the-spot data and reports to their clients. (Click here for details). Cost: For REALTORS®: $137.80 per month, plus a $50 one-time activation fee. 4. Forewarn Topline: Safety! Forewarn allows agents to work safer and smarter by instantly verifying a prospect's identity and potential risks prior to a face-to-face meeting. Summary: By nature, the business of real estate can sometimes involve talking and meeting with strangers. 99.99% of the time everything is perfectly fine and safe, but you can never be too careful. With the Forewarn app, agents can properly and safely plan for showings with a higher level of confidence. In seconds, with as little information as a phone number or a name, agents can verify a prospect's identity, criminal records, bankruptcies, liens, judgments, address history, and property records all in one place, leading to safer and more productive interactions. Basically, find out if people are who they say they are and do a little extra digging for good measure. Cost: $20/month with an annual agreement for individual agents. However, discounts are available for brokerages and associations purchasing licenses in volume. 5. Clicky Topline: Clicky tracks website traffic and behavior to help you improve user experience. Summary: Clicky helps you track important data on how your website is used by your visitors. It works very much the same way as Google Analytics, but several reviewers say Clicky's interface is more user-friendly. It offers metrics and heat maps that track individual website navigation. In other words, you can see what areas of your website visitors are clicking on and engaging with most, and conversely, what areas need improvement. Cost: Free, limited to one site with a maximum of 3,000 daily page views. Premium plans also available starting at $10 per month. 6. Stride Topline: Easily track your mileage, expenses and more. Summary: As a self employed, independent contractor, REALTORS® need to keep track of business expenses for tax purposes. The Stride app puts you on cruise control when it comes to keeping track of mileage by automatically uploading your miles. It's got some other nifty write-off features too, such as allowing users to import expenses from their bank account and keep track of receipts. And as a bonus, it also suggests deduction options, integrates with tax preparation software, and offers an IRS-ready tax summary. Cost: It's free! 7. TurboScan (Apple)/ TurboScan (Google) Topline: Make high quality scans of any hard copy document from your phone. Summary: TurboScan (Apple) / TurboScan (Google) turns your smartphone into a full-featured and powerful multipage scanner for documents, receipts, notes, whiteboards, photos, and various other everyday hard copies. However, you're not just snapping a pic and converting it to a PDF or JPEG. TurboScan uses advanced technology (algorithms) to accurately detect document edges, straighten out and correct perspective, eliminate shadows and set a perfect black and white contrast. Crisp, clear, scanned docs and the price is right! Cost: One-time $6 fee 8. Follow Up Boss Topline: An entire CRM in your pocket that streamlines sales activities for real estate agents, teams and brokerages to help them better manage their leads. Summary: If you're looking for an all-in-one customer relationship management software tool, Follow Up Boss sits proudly in the corner office. This well-reviewed real estate CRM is designed to help sales agents follow up faster and more often, with the people most likely to turn into deals. Notable features include auto-send for emails, inbound and outbound call management, drip emails, and automated text messaging in one streamlined interface. Another huge benefit of Follow Up Boss is that it integrates with tons of lead sources including Zillow, Realtor.com, Homes.com, Ylopo, Facebook and many more. And its list of business-building features is never-ending with categories including basic CRM, Marketing, Reporting, Lead Providers and Integrations. Check out their site for full details. Cost: Free trial for 14 days, then $69 per month, with price increases depending on the number of users. There's a reason Follow Up Boss is pricey—it packs a performance punch and should be looked at as an investment vs. an expense. 9. Mojo Dialer Topline: Dialing system and lead generation platform. Summary: If you're not familiar with auto dialing systems, here's how they work: you make an outbound call from your phone through the Mojo platform. Once you connect, the system begins dialing the numbers in your list. When a lead answers, you hear them immediately. As you progress through the list, Mojo knows what phone numbers to dial next. Users don't even hear the ringing, which makes long prospecting sessions a breeze. Numbers that ring busy, are disconnected or don't get picked up, roll over to the next number automatically without manual input. And if you run into an answering machine, you will be able to leave pre-recorded messages. One last thing: this app is the mobile companion app for the Mojo Dialer, which means you can untether from your desk and make your calls from anywhere. If you're an old school prospect dialer, Mojo might be for you. Get yours on! Cost: $99 for a single user, per month 10. Cloze Topline: A smart CRM and AI assistant in one that automatically keeps track of your email, phone calls, text messages, meetings, documents, and social media. Summary: Besides being one the best-named apps we've ever seen, Cloze is also the hassle-free way to manage everything about your business in one place. When you need client information fast, the Cloze app syncs and pulls data automatically from your most used platforms to provide you with every detail needed to stay on top of client relations. And data entry? A thing of the past with this app. It also compiles your communication history with a client, including emails, calls, and exchanged files. And their proactive artificial intelligence prompts you to keep in-touch, with the right message at the right time. Cost: From $17-$42 per month And that's a wrap on our best of apps for 2021! To view the original article, visit the RPR blog.
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RPR Zips You through zipForm Integration
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How to Add an Assistant User to RPR in a Few Clicks
Many successful agents have an assistant or non-REALTOR office worker to help them in everyday tasks. It could be transactional tasks, marketing or social media efforts, creating forms, etc. If so, did you know that you can grant permission for your assistant to work in RPR on your behalf? Here's how: Simply log in to RPR, click your photo in the upper right, and click "Profile" Next, scroll all the way down to the bottom of the page and find "Assistant Users" Then select "Create new assistant user." a "Create REALTOR® assistant" window will appear Fill out all the info fields, and your appointed user will get a confirmation email Watch this step-by-step video to see all of the above in action: To view the original article, visit the RPR blog.
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Find Sellers Now! Farming for Prospects with RPR
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Monitor Market Movement for Your Clients and Prospects
When you want to update your geographic farm area on all the latest real estate market trends and movement, reach for the RPR's Market Activity Report. This handy deliverable is a snapshot of all the changes in a local real estate market. And it's the perfect way to keep clients up to speed, and a surefire way to impress prospects. The Market Activity Report includes a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back a few days or weeks, and even up to six months. Perhaps best of all, the Market Activity Report can be run on your custom map areas. Meaning they can be run for your geographic farm area. Check out this video on RPR Maps to take a guided walk through on how to define and save custom areas on the map. How to Run an RPR Market Activity Search To run your Market Activity search, select Research from the upper right area of the navigation bar on the home page. Then select Residential Market Activity Search. You'll be directed to the Market Activity Search page. Next, enter in the location you want to search. On the right, you can add additional search filters, including For Sale and/or For Lease. Then select which statuses you want included and whether properties show changes in the last three days to the last six months. Choose which property types appear and a price range. To refine your search further, select the Filters icon for advanced search options. Keep this in mind when you select the advanced search filters: you can view the amount of properties your search results will include. This is a smart way to narrow down your results before you run your search. Select the orange magnifying glass or the Update and Search button to run your search. From this list view, see how many properties show recent changes in the last three months, last week or last three days. This gives a good overview of the local real estate market in your particular area. Change your view to a photo grid or map view on the top right of your list results. Click to Create and Customize Now the fun part! Click Create Report to run your report. Verify that Market Activity is selected, and then click the plus "+" icon to omit or include specific sections of the report. Make sure to check your cover page elements as well (you'll see them to the right). Personalize your report if you are emailing to a client, choose your delivery method, and click Run Report. Another good way to leverage the Market Activity Report is to share it out to your social media circles, such as Facebook. This is a highly visible way to send out monthly or even quarterly updates for those homeowners who aren't ready to sell, but would like to stay up to speed on how the market is doing near their home. Market Activity Reports are a keen deliverable—create one today and share it with clients and hopefully, soon-to-be-clients. To view the original article, visit the RPR blog.
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RPR Property Search Primer in 1.5 Minutes
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How Much is That Home Upgrade Worth?
The ability to accurately price a property for sale is arguably a listing agent's most valued skill. For that, REALTORS rely on their local know-how and experience, as well as a host of tools and software, including RPR's flexible CMA tool and RPR Seller's Reports. But when it comes to making tweaks and adjustments, how can you refine value based on upgrades made or repairs that need to be made? RPR's Refine Value Tool is the perfect solution. The RPR Refine Value Tool and Today's Market Today's market is beyond hot, coupled with a severe lack of inventory. While many sellers are still making upgrades and repairs for even more ROI, others know that homes are going above asking and that selling "as is" won't necessarily affect their marketability. Another tricky part of the equation is that during the height and onset of the pandemic, many people put money into projects (mostly exterior) and remodels (mostly kitchens), because they knew they'd be spending a lot of time at home! This made their already valuable homes even more desirable. As such, homeowners are sitting on gold mines and being pushed off the fence and into this heated seller's market. How can you accurately price a property with these factors in mind? RPR's Refine Value tool allows REALTORS® to determine the value of a home based on property characteristics, home improvements made (or not), and market conditions. Here's how it works: Refine Value: Adjust Basic Facts Sometimes public records are out of date and don't reflect the correct number of bedrooms or bathrooms. You can easily update public record basic facts to refine the value. If a field is empty or shows a value of zero, entering data will not change the value because there is no baseline available to refine. Sometimes changing a basic fact will decrease the value. For instance, adding a bedroom without increasing the square footage may be seen as a negative by the system, in turn decreasing the estimated value. Refine Value: Home Improvements Whether it's a simple "fix" like a new automatic garage door opener, or a major kitchen remodel, it's great to be able to show sellers what they can get back for their investment. Home improvement values are calculated by project and region and are amortized. Choose from a list of improvements or add your own custom home improvement. This data is provided by Zonda and is updated annually. Click on the downward arrow to open the first drop-down menu. Select an improvement from the list or click Other to add your own custom improvement. If you selected Other, enter a description in the box that appears. Click the downward arrows in the second and third drop-down menus to select a month and year that the home improvement was completed. Select the downward arrow in the last drop-down menu and enter the cost of the home improvement. Refine Value: Needed Improvements On the flip side of makeovers and rennos is repairs and improvements. With sellers currently in the driver's seat, many of these common fixes, such as replacing a roof or new flooring, are not getting done. And although that may not impact the final closing price, you still need to know how to bake it into your valuation. To decrease the estimated value and identify an issue with the property: Enter a needed improvement in the first field. Next, enter your own estimated cost to complete the improvement in the second field. Click the Add button when finished. The total cost that you entered will be deducted from the estimated value. Refine Value: Market and Home Conditions The temperature of the current market and the current condition of a property can certainly impact the price. RPR makes it easy to adjust for both with slider controls. Simply move the sliders to change the estimated value based on the local market and the condition of the subject property. Finely tuned valuations RPR's property pricing techniques, including the Refine Value tool, should be a part of every REALTOR's tool kit. The ability to adjust and fine-tune property pricing is key to presenting a winning listing presentation and proving your value to clients. Start refining home values with RPR today! To try it out or get started, visit narrpr.com. To view the original article, visit the RPR blog.
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With RPR, REALTORS Give First-time Home Buyers First Class Guidance
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Educate Your Clients with RPR School Searches and Reports
Fifty-three percent of buyers that have children consider a neighborhood based on the quality of the school districts. And 50% cite convenience to schools as a priority, according to a report from the National Association of REALTORS. The report's findings bode well for agents who use RPR (Realtors Property Resource®), the nation's leading aggregator of real estate data. Agents can leverage the platform's expansive tools to research schools, showcase nearby listings, and create professional-quality reports for clients. RPR's school data, provided by Niche, the industry's fastest-growing school data provider, includes teacher, academic and overall school grades, as well as school district side-by-side comparisons. Specific metrics include: Total enrollment Students per teacher Average GPA Math and reading proficiency Percentage of gifted students Number of students enrolled in AP Graduation rate Average ACT and SAT scores Average teacher salary Percentage of teachers in the first or second year Written school reviews Here's how to perform an RPR school search and then create a customized school report: School Search Log in to narrpr.com Click Research and then select School Search. The school search will appear. From the left drop down menu, choose whether to search by Geography or within a particular School District. Enter the city and state or zip, and click the magnifying glass to execute your search To further narrow down your search, enter a School Name to the right of the School Search or choose a School Type: Elementary, Middle, High A few notes about your search results: From the Search Results, view the basic information and rating of each school, create a School Report, or View Nearby Listings. If you're looking to dive deeper on a school, select the school name. You'll see the school's address, grades served, enrollment, information about standardized test scores and the school's grade rating, including the average rating for schools in the area. The Reviews tab displays community reviews for the school. These reviews are also provided by Niche. You can also link to nearby listings, neighborhood information, and other local schools. Create Your School Report RPR's School Report summarizes the data from your search, as well as provides options to compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. From the school results page, click Create Report (or choose Schools from the Reports menu). Select to choose the elements you want displayed on the report Personalize your report with a recipient name and message Choose your delivery method Click Run Report To view the original article, visit the RPR blog.
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RPR and AARP Team Up to Offer Neighborhood Livability Scores to Home Buyers
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Discovering Neighborhood Data for Your Clients
Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients zero in on the ideal neighborhood. Then, we'll show you how to create an RPR Neighborhood Report that will "wow" your clients and, hopefully, help you close some deals. Let's get started with what you'll find in RPR's Neighborhood section: Summary The Summary tab offers an overview of the area: the Median Estimated Home Value, including the estimated change over a one-month and 12-month period. You can also see the Median Sales Price vs. Sales Volume, Median Listing Price vs. Listing Volume, Population of Children by Age Group, and Population of Adults by Age Group. Housing The Housing tab highlights the neighborhood's housing characteristics compared to the county, state and nation, including comparisons for home ownership, rent, and information about permits and buildings. You'll also find easy-to-read graphs on the price, size, age, and number of bedrooms on homes sold in the area. People The People tab gets to the heart of who lives in the neighborhood. Here you will find a side-by-side comparison chart that measures population counts, densities and changes; median age, gender, and education levels. You'll also find breakdowns of population of children and adults by age group, the number of households with children, income brackets, occupations and even voting patterns. Economy Look to the Economy tab for a clear picture of per capita and median household incomes, as well as employment figures. Quality of Life This tab is particularly helpful when working with relocations. Look to Quality of Life for weather, commute times, transportation options, and water quality. It even includes the number of Superfund and Brownfield sites. Again, all in a side-by-side, neighborhood/county/state/country comparison. How to Search a Neighborhood and Create a RPR Neighborhood Report? The RPR Neighborhood Report summarizes economic, housing, demographic and quality of life information about an area. It's an in-depth portrait of the people who live in a target area, in addition to key indicators such as job growth, unemployment, cost of living, quality of life, commute times and climate. The report also includes median list and sales prices, listing and sales volumes, and per square foot pricing on sold homes. Run your RPR Neighborhood Report: To begin, visit narrpr.com. Select Research from the homepage top navigation, and then choose Neighborhood Search. Enter a neighborhood, zip, city, or county. Select Exact, Within, or Nearby from the dropdown. Exact will take you directly to the searched area. You'll see five Neighborhood tabs: People, Housing, Economy, and Quality of life. Within allows you to choose from several neighborhoods. Nearby expands your results further. From the Neighborhood overview page, select Create Report. From the Reports page, confirm the Neighborhood Report is selected. Choose the specific elements to include or omit in the report by opening the below the name of the report type on the generation page. Choose the specific elements to include or omit on the report cover. These options are displayed in the right-hand sidebar, below the image of the report cover. Display your contact information, photo, logo and more. Show or hide page numbers. Personalize your report with a message. Choose a delivery method. Display the report as a PDF or email it to yourself or a client (or both). From the RPR app even text the report to your recipient. Press Run Report. To view the original article, visit the RPR blog.
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Accurate Property Pricing with RPR
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A Home and Its History: RPR's Property Details Page
When you land on an RPR Property Details page, you'll find a wealth of data that details a home and its history. Use this page to get an overview of basic facts about the property including current and historical photos, the property description, interior and exterior features, schools, homeowner info and location details, mortgage, deed and distressed info; side-by-side comparisons of MLS vs. public records information; sales, tax and mortgage histories; interactive maps and more.
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RPR's Mapping: Get the Big Picture
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RPR Search: Your Launching Point for Property Facts and Info
Getting started in RPR begins and ends with the search bar, which greets you front and center when you log in to the homepage. In fact, the ability to search for properties in RPR is the foundation of its functionality. (If you're looking to conduct a search about neighborhoods, schools, or recent market activity, click on the Research tab and drop down.) Consider "search" to be the launching point for just about every move you make in RPR. Whether it's by an exact address, listing ID, neighborhood name, ZIP code or other areas, RPR search is intuitive, flexible and powerful—while offering multiple ways to view your results and save them.
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The RPR Homepage: Where to Land for Real Estate Results
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RPR Launches New Refreshed Look and Functionality
It's finally here! RPR is excited to launch a completely revamped version of its website, an upgraded and improved version to help you "wow" your clients and close more deals. The new RPR is cleaner, simpler, and offers users a more overall intuitive experience. It's also been reorganized to help you find your most-used features and saved items.
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NAR President Charlie Oppler Walks REALTORS Through the new RPR
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RPR: Redesigned, Reorganized, and Refreshed for Your Success
RPR has some exciting news for REALTORS. In two short weeks, we'll unveil our biggest product update ever! Based on input from REALTORS like you, we're launching a refreshed version of the RPR website. It will soon feature a cleaner, eye-pleasing look and feel, while also offering an easier and more intuitive user experience. We're confident that you're going to love it! And in no time you'll be using it to build your business, "wow" your clients and close more deals. We're also pretty sure you don't just want to read about it. Watch this quick video to get a sneak peek at the newly redesigned RPR: Here are just a few of the highlights: A cleaner look and feel: offering users an overall fresher interface with more white space. It is also 30% wider with bigger fonts and larger images. Search all properties from one spot: the ability to search residential and commercial properties from one area, which further solidifies RPR as the only residential and commercial site exclusively for REALTORS®. A user-centric homepage: designed and built for productivity, the new homepage offers "Shortcuts" to tools and features, and customizable "My Market" areas with quick access to property hot sheets. Powerful and flexible search results: allows users to scan properties in multiple views, including List view, Map view and Photo view. Upgraded map capabilities: map searches are now easier, faster, and more intuitive. We hope you're as excited to use the new "refreshed" RPR as we are to share it with you. If you want a chance to see it in action before it's launched, sign up for this live webinar. And be sure to keep an eye out for emails about additional training, webinars and educational opportunities to get you up to speed on this new and improved version. To view the original article, visit the RPR blog.
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Top Ways REALTORS Are Using RPR
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Rule Your Real Estate World with One Simple App
We know you love real estate, but it can't always be fun keeping all those plates in the air. The good news is, you have the power to be more productive right in the palm of your hand. With the app from Realtors Property Resource (RPR), REALTORS have exclusive access to a whole host of tools that improve productivity while on the go, not to mention RPR's abundance of property data and reports. From simple solutions like search by voice to creating a CMA using your phone, these RPR app and website features will definitely keep you in the driver's seat.
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The Ultimate Guide to Geographic Farming
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How to Share an RPR Report on Facebook
Reports that you create in RPR are meant to be shared! They're perfect for agents who want to create topical messaging and results-oriented relationships through social media. But which reports are best for sharing? Two of the most popular reports to share are:
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5 Real Estate Shortfalls and How to Avoid Them
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
Charlondra Thompson is a Realtor and Associate Broker with KW Commercial/Keller Williams Urban in Dallas. She started out as a residential agent, but quickly made the transition to the commercial side of real estate because of her business connections and corporate network. She was introduced to RPR about a year and a half ago through her local and state association, where she was encouraged to take some beginner classes and learn about the available reporting tools. This is where she learned that she can access RPR (through Deep Links) when she logs on to her MLS. "It just pops up!" says Charlondra.
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Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
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Applying RPR Learning to Today's Revamped Market
Back in March, RPR began to offer even more blog articles, videos, webinars, tips and how-to's than ever before. The idea was that although REALTORS couldn't be in the field and working, they could at least be at home working on their business. And it worked! We know that plenty of agents took advantage of the time to learn new skills, explore helpful features and up their RPR game. Here's one story of a REALTOR who did exactly that, and how it's now paying off.
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5 RPR Report Customizations You May Not Be Using
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3 for 3 Listings: What Makes This REALTOR Hit Home Runs
If Linda Fercodini played baseball, she'd be a top contender for the majors. Though, for now, she is one of the happiest and most productive REALTORS in western Connecticut. One week after taking her first swing at Realtors Property Resource (RPR), Linda hit it out of the park, scoring what we might call a perfect batting average in real estate--three for three listings in nearly seven days.
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Successful Realtor Uses RPR to 'Wow' Her Clients and Answer the 'Why'
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17 of the Best Public Sources of Real Estate Data
Real estate is one of the most data-consuming businesses in our world today. From demographics data to statistics and market reports, there is a myriad of information to be analyzed and processed. There are several public sources of real estate data in the US, most of which are free. These sources of data are essential to the success of real estate marketing and development strategies. Let's dive in.
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Use Public Records to Find Commercial Prospects
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Real Estate App Makes Open House Profitable
Twenty minutes before Nicole Nicolay heads to her open house, she logs onto RPR, prints one Mini Property Report and one Neighborhood Report, puts them into her bag and hits the road. At the open house, "A woman with two kids in tow appears in the doorway and within seconds exclaims she loves the house but wasn't ready to buy," said Nicole. "She said she'd have to sell her house first and find temporary accommodations while searching for her next home so that she could make a firm offer. The market is that competitive here. "The woman also admitted that she was feeling overwhelmed by the prospect of uprooting her family twice, as anyone would be. I knew at that moment I could ease her fears and set her on the right path, ensuring her that the process can be streamlined by an agent with the right tools at her disposal––and, secretly, I knew I was that agent. "So I made a simple suggestion: 'Let's check out what your house is worth. Give me your address and while you look around, I'll see what I can come up with.' She looked at me with a quizzical expression but decided to play along. "My soon-to-be new client said she thought her house could sell for about $500,000, so as she turned the corner toward the dining room, I jumped into RPR, entered her address, created a property report complete with RPR's Realtor Valuation Model® (RVM®), and texted it to before she finished touring the second floor. "Ding! I heard her phone's notification system go off. She came down the stairs, phone in hand, smiling. 'Wow, I just got a report from you,' she exclaimed. 'It says my house is worth $525,000. Is that true?' she asked. "'Well, we can find out,' I said. 'Let's get together at your place to talk more. I'll get an idea of what you've done to the property and we'll rerun the numbers to confirm.' "Days later, I listed her beautiful home for the RVM valuation of $550,000. From there, we found her new house without having to move her and her family into a temporary place. And she was so impressed by my spot-on analysis and responsiveness that she referred me to a family relative, who also bought and sold through me." Sure, Nicole recognizes that this, in all, was an incredible experience. Yet, what's important is that she had the wherewithal to listen to an open house visitor who thought she wasn't ready to buy and took the bull by the horns to bring forth a deal. And the common thread? Realtors Property Resource. "It may seem as if I didn't put a lot of effort into my open house, but rest assured, I'm backed by a powerful and seamless system that does all of the work for me," said the veteran real estate pro working out of Pleasanton, Calif. That and—as anyone who knows her will tell you—her cheery disposition and shrewd business acumen are the trifecta of successful open house strategies. Learn more about what RPR can do for your next open house. To view the original article, visit the RPR blog.
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
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Back 2 Biz: Working with Buyers Virtually
The third entry in our "Back 2 Biz" series (see parts one and two) looks at how you can use RPR to keep virtual buyers (or any buyers, for that matter) informed and in the loop on recently listed properties. We're also going to offer up some tips and strategies on how you can optimize the virtual showing experience for your clients.
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Back 2 Biz: Social Media and Online Communication Tools
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4 Strategies for Smarter Virtual Selling with Your Property Tax Data Tools
We're in a moment of transition right now--some areas in the U.S. are coming out of quarantine, and some are still sheltering in place. While we're all dealing with uncertainty, one thing's for sure: how we buy and sell real estate has changed. The past two months have seen the real estate industry respond creatively to the pandemic's impacts, much of it driven by technology that enables Realtors to conduct business from a distance, from virtual open houses to virtual closings and beyond. Today, we're going to show you how to use your MLS's public records/property tax data tool to prospect and stay in touch with your sphere—both during quarantine and after. These ideas are courtesy of the property data experts at CRS Data, who are working to help agents stay proactive as they navigate this new market. For a more in-depth look at executing these ideas, check out the video webinar below and explore new webinars from CRS Data here. 1. Show that your market is still active One of the biggest quarantine myths that real estate agents are up against is that home sales have ground to a halt. While home sales have slowed (by 17.8% in April, according to NAR), the housing market is still active. The catch? Potential buyers and sellers may not know this. It's up to you to let your prospects and clients know that both you and the housing market are still open for business. You can do this by sending out a mailing that shows homes that have sold in the last month, current area listings, or pending listings. Use your property data tool to select the area you serve and pull a list of homes that meet your criteria. You can not only mail this information out via postcard or flyer, but you can also share it on social media, via email, or on your website. 2. Stay top-of-mind with personalized property reports It's always been important to brand any reports you give to clients with your headshot and contact information. But it's especially important now when you can't physically be in front of your buyers and sellers. "It shows who you are and it reminds your client that you're there with them through these tough times as you continue to look for the home of their dreams or sell a property that they intended on selling this year," says Nikki Morgan, Sales Executive for the MLS Tax Suite, in the webinar above. "We want to make sure that your client knows that you're still doing business and you're still providing them all of this great information." If your MLS provides CRS Data's MLS Tax Suite, you can also add a personalized note to any of your property reports. Nikki suggests adding a "positive, reinforcing statement" to let clients know you're with them through thick and thin. 3. Tap into mapping to show neighborhood features Different buyers have different needs. Some may want to live in a bustling neighborhood, while others may long for a quieter locale. With lockdown still in place in many areas, your clients may not feel comfortable touring a neighborhood. Fortunately, you can still convey important neighborhood information to your clients. Advanced property data tools like MLS Tax Suite have maps with multiple layers that show exactly what you need to help a buyer understand how well a particular home suits them. For example, is a listing close to a major road with restaurants or a shopping center? That may be perfect for your buyer who wants to live in an active area, but less so for the buyer who wants a quiet neighborhood. You can use map layers to zoom in and discover exactly what surrounds a listing. Even after quarantine is lifted, this strategy can still be an asset to your business. You can cut down on unnecessary showings by narrowing down which listings best fit your clients' needs before embarking on a tour. This new tutorial from CRS Data delves into all the functions you can leverage in their large map search. 4. Optimize your prospecting with simplified mailing and labeling tools Time is money, even in the middle of a pandemic, and you can save both by using the prospecting tools available in your property data platform. In CRS Data’s MLS Tax Suite, for example, you can select an area you want to prospect in by radius, zip code, subdivision, county, and more—or even by drawing a target area on a map. But it's rare that you'll want to send a mailing to every address in an area, so tap into filters to remove properties that don't fit your criteria. You can refine your list by removing absentee owners, commercial properties, recently sold or currently listed homes, or narrow your list down. Once you have a list of desired prospects, CRS Data will let you export and print those addresses on mailing labels from the comfort of your home office. Then you can reach out to let clients and leads alike know that now is still a great time to buy or sell a home. To learn more about CRS Data’s MLS Tax Suite, visit CRSData.com. Want a demonstration of how to execute the strategies above? Watch CRS Data's recent webinars: Optimizing Your Realty Business in the Age of Coronavirus Property Report: Tips and Tricks for our Virtual World Results the Way You Want
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