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Making the Most of RPR During COVID-19
Every Tuesday in April 2020 at 11:00 AM PDT These are challenging times for REALTORS. COVID-19 is affecting every aspect of our lives, including your real estate business. Let us help you continue to serve your clients and customers by making the most of RPR's tools and features. Each Tuesday in April, we'll share a few tips and tricks to help you make the most of RPR during the coronavirus outbreak. While we all try to flatten the coronavirus curve, we want you to stay ahead of the real estate curve! Sharing RPR reports on social media, checking in on past clients, and conducting virtual open houses are just a few tips we will share with you. While you are quarantining at home, set aside a little "social distancing" time and join us for our 20-minute Tuesday series. Register now!
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RPR Debuts New Web Show: 'The Wow Factor'
RPR is doing everything it can to help REALTORS "wow" their clients and close more deals. As part of that ongoing effort, RPR dropped its first-ever web series on Monday. The show's goal is to educate, enlighten and entertain RPR users with a focus on tips, strategies, best practices and more.
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The ABCs of RPR
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Use this Downtime to Up Your RPR Skills
By now, you have undoubtedly been affected by COVID-19, commonly referred to as coronavirus. The term "social distancing" is now part of your vocab. News, questions and guidelines are changing and being updated by the hour. If you have children, they're now staying at home. If you go out frequently, you're now staying at home. As a REALTOR, you're probably used to working remotely. However, going into the office is most likely not an option for the time being. You're essentially landlocked... and staying at home.
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RPR: Collaborating to Bring REALTORS a Pain-Free Commercial Resource
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Anytime, Anywhere CMAs with RPR's Comps Analysis Express
RPR Mobile is a must-have tool for REALTORS who rely on instant access to information while in the field and on-the-go. The app provides REALTORS with data, tools and reports to help them "wow" their clients and close more deals. With the app in hand, users can search data sets ranging from property characteristics, photos, tax and mortgage history and valuations to neighborhood and school information, and more. RPR Mobile now includes a Comps Analysis Express––a simple, intuitive interface that allows you to create on-the-fly CMAs using a phone or tablet.
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RPR User Shares Her Quick and Easy Safety Tip
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Top 5 Data Needs for Researching Commercial Properties
RPR wants to help REALTORS succeed. As the nation's largest real estate database, RPR provides commercial practitioners with data, tools and reports that will help them "wow" their clients and close more deals. Here, we identify the top five areas in RPR Commercial that can be used to help bring more clients and more deals to the closing table.
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8 Things New Users Should Know About RPR
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Create Compelling Listing Presentations with Tools from RPR
Your listing presentation is one of the most important pieces of communication you can share with potential clients. It's your resume, a capabilities brochure and a first impression all rolled into one. As a REALTOR, Realtors Property Resource gives you access to create data-centric, top-of-the-line, professional looking listing presentations. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. Here's some information to get you started...
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5 Ways Using RPR Will Impress Your Clients
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1 Big RPR "Wow" Moment and 5 Closed Deals
For the REALTOR team of Nicole Nicolay and Robyn Annicherro, RPR is the real estate data tool that just keeps on "wowing" both them and their clients. Robyn says, "As a new REALTOR, I was 'wowed' by RPR when I found out it was included in my NAR membership and gave me access to over 160M properties. I literally use it every day." At the 2019 NAR Annual Convention and Expo in San Francisco, Nicole and Robyn were presenters at an RPR session titled "RPR In The Wild." Nicole says, "Our story is all about how one big RPR 'wow' moment snowballed into several more 'wow' moments, five transactions, three sets of satisfied clients, and one very proud real estate team."
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RPR Commercial: 3 Ways to Start 2020 on a High Note
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9 RPR App Features to Increase Your Productivity in the New Year
Another year has flown right by. And while it's time to enjoy the holiday season and reflect on the past year's accomplishments, it's never too early to get a jump on next year's path to success. A sure-fire way to "wow" your clients and close more deals is incorporating the RPR Mobile app into your everyday real estate business tasks. This "secret menu" list of pointers and shortcuts will ensure that your next experience with the RPR app is a productive one.
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RPR's 2019 Product Highlights
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Customize Your RPR Report Cover Photo with These Simple Steps
It's often said that, "You only get one chance to make a first impression." That couldn't be more true than in the real estate industry. So when you find yourself sharing a report with a less than flattering cover photo, take a moment to update it. The process is quick and simple, and can be done from the website or mobile app. RPR makes it easy to do so—here's how.
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How RPR and Curbio Work Together to Get Sellers More for Their Home
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Top 3 Underused Commercial Search Functions in RPR
The actions taken to do a property search really haven't changed much since real estate and the internet first came together. For decades now, we've gone to listing sites to be immediately greeted by that oh-so-familiar search bar, and within a few clicks (with a little help from the magic of the internet), properties of all shapes and sizes pop up. In RPR Commercial, the same basic process holds true, but the use cases for search have grown well beyond just finding available space. With that in mind, I wanted to share a few of my favorite, but perhaps lesser-known, non-listing search functions.
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How to Create a Market Activity Report for Any Neighborhood
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Using RPR to Close More Deals
RPR (Realtors Property Resource) is a real estate data platform made exclusively for REALTORS as part of their NAR membership. RPR is a tool that helps REALTORS be more informed, in sync with up-to-date property data, and more efficient in delivering answers to their clients. As the nation's largest property database, RPR pools and aggregates real estate data and puts it all together under one easy-to-use roof. The data, tools and reports that RPR offers helps REALTORS "wow" their clients and close more deals. In previous articles, we've touched on what makes up an RPR "wow moment." But what about the "closing more deals" part of our new tagline/mantra?
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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RPR Reports: A Member's New Best Friend
Whether you're new to NAR or simply new to Realtors Property Resource, we're here to help get you started and get you using the most powerful business data tool in real estate. One of the many advantages to being a REALTOR is members-only access to RPR. What Is RPR? Realtors Property Resource is the nation's largest property database. As a new agent, this user-friendly, data-driven platform and business tool should never leave your side. Regular use of RPR will help you help your clients, which can lead to more listings, and hopefully, more deals! RPR makes it easy for REALTORS® to stand out from their competition. Using RPR as a real estate business tool will make you a more informed, more savvy, and more efficient REALTOR®. Ready to better serve your clients, market yourself like a pro, and grow your brand and business? Let's dive in... On-the-Go and in the Field, RPR Reports Give REALTORS® an Edge RPR reports put property details, market trends and neighborhood insight into one, convenient package that you can access anywhere, anytime. Picture this scene: you're conducting your first property walkthrough with your first clients. After viewing the home, your clients ask a basic question or two about square footage and number of BD/BA. But after the softballs, in come the curveballs! They might ask about taxes, warranties, school ratings, flood zones, property history, community resources, etc. As a REALTOR® with the RPR app in your palm, you can literally tap into RPR and instantly pull up real time, dynamic property data. You can even customize a property report with client comments, notes and photos, and text it to them right there on the kitchen island. Armed with these comprehensive reports, you can quickly and confidently answer any and all questions. Which will put your clients at ease, and position you as a knowledgeable, local real estate expert. RPR Report Topics RPR reports are a breeze to create and the customizable features will surely impress your clients. Here's a list of the different types of reports you can create: Buyer Tours: Select properties to tour, determine the order you'd like to see them, and create a colorful, client-friendly report to share with buyers. Market Activity: The report includes samples of active, pending, sold, expired and distressed properties, as well as recent price changes and upcoming open houses for a period of up to three months. Neighborhood: Paint a lifestyle picture with details on employment opportunities, traffic, weather, parks, dining, etc. The Neighborhood Report summarizes economic, housing, demographic and quality of life information about an area. Schools: Summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. Compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. Property Valuations: Gives details about the overall characteristics of a property such as values, foreclosure activity, market statistics, demographics, history, taxes and school information. Mini Property: The Mini Property Report is all about the essentials and includes info on the estimated value; home facts like bedrooms, baths and square footage; and photos. It's a great way to share property data with buyers at the onset. Property Flyer: A quick and easy way of marketing any property. Upload your own photos, enter a headline, and/or details about an upcoming open house. Seller's Report: Reviews the subject property, shows the condition of the local market, presents comparable properties for side-by-side comparisons, recommends a pricing strategy, and shows estimated seller proceeds. New REALTORS® Should Also Become New RPR Users! An easy-to-use, real estate tech tool that will make your job easier and make a serious, favorable impression on potential clients?! Yep, it's true. And it's literally made just for you. Visit the RPR site today and be sure to install the RPR app to your tablet or smartphone. Access to this powerful, real estate data tool is exclusive to REALTORS® and best of all, it's completely free as a part of your NAR membership. And also make sure to join the RPR Facebook Connect group. To view the original article, visit the RPR blog.
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Tips for Working with Saved Properties and Searches in RPR
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The Power of Knowledge and the RPR Learning Menu
It's June, and that means it's graduation season. Congrats to every member of the class of 2019! Chances are you've recently seen some grad caps flying up in the air, or at least seen some photos on social media. However, educational ceremonies aren't the only place you'll find the iconic grad cap image; it also resides on RPR as a symbol for the new RPR Learning Menu. (You can file that one under a "we see what you're doing there" segue.)
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3 RPR Report Customizations You Should Be Doing Now
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3 Quick Ways to Print What You See in RPR
RPR's wide variety of reports are one of the most popular features of the platform. However, Realtors report that sometimes they simply want to print what's on the screen. That's exactly what this article is all about. Check out these three tips for printing what you see in RPR.
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3 Creative Ways to Deliver Your Next RPR Report
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How to Implement RPR into Your Resimercial Business
It's certainly not an official REALTOR designation, but a few years back, a new buzzword surfaced in the real estate industry: "Resimercial." It describes residential agents who dabble in the commercial space, and vice versa. However, when it comes to applying RPR usage, the term "Resimercial" takes on a whole new meaning. We're talking about residential agents using RPR Commercial to strengthen their business capabilities and commercial specialists who use RPR Residential for the same reason. Today we'll take a look at how to access RPR Residential and Commercial, and we'll explore how toggling back and forth between the two might benefit you in serving your clients, being more successful, and closing more deals. Let's get to it...
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The Risk of Using Tax Data in Your Listings
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5 Tips for Winning More Listings with Your Property Data Tool
Looking for an edge to beat out the competition for listings? Look no further than your property data tool. From generating CMAs to helping you overcome seller objections, this tool can help you impress prospects and win more listings. But how? To find out, we turned to an expert. Nikki Morgan of CRS Data has spent years training agents on how to leverage public records. "The best thing agents can do is to come to the table with the information that your property data solution can arm you with," says Morgan. "Not just words, but the facts." Here are five ways agents can tap into their property data solution to impress sellers and win more business:
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
Incorporating RPR usage into your daily business activities will help you better serve your clients and close more deals. However, even every day users of RPR may not be aware of all the shortcuts and hidden features that lie within this essential real estate data app. Implement these ten time-saving tips and watch your productivity go through the roof!
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Where Do Property Values Come From?
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The Risks of Using Square Footage from Tax Records
Every agent and broker knows they SHOULD have accurate square footage that they measured themselves or hired a professional for, yet many today still rely on square footage listed in public records without any verification of accuracy. When preparing a CMA or listing presentation, many agents calculate their suggested selling price based on COMPS that also use tax records to reflect the square footage of the property. Still others have not been trained properly on what should be included and excluded from square footage calculations. The net effect is that a home can be overpriced or underpriced based on an inaccurate calculation of square footage—which can lead to complaints or even lawsuits.
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9 RPR App Features to Increase Your Productivity in the New Year
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Find Your Next Listing with These Geographic Farming Tactics
Real estate farming is possibly the most proactive position an agent can take to build inventory. The method includes a series of steps that analyze a given neighborhood, ZIP code or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market. A good farming strategy involves working through a set of five exercises to determine the area's viability.
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Searching Your Subject Property on RPR
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Research Properties with the RPR Map
The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need.
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3 Creative Ways to Generate Listings
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Back to School with New Data from RPR
Almost half of all homebuyers with children under 18 years of age say the local school district is a major factor when searching for a home and neighborhood, according to the 2017 Moving with Kids report from the National Association of REALTORS® (NAR). According to the data, 49 percent of homebuyers rated "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends. That's up 25 percent from a similar NAR study conducted in 2015. And nearly 90 percent of those buyers worked with a REALTOR®.
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How to Leverage Public Records for Business Intelligence
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Finding the Right Neighborhood for Your Buyer
Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients find a home near desired amenities and within commutable distances. Then, we'll show you how to create an RPR Neighborhood Report that will create a wow factor for your clients.
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Sizing Up the RPR Property Details Page
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4 Tools for Spot-on Property Pricing
Coupled with strong market knowledge, a keen REALTOR® knows that employing certain tools in the comp analysis process can help land on the right price right out of the gate, especially when it comes to determining value based on improvements made to the property and its condition. Here, RPR shares four tools that will help an agent refine the value of a property, use the platform's flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.
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[Best of 2017] Prospecting with Public Records: 7 Campaigns to Try Today
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Friday Freebie: The Realtor Tool that Creates Killer CMAs
We've recently been talking a lot about CMAs—from which pages to include to how to use a CMA in conjunction with a landing page to attract seller leads. Many people use a dedicated CMA tool, like Cloud CMA, to create their reports. But did you know there's another tool that all Realtors have access to that can create knockout CMAs, too? And that, best of all, it's absolutely free?
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3 Exciting New Features Come to the RPR App
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5 Ways to Fight the Good Fight in Real Estate
The "golden age of the customer" is upon us. What does it mean for the real estate industry? A lot. Coupled with unprecedented amounts of information, fully-empowered consumers are directing their own home buying experience, beginning with online searches. More than 90 percent, in fact, will use the internet to research properties (listings, valuations, etc.), with some calling into question the value of using a Realtor® in the transaction. Yet, the accuracy of the data obtained by consumers, and the availability of the most up-to-date data, is ultimately the issue. Since it's unlikely the hands of time will revert back to the golden days of agent-controlled data, it's best to fight the good fight, says Paul Lundquist, a Realtor® with Coldwell Banker River Valley Realtors, Minnesota. Here, Paul describes how he finds new opportunities to reinforce his value to consumers while leveraging challenges brought on by real estate's "age of information."
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'House Whisperer' Helps Turn Low Appraisal Into a Win-Win
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How to Create a Real Estate Report that Gets Attention
Productive REALTORS® wake up every day with a deep-seated desire to do better today than they did yesterday, knowing even the smallest improvement can make a big difference. And what could be more impactful than sprucing up one of your most valuable leave-behinds? Last year, REALTORS® created more than 3 million real estate reports using Realtors Property Resource® (RPR), proving the value of one of the data platform's most popular features. For those seasoned and new RPR users, we submit five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.
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Have you seen what's hidden within the RPR app icon?
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8 RPR App Tips and Tricks
You know that little thrill you get when you come across a tip or trick to help make your app experience just a tad more efficient? Like pressing the app button for a shortcut to a favorite feature, or swiping to the left to quickly save for later? Every app has tricks of the trade, yet, for some reason, they don't always appear magically on our radar. This post will give you eight tips to make sure your next RPR app experience is a productive one.
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Show Demand for Any Neighborhood with the RPR Market Activity Report
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The 5 Cs of a Successful Farming Strategy
Farming is a proven method of marketing your real estate business to a neighborhood in a way that raises awareness of your brand, captures leads, earns referrals and gains listings. When used effectively, farming provides an excellent opportunity to connect with potential sellers, as well as For Sale By Owners (FSBOs) whose listings might be dormant or struggling. Here, RPR shares its five-point plan for creating and cultivating a solid neighborhood farming strategy. Learn how to target and calculate the marketability of a potential farm area, discover everything there is to know about properties in your zone, and use that data to build relationships with homeowners.
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3 Must-Have RPR Reports for Farming
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Why Use the RPR app? Hear from These 7 REALTORS®
1. Impress clients with instant access to data Open houses present a prime opportunity for RPR users to demonstrate their ability to respond instantly to every type of inquiry. As guests express interest in nearby properties, a quick RPR search on your tablet or phone will yield current listings by list or map view. Use the buyer's preferences to email or text RPR Property Reports on potential properties, as well as an RPR Neighborhood Report, which presents an in-depth portrait of the people who live in a target area. Others may ask about area schools. Here, jump right back into RPR and offer to email or text them an RPR School Report, an in-depth portrait of student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. For those interested in your listing, an RPR Comp Analysis will demonstrate your razor-like precision on how you determined the home's list price. "I downloaded the RPR app three days prior to my open house and played around with it for about 30 seconds," says Gregg Center, a REALTOR® from Sarasota, Florida. "I'm new to RPR, so I had honestly forgotten about it. The RPR app returned search results within seconds, instantly displaying every home for sale within a half mile radius of where we were standing ... including, of all places, a listing right across the street." Watch Now: Hail Mary Effort Proves Worthy of This Realtor's Strategic Open House Move
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Real Estate's Most Important 4-Letter Word is 'Next,' not 'Sold'
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School Report Cuts Sales Cycle in Half
Real estate apps claim to do it all and, most likely, some do. But for this West Michigan Realtor®, the only apps that matter are the ones that save her time and money. "As a Realtor®, I spend a lot of money investing in my business," said Michelle Gordon, Realtor® and founder of The Gordon Group, JH Realty Partners, based in West Michigan. "I need to make sure the tools or apps I buy live up to expectations." Michelle consistently evaluates apps for their ability to produce results and whether or not the data they provide overlaps with another app that she is also paying for. She claims her diligence to protecting dollars spent is one of several reasons she is loyal to the Realtors Property Resource® (RPR®) app. "I will no longer pay for vendor tools that attempt to replicate RPR but fall short," she said. "RPR is already paid for in our NAR dues. It offers everything I need to run searches, generate comps and run reports. It doesn't spam me or advertise to me, and is constantly adding new features and tools. What else could I want?" Michelle says that Realtors® only need to ask themselves one question when considering adoption of a new business tool: Does it show value? "All the app needs to do is prove to us that it's going to help us make money and make our life easier. From there, we should be able to put our minds to using it." Yet, she says, many of her contemporaries avoid using real estate apps simply because there are too many choices or they lack the technical know how.
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Prospecting with Public Records: 7 Campaigns to Try Today
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[Infographic] 5 Benefits of the RPR App for Realtors®
Realtor® on the go? There's an app for that. Easily search properties, create and send branded reports, and view local market activity anytime, anyplace with the RPR app. Use your phone's location to view nearby sales activity, or take a deeper dive into any property and view tax, mortgage, historical and distressed data, flood zones, dynamic mapping and more. Built exclusively for REALTORS®, the RPR app offers on-the-go access to a nationwide, parcel-centric database of both residential and commercial properties. Learn more about this valuable member benefit by checking out this simple infographic:
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5 Ways You Can Sell More Using Public Records
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How to Take Advantage of the RPR and zipLogix Integration
Big things do come in small packages. And when those simple, lightbulb kind of innovations do come our way, they are likely welcome changes to the ways in which we conduct business. Such is the case with one of the more popular features offered by Realtors Property Resource® (RPR®)––with notable regard for listing agents. Through a partnership with zipForm®, the nation's leading online real estate forms provider, REALTORS® who use zipForm® and RPR can easily jump between the two platforms via one simple click, providing instant access to forms and property data needed to complete your transaction. Moreso, the integration allows REALTORS® to create new zipForm transactions using auto-populated public records from RPR. The partnership is a neatly packaged bundle of benefits that not only saves time but alleviates the pain points of having to use two of real estate's most powerful platforms independent of one another. Here's how to maximize the integration to your advantage in two minutes or less... Set up the Integration Sign onto RPR at narrpr.com. Search for your subject property. Then, from the RPR Property Details page, most REALTORS® using zipForm will automatically see the zipForm Transactions button. If not, connect by way of your RPR User Profile. Choose Link Accounts and a series of simple prompts will help begin the process. Once complete, the zipForm Transactions button will display on the RPR Property Details page. You will then have the option to: Go to specific transactions for that property address in zipForm® Start a new transaction for the street address pulled up in RPR Go to the RPR homepage
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Five Simple Steps to Building a Stunning and Compelling RPR Seller's Report
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Using RPR to Impress Clients and Close More Deals
Thursday, March 23, 2017 at 11:00 AM PDT REALTORS® everywhere are answering questions about a property, a school, what sold recently and the overall status of a neighborhood and market trends with just a few clicks. If you're looking for new ways to deliver excellent customer service to both buyers and sellers, this class is for you! You'll leave know how to help sellers understand online value estimates and how RPR provides concrete data to help sellers comprehend market realities. You'll also learn how to use RPR's state-of-the-art mapping tools to pin-point searches, locate neighborhood and school info, analyze heat map data and much more for your buyers. Learn how to use RPR as your solution to ensure satisfied clients. Register now!
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21 Steps to a Stellar Listing Presentation
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3 Creative Ways to Deliver Your Next RPR Report
In a fiercely competitive real estate market, it's important to do everything you can to stand out. Meeting your clients when and how they prefer, with extra special touches, could serve as your tipping point. Here are three simple, creative ways to deliver your next RPR report that will definitely distinguish your services as unique. Creative Delivery Method One: Apps Clients obviously have a variety of preferred methods of communication. Some embrace email; others choose to text. Many consumers even prefer to send and receive messages through social media sites like Facebook. What does this mean for today's REALTOR®? You need a reporting solution that offers flexible delivery options. Look to the RPR app for a host of report delivery choices. Using the app's Share feature, REALTORS® can quickly deliver one of the platform's multiple property and seller's reports by virtually any means of communication. The technique is easily employed through the app's Share feature. From there, it's easy to send the report's URL to the app of your choice, including ever popular choices such as text message, email, Facebook, Messenger, Twitter, and even link shortening apps like Bit.ly.
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What's New? The Latest and Greatest from RPR
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Social Media Marketing Made Easy With RPR
There's a lot more to RPR than working with buyers, nailing listing presentations, prospecting neighborhoods, and managing successful open houses. In fact, Realtors® who want to up their game when it comes to social marketing can quickly adapt RPR data into an ongoing campaign that will definitely draw attention from would-be clients. For example, using RPR to share interesting facts about your marketplace on Facebook is a great way to create a series of attention grabbers for your selling area. We've created instructions on how to easily access the data below—but first, check out these samples of how your campaigns might look using RPR's neighborhood data. Example #1: Six Secrets About Home Values in Lexington, KY Lexington's median estimated home value is $171k. The median list price in 2016 was $225k—a 24% increase over the prior year. Values have risen 5.15% over the last 12 months. Overwhelmingly, properties sold in Lexington had 3 vs. 4 bedrooms (789 compared to 393). The greatest number of homes sold were between 10 and 20 years old Calls to action... Considering a move? Let me send you a free property evaluation. Call {insert name, photo, link to website} See my listings
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Easy Icebreaker Ideas for Creating New Business
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Getting the Most out of the RPR/zipForm Partnership
Tuesday, February 21, 2017 at 10:00 AM PST We're working to help streamline your business! RPR and zipForm have come together to help you get the most of out of these two powerful REALTOR business tools. RPR is NAR's wholly owned subsidiary and is a national property database, offering a large range of data, tools and reports to better serve your clients and customers. zipForm® is the Exclusive and Official forms software of the National Association of REALTORS®. We'll show you how to seamlessly move between RPR and zipForm to improve your business efficiencies. Register now!
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3 Ways to Go Over and Above When Working with Referrals
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10 Ways to Earn More Business than Your Competition with RPR
Thursday, February 9, 2017 at 11:00 AM PST RPR is more than a comprehensive database. It provides tools and resources to help expand your business. During this session, you'll learn how to use RPR to improve prospecting and farming strategies, run accurate comp analyses, identify distressed properties and their impact on neighborhoods, set industry standard values on home investments, and more! You'll also get a quick overview of RPR Mobile™. Start impressing clients - register for this class today. Register now!
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How to Insert PDF Templates Into RPR Reports
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Use RPR to Provide Calculated Price Opinions for Buyers
For buyer agents, helping consumers determine a listing's perceived value arises out of the discovery process—a system of checks and balances that identifies distinguishable differences between comparable properties. What tips the scales in favor of expediting the discovery process and transitioning inquiring clients into happy homeowners, is the ability to offer accurate, insightful information to those clients at the very moment they inquire. "If I'm showing a listing and my clients comment on a similar house being offered at a lower price, I simply pull up RPR® on my phone," says Kimberly Poisso, a REALTOR® with Straughan Real Estate, Winnfield, Louisiana. "With RPR's app, I can instantly compare both properties with photos, descriptions, etc., and offer my clients an in-depth, professional opinion of the listing's market value—all while we're at the showing." Kimberly is one of thousands of RPR users who claim on-the-spot access to data saves both her and her clients time and money. "My clients typically choose to see homes based on internet photos and the home's basic characteristics. But, with help from RPR, I see what's behind the scenes. I dig deep into the statistics, which puts me in a position to offer my expertise, especially when they ask about another property." As an example, Kimberly reflects on a recent buyer tour. Her client inquired about a nearby home for sale offered at a significantly lower price. "It's my job to help them discover what makes one house better than the other," she said. "So, right there, alongside the buyer, I can pull up the two listings on my RPR app, go over each home's basic characteristics like number of bedrooms and square footage; and even get into upgrades, taxes, mortgage info, schools, area amenities and more; which paints a much larger picture for them."
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Turbocharge Your Business with These Top 10 Tools from RPR
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Integrated Market Analytics from the Top Down
Every Realtor faces the challenge of turning a deluge of market data into valuable insights— and, ultimately, sales. Fortunately, our Technology Guide helps real estate professionals sort out the best from the beasts for integrated solutions that deliver the best view of economic, market, and sales trends with easy-to-use tools. This year, we highlight Realtor's Property Resource (RPR), which seamlessly delivers data analytics and communications for all levels of the real estate vertical, from agents and their brokers to associations and MLSs. RPR provides a wide range of tools through one centralized platform that is made-to-order for each industry segment. Through their partnership with hundreds of MLSs, commercial information exchanges (CIEs), and even the National Association of Realtors (NAR), RPR offers broad-spanning data sets and effective analytics and communications tools to meet demanding real estate business needs. Let's take a look at how each of RPR's tools can boost sales effectiveness, from 'on-the-ground' agents to the CEO strategist: RPR Residential enables agents to access an exclusive nationwide database covering over 160 million properties and create customized reports including demographics, local schools, and taxes, as well as mortgages and foreclosures. The data platform consolidates valuation resources by working as a hybrid between a traditional automated valuation model (AVM) and MLS for agents to conveniently generate and send detailed reports—even on the fly through an app on their smart phone or other mobile device.
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Capture Homeowner Attention in 80 Characters or Less
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
Monday, October 10, 2016 at 12:00 PM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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RPR Overview for Broker/Owners and Management (10/6)
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Three Ways to Build Listing Inventory Using RPR (9/26)
Monday, September 26, 2016 at 1:00 PM PDT Looking to build your listing inventory? Many REALTORS® are using RPR to target potential sellers and build inventory. Join us for this class where you will learn three effective ways to leverage RPR as a primary component of your prospecting strategy. You will learn how to: Use RPR Market Activity Reports to leverage your circle of influence and generate new listings Convert homeowners to sellers using RPR property and market data Use RPR map drawing tools and geographic overlays to create your farm area. Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
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Meeting Buyers’ Demands with RPR’s Search Tools (9/14)
Wednesday, September 14, 2016 at 11:00 AM PDT Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. We'll review the array of search options in RPR to help you find just what you and your clients need! This class covers searching for Neighborhoods, Schools, and by recent Market Activity. We'll show you how to use Mapping Tools to hone in on an area and show you how to drill down using RPR's advanced search options. Register now!
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Getting Started with RPR (9/8)
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RPR Broker Tools (9/1)
Thursday, September 1, 2016 at 9:30 AM PDT Learn about RPR's Broker Tools for Broker/Owners and Managers. Course Objectives: Learn how to brand property reports generated by your sales agents with your company name and logo, Discover how to promote your ancillary service companies to your agents, Understand how to use our Data Tool which compares the performance of your company to your market. Register now!
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Using RPR to Reach and Retain Clients at Your Next Open House (8/10)
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5 Tools You May Not Be Using From Your Public Records Product
If you have access to a property records product, whether through an MLS member benefit or by purchasing it, chances are you might be overlooking some key tools that are right at your fingertips. It's easy to get in the middle of churning out basic property reports and forget that prospecting, extensive map perspectives, valuations and so much more are easily accessible through this data-rich software. So before you login to your public records product again, take some time to review a few select features you might not know existed: 1. The Prospecting Section: This area, most often accessible as a stand-alone section, is simple to use and easily generates mailing lists for postcard marketing. Your list should be easily updated based on area, and active listings can be removed for any specified time to create a refined mailing list. You can export your list to Excel and you should also be able to start printing on any chosen label on a used sheet. 2. The Drawing Tool: If you need to view the distance between properties or even the distance from a property to a flood zone, the drawing tool (consult your provider to identify your specific tool name if not using the MLS Tax Suite by CRS Data) will be your best friend. Just navigate to a map view and use this tool to quickly view latitude, longitude and area and distance measurements.
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (8/16)
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Getting Started with RPR® (8/3)
Wednesday, August 3, 2016 at 9:00 AM PDT When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know "what will it do for me and how will it help my business?" Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Set up your account and profile Navigate the site to your advantage Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's App for instant, on-the-go access Register now!
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (7/19)
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Ways You Can Leverage Realtors Property Resource
We're diving into another close-up look at one of the real estate technology products in our 2016-17 Technology Guide. This week's solution? Realtors Property Resource (RPR)! What is RPR? There's a good chance that you're already familiar with RPR. It's a benefit included your NAR membership, and one that's available only to Realtors. RPR is a property research tool that offers Realtors access to real estate market data, analytics, branded reports, and information on zoning, permits, mortgage and lien data, schools, foreclosures, and more. Here are just a few of the things Realtors can do with RPR: Create winning listing presentations - Realtor Penny Brockway uses everything from RPR's Realtor Valuation Model (RVM) to customized Seller Reports to create presentations that wow clients. You can read her story here. Attract and capture online leads - RPR has a wealth of reports that offer valuable information to potential clients. Realizing that value, some Realtors have begun to offer RPR reports on their website in exchange for a consumer's contact information. Here's more on how you can do the same. Engage buyers at open houses - RPR is Nicole Nicolay's most important tool at an open house. She uses printed versions of the Mini Property report, the Neighborhood report, and the School report to pique the curiosity of buyers and gather their contact information. She uses the RVM to engage curious neighbors who may thinking of selling their own home and want to know more about their home's value. Learn more about Nicole's open house strategies here.
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (7/13)
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RPR Overview for Broker/Owners and Management (7/7)
Thursday, July 7, 2016 at 7:30 AM PDT Purpose of the webinar: To provide management an understanding of what Realtors Property Resource (RPR) is, along with how your agents and company gain benefit from this ever expanding tool. Objectives for the call: To understand the basics of Realtors Property Resource. To understand how an agent would use RPR and the value they would gain from it. Introduction to Broker Tools for Management. The Realtors Property Resource is a NAR initiative to support the core competence of it's members by creating a REALTOR only, parcel-centric database of nationwide property information. The RPR database continues to gain more popularity and has created much discussion as it expands it's coverage throughout the country. The base application contains advanced search, mapping, and report generation features as well as a robust, parcel centric database representing 166 million parcels of property in the United States. Register now!
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Leading Clients with Strategic Site Selection (6/29)
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (6/22)
Wednesday, June 22, 2016 at 10:00 AM PDT RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android phone. Use your phone's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool. Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
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Tips for Growing Leads and Increasing ROI with RPR (6/8)
Wednesday, June 8, 2016 at 1:00 PM PDT Marketing your real estate business to a neighborhood has several proven techniques, but what should you think about when selecting your farm area? What type of property and market data will you deliver to homeowners? And where will you turn for all of their questions? The answer is RPR®. Let us show you...Join this free workshop to learn how to build a start-to-finish, successful real estate prospecting strategy using RPR's dynamic data and impressive reports, available only to REALTORS®. Our session will show you how to: Calculate the marketability of your target zone Create a customized farm area using search tools and maps Spark conversations with homeowners using the RPR app and reports Convey your value to For-Sale-By-Owner listings Build brand awareness with reports that peak homeowner interest Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Getting Started with RPR® (6/1)
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (5/25)
Wednesday, May 25, 2016 at 10:00 AM PDT RPR Mobile has now been optimized for your tablet! RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android tablet. Use your tablet's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download RPR Mobile today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool! Register now!
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Help Your Seller See the Light on a Realistic List Price
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Meeting Buyers’ Demands with RPR’s Search Tools (5/17)
Tuesday, May 17, 2016 at 10:00 AM PDT Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. We'll review the array of search options in RPR to help you find just what you and your clients need! This class covers searching for Neighborhoods, Schools, and by recent Market Activity. We'll show you how to use Mapping Tools to hone in on an area and show you how to drill down using RPR's advanced search options. Register now!
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