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RPR Works Everywhere, Just Like You
Thursday, October 28, 2021 at 9:00 AM PDT Away from the office? You won't miss a beat. RPR Mobile makes you productive from anywhere. In this 45-minute webinar, you'll see the RPR Mobile in action and: Take a tour of the app and explore RPR's dynamic data Answer client questions no matter where you are Learn how to locate and preview properties Discover how to quickly send reports to clients via text or email Register now!
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1-Minute Lesson on How to Add Custom Pages to RPR Reports
RPR reports are packed with data and metrics your clients count on for making quick, well informed decisions. But do they include your personal and company marketing info? Your reports could include your bio, recent market production, your business philosophies, stats and awards, etc. Luckily, adding custom pages to your RPR Reports is no problem: Simply select "Manage custom pages" from the Report section A window appears that allows you to add up to five PDF pages Select the number of pages you want to add, and what order you want them to appear (beginning or end), and just like that you've got custom pages as part of your RPR Report Watch this just over one-minute video to see all of the above in action: To view the original article, visit the RPR blog.
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3 Tips to Find Listings in the Current Market
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From an MBA to RPR: A Realtor Success Story
At RPR, we relish getting feedback from our users. Your comments and success stories fuel our efforts to keep improving the RPR experience. When you reach out and tell us how you're "wowing" clients and closing more deals, it helps us make adjustments and enhancements to lead to more future success. So you can imagine how impressed we were when we received this email from Cesar Umanzor, a REALTOR® from Houston, Texas: Good morning! RPR has been one of the best resources available to my business today. The accessibility to detailed data, analytics, and customized reporting allows me the opportunity to provide high-level value to current or prospective clients. Also, I have been using RPR lately for analyzing residential investment strategies and prospecting new markets. This process is seamless, and I don't have to use any other software to gather detailed information. Thanks! Nice! And after a well-worded message like that, we knew we had to speak to Cesar to learn more. The following is a Q&A with a real estate industry vet who recently earned his MBA. He's more focused than ever to succeed in real estate and he's using RPR to reach those goals. RPR: the "game-changing" property and market research tool Q: Hello Cesar and thanks for your note. When you mentioned that using RPR is "seamless," what did you mean? Cesar: The latest version of RPR is giving me a great experience. It's very interactive and I love it the more I get used to it. It really paints a picture for you and the client. By seamless, I mean that it's easy to find the data I want and to let it work for me. When I was working corporately and on my MBA, I used Excel quite a bit for things such as breaking down an analysis on an income statement sheet, or looking at the return on an investment (ROI). Now, I use Valuate in RPR to take care of it all so easily and automatically. I put in the numbers and the program takes the manual work out. I mean, to use a tool where the system does it automatically for you? I've never seen something like that in real estate. Q: How has RPR been one of the "best resources available to your business today"? Cesar: Working with existing and new investors is where it comes in handy most. The investor analysis tool, how I can refine the values, the snapshot of local changes in the market, the interactive map, narrowing down the visibility. I could go on and on—so many helpful features! Once you create the analysis, it allows you to evaluate the property with details, home improvement, long and short term holds, etc. Plus, it's free! I'm not sure how many REALTORS® know about this, but it's a game-changer for me. Q: How did you get so knowledgeable about RPR? Cesar: The Learning Center and the training webinars are key, and they're available for no cost. My mantra is: "Knowledge is your best asset." So I take 45 minutes each day to educate myself and I use RPR's materials for that all the time. You have to use it to your advantage. It's empowering and you'll be ahead of thousands of other REALTORS®. Q: Which RPR classes have you attended? Cesar: I recently took the Multi-family webinar. I like taking the commercial classes and then using those tools to present to my residential investors, such as flippers. Presenting fresh data to the customer is crucial in today's real estate world. Q: Any good "Wow Moment" stories to share? Cesar: I recently held an open house, and a couple walking through asked me a question about the area. On the spot, I created a Market Activity Report for the area, a property report and a CMA. I shared it with them in minutes, and they were like "Wow, you did that in five mintues?!" I use the RVM all the time. That RVM is critical. I get asked on the spot, "What's the value?" I can give an overview right then and there. That's huge. To view the original article, visit the RPR blog.
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How to Create Mailing Labels in One Minute in RPR
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In the Wild: Deliver Results from Anywhere with RPR Mobile
Agents who use RPR Mobile can: Instantly create, text/email client-friendly, colorful reports. Quickly search on- and off-market properties. Freely access leases, open houses, valuations, maps, demographics, schools, neighborhoods and market trends. Easily create CMAs on the go. Immediately respond to client inquiries and leads. Seamlessly connect with synced reports, recent searches, favorites and notes. The power to produce, right in the palm of your hand The good news is, you have the power to be more productive right in the palm of your hand. With the RPR app, REALTORS® have exclusive access to a host of tools that improve productivity while on the go, not to mention RPR's unmatched property data and reports. By downloading the free app, REALTORS® can instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, flood zones, mapping, demographics, schools, neighborhoods and market trends — all from their iOS or Android device. What's more, the app provides a customizable report feature that allows you to create, save and share reports with just a few quick taps on the screen. Exciting new features are added all the time Here are a few of the app's latest adaptations that are certain to make your on-the-go experience more rewarding. Create and send reports Want to immediately respond to a client inquiry about a property, school, neighborhood, etc? Creating and sending reports via RPR's app is as easy as 1-2-3. Press the Reports button located in the lower left corner of the app's home screen. Type or speak an address, city or zip. Tap Search, choose a report, customize, and send your report in seconds. Search by voice RPR makes it easy for REALTORS® on the go with voice-to-text search capability. Look for the microphone icon on your keyboard then simply tap and talk. This option is also available when using the Property Notes function on the app. Comp Analysis Express Use your device to build an CMA, then create and text/email a colorful Seller's Report to your client. Best of all, if you've selected comps on the RPR website, they can be viewed on mobile and vice versa.There's also an interactive map to choose comps and advanced search functions such as property status and type. Here's how: From the RPR Property Details page: Confirm the subject property facts Search for comparable properties Adjust the comps as compared to the subject property Edit the price and price range Email/text your report Location-based school information Search for homes in a school attendance zone, get driving directions, and create school reports, all from your phone. Data sets include the school name, GreatSchools rating, grades served, address, and district. Real time open house info The RPR app includes open house information for residential properties. Where a phone number is available, click the number to automatically connect with the seller. Notes and photos From the property details screen, click Notes to enter text or voice notes. Upload your photos and apply them to RPR reports. This same feature also offers the ability to take a photo or select an existing photo from an album. App Ins-and-Outs Logging into RPR Mobile reveals four distinct categories: For Sale, New Listings, Recently Sold and Distressed. The homepage also displays icons that take you directly to the note taking feature, recent searches and reports, and saved searches. Swipe to the left for Local Market Conditions, swipe again to enter a specific property search or choose Advanced Search for further options. Look to the top of the screen to switch between list and map views. Your app's map search default is set to within a half mile radius of your current location. Adjust that setting by choosing the sprocket icon at the top left of your home screen, then select User Settings. Click on the magnifying glass at the top of the app's home screen to reveal a color-coded map identifying all of the on- and off-market properties within your search zone. On maps, select any home's icon to go to view details including price, history, photos and more. Pinch and zoom to display more homes or use a finger to move the map. At the bottom of the page, use the Draw feature to create your own search area. Additional options here include Sort, Filter and Save. Easily share virtual tour links with clients from the RPR Property Details screen. To view the original article, visit the RPR blog.
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RPR Reports: Easy to Create, Hard to Duplicate
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How to Create Instagram Posts for Your Real Estate Business with Canva
Ready to start sharing engaging real estate content with your network, but not sure where to start? If you want to share neighborhood market stats, new listings, open houses and client testimonials, this article will get you going. What is Canva? Canva is a simple to use, online design and publishing tool. With it, you can easily create designs without having professional design skills. All you need is an understanding of your brand colors and fonts, along with a clear idea of what you want to share. With a free account, you'll be able to use the templates shown in this article. But it will take a Canva pro account, or pay per download, to export the designs as graphics you can share on Instagram. If you're just kicking the tires, try signing up for the Canva Pro 30-day trial. That will allow you to have all of the features, free for a month. Benefits of Canva Templates With premade templates, you're not starting from scratch. You'll simply find designs that you like and then modify the overall look and feel as needed with your brand colors, fonts, and imagery. Simple Tips to Edit Your Canva Design Agents active on social media platforms such as Instagram often share market stats for their geographic farm area. So for this article, we're going to break down the how-to and provide a few specific templates to make the job easier. Change Colors Click Neighborhood Market Update to access one of our Canva Templates. Select "Use Template." If you have a Canva account, you'll be prompted to log in. If you do not have an account, you can create a free account using your email address. Click to select the element that you want to edit. Then click on one of the color tiles that appears on the toolbar above the editor. Then from the color editor panel, click the color that you want to apply. To choose a different color, click "New color" or the rainbow tile from the editor side panel to use the color picker. Add or Change Image With the template design open, look to the far left side panel. Click the "Photos" tab. If it's not showing, click the "More" button to locate it. Look for images by typing keywords into the search bar. Once you've found or uploaded an image, add it to your design by simply clicking on it. Any image you've added can be adjusted from the top toolbar. Make sure you've clicked on the image and then choose: Effects, Filter, Adjust, Crop or Flip. Social Media Friendly Market Update with RPR and Canva Now that you understand the basics of editing a Canva template, let's focus on customizing a Market Stats template using data from RPR. First, click this link and then select "Use Template." The design shown below will open. Next, we need to get the data from RPR to update our graphic. You'll need to visit RPR and search for the area you'll be covering. If the area is a neighborhood, try using the RPR Neighborhood search tool, or create a Market Activity report for any geographic area. For this example, I'll generate a Market Activity report for a neighborhood and we can use the data from there. Within RPR, select "Research" from the main navigation and then choose "Map Search."(Note: If the map is open to the correct area, simply pan or zoom the map as needed to get centered on your area. If it's not, use the search bar to enter your area.) From the top of the RPR map, select the "Show Geographies" pull-down. Select "Intermediate Neighborhoods," and neighborhood outlines will display on the map wherever available. Locate the neighborhood you'll be covering. In my case, it's called "Lake Forest neighborhood in Lake Oswego, OR." Select the area, and it will turn an orange color, and a map balloon will display. Click "Create Market Activity" report. Once the Market Activity report has been generated, open it and navigate to page #2. We'll use the Median Estimated Home Value and 12-Month Price Change for this template. Next, navigate back to Canva with the Market Update template open. Double click on the blue median estimated home value text. It will become highlighted. Now type the correct number from your Market Activity Report. In this case, it was $690K, so type that amount in. Then repeat this for the "Change Over the Last 12 Months." In this case, that was 26.11%, so type that now. See how easy that was? Now update the colors and image as needed using the directions from the start of the article. Downloading Your New and Finalized Sharable Design Once you've updated your colors, imagery, and market stats, it's time to export your design. With the design open, tap the "Download" (or down arrow) icon at the top right corner of your screen. A menu will open, then choose a file type for your download. Wait for the export progress gradient to complete. The design will immediately save to your computer or camera roll. Download 6 Free Canva Templates for your Real Estate Business We created a few real estate-themed Canva templates that are free for your use. You'll need to add your own colors and images, where appropriate, but these designs mean you'll spend less in design mode and more time sharing content in your feed. RPR and Canva—a Match Made in Real Estate Marketing Heaven Well, now you know the secret of how other agents create such beautiful, professional-looking images for their social channels. Combining Canva's low cost, easy-to-create image templates with RPR's data will make you look like the go-to neighborhood expert you are. Next time you post on Facebook or Instagram, remember this how-to and take your post to the next level. Your social posts shine and they'll get plenty of eyeballs, too. Good luck! To view the original article, visit the RPR blog.
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RPR's 10 Best Real Estate Apps for 2021
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RPR Zips You through zipForm Integration
RPR's integration with zipForm offers yet another time-saving benefit for Realtors. With it, there's no need to jump from one platform to another when creating sales forms. Simply go directly to RPR's Property Details page from zipForm, and vice versa, with one simple click. The integration also allows Realtors to create new zipForm transactions using public records information from RPR. Take advantage of the RPR-zipForms interaction by: Logging in, selecting your photo, and accessing your RPR profile Clicking on "Connected Apps" (scroll down and it's on the right) Activating the RPR-zipForms connection, which you can now find in the "Additional Resources" box on the right Watch this under one minute video to see all of the above in action: To view the original article, visit the RPR blog.
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How to Add an Assistant User to RPR in a Few Clicks
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Find Sellers Now! Farming for Prospects with RPR
If you know anything about real estate right now, you know that inventory is tight. In this market, you simply can't wait for sellers to come to you. You've got to go find them! And you find them by farming for prospects. Geographic farming is one of the most tried and true techniques when it comes to an agent's long term success. You need to find the right neighborhoods, crunch data to determine if they're ripe, and effectively market yourself to the homeowners in the area over a sustained period. Not sure where to start? RPR is here to map out your path to success... You build a farm—then harvest it for leads! If you're not familiar with geographical farming, here's a simplified explanation: a farm is an area, usually a neighborhood, that you identify as having great potential to market yourself to in order to find prospects and clients. RPR can help you with both. Find your farm and dig So how do you figure out if a neighborhood is worth targeting? Turnover rate is one of the most important factors to consider. Turnover is a percentage of how many homes have sold in a defined area in a year. For example, if an area has one hundred homes, and 10 are sold in a year, the turnover rate is 10%. A good rule of thumb is that your farm area must have at least a 5% turnover rate for you to invest in targeting it. Another important thing to look for when doing this research is to see if a market is dominated by one agent already. If one agent already has 25% or more of the listings in an area, you might want to look elsewhere. This agent has beaten you to it and has obviously already invested their time, resources, etc. We're not saying you can't do it or that it is impossible, but it's more difficult to establish yourself in a market that's already been fished. Or farmed, in this case. Market yourself to your farm After you've found your area and done your homework to make sure it's a fertile farm, you need to market yourself to those homeowners. You'll need to apply a mix of marketing tactics, over at least a one year period, including email, social media posts, phone calls, door knocking (post-COVID, of course), and perhaps most importantly, direct mail. RPR adds tons of value by giving REALTORS® the ability to easily create mailing labels, up to 2,000 per month. (Watch this video: Create Your Own Mailing Labels In RPR: A How-To Video for details.) Pro Tip: How to Target Specific Homeowners - This RPR Shortcut will guide you through an example of how to search for Owner Occupied homeowners that have owned the property for between 5-15 years. Try it now! Farming for prospects: one webinar that can change your entire marketing strategy We know what you're thinking, "This sounds very complicated and requires a lot of effort. And there's math?!" Okay, it will require work on your part and you will have to put in some time. (Kind of a given, right?) However, it's not as difficult as it sounds and RPR has simplified it for you. Learn more by saving your spot in this upcoming webinar, "Finding Sellers for Today and Tomorrow: Real Estate Farming is Your Key to Success." Attend this special webinar and you'll see how easy it is to start farming for prospects in RPR. We show you each step, where to click, how to use the maps to uncover data, how to determine if one agent is getting all the listings, and even how to create mailing labels for your direct mail campaigns. Finding sellers and getting listings should be the top priority for every practicing REALTOR®. Get started and farm for prospects today to have listings tomorrow. If you want to dig even deeper and sharpen your farming skills further, be sure to check out: RPR's Ultimate Guide to Geographic Farming. It goes in depth to explain every last detail to help get you up and running. Good luck, farmer! To view the original article, visit the RPR blog.
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Monitor Market Movement for Your Clients and Prospects
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RPR Property Search Primer in 1.5 Minutes
It happens all the time: a client puts you on the spot with a question about a property and you're not 100% sure of the answer. However, with RPR at your fingertips or a click away, you're poised to reply immediately with accuracy and confidence. That's what a property search in RPR is all about: quick, effective, and up to date information. Here are some tips on how to dig a little deeper and how to narrow down your search results even further by making you aware of the "Advanced Search" filter. This property search pointer session will show how to: Locate the search bar, toggle between residential and commercial, type in an address, choose property status and click the search button for results Find out where the location field for searches is and how to narrow down your search with basic filter checks (type/status, etc.) Check out advanced filters (it's the funnel icon to the right!) to expand your filters and see more advanced filter options Get a running tally of search results you're generating before you click "search." It's the "Results using these filters: __" area that changes in real time with your filter clicks. This can really come in handy when you're searching areas and neighborhoods, and not individual properties Watch this 1.5 minute video to see all of the above in action: To view the original article, visit the RPR blog.
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How Much is That Home Upgrade Worth?
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With RPR, REALTORS Give First-time Home Buyers First Class Guidance
What's on the minds of current home buyers--specifically first-timers? The NAR has answered that question with the recent release of their Home Buyers and Sellers Generational Trends study for 2021. It provides a plethora of data and research into what age groups are buying real estate and what challenges, perceived or real, each group faces. An additional article by NAR's REALTOR® Magazine, NAR Study: Young Adults Eagerly Entering, Dominating Housing Market, breaks down and analyzes the info even further to reveal that Millennials now make up the largest group of first-time home buyers. It also shows that the top concern among all buyers is related to finding that perfect property: When asked, "What buyers want from real estate agents," nearly 50% of all buyers said: "Help finding the right home to purchase" When asked, what are the "most difficult steps of the home buying process?" — again, over half of all buyers responded with: "Finding the right property." It's pretty clear that buyers, especially first-timers, want a knowledgeable and trusted advisor to help them find a home that's just right for them. And experienced REALTORS® who use RPR (Realtors Property Resource), are positioned to deliver those results. Use RPR to "wow" your clients and close more deals RPR is a digital platform (website, mobile app and blog) that offers REALTORS® access to data, tools and reports on just about every property in the country. When used in tandem with your local real estate expertise and know-how, you can provide your first-time buyers with the latest market movements and trends, and accurate, data-backed advice to help them make informed decisions. Here's how Katheryn DeClerck, an Associate Broker with Howard Hanna | Rand Realty in Goshen, New York sees it: "First-time homebuyers need more information and assistance in the buying process than those that have bought before. The REALTOR®, with the help of RPR, is uniquely positioned to offer what the first-time homebuyer needs." Katheryn continues, "This generation is known for using technology for information and problem-solving. Online, they can be inundated with data and information and they need help interpreting it to make it useful. That's where I think the REALTOR® and RPR come in. Property reports bring them so much more than they get from a typical MLS printout. Market activity, school, and neighborhood reports give them valuable comprehensive reports they can only get from a REALTOR®." RPR Reports: Easy to create, hard to duplicate Reports are RPR's bread and butter. Professionally designed deliverables that are easy for consumers to understand that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client. Check out this video, RPR Reports, for more details. REALTORS® who use RPR reports: Instantly respond to client needs with real estate reports that matter Give their clients as much or as little data property they see fit, in an easily digestible, professionally designed package Deliver up-to-date data and info on specific properties, neighborhoods, schools, market activity and much more Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools "First-time home buyers need a keen insight into the markets they are looking to buy in. The RPR reports do just that!" says Joe Sinnona, an Associate Broker with eXp Realty. "My initial consultation with them includes giving them a copy of a neighborhood and school report in their desired area. The data from these reports includes economic, demographic, quality of life, market statistics and school ratings. These reports educate them so they can make informed decisions on where they are looking to buy." Joe adds, "First-time buyers, especially the Millennial generation, really appreciate that I'm able to provide such in-depth data and that they can receive it in their desired format, typically via email or text. Many times, I've been able to make a connection at an open house with the first-time homebuyer as they usually haven't been given this type of information previously. RPR tools set me apart from other agents!" RPR Maps: Give first-timers the big picture RPR has recently made some changes and updates to the maps experience, which makes using them easier, faster and more intuitive. With them, you can visually search for properties and uncover market trends. The map layers offer various views and ways to "zone in" on areas, neighborhoods and properties themselves. From aerial, road, and overhead views, to schools, estimated values, heat maps, and geographic overlays, users can draw or designate maps in ways that will help you and your clients. Miriam Treger, an Associate Broker with Howard Hanna Real Estate Services in Williamsville, New York sums it up perfectly: "A key feature within the RPR website is the map tools. By using these mapping tools, a REALTOR® will be able to use a broader brush to expand the search areas, within the buyer's price point, such as neighborhoods, ZIPs, cities, opportunity zones, or counties on the map, and then searching one or more of those areas. This allows the buyer to learn more about other communities to help them make good decisions. This really helps identify properties for buyers in areas that they may not have considered in their initial search." Well said, Miriam. Watch this video, RPR: Map Search & Analysis, for a quick tutorial on how to get familiar and started using RPR Maps. Use RPR's data to advise your clients First-time buyers, and all buyers for that matter, want their agent to help them find a property that fits their needs. As the industry's leading digital real estate tool, RPR will help you make a memorable first impression and be more efficient and more productive. It will also "wow" your clients and help you take more of them to the closing table. Here's what RPR offers every REALTOR®: Easy access to data and detailed reports via the nation's largest property database Data and tools to gauge the market and research properties, markets, neighborhoods, and schools Customizable, client-friendly reports, branded with your info Access data on-the-go and respond to clients in seconds with RPR Mobile™ Learn about these tools and more Want to learn more? Check out these RPR Webinars to help further your RPR knowledge. Explore the page to find on demand video tutorials and printable guides on a wide variety of topics. And remember, RPR is a member benefit offered by the National Association of REALTORS®. You've already paid for it—you should be using it! If you haven't created your RPR account, do so today. Visit narrpr.com and follow the easy steps. To view the original article, visit the RPR blog.
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Educate Your Clients with RPR School Searches and Reports
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RPR and AARP Team Up to Offer Neighborhood Livability Scores to Home Buyers
RPR product integrations keep REALTORS efficient and give them the ability to offer their clients valuable information. Collaborating with AARP is a textbook example of the latter. The AARP Livability Index is now displayed on the RPR website and mobile app through its Property Details pages as well as within the Neighborhood page. It's also featured in four RPR reports, including the Property Report, Mini Property Report, Neighborhood Report and Seller's Report. Integrating this set of research and data into RPR is part of a concerted effort by the National Association of REALTORS® to help people make better-informed housing decisions. The AARP-RPR Collaboration: insightful guidance for all homeowners The AARP Livability™ Index isn't strictly for seniors or retirees. It's an easy to understand metric and set of scores that rates a neighborhood's services and amenities, which your client(s) will find very useful. Here are some highlights of what it covers and how it gauges data: The index is composed of an overall score along with seven sub-category scores. It scores every neighborhood and community in the US for the services and amenities that affect people's lives the most. AARP taps into more than 50 national sources of data to provide a clear picture of seven categories of livability: housing, neighborhood, transportation, environment, health, engagement, and opportunity. Members who want to drill down and get more details about the score can link to AARP's Livability Index pages from RPR. Score "expert guidance" points with your clients If you see a score in the 50s or 60s, don't be alarmed. Fifty is considered above average. Here's how that works: the Livability Index score rates the overall livability of the selected ZIP code on a scale from 0 to 100. The total livability score is based on the average of all seven category scores, which also range from 0 to 100. AARP scores communities by comparing them to one another, so the average community gets a score of 50, while above-average communities score higher and below-average communities score lower. With REALTOR® knowledge of communities now enhanced by the Livability Index and RPR, it will be that much easier to inform and educate clients and prospects about the elements that create a livable neighborhood. Here's how the integration looks in RPR: AARP®: An unbeatable data duo RPR's property reports are already packed with key data that will help you "wow" your clients and close more deals. Adding the Livability Index from AARP only makes them that much stronger. Make sure you point out this new feature in every RPR deliverable you send and touchpoint you make. To view the original article, visit the RPR blog.
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Discovering Neighborhood Data for Your Clients
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Accurate Property Pricing with RPR
Coupled with strong market knowledge, a keen REALTOR knows that employing certain tools in the valuation process can help land on the right price, right out of the gate. This is especially helpful when it comes to determining value based on improvements made to the property and its condition. Here, RPR shares four tools that will help an agent refine the value of a property, use the platform's flexible CMA tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.
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A Home and Its History: RPR's Property Details Page
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RPR's Mapping: Get the Big Picture
If you're looking for help with RPR Maps, you're in the right spot! In this article, we'll cover how to use the RPR Map to visually search for properties and uncover market trends. The map layers offer various views and ways to "zone in" on areas, neighborhoods and properties themselves. From aerial, road, and overhead views, to schools, estimated values, heat maps, and geographic overlays, we're going to walk through how easy it is to draw or designate your map in ways that will help you and your clients. Let's get started.
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RPR Search: Your Launching Point for Property Facts and Info
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The RPR Homepage: Where to Land for Real Estate Results
When you log in and land on the RPR homepage, you're at home on the industry's largest property database. It's your digital hub to data, tools and reports that will help you "wow" your clients and close more deals. The site is spaced out with large font types and large images. The "roomy" and effective use of white space in the overall design and feel provides a clean user experience and a more inviting interface. When you view RPR on different devices such as laptop and tablet, you'll see RPR naturally responds and adjusts to the screen sizes—all in the name of making you more productive and more efficient!
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RPR Launches New Refreshed Look and Functionality
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NAR President Charlie Oppler Walks REALTORS Through the new RPR
For just over a decade, REALTORS have relied on RPR to give them access to real estate data, powerful tools and client-friendly reports. The new, "refreshed" version, going live on February 24th, offers the same excellent features REALTORS have come to expect, but with many new elements and enhancements created with one user in mind--the REALTOR. Check out this video where NAR President Charlie Oppler covers the major highlights: To view the original article, visit the RPR blog.
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RPR: Redesigned, Reorganized, and Refreshed for Your Success
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Top Ways REALTORS Are Using RPR
How are top REALTORS using RPR? In every facet of real estate. Listing presentations, open houses, buyer tours, and neighborhood prospecting, among other key aspects of an agent's daily life, all require a unique approach to data and reporting. And it's all covered through RPR, an NAR benefit already included in their member dues. To view the original article, visit the RPR blog.
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Rule Your Real Estate World with One Simple App
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The Ultimate Guide to Geographic Farming
We know that everyone is going through a tough time right now. Your personal lives and livelihoods are a mix of upside down and on hold. The coronavirus crisis is changing how everything in the world works. However, at RPR, we're hoping we can help. We want to provide you with content that you can dive into and tackle now (while you have all this sudden time on your hands), so you'll be that much more prepared when the bell rings and things get back on track. This geo prospecting article is a perfect example. You may have considered applying a technique like this to market yourself, but perhaps you held off because you thought it was too complicated or time-consuming. Well, now you can properly sink your teeth into this topic and this article will explain each step and every detail.
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How to Share an RPR Report on Facebook
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5 Real Estate Shortfalls and How to Avoid Them
Every real estate agent knows that you never want to fall short when it comes to working with your clients or gaining new ones. You want to do your best to get an edge, get noticed, and get that listing. Using RPR, your NAR member benefit, can certainly help you do that. RPR gives you access to data, tools and property reports that can help you "wow" your clients and close more deals. Here are some tips on how to use RPR and how to easily avoid some common real estate shortfalls.
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
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Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
The following is an article from Trang Dunlap, a REALTOR from the San Francisco Bay Area. She uses RPR to market herself and to farm for new prospects, all while saving herself time and money. Read on to learn exactly how Trang leverages RPR to gain new clients. Systematic Farming Using RPR and Direct Response
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Applying RPR Learning to Today's Revamped Market
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5 RPR Report Customizations You May Not Be Using
Reports are one of RPR's most popular features. From the Market Activity Report that gives your sellers a snapshot of recent market trends and activity, to helping your buyers hone-in by using RPR Mobile to create a Buyer Tour Report. Sending reports such as these to your clients via email or text are only gaining in popularity due the current virtual presentation demands. However, you might not be taking advantage or even aware of all the report customizations you can apply to strengthen your communications. RPR allows REALTORS® to tailor each report according to client needs and expectations, starting with these five useful report customizations:
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3 for 3 Listings: What Makes This REALTOR Hit Home Runs
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Successful Realtor Uses RPR to 'Wow' Her Clients and Answer the 'Why'
As the business of real estate ramps up and takes off across the country, many REALTORS are looking to stand out and get an edge. And RPR is just the ticket. With it, you can deliver data and market information to potential clients on a dime. One RPR user recently reached out to us to explain how she's leveraging this NAR member benefit to her advantage as she successfully tackles the uptick of the delayed spring market. RPR: From "Wows" to "Why"
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17 of the Best Public Sources of Real Estate Data
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Use Public Records to Find Commercial Prospects
To be a successful commercial real estate practitioner, you obviously need clients and listings. And you probably get quite a few through repeat and referral business. However, some signs are pointing to the commercial market tightening up in the near future, which means now might be a great time to brush up on your prospecting skills. Lead generation can play a key role in having a strong year versus a weak one.
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Real Estate App Makes Open House Profitable
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
There's much more to RPR than working with buyers, nailing listing presentations, and creating an investment analysis. In fact, REALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! It all starts with using RPR to share market trends about your marketplace on Facebook or Instagram. Here, we offer a few examples showing how RPR reports can be leveraged to create a social media campaign that will attract prospects. Below are examples of using RPR reports and Canva to create attention-getting, data-packed graphic posts. At the end of this article, you'll know how to do this yourself!
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Back 2 Biz: Working with Buyers Virtually
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Back 2 Biz: Social Media and Online Communication Tools
Article #2 in our "Back 2 Biz" series (see #1 here) is all about how you can stay connected and do business in the current climate. Obviously, things have changed and the rules of the game will continue to evolve. Fortunately, as a REALTOR, you have access to RPR as part of your membership dues. This article will focus on how you can use RPR to improve your social media presence and how you can pull it off with just a few taps in the RPR Mobile app. It's the ultimate communication tool to help you better serve your clients during this challenging time.
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4 Strategies for Smarter Virtual Selling with Your Property Tax Data Tools
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Back 2 Biz: Maintaining and Building Your Sphere of Influence
This is article #1 in a series that's designed to keep REALTORS proactive and productive. You're either getting deals done, ramping up or waiting it out. Whatever situation you find yourself in these days, these tips from RPR can help you build your business and earn potential new clients. To maintain and build your "sphere of influence," you must first know what that means. It's fairly self explanatory, but specific to real estate marketing, SOI is: a group of people (friends, family, neighbors, clients and leads) that you communicate with and have some type of influence on, in terms of your local real estate expertise. Historically, this type of group was built strictly through referrals, networking and advertising. However, social media changed all that. Now you can post a message on Facebook or Instagram and reach not only your sphere of influence, but capture all kinds of other eyeballs as well. But... what will you post?
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Business Unusual: 3 Things to Do Right Now in RPR
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Use RPR to Pinpoint Your Direct Mail Campaign Targets
In an effort to help REALTORS make the most of their current "work from home" situations, we're covering a how-to series that strives to answer the question, "How can I use RPR right now to meet the needs of my clients and generate new prospects?" In this article, we're specifically looking at generating a mailing list for your next direct mail campaign. Along the way, you'll have some decisions to make, such as:
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Create Your Own FREE Virtual Listing Presentation with RPR
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5 Simple Steps for Searching Properties in RPR Commercial
Adjusting to life during the coronavirus crisis is affecting us all. It has also introduced many new "-ings": "sheltering," "distancing" and "flattening." At RPR, we think it's an opportune time to include "search-ing." As in, searching for commercial properties in RPR. Using RPR search is your first step in discovering all that RPR Commercial has to offer. It's time to look at the glass half full and use this newfound work at home time to get in and discover this incredibly useful function.
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RPR Debuts New Web Show: 'The Wow Factor'
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Use this Downtime to Up Your RPR Skills
By now, you have undoubtedly been affected by COVID-19, commonly referred to as coronavirus. The term "social distancing" is now part of your vocab. News, questions and guidelines are changing and being updated by the hour. If you have children, they're now staying at home. If you go out frequently, you're now staying at home. As a REALTOR, you're probably used to working remotely. However, going into the office is most likely not an option for the time being. You're essentially landlocked... and staying at home.
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RPR: Collaborating to Bring REALTORS a Pain-Free Commercial Resource
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Anytime, Anywhere CMAs with RPR's Comps Analysis Express
RPR Mobile is a must-have tool for REALTORS who rely on instant access to information while in the field and on-the-go. The app provides REALTORS with data, tools and reports to help them "wow" their clients and close more deals. With the app in hand, users can search data sets ranging from property characteristics, photos, tax and mortgage history and valuations to neighborhood and school information, and more. RPR Mobile now includes a Comps Analysis Express––a simple, intuitive interface that allows you to create on-the-fly CMAs using a phone or tablet.
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RPR User Shares Her Quick and Easy Safety Tip
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Top 5 Data Needs for Researching Commercial Properties
RPR wants to help REALTORS succeed. As the nation's largest real estate database, RPR provides commercial practitioners with data, tools and reports that will help them "wow" their clients and close more deals. Here, we identify the top five areas in RPR Commercial that can be used to help bring more clients and more deals to the closing table.
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8 Things New Users Should Know About RPR
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Create Compelling Listing Presentations with Tools from RPR
Your listing presentation is one of the most important pieces of communication you can share with potential clients. It's your resume, a capabilities brochure and a first impression all rolled into one. As a REALTOR, Realtors Property Resource gives you access to create data-centric, top-of-the-line, professional looking listing presentations. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. Here's some information to get you started...
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5 Ways Using RPR Will Impress Your Clients
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1 Big RPR "Wow" Moment and 5 Closed Deals
For the REALTOR team of Nicole Nicolay and Robyn Annicherro, RPR is the real estate data tool that just keeps on "wowing" both them and their clients. Robyn says, "As a new REALTOR, I was 'wowed' by RPR when I found out it was included in my NAR membership and gave me access to over 160M properties. I literally use it every day." At the 2019 NAR Annual Convention and Expo in San Francisco, Nicole and Robyn were presenters at an RPR session titled "RPR In The Wild." Nicole says, "Our story is all about how one big RPR 'wow' moment snowballed into several more 'wow' moments, five transactions, three sets of satisfied clients, and one very proud real estate team."
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RPR Commercial: 3 Ways to Start 2020 on a High Note
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9 RPR App Features to Increase Your Productivity in the New Year
Another year has flown right by. And while it's time to enjoy the holiday season and reflect on the past year's accomplishments, it's never too early to get a jump on next year's path to success. A sure-fire way to "wow" your clients and close more deals is incorporating the RPR Mobile app into your everyday real estate business tasks. This "secret menu" list of pointers and shortcuts will ensure that your next experience with the RPR app is a productive one.
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RPR's 2019 Product Highlights
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Customize Your RPR Report Cover Photo with These Simple Steps
It's often said that, "You only get one chance to make a first impression." That couldn't be more true than in the real estate industry. So when you find yourself sharing a report with a less than flattering cover photo, take a moment to update it. The process is quick and simple, and can be done from the website or mobile app. RPR makes it easy to do so—here's how.
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How RPR and Curbio Work Together to Get Sellers More for Their Home
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Top 3 Underused Commercial Search Functions in RPR
The actions taken to do a property search really haven't changed much since real estate and the internet first came together. For decades now, we've gone to listing sites to be immediately greeted by that oh-so-familiar search bar, and within a few clicks (with a little help from the magic of the internet), properties of all shapes and sizes pop up. In RPR Commercial, the same basic process holds true, but the use cases for search have grown well beyond just finding available space. With that in mind, I wanted to share a few of my favorite, but perhaps lesser-known, non-listing search functions.
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How to Create a Market Activity Report for Any Neighborhood
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Using RPR to Close More Deals
RPR (Realtors Property Resource) is a real estate data platform made exclusively for REALTORS as part of their NAR membership. RPR is a tool that helps REALTORS be more informed, in sync with up-to-date property data, and more efficient in delivering answers to their clients. As the nation's largest property database, RPR pools and aggregates real estate data and puts it all together under one easy-to-use roof. The data, tools and reports that RPR offers helps REALTORS "wow" their clients and close more deals. In previous articles, we've touched on what makes up an RPR "wow moment." But what about the "closing more deals" part of our new tagline/mantra?
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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RPR Reports: A Member's New Best Friend
Whether you're new to NAR or simply new to Realtors Property Resource, we're here to help get you started and get you using the most powerful business data tool in real estate. One of the many advantages to being a REALTOR is members-only access to RPR. What Is RPR? Realtors Property Resource is the nation's largest property database. As a new agent, this user-friendly, data-driven platform and business tool should never leave your side. Regular use of RPR will help you help your clients, which can lead to more listings, and hopefully, more deals! RPR makes it easy for REALTORS® to stand out from their competition. Using RPR as a real estate business tool will make you a more informed, more savvy, and more efficient REALTOR®. Ready to better serve your clients, market yourself like a pro, and grow your brand and business? Let's dive in... On-the-Go and in the Field, RPR Reports Give REALTORS® an Edge RPR reports put property details, market trends and neighborhood insight into one, convenient package that you can access anywhere, anytime. Picture this scene: you're conducting your first property walkthrough with your first clients. After viewing the home, your clients ask a basic question or two about square footage and number of BD/BA. But after the softballs, in come the curveballs! They might ask about taxes, warranties, school ratings, flood zones, property history, community resources, etc. As a REALTOR® with the RPR app in your palm, you can literally tap into RPR and instantly pull up real time, dynamic property data. You can even customize a property report with client comments, notes and photos, and text it to them right there on the kitchen island. Armed with these comprehensive reports, you can quickly and confidently answer any and all questions. Which will put your clients at ease, and position you as a knowledgeable, local real estate expert. RPR Report Topics RPR reports are a breeze to create and the customizable features will surely impress your clients. Here's a list of the different types of reports you can create: Buyer Tours: Select properties to tour, determine the order you'd like to see them, and create a colorful, client-friendly report to share with buyers. Market Activity: The report includes samples of active, pending, sold, expired and distressed properties, as well as recent price changes and upcoming open houses for a period of up to three months. Neighborhood: Paint a lifestyle picture with details on employment opportunities, traffic, weather, parks, dining, etc. The Neighborhood Report summarizes economic, housing, demographic and quality of life information about an area. Schools: Summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. Compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. Property Valuations: Gives details about the overall characteristics of a property such as values, foreclosure activity, market statistics, demographics, history, taxes and school information. Mini Property: The Mini Property Report is all about the essentials and includes info on the estimated value; home facts like bedrooms, baths and square footage; and photos. It's a great way to share property data with buyers at the onset. Property Flyer: A quick and easy way of marketing any property. Upload your own photos, enter a headline, and/or details about an upcoming open house. Seller's Report: Reviews the subject property, shows the condition of the local market, presents comparable properties for side-by-side comparisons, recommends a pricing strategy, and shows estimated seller proceeds. New REALTORS® Should Also Become New RPR Users! An easy-to-use, real estate tech tool that will make your job easier and make a serious, favorable impression on potential clients?! Yep, it's true. And it's literally made just for you. Visit the RPR site today and be sure to install the RPR app to your tablet or smartphone. Access to this powerful, real estate data tool is exclusive to REALTORS® and best of all, it's completely free as a part of your NAR membership. And also make sure to join the RPR Facebook Connect group. To view the original article, visit the RPR blog.
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Tips for Working with Saved Properties and Searches in RPR
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The Power of Knowledge and the RPR Learning Menu
It's June, and that means it's graduation season. Congrats to every member of the class of 2019! Chances are you've recently seen some grad caps flying up in the air, or at least seen some photos on social media. However, educational ceremonies aren't the only place you'll find the iconic grad cap image; it also resides on RPR as a symbol for the new RPR Learning Menu. (You can file that one under a "we see what you're doing there" segue.)
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3 RPR Report Customizations You Should Be Doing Now
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3 Quick Ways to Print What You See in RPR
RPR's wide variety of reports are one of the most popular features of the platform. However, Realtors report that sometimes they simply want to print what's on the screen. That's exactly what this article is all about. Check out these three tips for printing what you see in RPR.
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3 Creative Ways to Deliver Your Next RPR Report
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How to Implement RPR into Your Resimercial Business
It's certainly not an official REALTOR designation, but a few years back, a new buzzword surfaced in the real estate industry: "Resimercial." It describes residential agents who dabble in the commercial space, and vice versa. However, when it comes to applying RPR usage, the term "Resimercial" takes on a whole new meaning. We're talking about residential agents using RPR Commercial to strengthen their business capabilities and commercial specialists who use RPR Residential for the same reason. Today we'll take a look at how to access RPR Residential and Commercial, and we'll explore how toggling back and forth between the two might benefit you in serving your clients, being more successful, and closing more deals. Let's get to it...
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The Risk of Using Tax Data in Your Listings
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5 Tips for Winning More Listings with Your Property Data Tool
Looking for an edge to beat out the competition for listings? Look no further than your property data tool. From generating CMAs to helping you overcome seller objections, this tool can help you impress prospects and win more listings. But how? To find out, we turned to an expert. Nikki Morgan of CRS Data has spent years training agents on how to leverage public records. "The best thing agents can do is to come to the table with the information that your property data solution can arm you with," says Morgan. "Not just words, but the facts." Here are five ways agents can tap into their property data solution to impress sellers and win more business:
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
Incorporating RPR usage into your daily business activities will help you better serve your clients and close more deals. However, even every day users of RPR may not be aware of all the shortcuts and hidden features that lie within this essential real estate data app. Implement these ten time-saving tips and watch your productivity go through the roof!
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Where Do Property Values Come From?
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The Risks of Using Square Footage from Tax Records
Every agent and broker knows they SHOULD have accurate square footage that they measured themselves or hired a professional for, yet many today still rely on square footage listed in public records without any verification of accuracy. When preparing a CMA or listing presentation, many agents calculate their suggested selling price based on COMPS that also use tax records to reflect the square footage of the property. Still others have not been trained properly on what should be included and excluded from square footage calculations. The net effect is that a home can be overpriced or underpriced based on an inaccurate calculation of square footage—which can lead to complaints or even lawsuits.
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9 RPR App Features to Increase Your Productivity in the New Year
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Find Your Next Listing with These Geographic Farming Tactics
Real estate farming is possibly the most proactive position an agent can take to build inventory. The method includes a series of steps that analyze a given neighborhood, ZIP code or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market. A good farming strategy involves working through a set of five exercises to determine the area's viability.
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Searching Your Subject Property on RPR
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Research Properties with the RPR Map
The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need.
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3 Creative Ways to Generate Listings
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Back to School with New Data from RPR
Almost half of all homebuyers with children under 18 years of age say the local school district is a major factor when searching for a home and neighborhood, according to the 2017 Moving with Kids report from the National Association of REALTORS® (NAR). According to the data, 49 percent of homebuyers rated "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends. That's up 25 percent from a similar NAR study conducted in 2015. And nearly 90 percent of those buyers worked with a REALTOR®.
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How to Leverage Public Records for Business Intelligence
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Finding the Right Neighborhood for Your Buyer
Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients find a home near desired amenities and within commutable distances. Then, we'll show you how to create an RPR Neighborhood Report that will create a wow factor for your clients.
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Sizing Up the RPR Property Details Page
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4 Tools for Spot-on Property Pricing
Coupled with strong market knowledge, a keen REALTOR® knows that employing certain tools in the comp analysis process can help land on the right price right out of the gate, especially when it comes to determining value based on improvements made to the property and its condition. Here, RPR shares four tools that will help an agent refine the value of a property, use the platform's flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.
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[Best of 2017] Prospecting with Public Records: 7 Campaigns to Try Today
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Friday Freebie: The Realtor Tool that Creates Killer CMAs
We've recently been talking a lot about CMAs—from which pages to include to how to use a CMA in conjunction with a landing page to attract seller leads. Many people use a dedicated CMA tool, like Cloud CMA, to create their reports. But did you know there's another tool that all Realtors have access to that can create knockout CMAs, too? And that, best of all, it's absolutely free?
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3 Exciting New Features Come to the RPR App
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5 Ways to Fight the Good Fight in Real Estate
The "golden age of the customer" is upon us. What does it mean for the real estate industry? A lot. Coupled with unprecedented amounts of information, fully-empowered consumers are directing their own home buying experience, beginning with online searches. More than 90 percent, in fact, will use the internet to research properties (listings, valuations, etc.), with some calling into question the value of using a Realtor® in the transaction. Yet, the accuracy of the data obtained by consumers, and the availability of the most up-to-date data, is ultimately the issue. Since it's unlikely the hands of time will revert back to the golden days of agent-controlled data, it's best to fight the good fight, says Paul Lundquist, a Realtor® with Coldwell Banker River Valley Realtors, Minnesota. Here, Paul describes how he finds new opportunities to reinforce his value to consumers while leveraging challenges brought on by real estate's "age of information."
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'House Whisperer' Helps Turn Low Appraisal Into a Win-Win
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How to Create a Real Estate Report that Gets Attention
Productive REALTORS® wake up every day with a deep-seated desire to do better today than they did yesterday, knowing even the smallest improvement can make a big difference. And what could be more impactful than sprucing up one of your most valuable leave-behinds? Last year, REALTORS® created more than 3 million real estate reports using Realtors Property Resource® (RPR), proving the value of one of the data platform's most popular features. For those seasoned and new RPR users, we submit five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.
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Have you seen what's hidden within the RPR app icon?
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8 RPR App Tips and Tricks
You know that little thrill you get when you come across a tip or trick to help make your app experience just a tad more efficient? Like pressing the app button for a shortcut to a favorite feature, or swiping to the left to quickly save for later? Every app has tricks of the trade, yet, for some reason, they don't always appear magically on our radar. This post will give you eight tips to make sure your next RPR app experience is a productive one.
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