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Customize Your RPR Report Cover Photo with These Simple Steps
It's often said that, "You only get one chance to make a first impression." That couldn't be more true than in the real estate industry. So when you find yourself sharing a report with a less than flattering cover photo, take a moment to update it. The process is quick and simple, and can be done from the website or mobile app. RPR makes it easy to do so—here's how.
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How RPR and Curbio Work Together to Get Sellers More for Their Home
Sometimes we at RPR discover a product or service that we're so impressed with that we simply have to share it with our readers so they can take full advantage of the opportunities that it presents. Today that service is Curbio, a company that was on our radar before they won the NAR iOi Summit Pitch Battle. And the best part is that the Curbio concept works in conjunction with RPR to help you and your clients sell for more. Curbio curious? Read on.
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Top 3 Underused Commercial Search Functions in RPR
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How to Create a Market Activity Report for Any Neighborhood
When your clients or prospects are interested in tracking a neighborhood's activity, the RPR Market Activity report is the perfect fit. First, it's flexible and can be generated for any geography, even areas drawn by hand using the RPR map. In addition, the report itself includes changes in a local real estate market based on listing information and MLS data.
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Using RPR to Close More Deals
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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RPR Reports: A Member's New Best Friend
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Tips for Working with Saved Properties and Searches in RPR
There are many reasons to save your search criteria or even a property in RPR. But do you know how it all works? This article will explore the simple how-to's behind saving searches and properties in RPR.
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The Power of Knowledge and the RPR Learning Menu
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3 RPR Report Customizations You Should Be Doing Now
Ready to get more out of the reports you create? Follow these three report customizations to make the reports you create in RPR showcase the exact information your clients require.
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3 Quick Ways to Print What You See in RPR
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3 Creative Ways to Deliver Your Next RPR Report
In a fiercely competitive real estate market, it's important to do everything you can to stand out. Meeting your clients when and how they prefer, with extra special touches, could serve as your tipping point. Here are three simple, creative ways to deliver your next RPR report that will definitely distinguish your services as unique.
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How to Implement RPR into Your Resimercial Business
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The Risk of Using Tax Data in Your Listings
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when looking for a new house. As a Realtor, you may be opening yourself up to liability if you provide measurements that were not taken professionally. While many real estate agents use municipal tax record data or MPAC numbers, these numbers are mere estimates that may mislead your buyers and open you up to legal risk. The Problem of Tax Data The square footage measurements taken to determine a property's tax are measured from the exterior. At no point does someone walk into the house to look at its specific nuances. For tax purposes, all the government needs is an estimate. However, buyers expect the square footage of a listing to reflect the actual amount of interior living space. Measurements taken from the exterior of a home include the walls and other potentially unusable space. The width of the exterior walls along the whole house may actually add up to a significant amount of the total square footage, inflating the measurement. A disgruntled homeowner might sue when they take their own measurements of the interior space and find it lacking. It is a risk to provide measurements for a property that you did not get professionally measured. The exterior walls are not the only problem. There are a number of ways that the tax data may be a serious over- or under-estimate. When a home is being measured for tax purposes, no one will look into the specific layout of the house to alter the measurement accordingly. This creates problems in a few different home types. For example, if the living room of your home has high ceilings and a gap in the second floor above the living room, all of that empty space will be counted as additional square footage in the tax data. They assume the second floor is just as large as the first, but sometimes it isn't. On the other hand, tax data measurements may also be too small. After a homebuyer builds an addition on their home, it may be some time before the tax data are changed to reflect that. The same problem may happen after a mudroom is insulated, a patio is enclosed, or a loft is extended. The current homeowner may not be the person who made these changes, so you can't assume you'll be alerted to them. If the square footage measurement is smaller than the actual living space of the home, you're missing out on a powerful selling tool and, potentially, more substantial offers. How to Get Better Measurements Instead of relying on tax data, it is wise to get professional measurements and floor plans drawn up. A 360° virtual tour, like those created by the iGUIDE®, includes accurate, up-to-date measurements of the living space of the property. You, as the Realtor, can feel confident the measurements the iGUIDE provides are accurate. You reduce your liability, while also giving potential buyers the exact information they want. It's a smart decision to make your business more profitable and secure. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE®. Follow the link for more information on how iGUIDE helps you save time, provides more features, and connect more with your clients.
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5 Tips for Winning More Listings with Your Property Data Tool
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
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Where Do Property Values Come From?
Property values--where do they come from? Have you ever stopped to think about it? It's the data that populates your MLS's tax software, and it's what breathes life into your CMAs and what informs your opinion on pricing a home. But where does that information come from, exactly? And how does something that starts as a real-world assessment of a physical space come to exist digitally? To find out, we talked to an expert. Edward Gettelfinger is the Director of Data Acquisition at CRS Data, a company that provides tax software to MLSs and their members. CRS Data employs hundreds of people to collect, input, and maintain property tax data from counties in the areas they serve. "The collection of property tax data is a constant flowing, living, breathing thing," Gettelfinger says. "It never stops. As soon as you think you're done, you're starting over." Gettelfinger broke down the process of acquiring property tax data and incorporating it into software that thousands of agents rely on every day. Learn more about the steps that bring data from the real world into the digital below. Step 1: Measure The determination of a property's value begins with a tax assessor physically measuring its square footage. This measurement provides the baseline of a structure's value. "This happens every four or five years, depending on the county," says Gettelfinger. "So, for example, the state of Tennessee has a team of field appraisers that go out and do 25 percent of a county's assessments every year." Step 2: Evaluate Next, tax assessors take the measurements, condition, and amenities of the property into account to determine its overall value. "They try to compare it to other properties in the area," Gettelfinger says. "They're going to assume that the properties are pretty different when determining the value." Step 3: Update Once measurement and condition information is recorded, the tax assessor will update the records at the property's county courthouse. Step 4: Calculate Once records are updated at the courthouse, tax rates can be calculated and adjusted accordingly depending on changes. What kind of changes can affect tax rates? "Say someone added a bedroom to the back of their house," says Gettelfinger. "The assessor works on it and adds that square footage, and then the values are going to change." Step 5: Access Step five is where the magic happens—when property tax data is taken from courthouse and input into software that agents and brokers rely on every day. This process is not without its challenges, however. According to CRS Data, most counties only update their assessor files once a year, but CRS Data continuously aggregates new sales information to ensure their database is up to date. "We typically get a digital file from the county, but the county's almost always working a year behind," says Gettelfinger. "Sometimes, if ownership of a property has changed hands recently, it may not be reflected in the file. But the deeds are being recorded, and we'll transfer the property to the correct owner within our data and make that change to our database." Sometimes the data isn't available in a digital file, so CRS Data has to key in by hand all the information from paper records into their database. They're just one part of the group of people who collect and update property data and ensure its integrity. "We've got a team who all they do is contact the courthouse to get the data," says Gettelfinger. "And we've got hundreds of people that are keying in information every day, as well as our production group. There are a lot of people that are looking at the data and formatting it into our system, and they're doing it constantly." Step 6: Use Once property tax data is integrated in CRS Data's system, it joins a wealth of other types of data—sales records, mortgage histories, warranty deeds, interactive GIS and plat maps, area demographics, and property analyses. Realtors can use all of this information together to create branded property reports, CMAs, and even generate targeted lists of homeowners to prospect to. "Collecting all of this data is a lot of work," says Gettelfinger. "Some may think it's free, or that we can just 'plug in' to the courthouse and siphon off their data, but it's not that simple." Collecting property values data is a constant, ongoing process that keeps the team at CRS Data busy year-round. But as a result, Realtors have access to accurate property information—sometimes more accurate and up-to-date than county data, says Gettelfinger—that makes their job easier. To learn more about CRS Data, visit CRSData.com.
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The Risks of Using Square Footage from Tax Records
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Create Compelling Listing Presentations with Tools from RPR
Your listing presentation is one of the most important pieces of communication you can share with potential clients. It's your resume, a capabilities brochure and a first impression all rolled into one. As a REALTOR, you can create data-centric, top-of-the-line, professional looking listing presentations by accessing Realtors Property Resource. Using RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. Here's some information to get you started...
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9 RPR App Features to Increase Your Productivity in the New Year
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Find Your Next Listing with These Geographic Farming Tactics
Real estate farming is possibly the most proactive position an agent can take to build inventory. The method includes a series of steps that analyze a given neighborhood, ZIP code or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market. A good farming strategy involves working through a set of five exercises to determine the area's viability.
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Searching Your Subject Property on RPR
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Research Properties with the RPR Map
The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need.
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3 Creative Ways to Generate Listings
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Back to School with New Data from RPR
Almost half of all homebuyers with children under 18 years of age say the local school district is a major factor when searching for a home and neighborhood, according to the 2017 Moving with Kids report from the National Association of REALTORS® (NAR). According to the data, 49 percent of homebuyers rated "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends. That's up 25 percent from a similar NAR study conducted in 2015. And nearly 90 percent of those buyers worked with a REALTOR®.
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How to Leverage Public Records for Business Intelligence
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Finding the Right Neighborhood for Your Buyer
Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients find a home near desired amenities and within commutable distances. Then, we'll show you how to create an RPR Neighborhood Report that will create a wow factor for your clients.
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Sizing Up the RPR Property Details Page
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4 Tools for Spot-on Property Pricing
Coupled with strong market knowledge, a keen REALTOR® knows that employing certain tools in the comp analysis process can help land on the right price right out of the gate, especially when it comes to determining value based on improvements made to the property and its condition. Here, RPR shares four tools that will help an agent refine the value of a property, use the platform's flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.
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[Best of 2017] Prospecting with Public Records: 7 Campaigns to Try Today
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Friday Freebie: The Realtor Tool that Creates Killer CMAs
We've recently been talking a lot about CMAs—from which pages to include to how to use a CMA in conjunction with a landing page to attract seller leads. Many people use a dedicated CMA tool, like Cloud CMA, to create their reports. But did you know there's another tool that all Realtors have access to that can create knockout CMAs, too? And that, best of all, it's absolutely free?
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3 Exciting New Features Come to the RPR App
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5 Ways to Fight the Good Fight in Real Estate
The "golden age of the customer" is upon us. What does it mean for the real estate industry? A lot. Coupled with unprecedented amounts of information, fully-empowered consumers are directing their own home buying experience, beginning with online searches. More than 90 percent, in fact, will use the internet to research properties (listings, valuations, etc.), with some calling into question the value of using a Realtor® in the transaction. Yet, the accuracy of the data obtained by consumers, and the availability of the most up-to-date data, is ultimately the issue. Since it's unlikely the hands of time will revert back to the golden days of agent-controlled data, it's best to fight the good fight, says Paul Lundquist, a Realtor® with Coldwell Banker River Valley Realtors, Minnesota. Here, Paul describes how he finds new opportunities to reinforce his value to consumers while leveraging challenges brought on by real estate's "age of information."
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'House Whisperer' Helps Turn Low Appraisal Into a Win-Win
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How to Create a Real Estate Report that Gets Attention
Productive REALTORS® wake up every day with a deep-seated desire to do better today than they did yesterday, knowing even the smallest improvement can make a big difference. And what could be more impactful than sprucing up one of your most valuable leave-behinds? Last year, REALTORS® created more than 3 million real estate reports using Realtors Property Resource® (RPR), proving the value of one of the data platform's most popular features. For those seasoned and new RPR users, we submit five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.
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Have you seen what's hidden within the RPR app icon?
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8 RPR App Tips and Tricks
You know that little thrill you get when you come across a tip or trick to help make your app experience just a tad more efficient? Like pressing the app button for a shortcut to a favorite feature, or swiping to the left to quickly save for later? Every app has tricks of the trade, yet, for some reason, they don't always appear magically on our radar. This post will give you eight tips to make sure your next RPR app experience is a productive one.
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Show Demand for Any Neighborhood with the RPR Market Activity Report
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The 5 Cs of a Successful Farming Strategy
Farming is a proven method of marketing your real estate business to a neighborhood in a way that raises awareness of your brand, captures leads, earns referrals and gains listings. When used effectively, farming provides an excellent opportunity to connect with potential sellers, as well as For Sale By Owners (FSBOs) whose listings might be dormant or struggling. Here, RPR shares its five-point plan for creating and cultivating a solid neighborhood farming strategy. Learn how to target and calculate the marketability of a potential farm area, discover everything there is to know about properties in your zone, and use that data to build relationships with homeowners.
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3 Must-Have RPR Reports for Farming
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Why Use the RPR app? Hear from These 7 REALTORS®
1. Impress clients with instant access to data Open houses present a prime opportunity for RPR users to demonstrate their ability to respond instantly to every type of inquiry. As guests express interest in nearby properties, a quick RPR search on your tablet or phone will yield current listings by list or map view. Use the buyer's preferences to email or text RPR Property Reports on potential properties, as well as an RPR Neighborhood Report, which presents an in-depth portrait of the people who live in a target area. Others may ask about area schools. Here, jump right back into RPR and offer to email or text them an RPR School Report, an in-depth portrait of student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. For those interested in your listing, an RPR Comp Analysis will demonstrate your razor-like precision on how you determined the home's list price. "I downloaded the RPR app three days prior to my open house and played around with it for about 30 seconds," says Gregg Center, a REALTOR® from Sarasota, Florida. "I'm new to RPR, so I had honestly forgotten about it. The RPR app returned search results within seconds, instantly displaying every home for sale within a half mile radius of where we were standing ... including, of all places, a listing right across the street." Watch Now: Hail Mary Effort Proves Worthy of This Realtor's Strategic Open House Move
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Real Estate's Most Important 4-Letter Word is 'Next,' not 'Sold'
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School Report Cuts Sales Cycle in Half
Real estate apps claim to do it all and, most likely, some do. But for this West Michigan Realtor®, the only apps that matter are the ones that save her time and money. "As a Realtor®, I spend a lot of money investing in my business," said Michelle Gordon, Realtor® and founder of The Gordon Group, JH Realty Partners, based in West Michigan. "I need to make sure the tools or apps I buy live up to expectations." Michelle consistently evaluates apps for their ability to produce results and whether or not the data they provide overlaps with another app that she is also paying for. She claims her diligence to protecting dollars spent is one of several reasons she is loyal to the Realtors Property Resource® (RPR®) app. "I will no longer pay for vendor tools that attempt to replicate RPR but fall short," she said. "RPR is already paid for in our NAR dues. It offers everything I need to run searches, generate comps and run reports. It doesn't spam me or advertise to me, and is constantly adding new features and tools. What else could I want?" Michelle says that Realtors® only need to ask themselves one question when considering adoption of a new business tool: Does it show value? "All the app needs to do is prove to us that it's going to help us make money and make our life easier. From there, we should be able to put our minds to using it." Yet, she says, many of her contemporaries avoid using real estate apps simply because there are too many choices or they lack the technical know how.
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Prospecting with Public Records: 7 Campaigns to Try Today
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[Infographic] 5 Benefits of the RPR App for Realtors®
Realtor® on the go? There's an app for that. Easily search properties, create and send branded reports, and view local market activity anytime, anyplace with the RPR app. Use your phone's location to view nearby sales activity, or take a deeper dive into any property and view tax, mortgage, historical and distressed data, flood zones, dynamic mapping and more. Built exclusively for REALTORS®, the RPR app offers on-the-go access to a nationwide, parcel-centric database of both residential and commercial properties. Learn more about this valuable member benefit by checking out this simple infographic:
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5 Ways You Can Sell More Using Public Records
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How to Take Advantage of the RPR and zipLogix Integration
Big things do come in small packages. And when those simple, lightbulb kind of innovations do come our way, they are likely welcome changes to the ways in which we conduct business. Such is the case with one of the more popular features offered by Realtors Property Resource® (RPR®)––with notable regard for listing agents. Through a partnership with zipForm®, the nation's leading online real estate forms provider, REALTORS® who use zipForm® and RPR can easily jump between the two platforms via one simple click, providing instant access to forms and property data needed to complete your transaction. Moreso, the integration allows REALTORS® to create new zipForm transactions using auto-populated public records from RPR. The partnership is a neatly packaged bundle of benefits that not only saves time but alleviates the pain points of having to use two of real estate's most powerful platforms independent of one another. Here's how to maximize the integration to your advantage in two minutes or less... Set up the Integration Sign onto RPR at narrpr.com. Search for your subject property. Then, from the RPR Property Details page, most REALTORS® using zipForm will automatically see the zipForm Transactions button. If not, connect by way of your RPR User Profile. Choose Link Accounts and a series of simple prompts will help begin the process. Once complete, the zipForm Transactions button will display on the RPR Property Details page. You will then have the option to: Go to specific transactions for that property address in zipForm® Start a new transaction for the street address pulled up in RPR Go to the RPR homepage
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Five Simple Steps to Building a Stunning and Compelling RPR Seller's Report
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Using RPR to Impress Clients and Close More Deals
Thursday, March 23, 2017 at 11:00 AM PDT REALTORS® everywhere are answering questions about a property, a school, what sold recently and the overall status of a neighborhood and market trends with just a few clicks. If you're looking for new ways to deliver excellent customer service to both buyers and sellers, this class is for you! You'll leave know how to help sellers understand online value estimates and how RPR provides concrete data to help sellers comprehend market realities. You'll also learn how to use RPR's state-of-the-art mapping tools to pin-point searches, locate neighborhood and school info, analyze heat map data and much more for your buyers. Learn how to use RPR as your solution to ensure satisfied clients. Register now!
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21 Steps to a Stellar Listing Presentation
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3 Creative Ways to Deliver Your Next RPR Report
In a fiercely competitive real estate market, it's important to do everything you can to stand out. Meeting your clients when and how they prefer, with extra special touches, could serve as your tipping point. Here are three simple, creative ways to deliver your next RPR report that will definitely distinguish your services as unique. Creative Delivery Method One: Apps Clients obviously have a variety of preferred methods of communication. Some embrace email; others choose to text. Many consumers even prefer to send and receive messages through social media sites like Facebook. What does this mean for today's REALTOR®? You need a reporting solution that offers flexible delivery options. Look to the RPR app for a host of report delivery choices. Using the app's Share feature, REALTORS® can quickly deliver one of the platform's multiple property and seller's reports by virtually any means of communication. The technique is easily employed through the app's Share feature. From there, it's easy to send the report's URL to the app of your choice, including ever popular choices such as text message, email, Facebook, Messenger, Twitter, and even link shortening apps like Bit.ly.
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What's New? The Latest and Greatest from RPR
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Social Media Marketing Made Easy With RPR
There's a lot more to RPR than working with buyers, nailing listing presentations, prospecting neighborhoods, and managing successful open houses. In fact, Realtors® who want to up their game when it comes to social marketing can quickly adapt RPR data into an ongoing campaign that will definitely draw attention from would-be clients. For example, using RPR to share interesting facts about your marketplace on Facebook is a great way to create a series of attention grabbers for your selling area. We've created instructions on how to easily access the data below—but first, check out these samples of how your campaigns might look using RPR's neighborhood data. Example #1: Six Secrets About Home Values in Lexington, KY Lexington's median estimated home value is $171k. The median list price in 2016 was $225k—a 24% increase over the prior year. Values have risen 5.15% over the last 12 months. Overwhelmingly, properties sold in Lexington had 3 vs. 4 bedrooms (789 compared to 393). The greatest number of homes sold were between 10 and 20 years old Calls to action... Considering a move? Let me send you a free property evaluation. Call {insert name, photo, link to website} See my listings
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Easy Icebreaker Ideas for Creating New Business
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Getting the Most out of the RPR/zipForm Partnership
Tuesday, February 21, 2017 at 10:00 AM PST We're working to help streamline your business! RPR and zipForm have come together to help you get the most of out of these two powerful REALTOR business tools. RPR is NAR's wholly owned subsidiary and is a national property database, offering a large range of data, tools and reports to better serve your clients and customers. zipForm® is the Exclusive and Official forms software of the National Association of REALTORS®. We'll show you how to seamlessly move between RPR and zipForm to improve your business efficiencies. Register now!
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3 Ways to Go Over and Above When Working with Referrals
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10 Ways to Earn More Business than Your Competition with RPR
Thursday, February 9, 2017 at 11:00 AM PST RPR is more than a comprehensive database. It provides tools and resources to help expand your business. During this session, you'll learn how to use RPR to improve prospecting and farming strategies, run accurate comp analyses, identify distressed properties and their impact on neighborhoods, set industry standard values on home investments, and more! You'll also get a quick overview of RPR Mobile™. Start impressing clients - register for this class today. Register now!
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How to Insert PDF Templates Into RPR Reports
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Use RPR to Provide Calculated Price Opinions for Buyers
For buyer agents, helping consumers determine a listing's perceived value arises out of the discovery process—a system of checks and balances that identifies distinguishable differences between comparable properties. What tips the scales in favor of expediting the discovery process and transitioning inquiring clients into happy homeowners, is the ability to offer accurate, insightful information to those clients at the very moment they inquire. "If I'm showing a listing and my clients comment on a similar house being offered at a lower price, I simply pull up RPR® on my phone," says Kimberly Poisso, a REALTOR® with Straughan Real Estate, Winnfield, Louisiana. "With RPR's app, I can instantly compare both properties with photos, descriptions, etc., and offer my clients an in-depth, professional opinion of the listing's market value—all while we're at the showing." Kimberly is one of thousands of RPR users who claim on-the-spot access to data saves both her and her clients time and money. "My clients typically choose to see homes based on internet photos and the home's basic characteristics. But, with help from RPR, I see what's behind the scenes. I dig deep into the statistics, which puts me in a position to offer my expertise, especially when they ask about another property." As an example, Kimberly reflects on a recent buyer tour. Her client inquired about a nearby home for sale offered at a significantly lower price. "It's my job to help them discover what makes one house better than the other," she said. "So, right there, alongside the buyer, I can pull up the two listings on my RPR app, go over each home's basic characteristics like number of bedrooms and square footage; and even get into upgrades, taxes, mortgage info, schools, area amenities and more; which paints a much larger picture for them."
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Turbocharge Your Business with These Top 10 Tools from RPR
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Integrated Market Analytics from the Top Down
Every Realtor faces the challenge of turning a deluge of market data into valuable insights— and, ultimately, sales. Fortunately, our Technology Guide helps real estate professionals sort out the best from the beasts for integrated solutions that deliver the best view of economic, market, and sales trends with easy-to-use tools. This year, we highlight Realtor's Property Resource (RPR), which seamlessly delivers data analytics and communications for all levels of the real estate vertical, from agents and their brokers to associations and MLSs. RPR provides a wide range of tools through one centralized platform that is made-to-order for each industry segment. Through their partnership with hundreds of MLSs, commercial information exchanges (CIEs), and even the National Association of Realtors (NAR), RPR offers broad-spanning data sets and effective analytics and communications tools to meet demanding real estate business needs. Let's take a look at how each of RPR's tools can boost sales effectiveness, from 'on-the-ground' agents to the CEO strategist: RPR Residential enables agents to access an exclusive nationwide database covering over 160 million properties and create customized reports including demographics, local schools, and taxes, as well as mortgages and foreclosures. The data platform consolidates valuation resources by working as a hybrid between a traditional automated valuation model (AVM) and MLS for agents to conveniently generate and send detailed reports—even on the fly through an app on their smart phone or other mobile device.
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Capture Homeowner Attention in 80 Characters or Less
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
Monday, October 10, 2016 at 12:00 PM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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RPR Overview for Broker/Owners and Management (10/6)
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Three Ways to Build Listing Inventory Using RPR (9/26)
Monday, September 26, 2016 at 1:00 PM PDT Looking to build your listing inventory? Many REALTORS® are using RPR to target potential sellers and build inventory. Join us for this class where you will learn three effective ways to leverage RPR as a primary component of your prospecting strategy. You will learn how to: Use RPR Market Activity Reports to leverage your circle of influence and generate new listings Convert homeowners to sellers using RPR property and market data Use RPR map drawing tools and geographic overlays to create your farm area. Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
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Meeting Buyers’ Demands with RPR’s Search Tools (9/14)
Wednesday, September 14, 2016 at 11:00 AM PDT Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. We'll review the array of search options in RPR to help you find just what you and your clients need! This class covers searching for Neighborhoods, Schools, and by recent Market Activity. We'll show you how to use Mapping Tools to hone in on an area and show you how to drill down using RPR's advanced search options. Register now!
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Getting Started with RPR (9/8)
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RPR Broker Tools (9/1)
Thursday, September 1, 2016 at 9:30 AM PDT Learn about RPR's Broker Tools for Broker/Owners and Managers. Course Objectives: Learn how to brand property reports generated by your sales agents with your company name and logo, Discover how to promote your ancillary service companies to your agents, Understand how to use our Data Tool which compares the performance of your company to your market. Register now!
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Using RPR to Reach and Retain Clients at Your Next Open House (8/10)
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5 Tools You May Not Be Using From Your Public Records Product
If you have access to a property records product, whether through an MLS member benefit or by purchasing it, chances are you might be overlooking some key tools that are right at your fingertips. It's easy to get in the middle of churning out basic property reports and forget that prospecting, extensive map perspectives, valuations and so much more are easily accessible through this data-rich software. So before you login to your public records product again, take some time to review a few select features you might not know existed: 1. The Prospecting Section: This area, most often accessible as a stand-alone section, is simple to use and easily generates mailing lists for postcard marketing. Your list should be easily updated based on area, and active listings can be removed for any specified time to create a refined mailing list. You can export your list to Excel and you should also be able to start printing on any chosen label on a used sheet. 2. The Drawing Tool: If you need to view the distance between properties or even the distance from a property to a flood zone, the drawing tool (consult your provider to identify your specific tool name if not using the MLS Tax Suite by CRS Data) will be your best friend. Just navigate to a map view and use this tool to quickly view latitude, longitude and area and distance measurements.
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (8/16)
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Getting Started with RPR® (8/3)
Wednesday, August 3, 2016 at 9:00 AM PDT When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know "what will it do for me and how will it help my business?" Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Set up your account and profile Navigate the site to your advantage Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's App for instant, on-the-go access Register now!
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (7/19)
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Ways You Can Leverage Realtors Property Resource
We're diving into another close-up look at one of the real estate technology products in our 2016-17 Technology Guide. This week's solution? Realtors Property Resource (RPR)! What is RPR? There's a good chance that you're already familiar with RPR. It's a benefit included your NAR membership, and one that's available only to Realtors. RPR is a property research tool that offers Realtors access to real estate market data, analytics, branded reports, and information on zoning, permits, mortgage and lien data, schools, foreclosures, and more. Here are just a few of the things Realtors can do with RPR: Create winning listing presentations - Realtor Penny Brockway uses everything from RPR's Realtor Valuation Model (RVM) to customized Seller Reports to create presentations that wow clients. You can read her story here. Attract and capture online leads - RPR has a wealth of reports that offer valuable information to potential clients. Realizing that value, some Realtors have begun to offer RPR reports on their website in exchange for a consumer's contact information. Here's more on how you can do the same. Engage buyers at open houses - RPR is Nicole Nicolay's most important tool at an open house. She uses printed versions of the Mini Property report, the Neighborhood report, and the School report to pique the curiosity of buyers and gather their contact information. She uses the RVM to engage curious neighbors who may thinking of selling their own home and want to know more about their home's value. Learn more about Nicole's open house strategies here.
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (7/13)
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RPR Overview for Broker/Owners and Management (7/7)
Thursday, July 7, 2016 at 7:30 AM PDT Purpose of the webinar: To provide management an understanding of what Realtors Property Resource (RPR) is, along with how your agents and company gain benefit from this ever expanding tool. Objectives for the call: To understand the basics of Realtors Property Resource. To understand how an agent would use RPR and the value they would gain from it. Introduction to Broker Tools for Management. The Realtors Property Resource is a NAR initiative to support the core competence of it's members by creating a REALTOR only, parcel-centric database of nationwide property information. The RPR database continues to gain more popularity and has created much discussion as it expands it's coverage throughout the country. The base application contains advanced search, mapping, and report generation features as well as a robust, parcel centric database representing 166 million parcels of property in the United States. Register now!
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Leading Clients with Strategic Site Selection (6/29)
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (6/22)
Wednesday, June 22, 2016 at 10:00 AM PDT RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android phone. Use your phone's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool. Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
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Tips for Growing Leads and Increasing ROI with RPR (6/8)
Wednesday, June 8, 2016 at 1:00 PM PDT Marketing your real estate business to a neighborhood has several proven techniques, but what should you think about when selecting your farm area? What type of property and market data will you deliver to homeowners? And where will you turn for all of their questions? The answer is RPR®. Let us show you...Join this free workshop to learn how to build a start-to-finish, successful real estate prospecting strategy using RPR's dynamic data and impressive reports, available only to REALTORS®. Our session will show you how to: Calculate the marketability of your target zone Create a customized farm area using search tools and maps Spark conversations with homeowners using the RPR app and reports Convey your value to For-Sale-By-Owner listings Build brand awareness with reports that peak homeowner interest Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Getting Started with RPR® (6/1)
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (5/25)
Wednesday, May 25, 2016 at 10:00 AM PDT RPR Mobile has now been optimized for your tablet! RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android tablet. Use your tablet's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download RPR Mobile today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool! Register now!
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Help Your Seller See the Light on a Realistic List Price
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Meeting Buyers’ Demands with RPR’s Search Tools (5/17)
Tuesday, May 17, 2016 at 10:00 AM PDT Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. We'll review the array of search options in RPR to help you find just what you and your clients need! This class covers searching for Neighborhoods, Schools, and by recent Market Activity. We'll show you how to use Mapping Tools to hone in on an area and show you how to drill down using RPR's advanced search options. Register now!
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Introduction to RPR Commercial (5/3)
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10 "Power User" Features of the RPR App
The RPR app and busy REALTORS® have much in common. Mainly, they are each constantly in motion. We know that to keep up with an agent's need for quick access to property and market trend data, the app must continually build in new features and related usefulness. Fast forward, here are the top 10 features of the RPR app power users should know about, including some important new enhancements. 1. Choose your start screen When you first open the RPR app, the default screen shows recent activity around your location. Although if you find yourself searching for properties by address more than your location, change the default home screen. First, swipe left or right to find the screen you want to see first when you open the app: Search, Nearby Properties, Local Market Data. Once you've landed on the screen you want to see first, press the home icon in the top right for two-seconds. It will turn green, and confirm the change.
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8 RPR Reports to Build and Brand Your Business With
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RPR Mobile Tips and Tricks for New Users
RPR Mobile™ leverages the power of your smartphone or tablet with the strength of RPR. By downloading the free app, REALTORS® can instantly view nearby listings, owner info, sales, valuations, tax, mortgage, school stats and market trends—all from their iOS or Android device. What’s more, the app provides a customizable reports feature that allows users to create, save and share up to seven different property reports with just a few taps on the screen. Welcome to RPR Mobile™, part of our series of articles for new and seasoned RPR users. The advantages of RPR Mobile: Instantly respond to leads and inquiries while out with buyers, at listing presentations, while farming neighborhoods, or coming across FSBOs. Access nearby properties using your phone’s GPS. Retrieve sync’d reports, recent searches, favorites and notes from your app or the RPR website. Easily create and send reports with your personal notes, photos, contact information and logo.
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How One Realtor Became a Listing Presentation Pro
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Crossover to RPR® Commercial (3/2)
Wednesday, March 2, 2016 at 9:00 AM PST Ask any residential REALTOR® and they’ll tell you there’s no one size fits all approach to meeting the needs of clients. Today’s agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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Conversion is Key for this Open House Expert
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Target the Right Consumer Base With Esri Data From RPR
Everyone has heard the highly-acclaimed real estate mantra “location, location, location.” In commercial real estate, this definitely holds, but it does so more because of the people that live in a location than the scenery or amenities surrounding it. Even the most beautiful retail location isn’t guaranteed to be successful for a tenant if his/her target consumer does not live nearby. So what is a REALTOR® to do? Fortunately, we can easily identify where our client’s ideal consumer base lives through the library of data found within Esri, and accessible via RPR Commercial. Esri, a forerunner in consumer segmentation for the commercial real estate industry for more than 30 years, operates on the theory that people with similar tastes, lifestyles, and behaviors will seek out others with similar preferences. The system uses multiple data sources to combine the “who” of lifestyle demography with the “where” of local neighborhood geography to create a model of lifestyle segments. This data then helps us understand the target customer’s lifestyle choices, buying habits, and how they spend their free time so that we, in turn, can advise our clients on site selection.
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How RPR Covers Every Angle of Buyer-Realtor® Relationship
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Crossover to RPR® Commercial (2/3)
Wednesday, February 3, 2016 at 9:00 AM PDT Ask any residential REALTOR® and they'll tell you there's no one size fits all approach to meeting the needs of clients. Today's agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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Drilling Down on Neighborhood Data in RPR
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Sizing up RPR's Property Details Page
RPR's Property Details page assembles a cross section of data unlike any other singular real estate platform. Here you will find hundreds of datasets, including home facts, owner info, photos, taxes, mortgage, historical and distressed data; side-by-side comparisons of MLS vs. public records, sales history, financing, flood zones, and school info. There's a lot to it... and nothing like it. In the next sections, we'll briefly cover the five tabs (or pages) displayed within RPR's Property Details page. They include: Summary Top to bottom, inside and out—the Property Details Summary is your hub for everything there is to know about a property. Look to this tab for datasets ranging from the home's interior and exterior characteristics, to current and historical photos, detailed tax and mortgage history, sales, demographics, school info, maps, owner info, and agent info, among a host of others. One of the most distinctive features of Summary is the Realtors Valuation Model® (RVM®). As the only automated valuation product owned and operated by members of the National Association of REALTORS®, the RVM goes beyond the Automated Valuation Model (AVM) by incorporating listing and sales data from the MLS into the equation. The RVM is accompanied by a Confidence Score—a value between zero and five that indicates the level to which each of the multiple models agrees with other estimated values for a given property.
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Easily Find New and Improved Points of Interest on RPR Maps
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RPR New User Series: Mapping Your Property’s Story
It doesn't take long for a REALTOR® to access a map while researching properties on RPR. That's because maps serve such an important role in your quest to tell the property's complete story. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need. And since location is such a key factor in real estate, what better way is there to explore than on a dynamic map? To begin map searching, first conduct a preliminary search for properties in any geographic area using the Search bar at narrpr.com. Once complete, toggle the results page from List View to Map View in the white tabs above the results. To get to the map view from a property details page, select Bigger Map on the right side of the page. In this view, which features a large map, define your own search areas by drawing on the map, or by displaying outlines of geographies such as neighborhoods, ZIPs, cities or counties on the map, and then searching one or more of those areas. Drawing on an RPR map is easy. Simply click on the Draw button to trace an outline of the area you'd like to select, draw a circle or polygon, or use your finger to draw a free-form shape. It's that simple. And for those times when you're not feeling like Picasso, rely on these tools to draw and search for you:
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