Data Layers on Maps in RPR
You're a REALTOR® working with a client dreaming of buying her first home. She's watched prices snowball in her preferred neighborhoods and has made several offers without success. Her enthusiasm is waning. What to do? Take advantage of the new-and-improved housing market data overlays on the maps in Realtors Property Resource® (RPR). Start with the layer showing the median sold price. This is a monthly calculation for geographies such as ZIP code, city, county and state using public records and MLS data. It looks like your client's favorite neighborhood, Happy Place, is near the high end of home values in Pleasantville, where she hopes to relocate from her apartment in nearby Busy Town. In fact, you can validate the price escalation by looking at another overlay, the one showing the 12-month change in median estimated property value. You pan around the map and notice Hidden Gem, a neighborhood a couple of miles from Happy Place, where you can easily see that prices are declining slightly. Hidden Gem is ripe for further research on behalf of your client. This kind of visual market analysis is made possible by RPR's latest integration with Google Maps Platform, leveraging their new data-driven styling capabilities. Each month, RPR aggregates key market statistics, such as the median sold price and median estimated property value. Now, thanks to data-driven styling, RPR can superimpose the metrics on website maps, using coloring by various geography, which provides handy knowledge at a glance. The new map overlays are timely (updated monthly), intuitive (easy to access and interpret), and performant (fast to load in the RPR platform). RPR is one of the first real estate portals to implement Google Maps Platform's new capability and was spotlighted by Google Maps Platform in their I/O developer conference announcements on May 10. RPR's initial offering includes five data layers related to residential market information: Median Estimated Property Value: Shows the median estimated value for properties in an area on the last day of the previous month. 12-Month Change in Median Estimated Property Value: Shows the change in median estimated value for properties in an area over the past year. Median Sold Price: Shows the median sales price for properties in an area that sold in the previous month. Median List Price: Shows the median list price for properties in an area that were in an active status on the last day of the previous month. Pending Listings: Shows the number of properties in an area that were in a pending status on the last day of the previous month. 12-Month Change in Median Estimated Property Value: Areas with the greatest increase in median value are shaded deep blue, while the greatest declines are deep red. Median Estimated Property Value: Clicking a geography reveals a data summary, to assist in interpreting the map, and next steps, such as generating a report. Other improvements are brighter, easier-to-interpret colors and dynamic legends. This means that the data breaks reset depending on the underlying data. In a coastal market, the estimated property value, for example, may range up to $20 million, but in the heartland range up to $5 million, which requires different breakpoints to be clear on the map. Panning the map will cause the legend and shading to change in reflection of that underlying data. The new map overlays became available in early May. They will replace an older map feature that was harder to interpret and updated less frequently. The overlays are not yet available in reports—that functionality is coming soon. RPR will consider additional data layers for the maps that REALTORS® will find useful, such as concentration of distressed properties and other layers that support prospecting for clients, or even third-party data sets such as climate risk data or mobile carrier coverage. And RPR continues to display on maps flood zone information and commercial real estate-related indicators, updated annually. To view the original article, visit the RPR blog.

Friday Freebie: 'Master the Market' eBook Series Will Help You Master Your Marketing
Your social media posts are about to get a lot more interesting! That's thanks to RPR's newly released Shareable Market Trends, a click-to-share feature that lets you quickly share charts and graphs to social media and your other marketing channels. This feature opens up a lot of intriguing new marketing possibilities for REALTORS®. That's why, in this week's Friday Freebie, we're highlighting a series of free eBooks from RPR chock-full of creative ways to use this new feature — and draw in leads with informative and attractive graphics. Free download of RPR's Master the Market eBook series RPR's Master the Market eBook series is designed to help REALTORS® like you harness the power of data-driven insights and transform your marketing strategies across various platforms. When you download this comprehensive series, you'll learn how to: Craft compelling listing presentations using data-driven insights Enhance your buyer and seller guides with valuable market trends Captivate your audience on social media with shareable market trends Create engaging market analysis videos Utilize data-driven content in webinars, virtual events, direct mail campaigns and print marketing Each eBook is packed with practical tips, expert advice and step-by-step instructions to help you leverage RPR's Shareable Market Trends in your marketing efforts. By mastering these techniques, you'll not only stand out from the competition, but also provide invaluable information to your clients — making you their go-to local market expert. Ready to rev up your marketing? Download RPR's Master the Market eBook series now!

Market Trends and Housing Stats Now Available in RPR Mobile
Last year, RPR (Realtors Property Resource) unveiled a fantastic resource for REALTORS®: the Market Trends charts and graphs. This collection of hyper-local housing stats is designed to help you inform your clients about local real estate market trends, info and indicators. It's also great for positioning yourself as a local market expert. (Check out these articles for details: RPR Unveils New Charts and Graphs in its Neighborhood Pages and Future Proof Your Business by Knowing Your Market and Your Numbers.) And now… (drum roll) the Market Trends charts and graphs are available on the RPR Mobile™ app! Keep clients informed with hyper-local market updates Access to Market Trends and Housing Stats through the RPR Mobile app makes it easier for REALTORS® to stay up-to-date on market trends even when they are on the go. You can quickly access Months of Inventory, List-to-Sold Price Percentage, Median Days in RPR, and Median Sold Price from your mobile device. Best of all, they're conveniently grouped by each status: New Listings, Active Listings, New Pending Listings, Pending Listings, and Sold Listings. This can help your clients make informed decisions and provide better service by being able to respond quickly to changes in the market. Use all these metrics to assess and analyze the current state of the housing market in their area. You can use this information to advise your clients on a pricing strategy, offer strategies, and market conditions. You can also use it to identify trends that may affect future buying or selling decisions. For example, if there is a low inventory of homes for sale and high demand, you may advise a seller to list their home at a higher price point knowing that there are likely to be multiple offers. Alternatively, you may advise a buyer to act quickly when a new property is listed because you know that competition will be fierce. How to find Market Trends on the RPR Mobile™ App To find the charts, open up your RPR app (after updating it, of course) and look towards the bottom of the home screen. There is now a new Market Trends icon! Click the tab to access a variety of market statistics, similar to the Market Trend tools on the RPR website. Be aware that the Market Trends will open to the geography that the user is currently in. To change it, type in a new neighborhood, ZIP or city. Pro Tip: If you're searching a neighborhood or area with little to no recent transactions, there will not be enough data for a chart to be offered. For the transaction-based charts, RPR needs at least three transactions within a calendar month. If no data appears on a chart or the "Updated" date is not what you expected, try searching within a larger area or select a different Property Type. The chart options will include: New Listings Active Listings New Pending Listings Pending Listings Sold Listings Sold Public Records Months Supply of Inventory Median Estimated Property Value You'll also be able to view a variety of metrics for all property statuses and property types. And filters allow you to break down statistics by individual property types as well. Tip: You can also "Save" markets by tapping the heart icon. RPR Market Trends and stats: up-to-date and on the go If you haven't downloaded the RPR Mobile™app, do so now! The previous link will take you to an area within our blog where you can easily get to the App store (for iPhones) or Google Play (for Android devices). Be sure to update and fire up your app or download it to your phone to get easy access to RPR's Market Trends and Housing Stats. To view the original article, visit the RPR blog.

Discover the Power of Data-Driven Real Estate Sales Funnels
Are you ready to maximize your marketing impact? Utilizing real estate sales funnel data can be the key to reaching your niche and driving growth in your business. What's a sales funnel? A real estate sales funnel is a process used by real estate agents and brokers to convert leads into clients. It involves a series of steps that help agents identify, qualify and nurture leads, eventually converting them into buyers and sellers. The funnel comprises various stages: generating leads, nurturing leads, setting an initial meeting, closing a deal, and even post-transaction follow-up. At the start of the funnel, leads are generated through various methods such as advertising, social media, networking, referrals, and cold calling. After leads are identified, they're nurtured by providing information and resources to help them make informed decisions and build trust. The next step is setting an initial meeting, usually a face-to-face meeting, to determine their needs and discuss the options. How to set up a real estate sales funnel Setting up a sales funnel for your real estate business can seem daunting, but with the right steps, it doesn't have to be. Let's walk through the steps to set up a sales funnel for SEO-based campaigns, social media, video and other marketing outreach: Define Your Target Audience: Start by pinpointing who your target audience is. Ask yourself questions like, "What type of clients do I like working with most?" and "What are their interests?" Once you've identified your target audience, you can tailor your sales funnel to meet their needs. Choose and Optimize Your Platforms: Once you know your target audience, decide on the platforms you'll use to reach them. Will you be using SEO? Email? Social media? Video Marketing? Choose the platforms you think will work best for your audience and then optimize those platforms for maximum visibility and engagement. Create Content: Content is king and especially important for sales funnels. Create content that your target audience will find valuable and shareable. Tailor the content to the platforms you're using. For example, if you're using social media, you may want to focus on visuals and short snippets of content. If you're using SEO, then focus on keywords and long-form content. Lead Magnet: Lead magnets are attractive offers that entice prospects to visit your site and provide their contact information in exchange for something of value. Examples of lead magnets include e-books, webinars, white papers, market reports, a "What's my home worth?" landing page and more. BONUS: RPR Market Activity reports are a powerful lead magnet. Consider offering a Market Activity report to prospects with data-driven market insights about the local real estate market. These reports contain invaluable information about the current market, including listing and sales activity and pricing trends that can help potential buyers and sellers determine whether the time is right for them to enter the market. Be sure to have a clear call to action, such as, "Provide me with your address and I'll send you a Market Activity Report based on your area," or something to that effect. Design Your Funnel: Once your content and lead magnet are ready, it's time to design your funnel. Often this involves a landing page. It should be eye-catching and provide clear messaging and a call to action. From there, create a form to capture user information and set up automation to follow up on those leads. Automating your follow-up process allows you to reach out to potential customers quickly and easily and ensures no leads slip through the cracks. Track and measure: driving maximum impact with your sales funnels If you're serious about your sales funnel strategy, don't stop short of tracking your results. Pay attention to the metrics that can give you the most useful insight into your campaigns' performance and areas that need improvement (social media engagement, website visits, click-through rates, conversion rate, cost per lead and more). Then based on those metrics, craft messages that will really connect with your niche audience! Use trends from your existing campaigns – emails, mailers, social media and more – to identify what's working and areas for refinement. With this data to guide you, create targeted messages and campaigns that resonate. And use the same data to focus in on the best messaging for maximum impact. Unlock the power of data to get the results you want! Unlock your inner marketer: create an engaging sales funnel Embrace the power of sales funnels and use the tools you now possess to craft a powerful funnel that resonates with your target audience. With the right combination of content and analytics, you can see the tangible results of your efforts and confidently optimize your marketing plan. Take the plunge and make your mark — the success is yours for the taking! Good luck! To view the original article, visit the RPR blog.

Using RPR Site Selection Tools to Help Businesses Find Their Target Audience
In our previous article, "Tap Into Big Data with RPR and Esri Tapestry Segmentation," we demonstrated how commercial practitioners can utilize Consumer Tapestry Segmentation data in RPR (Realtors Property Resource®) for research purposes and how it can provide support for their recommendations and client guidance. This time around, we're going to dig a little deeper and illustrate how Tapestry Segmentation plays an essential role in finding the right target audience by incorporating a household's interests and characteristics into the analysis. Unlike age and income, Tapestry Segmentation takes into account the relationships between these characteristics. It provides a more comprehensive view of a household's housing choices, consumption preferences, and decision-making tendencies. Most importantly, using RPR's Site Selection tool with Esri's Tapestry Segmentation, REALTORS® can analyze demographic data and focus on the attributes and behaviors that lead to a successful business location. How Does Tapestry Segmentation Help? Despite age and income being important to the demographic profile of an area, looking at these factors separately doesn't reveal any underlying relationships. But experience has shown households with similar interests and characteristics tend to make the same decisions. Let's look at how those interests and characteristics can be included by using Tapestry Segmentation data found within RPR's Site Selection analysis. In the two examples below, Household "A" and Household "B" appear quite similar. The average household income and ages between both households are practically the same. If the goal is to find new areas of expansion with specific types of consumer households, "A" and "B" appear to have equal demographics and spending power potential. However, once Tapestry is included in the analysis, a different story is revealed: Both neighborhoods contain distinct consumer markets, but "A" and "B" are very different types of households. They also display different housing choices and consumption preferences. Households in neighborhood "A" are classified as Metro Renters, while neighborhood "B" is classified as Up and Coming Families. Use RPR and Esri to drill down into Tapestry Segments to find the best targets As you can see, the income and ages of these households are closely aligned, but by adding the Tapestry Segment, a more focused picture comes to light. The name itself is a huge indicator and drilling down into the descriptions of these groups really helps solidify the context. For example, if your client is looking for a neighborhood or community to open a toddler-focused fitness and fun center (think My Gym), your main objective is to find young families. On the surface, Metro Renters and Up and Coming Families are very alike, but scratch just a bit in the Tapestry, and it's obvious that there are stark differences. Metro Renters are mostly young, single professionals who live in a big city. Up and Coming Families live in the suburbs, are in their early 30s, and most importantly, have young children. Of course, this doesn't mean that ALL Metro Renters don't have young children. It's simply a grouping that represents the majority of that demographic. The main takeaway here is to do your preliminary research ahead of time, use some common sense, and be sure to do your homework on each specific Tapestry Segment to ensure you're focusing on the most lucrative targets for a business. What is the best way to determine which consumer attributes are most important to a business? To figure out which consumer attributes are the most critical, the best place to start is with market research, which can include both primary and secondary research: Primary research can include surveys, focus groups, interviews, and other means of collecting data on consumer preferences, attitudes and behaviors. Secondary research can include analyzing publicaly available data such as market reports, census data and consumer spending habits. This data can then be used to identify consumer attributes that are most important to a business's specific product or service. See RPR's Site Selection tool in action For a run down and a video walkthrough of RPR's Site Selection tool, check out this article: How to Perform a Proper Commercial Site Selection in RPR. It's a smart way to show your clients not just who you are recommending, but why. You're not simply going after income and age; you're targeting specific attributes and behaviors that can lead to a successful business site. To view the original article, visit the RPR blog.

RPR Pushes for Perfection with New Property Details Additions
At RPR (Realtors Property Resource), we pride ourselves on pushing the platform to make RPR better for its users in every way imaginable. For our team of developers and designers, the work is simply never done. We take feedback, survey responses, suggestions and user testing sessions very seriously, and we make updates and enhancements to our website and the mobile application, to ensure that REALTORS® have access to the most complete property data tool in the industry. Case in point: our latest improvements to the Property Details pages. Yes, we did come out with a redesigned and refreshed version of our Property Details pages last October. And after some input from users, we're fine-tuning and improving them even more in our latest product release. RPR's reformatted residential Property Info page When you click into a property in RPR, you're taken right to its Property Details page, and the first section you're presented with is the Property Information. With its bigger pictures and improved layout of facts, you're now able to see more information about a property at a glance. The new design features: A larger property photo The basic facts are more prominently displayed (beds, bath, square footage, etc.) An improved display of the RVM® estimated range and confidence score The Refined Value and CMA link have been moved to the new Pricing Tools card The RPR Pricing Tools card Directly underneath the photo and facts is the Pricing Tool cards. These new color-coded boxes provide important price and valuation numbers, with links for more details. But what you'll probably notice first is the color! This pop of color for each card really helps the numbers stand out and be noticed. The new Pricing Tools Card includes links to: The list price (for active properties) or the most recent sold price (off market properties), as well as the RVM® CMA Tools (Comparative Analysis and Sales Comparison Analysis) The Refined Value Tool Seller Proceeds More prominent display of the sold price for off-market properties For researching off-market properties, we've made it much easier to view the last sold price, including the date the home went off the market. Less scrolling and hunting—more viewing! RPR's Market Trends/Neighborhood Housing Charts The Market Trends and Neighborhood Housing charts and graphs in RPR are perfect for keeping tabs on local housing markets. Agents are checking them monthly, and sharing the stats with their clients and prospects to keep them "in the know" on how the market is doing. Which can go a long way in positioning yourself as the local market expert! RPR has made the following improvements to these pages: The "About this Data" link has been replaced with an italicized 'i' The date has been moved from the bottom of the chart to the top. Reminder: These charts are updated monthly (5-7 days after the first of the month). RPR keeps getting better! Our goal is to help REALTORS® be better, faster and more proficient at what they do. Helping you "wow" clients and close more deals is the mission, and our constant drive to improve the product will help us all get there. This is just a highlight of all the changes and improvements RPR made with its latest product release. Be sure to check out our February 2023 Release Notes for more details and in-depth information on everything else. To view the original article, visit the RPR blog.

Outperform Your Competition with These 10 Prospecting Essentials
It's no secret, prospecting is a critical factor in determining how successful you will be in the real estate industry. This article will identify prospecting strategies to help you stand out from the competition and increase your real estate success. From knowing your niche to utilizing digital marketing to its fullest potential, these strategies will help you make the most of your time, acquire more leads, and close more deals. 1. Know Your Niche Identify your competitive advantage and focus your efforts on the areas where you excel. Also, consider the type of clients you want to work with and the services you can offer to meet their needs. 2. Leverage Behavioral Targeting to Connect with Your Ideal Prospects With your niche selected, use behavioral targeting to identify key characteristics of your prospects and then craft a message that speaks directly to them. 3. Create a Localized Website with SEO Optimization This is your home base for showcasing your listings, marketing your services, and providing resources for buyers, sellers, and investors. Consider including a blog to discuss local real estate news and showcase local resources such as schools, restaurants, and attractions. 4. Embrace Video in Your Marketing Video has the potential to reach a large audience and gives potential prospects a chance to get to know you — building your trust and credibility. Your tips and market insights will help to position you as a local market expert. Video marketing also helps you stay top-of-mind with past clients. 5. Leverage Social Media to Connect with Prospects Social media is a terrific way to build relationships with prospects and create content that adds value to their lives. Share helpful advice and tips about the area, the real estate market, and the home buying/selling process. Connect with local businesses and organizations to increase your presence in the community and become a trusted resource. 6. Host Events to Network with Prospects Host open houses or educational seminars that allow potential prospects to meet and learn more about you. Consider participating in, or organizing, local community events to meet new locals and build connections. 7. Develop an Effective Follow-Up Process It's important to follow up with prospects after initial contact to stay top of mind. Take the time to craft a personalized message tailored to the prospect. Ask questions that will give you insight into their needs and wants. And don't rush the process! Be patient and take the time to build trust and rapport. 8. Providing Exceptional Customer Service Always strive to provide the highest level of customer service to ensure prospects will remember you and reach out for future business. That starts with listening intently, following through on promises, providing timely answers, and going above and beyond when needed. 9. Leverage Referrals from Past Clients Word-of-mouth referrals from happy past clients are invaluable for real estate prospecting. Sending thank you notes is a great way to thank past clients for their business and remind them to refer their friends and family. 10. Develop an Effective Lead-Nurturing Strategy It's important to identify and prioritize leads based on their level of engagement and interest, so you can focus your efforts on the most promising leads. This is why it's important to have a lead-nurturing strategy that includes targeted content, automated emails and follow-up calls to keep prospects interested and engaged. Prospective clients are out there… we'll help you find them What's just as important as your current client? Your next one! Proven prospecting methods like the ones above will help fill your pipeline and start some conversations. Use this top ten list of prospecting strategies and tactics to stand out from the pack and get noticed. To view the original article, visit the RPR blog.

5 Ways to Start 2023 Strong
Welcome to the new year, where fresh starts, clean slates, resets and resolutions are top of mind and can set the tone for a successful 2023. We're here to help you elevate every aspect of your business by giving you access to data, reports, tools and inspiration that you can utilize to "wow" clients and close more deals. These five pointers will help you increase your productivity and expertise. Try one or all five to be more prepared and more successful in the coming year. Develop your brand story You're likely familiar with what a "brand" is. It is something that goes beyond a physical product or service, in that it incorporates experience and perceptions. Apple isn't just a phone or computer; it's clean, cool and easy to use. And of course, successful branding includes a consistent look, tone, feel, design, messaging, mission and vision, and more. However, the term "brand story" might be new to you. Here's a quick definition: a brand story is a packaged narrative that includes the facts and feelings that are created by your brand, i.e. your real estate business. Unlike traditional advertising and marketing, which usually centers on showing and telling, a brand story sets out to strike an emotional chord. It recounts the series of events that sparked your business' inception and expresses how that narrative drives your business forward. How can a real estate agent develop a brand story? It starts with answering the "why?" question. Why are you in real estate? Why are you passionate about it? What motivates you and why do you keep at it? Why are you the right person to help someone achieve their real estate goals? Answer these questions and you've got a great start to your brand story. Finding that voice will set you apart from the cookie cutter crowd. Include it in your bio, feature it on your website, post it on Facebook, and commit your elevator pitch to memory for face to face meetings and bump-ins. PRO TIP: RPR Reports are customizable and you can add custom pages to the beginning of every report you create. This is the perfect place to include your brand story, as well as testimonials and business philosophies that back it up. Build positive daily habits It's no secret that successful people do the same things, day after day. The trick is to make these daily habits be productive and enjoyable, as opposed to feeling like a chore. Here's a good list to get you going, specific to real estate professionals: Establish a morning routine: Getting up every day at the same time helps you set and stick to a schedule. Even though agents aren't exactly nine to fivers, getting up and having a healthy breakfast and a strong cup of joe is a smart way to start the day. Coffee time is perfect for reading real estate blogs and/or listening to real estate podcasts. If that's not your thing, use the time to browse the latest hot sheets. After that, set aside some time for exercise, even if it's just a 20-minute walk. You'll feel better, more focused and your brain and body will thank you for it. Sleep in on Sunday! Prepare and practice: After nutrition, caffeination and a bit of cardio, it's time to get down to business. Set aside a chunk of time, at the same time every day, for some script rehearsal. If you bump into someone and they ask you about real estate, do you have a go-to response about what you offer or how the market's doing? Practice this "elevator pitch" out loud, and just like that old college speech class, use note cards and deliver it to yourself until you've got it down pat. Pick different topics and work on what you'll say in different situations. Focus and prioritize your communication efforts: Don't leave 'em hanging! Be sure to respond as quickly as possible to leads and always follow up on your client questions and "asks" in a swift manner. Set aside a 15-minute block a few times a day (or more) to respond to any emails or texts that were sent your way. If you need time to figure something out or get an answer, let your customers know that you're working on it and you'll get back to them ASAP. If you're super techy, you can also set up some AI bot response software for lighting fast response times. Be active on social media/build an online presence: Facebook, Instagram, and yes, even TikTok are the price of admission in today's marketing mix. Sharing posts, photos and videos about your real estate business is expected by Gen Xers, Millennials and now entering the market, Gen Z. And in an online world, there's no "set it and forget it." You have to stay active and current on your platforms to ensure you stay top of mind with clients and prospects. Set aside time each day to monitor your accounts, and while you might not create and share content daily, be sure to do it at least a couple of times a week. Share new listings, philosophies, local market trends, community events and news, testimonials, home design recommendations, etc. And be sure to keep tabs on other agents to see what they're sharing and if it works… start doing it, too. Perfect your explanation of what's happening in your market After the Fed raised interest rates in 2022, many buyers hopped back up on the fence, which caused the market to shift from the previous boom. National headlines continue to feed up scary language that is causing confusion and concern. However, all real estate is local, and you've got access to the latest local market stats and trends through RPR. RPR offers monthly updated market stats from a county level, right on down to specific neighborhoods. With this fresh data, you can tell a real estate market story from your local point of view. This will help inform your clients and prospects of how the market is doing, versus what the nationwide market is reporting. This positions you as a source of truth and shows off your local market expertise—something that buyers and sellers need right now! Check out RPR Unveils New Charts and Graphs in its Neighborhood Pages for a "how-to" on finding these charts and graphs. Getting this type of information out to homeowners and home buyers is essential in today's shifting market. And you can easily do it on social media channels. Learn how to share this information with your sphere by reading How to use RPR and Canva to Make Shareable Market Charts for Social Media. Another great way is to produce quick videos, 1-2 minutes in length, that deliver the messaging that plays out in a simple click. This article, Shifting Real Estate Market: How to Create a Video That Clears up Confusion, shows you how to pull it off, and it even includes a script for you to use word for word, or find inspiration from it and create your own. Have a solid lead generation strategy Every agent wants warm leads, but they rarely come walking through the door. You simply have to go out, work them, and find them. Or better yet… generate them! Here are some great ways to get started with lead gen strategies: Open houses: some say it's antiquated and doesn't really work for your listings, but savvy agents know that open houses are great for meeting buyers. Some agents even hold open houses for listing agents for this exact purpose. While they do attract their fair share of neighbors and looky loos, open houses also draw serious, qualified buyers—many who don't have an agent yet. Be sure to have an old school paper sign-in sheet or a digital tablet sign-in to collect contact info, and write notes after they leave. Follow up within 48 hours and definitely add them to your CRM. Social media: Using Facebook for marketing purposes may seem complicated, but it's actually not too difficult and the cost is relatively low compared to many other types of media. This article, The Ultimate Guide to Facebook Lead Ads for REALTORS®, explains how to do it, from soup to nuts. Sphere of Influence (SOI): Your Sphere of Influence is a mix of your contacts and connections. It's everyone from close family and friends, to social media friends, to even friends of friends. Add them all to your CRM and start to nurture that list: use social media posts, deliver an eNewsletter, send out direct mail, write and post blog post, etc. Any touchpoint you can make adds to your circle! For even more solid farming/lead gen ideas (and more info on the ones above), be sure to check out one of our most-read articles, 8 Proven Prospecting Methods. It's the perfect place to get inspiration for prospecting/farming/lead generation tactics. Hone your skills: Attend a free RPR webinar Here's a smart way to invest in yourself and get the year off to a solid start: RPR webinars! Throughout the month (every month, in fact), our expert and super friendly trainers conduct one-hour classes on topics you can surely get better at, including prospecting, building CMAs, creating listing presentations, conducting property searches, commercial property site selections, and much more. Best part? These quick webinars are absolutely free! No upsells, add ons or sales pitches. Just one hour of hands-on, how-to training that will get you fluent and super productive in the RPR platform. Check out our webinar schedule to RSVP and claim your spot now. Start the new year in high gear Now you have a roadmap for making 2023 your best year ever in real estate. Apply a couple or all to your daily routine to put yourself in the best position to succeed! To view the original article, visit the RPR blog.

[Podcast] Decoding Real Estate: Minimizing Buyer's Remorse with Bernice Ross
This installment of Decoding Real Estate is all about how to set home buyer expectations and curb buyer remorse in the current, shifting market. Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high interest rate market. Bernice gives tips on in-depth buyer interviews and how to assess new home wants versus new home needs. She also offers other great ideas on communication preferences, how to prep first-timers on paperwork, disclosures and key transaction dates. And, of course, reasons to provide buyers with RPR property reports. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: RealEstateCoach.com Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

RPR Integrates with CompStak to Deliver a Deal-Making Commercial Tool
RPR (Realtors Property Resource) is excited to announce that we're now offering our users another nifty tool in their commercial tool belt. In an effort to provide commercial agents with more of what they need to succeed, we are pleased to welcome CompStak as a new partner. CompStak is a national commercial data platform that puts valuable CRE intel into commercial practitioners' hands. CompStak offers commercial brokers, agents and appraisers access to commercial property comps. This is achieved through an information exchange which gathers and quality checks lease and sales comps from real world commercial professionals in the field. CompStak's free database provides millions of vetted, granular comps with no fees or contracts. This collaborative effort can save agents time and assist commercial specialists in getting more deals done. RPR welcomes CompStak to your tech stack Through RPR, REALTORS® can now access the CompStak Exchange, an analyst-reviewed comp data and analytics platform for no additional cost. CompStak can be located with just a click in RPR's Additional Resource section, which is found on every RPR commercial property. At its core, the system operates on agents sharing comps with each other and using/gaining credits. This "crowdsourcing" approach fosters use and collaboration amongst its users. REALTORS® will have access to 500 promotional credits which allows them to try out the product and to discover timely comps in their respective markets. REALTORS® can upload their own comps to earn additional credits. Access to CompStak is now available to all REALTORS®, REALTOR-ASSOCIATES®, and Institute Affiliate Members. Here's how to access CompStak in RPR 1. Claim your free account by linking from a commercial property in RPR. The CompStak logo will be displayed in the Additional Resources section. 2. A window will display stating you are leaving RPR for a partnered site. 3. After creating your account, access to the CompStak database will be granted, complete with 500 preloaded credits provided through this partnership. 4. Additional credits may be earned by uploading your own comps. Get Commercial comps in RPR RPR Commercial has been focused on being simple, succinct and the place to start a commercial property search. This new data integration goes a long way in supporting this commitment. If you're an RPR Commercial user, you're encouraged to try out CompStak for quick access to accurate and transparent data. It certainly has the potential to provide REALTORS® with a competitive edge and can lead to better, faster deals. Check out our blog Knowledge Base for even more details on CompStak and how this new commercial product integration works within RPR. To view the original article, visit the RPR blog.

New Agent Maps out a Promising Future With an Assist From RPR
RPR (Realtors Property Resource) success stories are examples of how Realtors are using their NAR member benefit to "wow" their clients and close more deals. RPR can really help newer agents get up to speed in their skills and everyday transactional tasks. That's why we were so glad to see the following email from Michela Navarria: Hi RPR, I'm a huge fan of RPR because it's very user friendly and it has a neat layout. And of course, with the huge amounts of data, RPR makes my job easier and my clients happier. If I can be efficient in pulling data and analyzing it, I have more time to focus on customer care, moving transactions forward and delivering results by using advanced communication tools. -Michela Navarria Now that's a well-thought out take: use RPR as a tool to crunch data, send reports, create CMAs and prospect, while freeing yourself up to focus on taking care of your clients. Here's our Q&A with new(er) agent Michela Navarria. Q. How long have you been a REALTOR® and what area do you specialize in? I've been a REALTOR® for one year. I do residential mostly, and I also help buyers find second homes and vacation type of properties in Central Oregon. Q. How did you get started using RPR? Well, as a new REALTOR®, I did and still do a lot of research. During one of my Code of Ethics classes, I heard someone mention "RPR," so I decided to check it out. I couldn't believe we had access to this for free! The layout is clean, easy to understand and I just love it! Especially the maps—they are great! I'm really into using the maps to search for properties, boundaries and locations. Q. Well, the next question is what is your favorite, "go-to" feature in RPR? I guess we know the answer! Maps! I can look at one house for sale and use the RVM® (Realtor Valuation Model®) to see the estimated value. Then I can see every lot and every property around it. I like to play around with them. I also see great value in doing a radius search. For example, if someone is looking for land, which is common here in Portland, I can easily expand my search. I can use the map to see what's a 90-minute drive from the location because the distance and driving tool is really amazing! I can also do a center point search and see all the land listings. It's just so easy and user friendly. Oh, and I also really like the Neighborhood reports, the School reports, and the Market Activity report. Q. You said that "being efficient in pulling and analyzing data" helps you focus on your customers. Tell me more about that. I feel like I can give a better quality service when I don't have to mine for data. RPR is easy to digest, it makes it so much easier. It's very transparent. It's a value that I know my clients appreciate. And it really represents my style of how I want to work: to be fast, more efficient, and not waste time. It helps free me up to focus on the client and the job. Q. What else are you using in RPR? I really like the ClimateCheck feature, that is awesome. AARP Livability™ Index is really neat, too. Those quality of life stats, those are great to show to clients, especially those that don't know a neighborhood. Because what's around a house is very important and it's not always clear. Walkability and livability play a big role. Michela sure doesn't sound like a rookie agent! She's using RPR data and reports to help support just about every facet of her business. We really appreciate hearing new agent stories like hers and hope you'll use RPR to do the same. If you're a new or new-ish agent, be sure to check out our free webinars that are designed to help agents get started in RPR and get their career going in the right direction. Check out and save your seat for "RPR For New Members" and "New to RPR? Start Here to Boost Your Business." To view the original article, visit the RPR blog.

[Podcast] Decoding Real Estate: Deliver Clarity to Clients Amongst Shifting Market Concerns
What's everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence. This month's Decoding Real Estate is talking about it too, but we've got a much more positive spin than the doom and gloom media narrative. That's because RPR (Realtors Property Resource®) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats to their clients and prospects. Hyperlocal data can ease fears and cut through the confusion. And there's no better expert on the subject than DRE's own host, Reggie Nicolay. Listen in as Genie Willett asks Reggie to explain what the new housing Market Trends charts and graphs contain, including definitions of the type of market areas are in, months supply of inventory, days on market, median prices, and much more. Reggie also offers up a slew of tips on how agents can use, share and promote these crucial stats, and he lists a handful of other impactful ways agents can promote their business (using free RPR tools and data!). Plus, a sneak preview of RPR's next big product release. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow Click here for a complete transcript of the episode. And be sure to check out these helpful and relevant links: RPR Unveils New Charts and Graphs in its Neighborhood Pages Shifting Real Estate Market: How to Create a Video That Clears up Confusion Free Templates to Help you Create Social Media Market Updates Printable guide: How's the Market? How to Build Your Neighborhood Database from Scratch Realtors Property Resource® Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

Free Templates to Help you Create Social Media Market Updates
The media narrative during a changing market does little to instill confidence. Clickbaity headlines, based on national and regional statistics, speak to recession worries, a real estate bubble and even a real estate crash. However, if you take a step back and look closely at the data, it's clear there is much more of a story to tell. Real estate is local, and it always has been. This is why as a real estate pro, you should use your social platforms to cut through the confusion and deliver expert local advice. Facebook, Instagram, YouTube, and other media platforms are the perfect place to add your voice with local market insights to earn the trust of your followers. And to help on this sharing journey, RPR (Realtors Property Resource®) has the perfect solution: new housing market charts and graphs. This collection of data, metrics and statistics is incredibly helpful in explaining local market trends. What market type are we currently in? Is housing inventory picking up? What are the month-to-month inventory changes? Are home prices softening? These are all questions your prospects and clients have on their minds. Share Regular Market Updates to Cut Through the Confusion RPR reporting is not always perfectly suited for sharing on social media. For starters, there can be too much data to share on your feed at any one time. Consider picking one or two data points and adding some context around them. And to make sharing easier, we've created a bunch of new templates that will cut your design time in half, and still come off looking polished and professional. We've created these templates in Canva so you can easily apply your colors, fonts, and even images when needed, to have aesthetics that match your brand. The How-To: Creating and Sharing Market Updates Found in RPR's Neighborhood pages, the new Market Trends chart helps to tell the underlying story of any market starting with the type of market (Seller, Balanced or Buyer), inventory trends, list-to-sold price ratio, median days on market, and the median sold price. Moving over to the Housing tab, you'll get a granular view at what's driving your local market. Here you'll see the activity and trends are broken up by each key status: New Listings, Active Listings, New Pending Listings, Pending Listings, and Sold Listings. Rounding out this section, you can also dive into Month's Supply of Inventory, which allows you to view inventory trends throughout the years and make any needed comparisons. Each chart is interactive, too! When you click on a tab, the chart updates with the underlying data. Now that you understand the new datasets available to you, it's time to deliver this important information to your sphere. Check out this collection of market trends templates that will help you showcase the data you're sharing. Browse through and choose your favorites. They're all professionally designed, and you can grab them for free. Once you have selected a design, simply search the neighborhood you are reporting on. Now write down the current metrics you'll be covering. For example, let's share the Market Trends for Scottsdale AZ 85255. We can see the zip code 85255 has 2.14 Months of Inventory, which is up 20.9% month over month. Homes are selling slightly below list price at 99.3%, which is a decline of 2.5% since the previous month. And homes are taking around 18 days to sell, which is an increase of about 20% in the last month. And the Median Price of sold homes is hovering around $1,150,000. With these numbers in hand, now click on the Canva template you'll be editing and begin to enter your numbers. Also, take a moment to click on any colors and update the layout to match your brand. Once you've finished updating your template, click "Share" in the top right corner of Canva. Now choose "Download" and select your file type. For social media, PNG will work great. But remember you can explore different formats based on your goals. The Wrap Up Delivering market updates through social media is a great way to let homeowners and potential home buyers in your market know that you are a local real estate expert. Right now, consumers have lots of questions about the market and their home values. Posting these social media market trends helps to position you as the go-to source for up-to-date information. To view the original article, visit the RPR blog.

Use RPR for A+ School Reports and Data
It's August, and that means "Back to School" time. A time for your clients to work on clothes, supplies, carpools and schedules for the coming year. And time for you to take a refresher course on RPR School reports and data! RPR school reports and data Schools play an important role in the home buying process. However, it's not just parents of school-aged children that benefit from good schools. Home values benefit, too. Deciding to buy a home in a good school district can certainly help increase your clients' home value over time. And if the market shifts or "corrects" in the future, an outstanding school district could make all the difference during a changing market. Let's take a look at RPR school data, how you can search for homes in specific school districts with RPR, and how you can create reports that will guide your buyers to better informed decisions. RPR school data–you could say it's a Niche market RPR's school data is robust and extensive. It's provided by a collaboration with Niche, the industry's fastest-growing school data provider. Niche specializes in connecting schools with students and families. It has in-depth profiles on every school and college in America, including over 140 million reviews and ratings. With RPR, you can access this data which includes teacher, academic, and overall school grades; as well as school district side-by-side comparisons. Specific metrics include: Total enrollment Students per teacher Average GPA Math and reading proficiency Percentage of gifted students Number of students enrolled in AP Graduation rate Average ACT and SAT scores Average teacher salary Percentage of teachers in the first or second year Written school reviews RPR school searches When a buyer client wants to be in a specific school district, you can use RPR maps to search for properties near schools or within district boundaries. REALTORS® can search for schools within 5 miles of a location; by city/state, school, or district name; and even by type of school (elementary, middle or high school). Here's how: Log in to narrpr.com Click Research and then select School Search. The school search will appear. From the left drop down menu, choose whether to search by Geography or within a particular School District. Enter the city and state or zip, and click the magnifying glass to execute your search To further narrow down your search, enter a School Name to the right of the School Search or choose a School Type: Elementary, Middle, High Search results extra credit From the Search Results, view the basic information and rating of each school, create a School Report, or View Nearby Listings. If you're looking to dive deeper on a school, select the School name. You'll see the school's address, grades served, enrollment, information about standardized test scores and the school's grade rating, including the average rating for schools in the area. The Reviews tab displays community reviews for the school. These reviews are also provided by Niche. You can also link to nearby listings, neighborhood information, and other local schools RPR School Report cards The final step to helping your buyer clients in their school search is creating and delivering RPR School Reports. Much like our Property Reports, they contain tons of data in a sharp-looking layout that you can easily send to clients electronically or you can print them out and bind them for in person delivery. An RPR School Report summarizes the data from your search, and provides options to compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. From the school results page, click Create Report (or choose Schools from the Reports menu). Select to choose the elements you want displayed on the report Personalize your report with a recipient name and message Choose your delivery method Click Run Report School zone ahead Schools play an important role in home searches, whether the buyers have children or not. As a REALTOR®, you can tap into RPR data to search, compare and find the right schools in the right neighborhoods. Use these tools to find homes in or near coveted school districts, which helps kids get a solid education, and certainly doesn't hurt home values. To view the original article, visit the RPR blog.

Tap into RPR Commercial to Land More Closed Deals
A member of RPR's Industry Relations team recently had an interesting conversation with a Realtor at the Realtors Land Institute National Conference. Stephen J. B. Davis spoke with our RPR rep about how much he loves RPR (Realtors Property Resource) and that he uses it quite frequently for recreational and agricultural land deals. But here's the twist! He utilizes RPR Commercial to get those deals done. Using the commercial mode of RPR to get the ball rolling on recreational and agricultural land projects is a unique approach, for sure. We set out to speak with Stephen one-on-one to hear more about his RPR usage. Hi Stephen, how long have you been a REALTOR® and what area do you specialize in? I got my license towards the end of 2018, so about three and half years. And apart from practicing residential real estate, I also specialize in land. Tell me about how you got started using RPR. Well, I first started using RPR to get up to speed and to be informed about my area. I work in Kentucky, yet I'm not actually from here. And for some people, they simply don't want to work with a non-lifelong resident. So, as a transplant, I use RPR because it's really simple for getting solid info on a particular area. It's just so easy to get super specific data! Right down to the zip code and neighborhood level. I'm not an eighth generation Kentuckian, which is important here, but with RPR, it looks like I've been here for a while. Good point, almost like a relocation specialist learning about neighborhoods through RPR. Exactly. RPR gives me quick reliability for my clients. The market updates, they really make me look smart. What's the tag line, "Wow your clients and close more deals"?! That's me! I love using the tools at my disposal. You don't become excellent on accident! That's an idea I really believe in, and I use RPR to fulfill that. Explain how you use RPR Commercial in your land business? Land wise, I use it for hard data on comps. Land isn't centralized. It's so much more spread out and it's not on Zillow or realtor.com. With RPR access, I'm able to bypass gatekeepers on certain MLSs, ones where there's a paywall, where I don't have access. But I can go on RPR and figure what has sold in the last six months, year, two years. It's a great starting point. It's invaluable. So you use RPR Commercial to check on sales data and comps for land purchases? Well, I first started using RPR to get up to speed and to be informed about my area. I work in Kentucky, yet I'm not actually from here. And for some people, they simply don't want to work with a non-lifelong resident. So, as a transplant, I use RPR because it's really simple for getting solid info on a particular area. It's just so easy to get super specific data! Right down to the zip code and neighborhood level. I'm not an eighth generation Kentuckian, which is important here, but with RPR, it looks like I've been here for a while. What are some of your favorite, "go-to" features of RPR? I mostly use it for sales data, as a way to compare similar properties. I choose property types to see what has sold in the last few years. And then I might double check with another platform to see if it's there as well. Just to verify, I use as many sources and resources as possible. I also use the commercial side for sales records, actually sold, and how does that land use fit for what I'm trying to compare it to. And I use it for all of my listings appointments. Any stories about how you've used RPR to "wow" a client? Sure, all the time I hear clients say, "Oh wow, you have that? Where'd you get that?" But what's even better, is when I "wow" people in my own office! They say, "How do you know so much?" (laughs) I say, "It's from using RPR." I wonder why everyone in my association and MLS aren't using it. You've got to use it! RPR is one of the best things that NAR offers its members. It's fairly simple to use, but you know, I don't tell my clients that. I want them to think that I spent hours finding them this great data. Great advice, Stephen! We love hearing about the creative and resourceful ways our users are applying RPR to their business successes. If you want to see how you can use RPR when it comes to locating and prospecting land, check out our on-demand webinar: Looking for Land in all the Right Places. And remember: you don't become excellent on accident! To view the original article, visit the RPR blog.

RPR Unveils New Charts and Graphs in Its Neighborhood Pages
With users in mind, RPR (Realtors Property Resource) has made some really appealing changes to its Neighborhood pages. In this latest product release, we've added new charts and refreshed some existing ones. It's the same robust data you expect from RPR, but the presentation of it has been revamped and redesigned. It all adds up to a more eye-catching, interactive and responsive experience. Here's a quick look at all the new charts available in late June: Market Trends New Listings Active Listings New Pending Listings Pending Listings Sold Listings Months Supply of Inventory Sold Public Records Top Five Occupations These new charts and graphs are perfect for research and staying on top of your local market trends, and for sharing with clients and prospects to position yourself as THE local market expert. Here's how to find the new charts in RPR: RPR charts a new course in data visualization To start, go to RPR and click the Research dropdown. Select Neighborhood Search. Under Neighborhood Search, enter a neighborhood name, city or zip code. Select Exact, Within or Nearby from the dropdown. Now hit the magnifying glass icon to search. Once you've selected the neighborhood you want to view, you'll be redirected to the Neighborhood Details page. The Neighborhood Details is broken up into five areas: Summary, Housing, People, Economy and Quality of Life. Let's look at the summary overview first. To summarize… From the summary tab of the Neighborhood Details page, the first thing you'll see is the new Market Trends card. This view showcases key metrics for any neighborhood. It's basically a quick, at-a-glance snapshot of the local market. The first area is full of important and relevant information about your chosen housing market. The type of market (seller's, buyer's or balanced) is represented on a sliding scale. To get more details on how this is measured, click the About this data link—it's in blue right under the Market Trends title. It's an industry standard that is determined by months of inventory. Then you'll see the Key Details, which include the Months of Inventory, the List-to-Sold Price percentage, the Median days in RPR, and finally, the Median Sold Price. This provides four key metrics about how long homes have been on the market, whether they're going above or below asking price and, on average, how much they're selling for. Green (up) and red (down) arrows below these stats also give a month over month up or down percentage rate, too. Median Estimated Home Values In the next section, you'll see a graph for the Median Estimated Home Values. This shows monthly and yearly changes in property values, as well as the ability to compare your area to values within cities, counties and the state. Also, be sure to notice the Property Type pulldown menu, where you can specify which types of properties you want to focus on. The default is SFR + Condo, which is Single Family Residence and Condo properties (this property type also includes townhouses and apartments), but you can choose many other options. You can also choose to change the property type for that particular chart, or all of them. Again, if you're curious as to how these metrics are determined, just select About this data to see how the market types are defined, as well as the source and update frequency. Rounding out the Summary page is the AARP Livability Index, and the Top Five Occupations in the area and nearby neighborhoods. Both provide population, community and demographic stats and information on your chosen neighborhood. Housing Facts and Stats Now let's visit the Housing tab to take a deep dive into the housing metrics of the neighborhood. The top chart highlights the neighborhood's housing characteristics compared to the county, state and nation, including comparisons for home ownership, rent, and information about permits and buildings. Next up are charts for listings, including New Listings, Active Listings, New Pending Listings, Pending Listings and Sold Listings. These charts provide an in-depth look at several housing market statistics over a period of time. New Listings: Anything listed within that month Active Listings: Still active at end of month regardless of when it was listed New Pending Listings: What went into pending status that month Pending Listings: What was still in pending status as of the last day of the month Sold Listings: What was sold the previous month, but most importantly, how much over or under the list price is going for in the Avg. List to Sales Price % section Rounding out the Housing tab is Months Supply of Inventory, Sold Public Records and Sold Home Stats. In these sections, you can select the property type you want to view. Choose whether to change just the chart you are viewing or all the charts on the page. Again, the About this data link will give you full descriptions of how these stats are configured. The big takeaway here is being able to track and monitor the volume and the details of housing inventory. Another key metric is being able to see whether homes are selling for over or below the asking price. People, Economy and Quality of Life Pure housing statistics and data are essential in identifying and communicating housing market trends. However, you can dig even deeper into what makes up a neighborhood by checking out these other qualitative types of categories. Go to the People tab to get to the heart of who lives in the neighborhood. Find a side-by-side comparison chart that measures population counts, densities and changes, median age, gender, and education levels. See the population of children and adults by age group, households with children and the income brackets making up the area, as well as occupational categories and voting patterns. The Economy tab displays data such as job growth, unemployment rate and cost of living. Lastly, the Quality of Life tab displays data, such as weather and water quality, commute times, transportation options, monthly temperatures, the AARP Livability index, and walkability scores. This tab is particularly helpful when working with relocations. RPR's neighborhood data can be used to evaluate a target neighborhood and search for the right area for your clients. Get a feel for the trends in a particular neighborhood by examining the data and charts presented. How to print and save RPR charts Just a note: the new chart metrics will not display on RPR reports at this time. To print a specific chart or set of charts, use the Print button, which resides in the upper right navigation area. If there's a chart you don't want to include, simply collapse that chart and it will not show. To include these new charts in an RPR Report, click the Print button, and then under the Destination pull down menu, you can choose to save the file as a .pdf. Save the file (chart) and then you can attach it to other RPR reports from the Reports generation page. This is done through the Manage Custom Pages Link, which you can read about here: Learn more about Custom Pages. Share charts to your sphere Number crunchers and data nerds are sure to love these new charts! Be sure to grab them and share them with your sphere of influence. And if your clients prefer less information over more details, just send along the easy to digest Market Trends chart and walk them through it. You'll look like a housing data pro and be sure to impress. To view the original article, visit the RPR blog.

Realtor Sees RPR Commercial as a 'Game Changer' Based on the Size of His Market
This month's installment of RPR's (Realtors Property Resource) Success Stories welcomes Dave Ferro. Dave is the Managing Broker and Vice President of Watson Realty Corp in Gainesville, Florida. Dave is a REALTOR®, a practicing commercial practitioner, and an investment real estate specialist. He's also been active in leadership roles, including being the past President of the Gainesville Alachua County Association of REALTORS®, and the past District Vice President of Florida REALTORS®. He is currently the Florida REALTORS® Commercial Alliance Committee Council Chair. This latest role is how we heard his story. The RPR Member Experience team recently attended (via Zoom) one of those Florida REALTORS® Commercial Alliance Committee meetings and heard some eye-opening tidbits about RPR from Mr. Ferro. When it came to discussing using RPR Commercial as a resource, he said, "RPR reports really 'wow' my clients. I see RPR as a game changer based on the size of my market." Speaking to him about using RPR in his commercial business seemed like a no-brainer! Here's our Q&A with Dave Ferro... Q. How long have you been a REALTOR®? And what area do you specialize in? I've been a REALTOR® since 2004. I'm a broker and manage an office, but I also do deals myself, both commercial and residential. Q. How were you introduced to RPR? I'd heard about it, but I wasn't exactly aware of what it could do for me, as far as my commercial needs. But then I found out that RPR had collaborated with and was receiving listing info from CREXi and other listing sites. That access really got me to pay attention. For me, I use RPR to see stuff in the market. Not just MLS stuff, but everything. The commercial members of our board wanted better exposure nationally, and they were paying for third party services. I advocated for our users to use RPR and integrate with RPR. I said, "Let's keep our commercial guys happy and adopt RPR. It's free!" I also run three offices that are residential, and they all use RPR, too. The reports are really impressing all the sellers that we work with. Q. How are the reports doing that exactly? Well, in our offices, we really support, nurture and encourage old school farming. We like to canvas an area or neighborhood, do a quick intro, and then provide some info for the homeowner. The leave-behind we hand them is an RPR Seller's Report. They just make us look so smart! They're beautifully packaged and it looks like you spent a ton of time on them–but you really don't. It's a huge time saver and gives us a bunch of credibility. They're especially great for newcomers and really make the practitioner look brilliant! Q. What are some of your go-to features or tools? I use the property reports a lot. For a listing appointment, I come in with the property report, I personalize it, and it gives them something to chew on and read. It's a great leave-behind. And when it comes to property valuations and that type of thing, I usually know the number in my head because I know my local area so well. But when I present this data as backup to show I know what I'm doing, it's proof! The reports show I'm informed and I'm credible. All of it makes me look professional: "Here's info you may not have seen." I have to admit, sometimes commercial guys don't always put together the best presentation packages. We just don't have the time. And most smaller mom and pops don't always have that ability either. But RPR Commercial gives you that quality. It's very useful to small and mid size shops, that's for sure. Q. Does RPR relieve any commercial pain points for you? Search! RPR Commercial allows me to do a quick and dirty report for listing appointments. Sometimes it goes like this: I get a call and someone says, "I want to sell my building. Can you swing by this afternoon?" So now the pressure is on me and I don't have a lot of time. That's when RPR comes through. It shortens the amount of prep time I need. When there's zero time for a fancy presentation, I can create a report on the fly. And I come off as relatable and informed. I do them on my desktop in the office right before I head over. Then I bind them, show up and present them to the potential client. It makes for a really impressive deliverable. Q. How do you use RPR in regards to the current market? Where do you find yourself most when you're on the site these days? Again, it's searching for properties and listings. RPR really simplifies my search. We have a lot of partners, all these websites, and it just takes up a lot of time. I go to RPR Commercial to save time and simplify. That perfectly sums it up for me. I don't have to go to each individual's website for listing info. RPR Commercial gives me a head start. I can see all my properties and deals in one location. It's such a great place to search, every commercial agent should try it. Q. Knowing what you know now about RPR, how would you have integrated it into your workflow back when you were running a small commercial brokerage? I would probably base all my decisions on what I get from RPR. It would've saved me a lot of time back then. If I had to go back, I would've pushed for RPR sooner in my market. I'd go to the board and explain that the flexibility to go from these other sites to RPR is unreal. There's just too many benefits to not utilize it. Q. Any good RPR "wow" stories? I have some customers who are really analytical types and they just love the reports. It's perfect for people who are data driven. They love it. Detailed folks, it gives them so much to chew on, it really satisfies their need to back up a decision with data. That certainly "wows" them and appeals to their personality. Detailed property data "wows" is something we always like to hear! Great insight Dave, and thanks for sharing. RPR Commercial: big, small and everything in between As you can tell, RPR can help commercial practitioners in so many different ways. Whether it's searching over 800,000 listings, researching over 56 million properties, creating property reports for presentations or tapping into site selection and trade area tools, RPR can help you and help your business grow. Try it today at RPR or sign up for this free webinar to learn more and see RPR Commercial in action. To view the original article, visit the RPR blog.

[Podcast] Decoding Real Estate: Managing Climate Risk in Real Estate with Cal Inman
RPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck. This integration allows REALTORS to access and share a personalized climate risk rating and assessment for any property. Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable information can be used by home buyers and sellers, investors, brokers and commercial specialists. He stresses that ClimateCheck's main goal is to arm agents with this data so they can help their clients understand the risks, protect themselves, and make more informed decisions. Cal also explains that as Millennials and more Gen Zs make up the bulk of the market, the more questions they'll have about how climate affects housing. Mitigating these risks with suggested home improvements and giving free access to this data is, as Cal puts it, "another arrow in your quiver." Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: RPR® Integrates with ClimateCheck® to Offer Property Risk Ratings ClimateCheck® Realtors Property Resource® Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

5 Ways RPR Can Jumpstart a Realtor's Career
Starting out as a new real estate agent can be overwhelming. You're bombarded with emails and phone calls to sign up for this and purchase that. It can be difficult to decipher and filter out what you really need. That's where RPR (Realtors Property Resource) comes in. RPR is a digital, property record platform. But really, it's so much more than that! It's tools, data and property reports. It's CMAs, prospecting and listing presentations. It's current market data, plus neighborhood and school information. Simply put, it's everything you need to "wow" your clients and close more deals. And here's the real kicker… it won't cost you anything to use it. RPR is an NAR Member Benefit, which means as a REALTOR®, you have complete access to it and we won't ever ask you for a penny or any payment info. It's yours to take advantage of and put to good use! RPR is a perfect way for agents to get productive, efficient and on their way to their first deal. We've come up with five ways you can use the RPR website, app or blog to accelerate your business and get going in the right direction. RPR live webinars: free, frequent and informative! If you want to get a feel for something, having an expert walk you through it is a surefire strategy for success. RPR webinars are just the ticket. Our webinar sign-up page allows you to choose class options by date, topic and skill level. Each class runs about an hour long, and they are taught by RPR's team of expert trainers. These workshops take place at least one to two times per week, and cover all types of subjects and skills, including prospecting, building CMAs, listing presentations, new users and commercial topics. For new users, we highly recommend "RPR For New Members" as a perfect starting point. This five part series is a thorough way to learn the RPR basics. And of course, these classes are provided free of charge. Sign up today! Subscribe to Decoding Real Estate RPR's podcast is a bit different from other real estate shows, in that it isn't an endless plug for RPR itself. We like to handle that in other areas. The focus of Decoding Real Estate is you—the agent. Your growth, your success and your enlightenment is our number one goal. Each month, the program features a guest who's an expert in a particular topic that can help you grow your business and expand your knowledge. So far, Decoding Real Estate has tackled topics such as real estate teams, social media marketing, clarifying your marketing message, and how to properly implement and manage a CRM. Listening to this show once a month for 30 or so minutes will help you understand what's going on in the industry as far as trends, best practices and new products or services. It's a super easy (and passive) way to soak up tons of good real estate information. Download, listen and subscribe to Decoding Real Estate today. Have an Answer to "How's the real estate market doing"? Almost daily, REALTORS® get asked, "How's the market?" To be relied upon as a local market expert, you're going to need a better response than, "Great!" or "Hot!" A better response is to be super transparent and explain that inventory is lower than ever, homes are going for over asking, and rates are rising for buyers (or whatever the state of the market is at that time). Then flip your response into a question and ask them about their situation, and what their special needs are, or if they have specific questions. You'll soon know if their remark was merely small talk or whether the person is really curious and needs help. Either way, being prepared and expecting this question should be your norm. Recite your replies over and over in your head, and loosely script out your responses. And of course, insert your local knowledge of the market into your exchange. And if your market is a little different from the national market, get that point across, too. A great way to keep up with your local market, and any market in the country, is the RPR Market Activity Report. These reports are helpful data-infused tools that you can use (and even pull up on the fly with the RPR mobile app) to keep tabs on any area. They're also quite flexible and can be generated for any geography, even areas drawn by hand using the RPR map. In addition, the report itself includes changes in a local real estate market based on listing information and MLS data. The Market Activity report can include active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. When you combine Market Activity Reports with your local market know-how, you'll always have a good answer to any and all market related questions. Prospecting 101 Prospecting may seem like an intermediate skill level action for agents, but the truth is, the sooner you start the better. Marketing yourself, digging for leads and mining for gold (clients!) is inherent to being successful in real estate. RPR is perfectly suited for your prospecting needs. The maps in RPR make it easy to choose an area by ZIP code, neighborhood name, or you can use the drawing tools to outline and capture any area or group of homes. We put powerful data and tools at your disposal to help you identify your targets, group them into lists, and help you create deliverables to send to them. To get your feet wet, take this tour in RPR: Prospect for Clients. This guided tour will walk you through the map search process of getting started in prospecting. And when you're ready to go even further, make sure to download our eBook, How to Farm and Prospect for new Clients. Join the RPR Connect Facebook group Looking for a group of like-minded professionals you can interact with and bounce ideas off of? Look no further than the RPR Connect Facebook page. This private group on Facebook is free and easy to join (just search for it and request to add). It's the home of nearly 40,000 RPR users who use the forum to ask questions, take polls, post ideas and share success stories. Adding yourself to the group is also a convenient way to keep up with RPR blog content, as fresh articles and announcements are posted weekly. RPR: A New Agent's New Best Friend If you're just starting out in real estate, RPR's got your back. With it, you can research properties, create property reports, keep tabs on market statistics, share neighborhood and school information, build CMAs, prep for listing presentations, fine-tune your marketing efforts, and the list goes on. If you haven't done so already, activate your RPR account today, and also be sure to download the mobile app. Doing so will keep you more informed, more prepared, and ultimately, more successful with RPR. To view the original article, visit the RPR blog.

[Podcast] Decoding Real Estate: Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
"Available day or night," "Multi-tasking" and "Call me during dinner" are shock collar terms that sound like they belong to hard working real estate agents. However, they're actually impossible to achieve and do way more harm than good. Communication specialist Terri Murphy discusses the importance of self care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller tasks can make you a more dollar productive agent at the end of the day. There's also tips on how to say "no," decreasing the stress in your life and how to stop procrastinating. Tune in today to learn some systems and methodologies that will keep you on track and in sync. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: TerriMurphy.com Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

10 Things for New Users to Know About RPR Residential
If you're an RPR new user, then welcome aboard! We know you have a lot riding on your next deal (maybe your first!), which is why we built the nation's largest property database. And we built it for one thing: your success! We're committed to helping REALTORS® like you do more, and do it in less time. Once you become familiar with RPR's data, tools and reports, you'll become a more efficient and more skilled real estate agent. Designed exclusively for REALTORS®, RPR is included in your membership dues, and requires no extra fees or upgrades. Simply go to narrpr.com, and get the login process started. You'll soon be searching properties, creating reports and delivering data-rich, professional-looking materials to your clients. And in no time, you'll use RPR to "wow" your clients and close more deals. Need help or have questions? We'll guide you along and help you learn every step of the way As an RPR new user, you might have a few questions or need a little help here and there. Don't worry, we've got you covered. The RPR Learning Menu is accessible on almost every page within RPR. We also offer Guided Shortcuts that help you through, step-by-step and click-by-click, some of our most used (and most helpful) features. For the Learning Menu, simply look for the "LEARN" tab that appears in the upper right of the site's navigation bar. Click it to reveal a drop-down menu that provides users with tips, links, videos and answers to commonly asked questions. And because it resides within the context of whatever task you're completing, it's a convenient way to get knowledge, yet keep focused on what you're doing. The Shortcuts reside right on your homepage. Look for seven icons just below the main search area, labeled "Shortcuts." These are some of our most powerful and popular features. Clicking one of the icons will reveal a magenta pop-up box that will take you on a guided tour, explaining each step as you click through. Want to learn how to build a CMA in RPR? Click the icon and follow the prompts—it's that easy. Just for You: The RPR New User Series Another useful source for new members is the RPR New User Article Series. We consider these features to be the "pillars" of what RPR has to offer. These ten straightforward "how-to's" cover everything from simple searches, to gathering data on schools and neighborhoods, mapping, and our ever-popular RPR reports. Each article includes a breakdown of what you can expect from RPR and how to easily incorporate RPR tools and features into your everyday business operations. Here's an overview of what you'll find in the RPR New User Series: Homepage The user-centric RPR Homepage is built for efficient productivity, with a REALTOR'S® regular routine in mind. It offers "Shortcuts" to tools and features, and customizable "My Market" areas with quick access to property hot sheets. Property Search As an RPR® user, you have the power to capture real estate data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. Maps The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need. Property Details RPR's Property Details page offers a wealth of data not found on any other real estate platform. Here you will find side-by-side comparisons of MLS vs. public records information; sales, tax and mortgage histories; property photos, school and neighborhood profiles, interactive maps, and more. Property Pricing RPR shares four tools that will help you refine the value of a property, use the platform's flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties. Neighborhoods Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients find a home near desired amenities and within commutable distances. Schools Test scores, parent reviews, enrollment data and more help REALTORS® quickly drill down to schools best suited to client needs and expectations. Search for schools within 5 miles of a location; by city/state, school, or district name; and even by type of school (elementary, middle or high school), as well as up to 20 nearby listings. Market Activity Report The Market Activity Report delivers a snapshot of all the changes in a local real estate market, including active, pending, sold, expired and distressed properties. It's a quick and convenient report that will get your clients up to speed, and a surefire way to impress prospects. Reports Easily create and share RPR's colorful, client-friendly reports from your phone, tablet, laptop or desktop. Customize the elements of your report to suit client interests and brand each with your name, photo, logo and contact information. And even add your own pages to the report (biographies, testimonials, and marketing tools). RPR Mobile™ Downloading the free RRR app to instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, maps, schools, neighborhoods and more. The app also provides a customizable feature that allows you to create, save and share reports with just a few quick taps on the screen. To view the original article, visit the RPR blog.

RPR Commercial: Parcel Overlays
In our last few RPR Commercial articles, we've honed in on specific map tools that can help commercial practitioners in property research and advising clients. We've covered map POIs, data layers, and drawing tools to show you just how deep RPR's data goes, and how easy it is to access this important information within our platform. We're continuing the trend by putting a spotlight on one of our Commercial mobile app tools: the parcel overlay. And here's why: during a recent member feedback session, one of the participants offered up some advice on a digital application that she's been using to great success. It was a parcel overlay app for the state of Florida. She then said (and we're paraphrasing), "If only we had a national tool like this that covered the whole country. It would be so valuable." Turns out, you do. In fact, every REALTOR® does! It's the Parcel Overlay map filter found in the RPR Commercial app, and it's a nifty little feature that doesn't get a lot of attention. Here's how it works and how you can leverage its value… Parcels that deliver the goods Before we dive into the "how-to's" of using the map parcel overlay, here's a summary of what it can do for you as a practicing commercial real estate agent. By turning on parcels on the map from your phone, you can click on a property and have instant access to the: Property Owner Acreage Boundaries and property lines Square Footage Property Address Transfer Date School District Sale Price Building Description Directions Trade Area and population info "Call agent" button Imagine standing in front of a property or prospecting in an area, and clicking a button to reveal all this information. The investment and development possibilities are endless with this type of digital data tool and it could potentially give you a huge competitive edge. It accelerates the job of contacting owners and "digging" for intel or gauging interest in offers for their property. The days of going from website to website and making endless calls for basic information are no more. With RPR Commercial map parcel overlays, you simply find the property and then access the data with ease. A visual representation of parcel data can really help you make informed decisions about the potential value of properties. Here's how to do it. The "How-to" on commercial parcel overlays Step 1: If you don't have it already, download the RPR app for your smartphone or tablet. Step 2: Make sure you switch the mode in your RPR app to "Commercial" Step 3: From the home screen, hit the magnifying glass icon to conduct a search. Enter an address, ZIP code, city name, MLS ID/APN or Tax ID, then click "search" right below the bar. You'll be taken to a map that looks like this: Step 4: See the little round navigation button in the bottom right, the one with the three smaller dots in a row? Press this button to reveal the map options: Step 5: Press "Parcels" to "on" to activate the parcel boundaries overlay feature. Now search the map pins, and select a property, and a page that looks this will appear: Step 6: Click on the photo of the listing and scroll down to see the Listing Details and the property description. Step 7: Scroll down even further to reveal the Location Details, Property Facts, the Price Change History and more. It's so easy to make RPR's commercial data work for you! The parcel data available to you in the RPR Commercial app could be a game changer. With just a few finger taps, you now have the ability to research and gather key information on millions of properties. Give parcel overlays a test spin while you're in the field or on the go. Download the RPR app today to streamline and optimize your commercial research tomorrow. Good luck! To view the original article, visit the RPR blog.

How to Build your Neighborhood Database From Scratch
As a real estate agent, knowing who you are marketing to is essential. Luckily, there are many ways to get there, and each process is different based on your approach. Some may be obvious like your sphere of influence, past clients, or even a social media friend list. But did you know that creating a prospect list for any neighborhood is quick and precise with RPR? In this article, we'll show you how to create a highly targeted list of homeowners for any geography that can be imported into your CRM to aid in future direct marketing efforts. Use RPR to Build Your Database RPR's Mailing Labels feature also includes a CSV export, which provides REALTORS® the ability to create prospecting lists with up to 2,000 records (residential or commercial property owners) each month. That means with RPR you have the ability to export direct mail contact information to your CRM for any neighborhood. Here is an example of the general fields in each export: Step by Step: Exporting Property Owner and Address Data From the RPR homepage, select Research and choose Map Search. You'll arrive at the RPR map. Now using the main search bar, change: TYPE/STATUS: Check Public Records PROPERTY TYPE: Select your preference here. For this example, we'll use Single Family. Now enter the general geographic area in the LOCATION search field and then select the search button. The map will update. Now pan and zoom the map to find the neighborhood you're focusing on. Once you do, it's time to draw a boundary around the neighborhood. Select Draw and choose Polygon (If you prefer, try one of the other options: Freehand, Radius, or Box). Using your mouse, click on the map to begin creating your geographic area. Once you've connected the last point, a dialog will appear. Click Search this Area. Map pins will display on the map representing each home in the area. Now select the Mailing Labels button above the map. The Mailing Labels dialog will open with three sections to complete. LAYOUT: Here we'll choose the CSV option because that will become the base file you'll import into your CRM. CUSTOMIZE: In this section, you'll choose the address and owner name format. First select the Address Type: Property or Tax Billing. If you select Tax billing, you can also choose to Eliminate Duplicates. Next choose how you want the labels addressed: Owner Name, Owner Name "and/or Current Resident," "Current Resident" and Custom Name. Since our goal is to populate a CRM database, let's check Owner Name. FILTER: In this section, you can filter contacts by occupancy type, Do Not Mail and those with incomplete addresses. Begin by selecting Occupancy Type: All, Owner-Occupied & Absentee Owner. For this example, we'll choose All. Then using the spreadsheet, we can then look to the mailing and site address to identify absentee owners. Now choose Export to generate your list. Create prospecting lists with RPR Collecting the names and addresses of homeowners you want to market to is pretty painless using the RPR Mailing Labels capability. Hopefully you were able to follow these steps and generate an exportable list for your geographic farm area. Look for future articles on how you can use Google Sheets (or Excel) and RPR to augment your list with new fields of data. To view the original article, visit the RPR blog.

Agent Uses RPR to Build Trust, Relationships and Her CMAs
RPR (Realtors Property Resource) user success stories continue to roll in! This month's Q&A is with REALTOR Darlene Dresch. Darlene recently attended a KW Ann Arbor Brokerage team meeting where she had nothing but good things to say about the value RPR provides to its users--especially the CMA builder tools, which she uses almost exclusively to create her CMAs. And according to Darlene, "To build trust and relationships." We definitely want to hear how she does that! Hi Darlene, how long have you been a REALTOR® and what area do you specialize in? I've been a REALTOR® for six years in Ann Arbor, Michigan. And I work in residential real estate, both buying and listing. How were you first introduced to RPR? Three to four years ago I worked with a different team, and one of my coworkers showed me RPR and how to use it to create CMAs. Then someone from our board held a class and showed it to us in action. It was impressive! I realized that RPR was good for relaying and presenting statistical data to my clients. CMAs can be a little intimidating at first, and can take a long time to grasp. Since then, I've never looked back, and now I use RPR to create all my CMAs. At a meeting late last year, we heard you were raving about the value RPR offers, specifically our CMA. Tell me about that. The market right now, it's just so crazy and really hot for sellers. However, buyers are wary. They hear and see a lot out there and they have a lot of hesitancy. And honestly, they're also a little scared. RPR does a good job of keeping their data up to date and extremely accurate. Those other websites (they know who they are!) are not accurate. From week to week and month to month, RPR has everything I need to make my sellers smile and my buyers breathe a sigh. And that's because RPR lets me deliver data and stats and info in so many different ways. RPR has graphs and charts, summaries, maps, reports, top lines and bottom lines. No matter how someone likes to learn or process information, RPR has something for them. Providing my buyers and sellers this information is how my clients make decisions. They feel informed, educated and empowered! RPR gives them the data and education to make those decisions. Why other agents don't use it blows my mind. It would take weeks to compile all that info… I can do five in an hour in RPR. And not to brag, but I've never missed an appraisal after using the RPR CMA builder. Humble brag! And pretty impressive. What's one of your favorite features of the RPR CMA? With the CMA builder, I can find properties that are close by, or I can pull from other comparable areas if there aren't enough nearby properties. The client can see what we picked, what properties are close to theirs, etc. I show them the value in RPR, I don't make it up. I also like to use CMAs for buyers too, to help them on how to craft an offer. To show them recent sales activity, so they don't come in too high or too low. I also really like to use the Refine Value Tool. I can easily make adjustments on renos that have been done and need to be done, I can change it like an appraiser. This type of statistical data gives us so much credibility to what we do and it shows people that we truly have their best interests at heart. And we want them to understand the market as much as we do. Any pain points that RPR helps or alleviates for you? I think a lot of everything in there does. It makes you look differently at your job. I thought I needed an assistant. But now I do everything so quickly, RPR is my assistant! I prove the value of homes, I don't go anywhere else for that. Just use RPR. But sometimes I use my MLS too, for tricky ones. Using RPR and my MLS together is a great hack for difficult-to-price properties. Great tip. Any stories about how you've used RPR to "wow" a client? Almost every time! I show them everything, all bundled up in these pretty report packages. And of course, it's all branded with my photo, my info, my philosophy, my awards, all that stuff. And before the appointment, when they get this package from me, they're like, "Wow!" I get that all the time. I also like to keep up with past clients, so I do a property analysis once a quarter so they know how much equity they have. I do it for my clients as a service, when they're not even thinking about buying or selling. And I think they really appreciate that. I don't hound them or call them, I just send the report that I create in RPR. This helps build relationships and trust. And I think that's what this business is all about. Thanks for sharing your story, Darlene! She's certainly getting the most out of her NAR Member Benefit by using RPR for home valuations, pricing strategies, expert guidance and earning her clients' trust. But don't just take her word for it, put RPR to work for you and your business. Learn more about RPR's CMA builder by signing up for our new webinar: The RPR CMA: Your Spot-on Pricing Tool. To view the original article, visit the RPR blog.

[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
This 30-minute podcast will help you rethink and reevaluate your brand and your marketing message! With 1.5 million REALTORS out there, standing out from the crowd can be tough. Yet, one of the best ways to accomplish this feat is to not talk about yourself so much. You're saying, "What!?" Yet it's true. Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their "superpower" and become "The Guide" to their customers' journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach. View Brandscript Example Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow To view the original article, visit the RPR blog.

New Agent Stands Out and Finds Real Estate Success with RPR
The National Association of REALTORS is the country's largest trade group. And it's only getting larger! It is now well over 1.5 million members as a whole, an all-time high. While more REALTORS is good for the industry and for consumers, it can also equate to more competition amongst agents. So how does a new agent stand out, gain an edge and get ahead? One solid way is by taking advantage of NAR's membership benefits, including RPR (Realtors Property Resource). New NAR member takes advantage of a major benefit Here's how Eliana Umanzor, a new REALTOR® from Houston, Texas, is doing just that. She got her start in real estate by assisting her husband, REALTOR® Cesar Umanzor, for six years. During this time, Eliana was able to use RPR by taking advantage of the Assistant User feature. With access to RPR, she was able to pull CMAs, create reports and prepare listings presentations, which really helped her become familiar and proficient in using RPR. And it helped prepare her for a new career in real estate. We spoke with Eliana to learn how she is using RPR to help her stand out and gain success. Hi Eliana! How long have you been a REALTOR® and why did you decide to start now? I started about three months ago. I decided to get into the business because the market is good right now! And I really love assisting people to find a home to fit their needs, their lifestyle and their milestones in life. As a new agent, how have you used RPR to help get your business going? Oh, in so many ways. The market is constantly changing, and I'm committed to studying the neighborhoods I specialize in and keep an eye on trends, so I can inform my clients. RPR helps me do all of that! The reports are very useful, especially the Neighborhood Reports and School Reports. My clients are very impressed with them. Most buyers with school children prioritize schools, and RPR School Reports are perfect for that. They love being able to see the nearby properties to the schools they want their kids in. Supplying them with that information and data shows them that I'm a neighborhood expert. What other takeaways do you have in using RPR? I use it so much, both the mobile app and the desktop version. The mobile app is so convenient when you're on the go. There's a variety of clients in the market: some clients want detailed analytics, data and numbers, etc., while another group finds that all too overwhelming, and simply wants a brief summary. With RPR, I can satisfy both of those types of clients in a matter of minutes. I'm really impressed with the variety of reporting, which can be modified to fit the needs and expectations of my clients. Nowadays, clients are experienced and knowledgeable when it comes to home buying, so they expect info rapidly. RPR helps me stay informed and take care of clients' questions and concerns in a timely manner. New agents often find it hard to get up to speed and get going. Does RPR help alleviate any of those types of roadblocks? Absolutely. When you're new, there's all this pressure to learn as much as you can. RPR is very resourceful when it comes to learning and education. I recently signed up for the new member webinar series, that's just for new agents. And I find the RPR Learning Center to be really helpful. I love the short videos that help you navigate around the RPR site—those are my go-to's! I also like how you can schedule live webinars, but also watch on-demand tutorial videos. And it's so cool how they send you a recording of the webinar you attended for future viewings and reference. Your website bio reads: "Eliana loves helping others by empowering and enriching her clients with dynamic market intelligence and insightful information…" Tell us more about that. I just love houses! And helping people find the right one. I actually get a thrill from touring properties and imagining how to transform spaces and how to build lives within them. I know what families are looking for in a home. So when you combine that passion with the data and info that I get from RPR, it's a successful combo. The big question: how's it going so far? Pretty well! I closed on my first house at the end of my second month, and I have four more listings coming soon. Way to go, Eliana! As you can tell, having passion for and some previous experience in real estate is really helping her jump start her career. And taking advantage of RPR's tools, data and reports doesn't hurt, either. Get your real estate career into high gear with RPR RPR provides new agents with learning resources such as live webinars, video tutorials, printable guides, downloadable eBooks and so much more. Plus the ability to search properties, create reports, build CMAs, put together listing presentations, prospect for clients, market themselves, and the list goes on. If you're a new agent, create your RPR account today, and be sure to sign up for your new member webinar series. Good luck out there! To view the original article, visit the RPR blog.

How to Customize Your RPR Report Cover in Minutes
So you've just built a bulletproof CMA and you're ready to share it with your client. However, the cover picture is not up to par. Maybe it's outdated or one of those satellite photos that are anything but impressive. Don't fret, you can change your CMA cover photo in RPR and it's really easy to do: First, choose the photo you want to use, then search for the property and from the Property Details and scroll down the page to My Updates; choose Photos. Next, click Add photos and upload your chosen photo. Then select Use for report cover and save. Finally, create your Property Report and you'll see your new photo on the cover. Easy peasy! Watch this really quick video to see all of the above in action: To view the original article, visit the RPR blog.

10 Ways to Pump up Your Prospecting Pipeline
New year, new you! And a new chance to increase lead generation to build up your business. After referrals and repeats, prospecting is the most effective way of generating leads and turning those leads into prospects. It's not necessarily easy: it takes patience, persistence and proficiency. These ten tips from RPR (Realtors Property Resource) will help you get started, stay on track and prospect like a pro in 2022. 1. Get your hands on RPR's prospecting eBook There are many ways to go about prospecting. You can create geographic farms, implement drip email campaigns, leverage your social media sphere, knock on doors, use targeted direct mail, and the list goes on. To get some ideas on where to start and for step-by-step instructions on how to do it, make sure to download How to Farm and Prospect for New Clients. This exclusive REALTOR® download is yours for the taking and will show you how to identify and market yourself to potential new clients. 2. Make prospecting a priority and a daily task Prospecting is not a "set it and forget it" method. Yes, you can automate email sends and replies, implement auto dialing systems, and even use AI through a digital CRM. And each one of those examples can be a successful tactic. But to really prime the prospect pipeline, you need to be consistent and constant in your attention and your action. Make it a priority by putting a specific task or general goal into your daily, weekly and monthly calendar. (Those little e-notifications can be annoying, but they can also be the perfect nudge!) Carve out time, each day or week, for prospecting activities such as networking, community outreach, blog posts, social posts and shares, phone calls, emails, using RPR maps to search for homeowners that are ripe to sell, touch base with friends, family and previous clients, and any other strategy you see fit. The main point is to stick to it and make it a new habit. 3. Embrace your inner data nerd It's no secret that real estate numbers are big. It's most likely the biggest financial transaction your client will experience in their life. With this many zeroes and commas involved, it's no wonder why consumers relish property data. RPR (Realtors Property Resource) offers REALTORS® vast amounts of property data in one central hub. You have exclusive access to property reports, maps and tools that make RPR an indispensable asset. By exploring and learning more about RPR, you'll find that you can easily package up data and offer it to potential clients. In fact, they want it! Charts, graphs, stats and info from expert sources is something home buyers and sellers crave. And if you put it out there in an easy to digest format, you will get reactions and responses. 4. Communicate market activity and home values The most basic way to get your name and face in front of potential new clients is to share local market statistics, and in some cases, specific home sales data. For example, if you have a neighborhood or community Facebook page, make sure you regularly post home sales activity for that area. Doing this once or twice a month gives homeowners an idea of what their home is worth, and how "hot" the local market is. While not everyone is in the position to buy or sell, when they do think about it, chances are they'll remember where they get their information from and the name associated with it. And if you think you have a really hot prospect, don't hesitate to send them an RPR property report on THEIR home. Run a modified Seller's Report by choosing what pages and info you want to include, and then customize it with your info and a personal message. Print it, then mail it or drop it off and use it as a conversation starter. Homeowners have been known to keep these around for years! 5. Take advantage of RPR Mailing Labels Mailing labels or mailing lists can play a crucial role in prospecting outreach in competitive markets. REALTORS® can create them or export owner information from RPR search results. And you can create up to 2,000 each month for free! These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies: Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the "List View" or from the "Map View," and click "Mailing Labels" once you have the right number of addresses A pop up window appears; then choose your label type or a CSV file Hit "print" and remember that you have 2,000 EACH MONTH to use Watch this one-minute video to see all of the above in action or follow these step-by-step instructions. 6. Make 12-24 prospecting touchpoints throughout the year A prospecting campaign can take some time to build; it doesn't happen overnight. Frequency, or how many times a target is exposed to your message, is a long play. Once you've identified a target, whether it's one single address or an entire geographical area, you've got to pepper that contact with your marketing message. One to two times per month is a good pattern. You don't want to overload them, and you also don't want to fall off their radar. That means don't send one postcard once a month and call it a day. Start with a postcard that calls out recent market activity. Then, follow up two weeks later with an email, and ask about whether they saw the postcard or if they have any questions. Then call, drop off a flyer, knock on a door, email a personal video, send another direct mail piece, send a text or Facebook message, etc. It's not called a marketing mix for nothing! Mix up your contacts and touch points, and change up your content to keep things fresh. Another great tip is to "read the room." If they complain that you're sending too much or too often, back off and deliver quarterly. 7. Be a ninja nurturer to past clients This article from Homes.com offers up several ways for agents to stealthily keep tabs on their former customers in an effort to drum up leads and listings. Unlike targeting areas or owners you have no relationship with (yet!), the basic premise is to maintain and foster relationships you do have. For example, a phone call or an email or text to a past client to discuss their real estate goals or to let them know how much their home value has risen is much better than a "Are you ready to sell? The market is hot!" type of pitch. Frame the discussion or "interview" as an FYI to the owner, or call it an annual real estate check-up. A softer approach such as this will help you set up the chat and you'll most likely get some good information out of it. And make sure to keep notes in your digital Rolodex so you can schedule a time to reconnect. You can also follow former clients on social media to see if any life-changing events have occurred: new job, newborn on the way, older kids moving out? Anything that might affect their lives is a potential reason to move and their need for a REALTOR®. One last tip: you can also use Facebook neighborhood pages or Nextdoor sites to offer up help when homeowners ask, "Anybody know a good handyman?" If you see a post like this, reply right away! Chances are you do know a good (fill in the blank) in the area and your suggestion will be appreciated by the owner and seen by others. But don't call or text them right afterwards; just keep a note and add them to your prospecting list. Neighborly, nurturing moves such as this are a great, semi-sly way to get your name top-of-mind with homeowners. 8. Take a free prospecting webinar Wouldn't you know it, RPR offers a live webinar to help you get started. That's right, we're here to help you get going and succeed. There's no better way to learn and get familiar with a process than to have an expert walk you through it. Save your seat for Keep That Pipeline Pumping. This one-hour session will show you how to use RPR's data, tools and features to your advantage. It's easy, it's free and it's highly informative. Sign up today! 9. Take part in or create your own community events When it comes to being involved with your local community or neighborhood, you can't just talk the talk, you have to walk the walk. You need to have real passion, know the area and its residents, and be active in making it a better place to live. Here's just a few ideas to get you started and thinking: Start a neighborhood Facebook and/or Nextdoor page Sponsor a youth sports team and show up to a couple of their games with snacks or drinks Get a booth at a school fair or at a farmer's market Send out HOA meeting summaries, if applicable Volunteer for school and sports team fundraisers Send out a monthly or quarterly eNewsletter that focuses on community events and issues Organize an annual community garage sale day, where you handle all the signs, promotion, etc. Keep in touch with local police and fire departments and give safety updates to your neighbors Take a walk! Simply strolling through your neighborhood will help keep you in the loop on local happenings This is just a thought starter, we're sure you can brainstorm a great list of your own, based on your interests and your community's needs. Most of these suggestions will only cost you time, but do plan for earmarking some of your marketing budget towards community involvement costs as they arise. Making these meaningful connections is a keen way to organically grow your network of prospects. It's also a truly great way to meet and form relationships with your neighbors. 10. Take a tour of the tools So you haven't downloaded the free eBook or signed up for the free webinar. Perhaps you're the "dive right in and get started for yourself" type? We can respect that and we've got you covered! Go directly to the RPR site and start prospecting. This guided tour will take you through the steps of how to prospect for buyer and seller residential clients. You can also start prospecting for commercial clients as well. These guided tours, the magenta colored boxes, are sprinkled through the RPR website. Each one is designed to help you learn about powerful RPR features by helping you navigate your way through the process. The wrap Prospecting for new clients is equal parts hustle, discipline and persistence (read this case study for an example). You've got to make a plan, make the time, and make sure you stick to it. Use these ten tips to get started and to start sparking some new client meetings in 2022. To view the original article, visit the RPR blog.

Spot-on Commercial Site Selection Is How the Cookie 'Crumbls'
In one of our recent articles, Find the Right Site for Your Clients' Customers, we used a hypothetical client and situation to explain and demonstrate how the RPR Commercial Site Selection tool works. We hope you found it useful and visited the RPR site (Realtors Property Resource) to try it out for yourself. As fate would have it, days after we published the Site Selection step-by-step post, a "real world" example came by our desks. And after checking it out, we just had to share it with our loyal readers/users. Because, well, that's just how the cookie crumbles... Fresh, hot franchise taps into RPR site selection to make the most dough Cynthia Lee, a REALTOR® and Broker/Associate with KW Commercial in San Antonio, Texas recently helped a franchisor find the perfect retail location for their trendy, up and coming specialty sweet shop. Was it cinnamon rolls? Cupcakes? Bundt cakes? Doughnuts? Cookies (insert Cookie Monster frenzied munching sound effects)! Cynthia's client, Crumbl Cookies, is a fast-growing, popular brand in the dessert category, with retail locations popping up all over the country. Their concept? To make the greatest chocolate chip cookie ever. Of course, they've taken things a bit further by offering four specialty cookies each week, a rotating menu of one-of-a-kind cookie flavors such as Biscoff Lava, Coconut Lime, Funfetti, Key Lime Pie, Midnight Mint, Muddy Buddy and Snickerdoodle, to name a few. Rotating recipes such as these, plus their staples of chocolate chip and frosted sugar cookies, have really put them on the munchie map. Each store features an open-kitchen design where customers can see all the fresh, high quality ingredients that go into each batch. The scooping, the baking, the topping and the boxing all happens out in the open, which creates a fun environment and experience for customers. And Cynthia's client needed to know, "Where are the customers in San Antonio who would appreciate and pay for these top shelf baked goods?" Are those cookies baking... or is it the sweet smell of success? Fortunately for Cynthia, Crumbl knows exactly where their customers' sweet spot is, as far as marketing targets and demographics. They indicated that their target customer is: "Soccer Moms," mid 30s-40s Family Female $90K+ income Area with Population Growth Housing Growth Identified several possibilities, but then requested placement in a larger center with a few large stores. Armed with this target customer information, Cynthia was able to use her local knowledge and insight as a commercial real estate specialist, and use RPR's Commercial Site Selection tools to pinpoint Crumbl's ideal location. "I was a regular user of RPR when I was a residential agent, but never really utilized the Site Selection tool for commercial until recently," explained Cynthia. "I had no idea how great of a resource and tool it is! It's so easy to just assume anything with NAR is only residential focused, when in reality, RPR offers just as many commercial features. I had no idea what we were missing out on." RPR's Site Selection tool enabled Cynthia to crunch some data and turn that info around to her client in no time. "The best part about the RPR Site Selection tool is how quickly I can get a detailed and useful report about a trade area to our clients. It just makes the site selection process so much more efficient and is of tremendous value, especially when dealing with some of our more analytical clients." And of course, when she delivered the final package, her commercial client was more than impressed. "They were shocked at how fast I was able to get them what they were looking for. Thanks to the target customer information they provided me with, I was able to present a ranked list of different market segments, and the people who make up these areas, including their spending habits and other relevant socio-economic traits. My client was blown away by all the statistics and data, and how it was all packaged together in the report I delivered." RPR Commercial delivers the goods Well, two things probably happened after reading this article: you're curious about the RPR Commercial Site Selection tool and how you can use it for your next client. And... you really want a cookie! (The author feels your pang.) Visit RPR today to see how much RPR Commercial offers, including free access to one million active listings and 57 million off-market properties, plus prospecting, site selection and tools to enhance your business. To view the original article, visit the RPR blog.

Houston REALTOR Uses RPR to Deliver Reports and Results
Consider yourself an RPR "power user"? You may have to reconsider after you read about Bruce Inman and his dedication to creating and sending out RPR Seller's Reports as a way to prospect for new clients. "Every day, seven days a week, I mail out five RPR Seller's Reports to prospective clients. I've been doing this for four years, and I know for a fact that it works," says Bruce. If you're keeping score at home, that's just over 7,000 reports generated! Is Bruce reluctant to share his winning strategy and process for finding leads? "Not one bit," he says. "Because I know that most people will find it to be too much work." Take 5 RPR Reports and Call Me in the Morning Bruce Inman is a Broker-Associate with Better Homes and Gardens Real Estate Gary Greene Memorial Office out of Houston, Texas. In real estate for 20 years, he describes himself as a "land guy" that specializes in ranch and farm properties, including land that investors want to develop. Growing up, his parents owned four ranches, so Bruce knows a thing or two about Texas-sized plots of land and how to develop them. He also knows his way around easements, mineral and oil rights, and flood zones. And he certainly knows his way around RPR! Read on to learn how he farms an area and uses RPR reports as mailing deliverables to drum up business. Here's a Q&A with super productive RPR user Bruce Inman. Hi Bruce, thanks for joining us. How did you get started using RPR? Four years ago, I started sending out RPR Seller's Reports to my family and friends about their homes. I got feedback from them on what they liked to see, how many pages it should be, etc. I wanted to create something that they would keep and not throw away. How did you come up with the idea? I got the idea one day when reading an old Motor Trend magazine. My wife asked, "Why do you keep that magazine around, it's three years old!" And I replied, "Because it has my car in it." And that's when it hit me! It was like that Back to the Future a-ha moment when Doc Brown hits his head on the toilet. And this works? Oh yeah, it works, people keep them around. One time, a couple called me two years after I sent them a Seller's Report. I walked into their living room, and they had the report on their coffee table, next to all their magazines. It feels special to them when I send it. Great story! How does a typical report-sending day look for you? In the morning I get my coffee, and get on the computer. It takes time, but I'm dedicated. First I check for expired and terminated listings, but there's not too many of those nowadays. Then, using the RPR maps, I look at properties near properties where I've had listings. I systematically go around, in a radius, and look for properties that meet my criteria. Basically, I check tax records to see how long they've owned it. If they've owned the property 10-20 years, and it's not upside down, I go for it. Do you have a name for your method? I call it "target specific marketing." Choose a home near a listing, research it, then create and send the report. No mass mailers or recently sold stuff. Just one report on their property and how much it's worth. I use the RPR current market analysis for that. How do you deliver the reports? I get the first page customized with all my brand info, my picture, contact info, and I usually deliver a custom message. I go into my office to print the pages and I use the binding machine to put it together. I handwrite the address on the envelope, put on the stamps, drop in the 10-page report, and toss in two business cards. It costs $1.61 per mailer, and yes, I'm on a first name basis with all the folks at my local post office. Of course! Why not get an assistant or hire someone to fulfill the mailers? I have found that the personal touch of handwriting the address has a huge emotional impact. I had one client tell me how much they were impressed by the report and that my staff hand wrote the envelope. I told her that I did not have a staff and I addressed the envelope. That blew her away! She was the first listing I got using an RPR report and she still refers clients to me. It made me stand out from the crowd. Any words of advice for someone who wants to try this approach out in their area? You've gotta be consistent, and stick to doing it every day. And don't get frustrated if you don't see immediate results. It took me six months until I got a response, and then they just kept coming. There's over 26,000 agents in Houston that I'm working against, so you have to hustle and think outside the box. To view the original article, visit the RPR blog.

New Agent Makes RPR Her 'One-Stop-Shop' for Success
At RPR (Realtors Property Resource), our number one priority is your success. We strive for you to be more productive, more efficient and better equipped to solve all types of real estate business problems. And we love helping new agents get their feet wet! Here's a note we recently received from Shikha Mehra, a new RPR user and active member of our Facebook Connect group. It's feedback such as this that lets us know just how helpful RPR can be for new agents. Good morning, For me, RPR has become a one-stop-shop! RPR equips you with everything: from building your SOI (sphere of influence) to then farming that area. From creating Market Activity Reports to executing sellers disclosures. I can even create and execute contracts thanks to the connection with my zipForm. It sounds cliche when you hear a website mention that they provide tools and resources for every situation. But RPR literally does it! Thank you. Shikha Mehra, REALTOR®Dream J.P. Pirtle Realtors, Louisville, Kentucky Thanks, Shikha! And of course, we had to hear more. Here's a Q&A with a new user who discovered RPR within the past year: Q. How long have you been a REALTOR® and what area do you specialize in? I got into residential real estate just over one year ago, during the pandemic. I pivoted from my own catering business, and before that I was a regional loan officer. I was always interested in real estate and being my own boss. Plus, I'm a people person! I can communicate with a total stranger at a comfortable level. Q. How were you first introduced to RPR? I first heard of RPR through Coldwell Banker. It sounded interesting, but I didn't know all about it. Then I found the RPR Facebook Connect Group. That made me want to learn more about it and explore it. I clicked on it and noticed so much information and exposure. It was easy to use and not overwhelming. The way the group welcomes new agents is awesome. The guidance, the knowledge, there's no end! Q. What's one of your favorite features of RPR? I love using the RPR app. It makes it so easy to deal with clients right on the spot. I don't have to wait to respond to clients, I just do it—boom! One-stop-shop! Q. You mentioned RPR being a "one-stop-shop," which we really appreciate. Can you elaborate on that? From the beginning to end of the transaction, I use RPR the entire time. All the reports, market trends, graphs, charts, distressed property info, home values, CMAs right on the spot, the list goes on and on. From one end to the other, it encompasses everything in a real estate transaction to get the job done right. Q. Wow, great answer! Which reports are your go-to's? The Market Activity Report for sure. The beautiful part is RPR also created a window for us to fill in little blanks for a personal note to our clients. It adds a little spunk to it! I love that, my clients go "Wow!" And it's easy to learn, even a newbie can figure it out. RPR helps you broaden your horizons and to embrace new info, existing info, and tech. You put it all together and make it functional for your client. Q. What are some pain points for new agents like yourself? Anything that RPR helps or alleviates? Your first CMA is kind of tough when you start out. But I got feedback and guidance from the Facebook Connect group and there are so many videos in the Learning Center. I dedicated myself to watching those. I created my first CMA with help from RPR and I was so freaking psyched! New members can get started with RPR in just a few steps As you can see, RPR can go a long way in helping new agents get up to speed and into the groove of the real estate business. Creating your account and getting started with RPR is a breeze. Simply click the link and follow the easy steps to activate your exclusive National Association of REALTORS® benefit today. To kickstart your RPR journey, there's a brand-new webinar series that's been tailor-made for new REALTORS®. The five-part series includes: RPR for New Agents Ins-and-Outs of Your Exclusive Member Benefit Find Your Buyer's Dream Home Perfectly Price Your Next Listing Build Your Pipeline and Farm for Prospects To view the original article, visit the RPR blog.

1-Minute Lesson on How to Add Custom Pages to RPR Reports
RPR reports are packed with data and metrics your clients count on for making quick, well informed decisions. But do they include your personal and company marketing info? Your reports could include your bio, recent market production, your business philosophies, stats and awards, etc. Luckily, adding custom pages to your RPR Reports is no problem: Simply select "Manage custom pages" from the Report section A window appears that allows you to add up to five PDF pages Select the number of pages you want to add, and what order you want them to appear (beginning or end), and just like that you've got custom pages as part of your RPR Report Watch this just over one-minute video to see all of the above in action: To view the original article, visit the RPR blog.

From an MBA to RPR: A Realtor Success Story
At RPR, we relish getting feedback from our users. Your comments and success stories fuel our efforts to keep improving the RPR experience. When you reach out and tell us how you're "wowing" clients and closing more deals, it helps us make adjustments and enhancements to lead to more future success. So you can imagine how impressed we were when we received this email from Cesar Umanzor, a REALTOR® from Houston, Texas: Good morning! RPR has been one of the best resources available to my business today. The accessibility to detailed data, analytics, and customized reporting allows me the opportunity to provide high-level value to current or prospective clients. Also, I have been using RPR lately for analyzing residential investment strategies and prospecting new markets. This process is seamless, and I don't have to use any other software to gather detailed information. Thanks! Nice! And after a well-worded message like that, we knew we had to speak to Cesar to learn more. The following is a Q&A with a real estate industry vet who recently earned his MBA. He's more focused than ever to succeed in real estate and he's using RPR to reach those goals. RPR: the "game-changing" property and market research tool Q: Hello Cesar and thanks for your note. When you mentioned that using RPR is "seamless," what did you mean? Cesar: The latest version of RPR is giving me a great experience. It's very interactive and I love it the more I get used to it. It really paints a picture for you and the client. By seamless, I mean that it's easy to find the data I want and to let it work for me. When I was working corporately and on my MBA, I used Excel quite a bit for things such as breaking down an analysis on an income statement sheet, or looking at the return on an investment (ROI). Now, I use Valuate in RPR to take care of it all so easily and automatically. I put in the numbers and the program takes the manual work out. I mean, to use a tool where the system does it automatically for you? I've never seen something like that in real estate. Q: How has RPR been one of the "best resources available to your business today"? Cesar: Working with existing and new investors is where it comes in handy most. The investor analysis tool, how I can refine the values, the snapshot of local changes in the market, the interactive map, narrowing down the visibility. I could go on and on—so many helpful features! Once you create the analysis, it allows you to evaluate the property with details, home improvement, long and short term holds, etc. Plus, it's free! I'm not sure how many REALTORS® know about this, but it's a game-changer for me. Q: How did you get so knowledgeable about RPR? Cesar: The Learning Center and the training webinars are key, and they're available for no cost. My mantra is: "Knowledge is your best asset." So I take 45 minutes each day to educate myself and I use RPR's materials for that all the time. You have to use it to your advantage. It's empowering and you'll be ahead of thousands of other REALTORS®. Q: Which RPR classes have you attended? Cesar: I recently took the Multi-family webinar. I like taking the commercial classes and then using those tools to present to my residential investors, such as flippers. Presenting fresh data to the customer is crucial in today's real estate world. Q: Any good "Wow Moment" stories to share? Cesar: I recently held an open house, and a couple walking through asked me a question about the area. On the spot, I created a Market Activity Report for the area, a property report and a CMA. I shared it with them in minutes, and they were like "Wow, you did that in five mintues?!" I use the RVM all the time. That RVM is critical. I get asked on the spot, "What's the value?" I can give an overview right then and there. That's huge. To view the original article, visit the RPR blog.

In the Wild: Deliver Results from Anywhere with RPR Mobile
Agents who use RPR Mobile can: Instantly create, text/email client-friendly, colorful reports. Quickly search on- and off-market properties. Freely access leases, open houses, valuations, maps, demographics, schools, neighborhoods and market trends. Easily create CMAs on the go. Immediately respond to client inquiries and leads. Seamlessly connect with synced reports, recent searches, favorites and notes. The power to produce, right in the palm of your hand The good news is, you have the power to be more productive right in the palm of your hand. With the RPR app, REALTORS® have exclusive access to a host of tools that improve productivity while on the go, not to mention RPR's unmatched property data and reports. By downloading the free app, REALTORS® can instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, flood zones, mapping, demographics, schools, neighborhoods and market trends — all from their iOS or Android device. What's more, the app provides a customizable report feature that allows you to create, save and share reports with just a few quick taps on the screen. Exciting new features are added all the time Here are a few of the app's latest adaptations that are certain to make your on-the-go experience more rewarding. Create and send reports Want to immediately respond to a client inquiry about a property, school, neighborhood, etc? Creating and sending reports via RPR's app is as easy as 1-2-3. Press the Reports button located in the lower left corner of the app's home screen. Type or speak an address, city or zip. Tap Search, choose a report, customize, and send your report in seconds. Search by voice RPR makes it easy for REALTORS® on the go with voice-to-text search capability. Look for the microphone icon on your keyboard then simply tap and talk. This option is also available when using the Property Notes function on the app. Comp Analysis Express Use your device to build an CMA, then create and text/email a colorful Seller's Report to your client. Best of all, if you've selected comps on the RPR website, they can be viewed on mobile and vice versa.There's also an interactive map to choose comps and advanced search functions such as property status and type. Here's how: From the RPR Property Details page: Confirm the subject property facts Search for comparable properties Adjust the comps as compared to the subject property Edit the price and price range Email/text your report Location-based school information Search for homes in a school attendance zone, get driving directions, and create school reports, all from your phone. Data sets include the school name, GreatSchools rating, grades served, address, and district. Real time open house info The RPR app includes open house information for residential properties. Where a phone number is available, click the number to automatically connect with the seller. Notes and photos From the property details screen, click Notes to enter text or voice notes. Upload your photos and apply them to RPR reports. This same feature also offers the ability to take a photo or select an existing photo from an album. App Ins-and-Outs Logging into RPR Mobile reveals four distinct categories: For Sale, New Listings, Recently Sold and Distressed. The homepage also displays icons that take you directly to the note taking feature, recent searches and reports, and saved searches. Swipe to the left for Local Market Conditions, swipe again to enter a specific property search or choose Advanced Search for further options. Look to the top of the screen to switch between list and map views. Your app's map search default is set to within a half mile radius of your current location. Adjust that setting by choosing the sprocket icon at the top left of your home screen, then select User Settings. Click on the magnifying glass at the top of the app's home screen to reveal a color-coded map identifying all of the on- and off-market properties within your search zone. On maps, select any home's icon to go to view details including price, history, photos and more. Pinch and zoom to display more homes or use a finger to move the map. At the bottom of the page, use the Draw feature to create your own search area. Additional options here include Sort, Filter and Save. Easily share virtual tour links with clients from the RPR Property Details screen. To view the original article, visit the RPR blog.

How to Create Instagram Posts for Your Real Estate Business with Canva
Ready to start sharing engaging real estate content with your network, but not sure where to start? If you want to share neighborhood market stats, new listings, open houses and client testimonials, this article will get you going. What is Canva? Canva is a simple to use, online design and publishing tool. With it, you can easily create designs without having professional design skills. All you need is an understanding of your brand colors and fonts, along with a clear idea of what you want to share. With a free account, you'll be able to use the templates shown in this article. But it will take a Canva pro account, or pay per download, to export the designs as graphics you can share on Instagram. If you're just kicking the tires, try signing up for the Canva Pro 30-day trial. That will allow you to have all of the features, free for a month. Benefits of Canva Templates With premade templates, you're not starting from scratch. You'll simply find designs that you like and then modify the overall look and feel as needed with your brand colors, fonts, and imagery. Simple Tips to Edit Your Canva Design Agents active on social media platforms such as Instagram often share market stats for their geographic farm area. So for this article, we're going to break down the how-to and provide a few specific templates to make the job easier. Change Colors Click Neighborhood Market Update to access one of our Canva Templates. Select "Use Template." If you have a Canva account, you'll be prompted to log in. If you do not have an account, you can create a free account using your email address. Click to select the element that you want to edit. Then click on one of the color tiles that appears on the toolbar above the editor. Then from the color editor panel, click the color that you want to apply. To choose a different color, click "New color" or the rainbow tile from the editor side panel to use the color picker. Add or Change Image With the template design open, look to the far left side panel. Click the "Photos" tab. If it's not showing, click the "More" button to locate it. Look for images by typing keywords into the search bar. Once you've found or uploaded an image, add it to your design by simply clicking on it. Any image you've added can be adjusted from the top toolbar. Make sure you've clicked on the image and then choose: Effects, Filter, Adjust, Crop or Flip. Social Media Friendly Market Update with RPR and Canva Now that you understand the basics of editing a Canva template, let's focus on customizing a Market Stats template using data from RPR. First, click this link and then select "Use Template." The design shown below will open. Next, we need to get the data from RPR to update our graphic. You'll need to visit RPR and search for the area you'll be covering. If the area is a neighborhood, try using the RPR Neighborhood search tool, or create a Market Activity report for any geographic area. For this example, I'll generate a Market Activity report for a neighborhood and we can use the data from there. Within RPR, select "Research" from the main navigation and then choose "Map Search."(Note: If the map is open to the correct area, simply pan or zoom the map as needed to get centered on your area. If it's not, use the search bar to enter your area.) From the top of the RPR map, select the "Show Geographies" pull-down. Select "Intermediate Neighborhoods," and neighborhood outlines will display on the map wherever available. Locate the neighborhood you'll be covering. In my case, it's called "Lake Forest neighborhood in Lake Oswego, OR." Select the area, and it will turn an orange color, and a map balloon will display. Click "Create Market Activity" report. Once the Market Activity report has been generated, open it and navigate to page #2. We'll use the Median Estimated Home Value and 12-Month Price Change for this template. Next, navigate back to Canva with the Market Update template open. Double click on the blue median estimated home value text. It will become highlighted. Now type the correct number from your Market Activity Report. In this case, it was $690K, so type that amount in. Then repeat this for the "Change Over the Last 12 Months." In this case, that was 26.11%, so type that now. See how easy that was? Now update the colors and image as needed using the directions from the start of the article. Downloading Your New and Finalized Sharable Design Once you've updated your colors, imagery, and market stats, it's time to export your design. With the design open, tap the "Download" (or down arrow) icon at the top right corner of your screen. A menu will open, then choose a file type for your download. Wait for the export progress gradient to complete. The design will immediately save to your computer or camera roll. Download 6 Free Canva Templates for your Real Estate Business We created a few real estate-themed Canva templates that are free for your use. You'll need to add your own colors and images, where appropriate, but these designs mean you'll spend less in design mode and more time sharing content in your feed. RPR and Canva—a Match Made in Real Estate Marketing Heaven Well, now you know the secret of how other agents create such beautiful, professional-looking images for their social channels. Combining Canva's low cost, easy-to-create image templates with RPR's data will make you look like the go-to neighborhood expert you are. Next time you post on Facebook or Instagram, remember this how-to and take your post to the next level. Your social posts shine and they'll get plenty of eyeballs, too. Good luck! To view the original article, visit the RPR blog.

RPR Zips You through zipForm Integration
RPR's integration with zipForm offers yet another time-saving benefit for Realtors. With it, there's no need to jump from one platform to another when creating sales forms. Simply go directly to RPR's Property Details page from zipForm, and vice versa, with one simple click. The integration also allows Realtors to create new zipForm transactions using public records information from RPR. Take advantage of the RPR-zipForms interaction by: Logging in, selecting your photo, and accessing your RPR profile Clicking on "Connected Apps" (scroll down and it's on the right) Activating the RPR-zipForms connection, which you can now find in the "Additional Resources" box on the right Watch this under one minute video to see all of the above in action: To view the original article, visit the RPR blog.

Find Sellers Now! Farming for Prospects with RPR
If you know anything about real estate right now, you know that inventory is tight. In this market, you simply can't wait for sellers to come to you. You've got to go find them! And you find them by farming for prospects. Geographic farming is one of the most tried and true techniques when it comes to an agent's long term success. You need to find the right neighborhoods, crunch data to determine if they're ripe, and effectively market yourself to the homeowners in the area over a sustained period. Not sure where to start? RPR is here to map out your path to success... You build a farm—then harvest it for leads! If you're not familiar with geographical farming, here's a simplified explanation: a farm is an area, usually a neighborhood, that you identify as having great potential to market yourself to in order to find prospects and clients. RPR can help you with both. Find your farm and dig So how do you figure out if a neighborhood is worth targeting? Turnover rate is one of the most important factors to consider. Turnover is a percentage of how many homes have sold in a defined area in a year. For example, if an area has one hundred homes, and 10 are sold in a year, the turnover rate is 10%. A good rule of thumb is that your farm area must have at least a 5% turnover rate for you to invest in targeting it. Another important thing to look for when doing this research is to see if a market is dominated by one agent already. If one agent already has 25% or more of the listings in an area, you might want to look elsewhere. This agent has beaten you to it and has obviously already invested their time, resources, etc. We're not saying you can't do it or that it is impossible, but it's more difficult to establish yourself in a market that's already been fished. Or farmed, in this case. Market yourself to your farm After you've found your area and done your homework to make sure it's a fertile farm, you need to market yourself to those homeowners. You'll need to apply a mix of marketing tactics, over at least a one year period, including email, social media posts, phone calls, door knocking (post-COVID, of course), and perhaps most importantly, direct mail. RPR adds tons of value by giving REALTORS® the ability to easily create mailing labels, up to 2,000 per month. (Watch this video: Create Your Own Mailing Labels In RPR: A How-To Video for details.) Pro Tip: How to Target Specific Homeowners - This RPR Shortcut will guide you through an example of how to search for Owner Occupied homeowners that have owned the property for between 5-15 years. Try it now! Farming for prospects: one webinar that can change your entire marketing strategy We know what you're thinking, "This sounds very complicated and requires a lot of effort. And there's math?!" Okay, it will require work on your part and you will have to put in some time. (Kind of a given, right?) However, it's not as difficult as it sounds and RPR has simplified it for you. Learn more by saving your spot in this upcoming webinar, "Finding Sellers for Today and Tomorrow: Real Estate Farming is Your Key to Success." Attend this special webinar and you'll see how easy it is to start farming for prospects in RPR. We show you each step, where to click, how to use the maps to uncover data, how to determine if one agent is getting all the listings, and even how to create mailing labels for your direct mail campaigns. Finding sellers and getting listings should be the top priority for every practicing REALTOR®. Get started and farm for prospects today to have listings tomorrow. If you want to dig even deeper and sharpen your farming skills further, be sure to check out: RPR's Ultimate Guide to Geographic Farming. It goes in depth to explain every last detail to help get you up and running. Good luck, farmer! To view the original article, visit the RPR blog.

RPR Property Search Primer in 1.5 Minutes
It happens all the time: a client puts you on the spot with a question about a property and you're not 100% sure of the answer. However, with RPR at your fingertips or a click away, you're poised to reply immediately with accuracy and confidence. That's what a property search in RPR is all about: quick, effective, and up to date information. Here are some tips on how to dig a little deeper and how to narrow down your search results even further by making you aware of the "Advanced Search" filter. This property search pointer session will show how to: Locate the search bar, toggle between residential and commercial, type in an address, choose property status and click the search button for results Find out where the location field for searches is and how to narrow down your search with basic filter checks (type/status, etc.) Check out advanced filters (it's the funnel icon to the right!) to expand your filters and see more advanced filter options Get a running tally of search results you're generating before you click "search." It's the "Results using these filters: __" area that changes in real time with your filter clicks. This can really come in handy when you're searching areas and neighborhoods, and not individual properties Watch this 1.5 minute video to see all of the above in action: To view the original article, visit the RPR blog.

With RPR, REALTORS Give First-time Home Buyers First Class Guidance
What's on the minds of current home buyers--specifically first-timers? The NAR has answered that question with the recent release of their Home Buyers and Sellers Generational Trends study for 2021. It provides a plethora of data and research into what age groups are buying real estate and what challenges, perceived or real, each group faces. An additional article by NAR's REALTOR® Magazine, NAR Study: Young Adults Eagerly Entering, Dominating Housing Market, breaks down and analyzes the info even further to reveal that Millennials now make up the largest group of first-time home buyers. It also shows that the top concern among all buyers is related to finding that perfect property: When asked, "What buyers want from real estate agents," nearly 50% of all buyers said: "Help finding the right home to purchase" When asked, what are the "most difficult steps of the home buying process?" — again, over half of all buyers responded with: "Finding the right property." It's pretty clear that buyers, especially first-timers, want a knowledgeable and trusted advisor to help them find a home that's just right for them. And experienced REALTORS® who use RPR (Realtors Property Resource), are positioned to deliver those results. Use RPR to "wow" your clients and close more deals RPR is a digital platform (website, mobile app and blog) that offers REALTORS® access to data, tools and reports on just about every property in the country. When used in tandem with your local real estate expertise and know-how, you can provide your first-time buyers with the latest market movements and trends, and accurate, data-backed advice to help them make informed decisions. Here's how Katheryn DeClerck, an Associate Broker with Howard Hanna | Rand Realty in Goshen, New York sees it: "First-time homebuyers need more information and assistance in the buying process than those that have bought before. The REALTOR®, with the help of RPR, is uniquely positioned to offer what the first-time homebuyer needs." Katheryn continues, "This generation is known for using technology for information and problem-solving. Online, they can be inundated with data and information and they need help interpreting it to make it useful. That's where I think the REALTOR® and RPR come in. Property reports bring them so much more than they get from a typical MLS printout. Market activity, school, and neighborhood reports give them valuable comprehensive reports they can only get from a REALTOR®." RPR Reports: Easy to create, hard to duplicate Reports are RPR's bread and butter. Professionally designed deliverables that are easy for consumers to understand that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client. Check out this video, RPR Reports, for more details. REALTORS® who use RPR reports: Instantly respond to client needs with real estate reports that matter Give their clients as much or as little data property they see fit, in an easily digestible, professionally designed package Deliver up-to-date data and info on specific properties, neighborhoods, schools, market activity and much more Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools "First-time home buyers need a keen insight into the markets they are looking to buy in. The RPR reports do just that!" says Joe Sinnona, an Associate Broker with eXp Realty. "My initial consultation with them includes giving them a copy of a neighborhood and school report in their desired area. The data from these reports includes economic, demographic, quality of life, market statistics and school ratings. These reports educate them so they can make informed decisions on where they are looking to buy." Joe adds, "First-time buyers, especially the Millennial generation, really appreciate that I'm able to provide such in-depth data and that they can receive it in their desired format, typically via email or text. Many times, I've been able to make a connection at an open house with the first-time homebuyer as they usually haven't been given this type of information previously. RPR tools set me apart from other agents!" RPR Maps: Give first-timers the big picture RPR has recently made some changes and updates to the maps experience, which makes using them easier, faster and more intuitive. With them, you can visually search for properties and uncover market trends. The map layers offer various views and ways to "zone in" on areas, neighborhoods and properties themselves. From aerial, road, and overhead views, to schools, estimated values, heat maps, and geographic overlays, users can draw or designate maps in ways that will help you and your clients. Miriam Treger, an Associate Broker with Howard Hanna Real Estate Services in Williamsville, New York sums it up perfectly: "A key feature within the RPR website is the map tools. By using these mapping tools, a REALTOR® will be able to use a broader brush to expand the search areas, within the buyer's price point, such as neighborhoods, ZIPs, cities, opportunity zones, or counties on the map, and then searching one or more of those areas. This allows the buyer to learn more about other communities to help them make good decisions. This really helps identify properties for buyers in areas that they may not have considered in their initial search." Well said, Miriam. Watch this video, RPR: Map Search & Analysis, for a quick tutorial on how to get familiar and started using RPR Maps. Use RPR's data to advise your clients First-time buyers, and all buyers for that matter, want their agent to help them find a property that fits their needs. As the industry's leading digital real estate tool, RPR will help you make a memorable first impression and be more efficient and more productive. It will also "wow" your clients and help you take more of them to the closing table. Here's what RPR offers every REALTOR®: Easy access to data and detailed reports via the nation's largest property database Data and tools to gauge the market and research properties, markets, neighborhoods, and schools Customizable, client-friendly reports, branded with your info Access data on-the-go and respond to clients in seconds with RPR Mobile™ Learn about these tools and more Want to learn more? Check out these RPR Webinars to help further your RPR knowledge. Explore the page to find on demand video tutorials and printable guides on a wide variety of topics. And remember, RPR is a member benefit offered by the National Association of REALTORS®. You've already paid for it—you should be using it! If you haven't created your RPR account, do so today. Visit narrpr.com and follow the easy steps. To view the original article, visit the RPR blog.

RPR and AARP Team Up to Offer Neighborhood Livability Scores to Home Buyers
RPR product integrations keep REALTORS efficient and give them the ability to offer their clients valuable information. Collaborating with AARP is a textbook example of the latter. The AARP Livability Index is now displayed on the RPR website and mobile app through its Property Details pages as well as within the Neighborhood page. It's also featured in four RPR reports, including the Property Report, Mini Property Report, Neighborhood Report and Seller's Report. Integrating this set of research and data into RPR is part of a concerted effort by the National Association of REALTORS® to help people make better-informed housing decisions. The AARP-RPR Collaboration: insightful guidance for all homeowners The AARP Livability™ Index isn't strictly for seniors or retirees. It's an easy to understand metric and set of scores that rates a neighborhood's services and amenities, which your client(s) will find very useful. Here are some highlights of what it covers and how it gauges data: The index is composed of an overall score along with seven sub-category scores. It scores every neighborhood and community in the US for the services and amenities that affect people's lives the most. AARP taps into more than 50 national sources of data to provide a clear picture of seven categories of livability: housing, neighborhood, transportation, environment, health, engagement, and opportunity. Members who want to drill down and get more details about the score can link to AARP's Livability Index pages from RPR. Score "expert guidance" points with your clients If you see a score in the 50s or 60s, don't be alarmed. Fifty is considered above average. Here's how that works: the Livability Index score rates the overall livability of the selected ZIP code on a scale from 0 to 100. The total livability score is based on the average of all seven category scores, which also range from 0 to 100. AARP scores communities by comparing them to one another, so the average community gets a score of 50, while above-average communities score higher and below-average communities score lower. With REALTOR® knowledge of communities now enhanced by the Livability Index and RPR, it will be that much easier to inform and educate clients and prospects about the elements that create a livable neighborhood. Here's how the integration looks in RPR: AARP®: An unbeatable data duo RPR's property reports are already packed with key data that will help you "wow" your clients and close more deals. Adding the Livability Index from AARP only makes them that much stronger. Make sure you point out this new feature in every RPR deliverable you send and touchpoint you make. To view the original article, visit the RPR blog.

Accurate Property Pricing with RPR
Coupled with strong market knowledge, a keen REALTOR knows that employing certain tools in the valuation process can help land on the right price, right out of the gate. This is especially helpful when it comes to determining value based on improvements made to the property and its condition. Here, RPR shares four tools that will help an agent refine the value of a property, use the platform's flexible CMA tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.

RPR's Mapping: Get the Big Picture
If you're looking for help with RPR Maps, you're in the right spot! In this article, we'll cover how to use the RPR Map to visually search for properties and uncover market trends. The map layers offer various views and ways to "zone in" on areas, neighborhoods and properties themselves. From aerial, road, and overhead views, to schools, estimated values, heat maps, and geographic overlays, we're going to walk through how easy it is to draw or designate your map in ways that will help you and your clients. Let's get started.

The RPR Homepage: Where to Land for Real Estate Results
When you log in and land on the RPR homepage, you're at home on the industry's largest property database. It's your digital hub to data, tools and reports that will help you "wow" your clients and close more deals. The site is spaced out with large font types and large images. The "roomy" and effective use of white space in the overall design and feel provides a clean user experience and a more inviting interface. When you view RPR on different devices such as laptop and tablet, you'll see RPR naturally responds and adjusts to the screen sizes—all in the name of making you more productive and more efficient!

NAR President Charlie Oppler Walks REALTORS Through the new RPR
For just over a decade, REALTORS have relied on RPR to give them access to real estate data, powerful tools and client-friendly reports. The new, "refreshed" version, going live on February 24th, offers the same excellent features REALTORS have come to expect, but with many new elements and enhancements created with one user in mind--the REALTOR. Check out this video where NAR President Charlie Oppler covers the major highlights: To view the original article, visit the RPR blog.

Top Ways REALTORS Are Using RPR
How are top REALTORS using RPR? In every facet of real estate. Listing presentations, open houses, buyer tours, and neighborhood prospecting, among other key aspects of an agent's daily life, all require a unique approach to data and reporting. And it's all covered through RPR, an NAR benefit already included in their member dues. To view the original article, visit the RPR blog.

The Ultimate Guide to Geographic Farming
We know that everyone is going through a tough time right now. Your personal lives and livelihoods are a mix of upside down and on hold. The coronavirus crisis is changing how everything in the world works. However, at RPR, we're hoping we can help. We want to provide you with content that you can dive into and tackle now (while you have all this sudden time on your hands), so you'll be that much more prepared when the bell rings and things get back on track. This geo prospecting article is a perfect example. You may have considered applying a technique like this to market yourself, but perhaps you held off because you thought it was too complicated or time-consuming. Well, now you can properly sink your teeth into this topic and this article will explain each step and every detail.

5 Real Estate Shortfalls and How to Avoid Them
Every real estate agent knows that you never want to fall short when it comes to working with your clients or gaining new ones. You want to do your best to get an edge, get noticed, and get that listing. Using RPR, your NAR member benefit, can certainly help you do that. RPR gives you access to data, tools and property reports that can help you "wow" your clients and close more deals. Here are some tips on how to use RPR and how to easily avoid some common real estate shortfalls.

Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
The following is an article from Trang Dunlap, a REALTOR from the San Francisco Bay Area. She uses RPR to market herself and to farm for new prospects, all while saving herself time and money. Read on to learn exactly how Trang leverages RPR to gain new clients. Systematic Farming Using RPR and Direct Response

5 RPR Report Customizations You May Not Be Using
Reports are one of RPR's most popular features. From the Market Activity Report that gives your sellers a snapshot of recent market trends and activity, to helping your buyers hone-in by using RPR Mobile to create a Buyer Tour Report. Sending reports such as these to your clients via email or text are only gaining in popularity due the current virtual presentation demands. However, you might not be taking advantage or even aware of all the report customizations you can apply to strengthen your communications. RPR allows REALTORS® to tailor each report according to client needs and expectations, starting with these five useful report customizations:

Successful Realtor Uses RPR to 'Wow' Her Clients and Answer the 'Why'
As the business of real estate ramps up and takes off across the country, many REALTORS are looking to stand out and get an edge. And RPR is just the ticket. With it, you can deliver data and market information to potential clients on a dime. One RPR user recently reached out to us to explain how she's leveraging this NAR member benefit to her advantage as she successfully tackles the uptick of the delayed spring market. RPR: From "Wows" to "Why"