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New to RPR? Start Here to Boost Your Business
Wednesday, October 5, 2022 at 9:00 AM PDT Are you getting started with RPR? This is the class for you! In this 45 minute webinar, you'll learn some RPR basics, such as how to: Quickly conduct property searches Prepare for listing presentations Generate CMAs Efficiently prospect neighborhoods Share reports via email, text or on social media And so much more! Stop running around to find what you need... our one-stop-shop will help you save time and improve productivity. RPR is a NAR member benefit and is included in your annual dues to the National Association of REALTORS®, so there is nothing to buy. No subscription fees, no renewals. Register now!
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New Agent Maps out a Promising Future With an Assist From RPR
RPR (Realtors Property Resource) success stories are examples of how Realtors are using their NAR member benefit to "wow" their clients and close more deals. RPR can really help newer agents get up to speed in their skills and everyday transactional tasks. That's why we were so glad to see the following email from Michela Navarria: Hi RPR, I'm a huge fan of RPR because it's very user friendly and it has a neat layout. And of course, with the huge amounts of data, RPR makes my job easier and my clients happier. If I can be efficient in pulling data and analyzing it, I have more time to focus on customer care, moving transactions forward and delivering results by using advanced communication tools. -Michela Navarria Now that's a well-thought out take: use RPR as a tool to crunch data, send reports, create CMAs and prospect, while freeing yourself up to focus on taking care of your clients. Here's our Q&A with new(er) agent Michela Navarria. Q. How long have you been a REALTOR® and what area do you specialize in? I've been a REALTOR® for one year. I do residential mostly, and I also help buyers find second homes and vacation type of properties in Central Oregon. Q. How did you get started using RPR? Well, as a new REALTOR®, I did and still do a lot of research. During one of my Code of Ethics classes, I heard someone mention "RPR," so I decided to check it out. I couldn't believe we had access to this for free! The layout is clean, easy to understand and I just love it! Especially the maps—they are great! I'm really into using the maps to search for properties, boundaries and locations. Q. Well, the next question is what is your favorite, "go-to" feature in RPR? I guess we know the answer! Maps! I can look at one house for sale and use the RVM® (Realtor Valuation Model®) to see the estimated value. Then I can see every lot and every property around it. I like to play around with them. I also see great value in doing a radius search. For example, if someone is looking for land, which is common here in Portland, I can easily expand my search. I can use the map to see what's a 90-minute drive from the location because the distance and driving tool is really amazing! I can also do a center point search and see all the land listings. It's just so easy and user friendly. Oh, and I also really like the Neighborhood reports, the School reports, and the Market Activity report. Q. You said that "being efficient in pulling and analyzing data" helps you focus on your customers. Tell me more about that. I feel like I can give a better quality service when I don't have to mine for data. RPR is easy to digest, it makes it so much easier. It's very transparent. It's a value that I know my clients appreciate. And it really represents my style of how I want to work: to be fast, more efficient, and not waste time. It helps free me up to focus on the client and the job. Q. What else are you using in RPR? I really like the ClimateCheck feature, that is awesome. AARP Livability™ Index is really neat, too. Those quality of life stats, those are great to show to clients, especially those that don't know a neighborhood. Because what's around a house is very important and it's not always clear. Walkability and livability play a big role. Michela sure doesn't sound like a rookie agent! She's using RPR data and reports to help support just about every facet of her business. We really appreciate hearing new agent stories like hers and hope you'll use RPR to do the same. If you're a new or new-ish agent, be sure to check out our free webinars that are designed to help agents get started in RPR and get their career going in the right direction. Check out and save your seat for "RPR For New Members" and "New to RPR? Start Here to Boost Your Business." To view the original article, visit the RPR blog.
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RPR Now Boasts a Better Buyer Tour
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[Podcast] Decoding Real Estate: Deliver Clarity to Clients Amongst Shifting Market Concerns
What's everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence. This month's Decoding Real Estate is talking about it too, but we've got a much more positive spin than the doom and gloom media narrative. That's because RPR (Realtors Property Resource®) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats to their clients and prospects. Hyperlocal data can ease fears and cut through the confusion. And there's no better expert on the subject than DRE's own host, Reggie Nicolay. Listen in as Genie Willett asks Reggie to explain what the new housing Market Trends charts and graphs contain, including definitions of the type of market areas are in, months supply of inventory, days on market, median prices, and much more. Reggie also offers up a slew of tips on how agents can use, share and promote these crucial stats, and he lists a handful of other impactful ways agents can promote their business (using free RPR tools and data!). Plus, a sneak preview of RPR's next big product release. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow Click here for a complete transcript of the episode. And be sure to check out these helpful and relevant links: RPR Unveils New Charts and Graphs in its Neighborhood Pages Shifting Real Estate Market: How to Create a Video That Clears up Confusion Free Templates to Help you Create Social Media Market Updates Printable guide: How's the Market? How to Build Your Neighborhood Database from Scratch Realtors Property Resource® Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.
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RPR Launches New and Improved Mobile App
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Free Templates to Help you Create Social Media Market Updates
The media narrative during a changing market does little to instill confidence. Clickbaity headlines, based on national and regional statistics, speak to recession worries, a real estate bubble and even a real estate crash. However, if you take a step back and look closely at the data, it's clear there is much more of a story to tell. Real estate is local, and it always has been. This is why as a real estate pro, you should use your social platforms to cut through the confusion and deliver expert local advice. Facebook, Instagram, YouTube, and other media platforms are the perfect place to add your voice with local market insights to earn the trust of your followers. And to help on this sharing journey, RPR (Realtors Property Resource®) has the perfect solution: new housing market charts and graphs. This collection of data, metrics and statistics is incredibly helpful in explaining local market trends. What market type are we currently in? Is housing inventory picking up? What are the month-to-month inventory changes? Are home prices softening? These are all questions your prospects and clients have on their minds. Share Regular Market Updates to Cut Through the Confusion RPR reporting is not always perfectly suited for sharing on social media. For starters, there can be too much data to share on your feed at any one time. Consider picking one or two data points and adding some context around them. And to make sharing easier, we've created a bunch of new templates that will cut your design time in half, and still come off looking polished and professional. We've created these templates in Canva so you can easily apply your colors, fonts, and even images when needed, to have aesthetics that match your brand. The How-To: Creating and Sharing Market Updates Found in RPR's Neighborhood pages, the new Market Trends chart helps to tell the underlying story of any market starting with the type of market (Seller, Balanced or Buyer), inventory trends, list-to-sold price ratio, median days on market, and the median sold price. Moving over to the Housing tab, you'll get a granular view at what's driving your local market. Here you'll see the activity and trends are broken up by each key status: New Listings, Active Listings, New Pending Listings, Pending Listings, and Sold Listings. Rounding out this section, you can also dive into Month's Supply of Inventory, which allows you to view inventory trends throughout the years and make any needed comparisons. Each chart is interactive, too! When you click on a tab, the chart updates with the underlying data. Now that you understand the new datasets available to you, it's time to deliver this important information to your sphere. Check out this collection of market trends templates that will help you showcase the data you're sharing. Browse through and choose your favorites. They're all professionally designed, and you can grab them for free. Once you have selected a design, simply search the neighborhood you are reporting on. Now write down the current metrics you'll be covering. For example, let's share the Market Trends for Scottsdale AZ 85255. We can see the zip code 85255 has 2.14 Months of Inventory, which is up 20.9% month over month. Homes are selling slightly below list price at 99.3%, which is a decline of 2.5% since the previous month. And homes are taking around 18 days to sell, which is an increase of about 20% in the last month. And the Median Price of sold homes is hovering around $1,150,000. With these numbers in hand, now click on the Canva template you'll be editing and begin to enter your numbers. Also, take a moment to click on any colors and update the layout to match your brand. Once you've finished updating your template, click "Share" in the top right corner of Canva. Now choose "Download" and select your file type. For social media, PNG will work great. But remember you can explore different formats based on your goals. The Wrap Up Delivering market updates through social media is a great way to let homeowners and potential home buyers in your market know that you are a local real estate expert. Right now, consumers have lots of questions about the market and their home values. Posting these social media market trends helps to position you as the go-to source for up-to-date information. To view the original article, visit the RPR blog.
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Use RPR for A+ School Reports and Data
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Shifting Real Estate Market: How to Create a Video That Clears up Confusion
Most agents are pretty aware that the housing market is changing. A combination of higher interest rates and increased inventory has brought the scorching hot seller's market down a few degrees. Consumers are aware too, but most only hear snippets and their main takeaway is sensational terms such as "shifting," "correcting" or "normalizing." Or worse, scarier phrases like "recession," "bubble burst" and "crash." Of course, this leaves clients feeling anxious, uncertain and out of the loop. Now, more than ever, consumers need advice, guidance and a little clarity as to what's really going on. And that's where you, and your awesome new video content, come in. In this article we'll show you how, step by step, to produce a video that helps position you as THE local market expert. Use RPR data to create a video that cuts through Here's how to create a quick video to send to your prospects and previous clients that will ease their fears, erase doubt and build confidence. Both in their situation—and in you! RPR® (Realtors Property Resource®) has the current and local data to help you do it. First things first: yes, you can create a video! You just need your phone or desktop computer, a simple video editing app, and a script (which we're going to give you!). Sure, you could send an email or post to your social pages, but videos work better than anything. Consumers from Gen X on down (even some Boomers!) prefer them and consume them regularly. They're fast, easy to digest and memorable. Here's how to pull it off. Step 1 – Grab their attention: Begin your video with a question or a really compelling statement. Make it short, sweet and right to the point. "How's the market?" I get this question a half a dozen times a day, and here's the truth… Or, Our seller's market has shifted to a buyer's market. What does this really mean? Ask questions or make statements that engage the viewer right off the bat. Step 2 – Introduce yourself: After your opener, tell the viewers your name, and what area you're from or what neighborhood(s) you work in. Don't bother with your brokerage or brand name yet, just keep it casual and friendly. I'm John Smith, and I too live in Silver Pine. (You will obviously enter your name and area.) Step 3 – Use local market housing data from RPR: This is where you set yourself apart from other agents and position yourself as a local market expert. Using up-to-date data from RPR on specific ZIP codes and neighborhoods is the key to your credibility. Check out this article, "Know Your Market and Your Numbers," to see how easy it is to find RPR market trend stats and graphs that back up your opening statement. In our neighborhood, home inventory has increased, while prices have inched up. And even though it's still a seller's market, things are starting to balance out a bit. Step 4 – Include some graphics or charts: talking about data points is one thing—seeing them is much more powerful. Be sure to add a visual representation of your data. You can either screen grab it right from the RPR Market Trends tab, the Housing tab of a neighborhood, or you can enter the numbers into a templated graphic. And you can always use more than one. As you can see, inventory is up over 21%, but still down from its peak just a few years ago and very similar to inventory levels in 2020. The median sales price is up 1.98% from the previous month. And over or under sales have declined slightly by 2.3%. Step 5 – Tie it all together: Now use your premise and your data to deliver a "What's in it for me?" message. Explain how this current market data applies to them and their situation. Point out opportunities and challenges. What's this mean for you? If you're a seller, don't worry. Home values have eased up, but they aren't decreasing. Now it might take 10 days to sell your home, instead of three. That's okat. And buyers, increased inventory means more options. Over-asking bidding wars may be in the rear view, and you might have just a little more time to craft a perfect offer. Step 6 – The call to action: Now that you've delivered all this great information, the crucial next step is to get them to act. Ask your viewers to reach out and ask you questions. Offer to buy them a cup of coffee to discuss their real estate goals. Have them email you or direct them to your website. Give them some type of call to action to get the ball rolling. I hope this quick video helped clear up any confusion you may have heard about the housing market. And if you have any questions about Silver Pine real estate, please don't hesitate to call or email me. I'm John Smith, thanks for watching. Every market's different: use local stats for local updates When deciding what statistics or data to use, the best part about using RPR's Market Trends and housing charts is that you can pull the data for specific ZIP codes and neighborhoods. Most real estate news stories that people are reading about are reports from national sales statistics, which is fine, but they don't tell the whole story as it relates to an individual's situation. However, using up-to-date data and drilling down to your specific, local market puts you in a unique position. You're providing relevant, hyper local data on their market, which makes you a smart, trusted and informed advisor. Almost like you're a local economist giving out free real estate advice! This is a keen way to check in on previous clients, and a super smart way to break ice with prospective clients. The sample script Here's the sample script, all put together: (Note: the items in BOLD would be filled in with your information and statistics, from whatever article or chart you are referencing.) "How's the market?" I get this question a half a dozen times a day, and here's the truth… I'm John Smith, and I too live in Silver Pine. In our neighborhood, home inventory has increased, while prices have inched up. And even though it's still a seller's market, things are starting to balance out a bit. As you can see, [VIDEO GRAPHIC HERE] inventory is up over 21%, but still down from its peak in 2019, and very similar to inventory levels in 2020. Median sales price is up 1.98% from the previous month. And over or under sales have basically declined slightly by 2.3%. What's this mean for you? If you're a seller, don't worry. Home values have eased up, but they aren't decreasing. Now it might take 20 days to sell your home, instead of five. That's okay. And buyers, increased inventory means more options. Over-asking price bidding wars may be in the rear view, and you might have just a little more time to craft a perfect offer. I hope this quick video helped clear up any confusion you may have heard about the housing market. And if you have any questions about Silver Pine real estate, please don't hesitate to call or email me. I'm John Smith, thanks for watching. This script is provided, but of course you can feel free to change or modify anything. It's your script, so it's up to you! Example of agent-produced market trend videos Here's an example to show you how other agents have tackled market update videos. Watch this agent-produced version to get a feel for how it's done: Nicole Nicolay and Robyn Annicchero from Love Livermore of Compass As you can see, this example is brief, friendly and full of local housing market data. In a shifting market, clients need solid advice Build confidence. Build relationships. And build this video! Providing relevant, factual, timely data to your sphere is a solid way to build trust and credibility. A short, casual, friendly piece of communication that clears up the confusion of today's shifting real estate market, by breaking it down in layman's terms, will be remembered and appreciated. We hope you were inspired and motivated to create your own market update video. And we'd love to see how yours turns out! Post your vid to our Facebook group and we'll be sure to comment and offer encouragement. Good luck! To view the original article, visit the RPR blog.
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Future Proof Your Business by Knowing Your Market and Your Numbers
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RPR Unveils New Charts and Graphs in Its Neighborhood Pages
With users in mind, RPR (Realtors Property Resource) has made some really appealing changes to its Neighborhood pages. In this latest product release, we've added new charts and refreshed some existing ones. It's the same robust data you expect from RPR, but the presentation of it has been revamped and redesigned. It all adds up to a more eye-catching, interactive and responsive experience. Here's a quick look at all the new charts available in late June: Market Trends New Listings Active Listings New Pending Listings Pending Listings Sold Listings Months Supply of Inventory Sold Public Records Top Five Occupations These new charts and graphs are perfect for research and staying on top of your local market trends, and for sharing with clients and prospects to position yourself as THE local market expert. Here's how to find the new charts in RPR: RPR charts a new course in data visualization To start, go to RPR and click the Research dropdown. Select Neighborhood Search. Under Neighborhood Search, enter a neighborhood name, city or zip code. Select Exact, Within or Nearby from the dropdown. Now hit the magnifying glass icon to search. Once you've selected the neighborhood you want to view, you'll be redirected to the Neighborhood Details page. The Neighborhood Details is broken up into five areas: Summary, Housing, People, Economy and Quality of Life. Let's look at the summary overview first. To summarize… From the summary tab of the Neighborhood Details page, the first thing you'll see is the new Market Trends card. This view showcases key metrics for any neighborhood. It's basically a quick, at-a-glance snapshot of the local market. The first area is full of important and relevant information about your chosen housing market. The type of market (seller's, buyer's or balanced) is represented on a sliding scale. To get more details on how this is measured, click the About this data link—it's in blue right under the Market Trends title. It's an industry standard that is determined by months of inventory. Then you'll see the Key Details, which include the Months of Inventory, the List-to-Sold Price percentage, the Median days in RPR, and finally, the Median Sold Price. This provides four key metrics about how long homes have been on the market, whether they're going above or below asking price and, on average, how much they're selling for. Green (up) and red (down) arrows below these stats also give a month over month up or down percentage rate, too. Median Estimated Home Values In the next section, you'll see a graph for the Median Estimated Home Values. This shows monthly and yearly changes in property values, as well as the ability to compare your area to values within cities, counties and the state. Also, be sure to notice the Property Type pulldown menu, where you can specify which types of properties you want to focus on. The default is SFR + Condo, which is Single Family Residence and Condo properties (this property type also includes townhouses and apartments), but you can choose many other options. You can also choose to change the property type for that particular chart, or all of them. Again, if you're curious as to how these metrics are determined, just select About this data to see how the market types are defined, as well as the source and update frequency. Rounding out the Summary page is the AARP Livability Index, and the Top Five Occupations in the area and nearby neighborhoods. Both provide population, community and demographic stats and information on your chosen neighborhood. Housing Facts and Stats Now let's visit the Housing tab to take a deep dive into the housing metrics of the neighborhood. The top chart highlights the neighborhood's housing characteristics compared to the county, state and nation, including comparisons for home ownership, rent, and information about permits and buildings. Next up are charts for listings, including New Listings, Active Listings, New Pending Listings, Pending Listings and Sold Listings. These charts provide an in-depth look at several housing market statistics over a period of time. New Listings: Anything listed within that month Active Listings: Still active at end of month regardless of when it was listed New Pending Listings: What went into pending status that month Pending Listings: What was still in pending status as of the last day of the month Sold Listings: What was sold the previous month, but most importantly, how much over or under the list price is going for in the Avg. List to Sales Price % section Rounding out the Housing tab is Months Supply of Inventory, Sold Public Records and Sold Home Stats. In these sections, you can select the property type you want to view. Choose whether to change just the chart you are viewing or all the charts on the page. Again, the About this data link will give you full descriptions of how these stats are configured. The big takeaway here is being able to track and monitor the volume and the details of housing inventory. Another key metric is being able to see whether homes are selling for over or below the asking price. People, Economy and Quality of Life Pure housing statistics and data are essential in identifying and communicating housing market trends. However, you can dig even deeper into what makes up a neighborhood by checking out these other qualitative types of categories. Go to the People tab to get to the heart of who lives in the neighborhood. Find a side-by-side comparison chart that measures population counts, densities and changes, median age, gender, and education levels. See the population of children and adults by age group, households with children and the income brackets making up the area, as well as occupational categories and voting patterns. The Economy tab displays data such as job growth, unemployment rate and cost of living. Lastly, the Quality of Life tab displays data, such as weather and water quality, commute times, transportation options, monthly temperatures, the AARP Livability index, and walkability scores. This tab is particularly helpful when working with relocations. RPR's neighborhood data can be used to evaluate a target neighborhood and search for the right area for your clients. Get a feel for the trends in a particular neighborhood by examining the data and charts presented. How to print and save RPR charts Just a note: the new chart metrics will not display on RPR reports at this time. To print a specific chart or set of charts, use the Print button, which resides in the upper right navigation area. If there's a chart you don't want to include, simply collapse that chart and it will not show. To include these new charts in an RPR Report, click the Print button, and then under the Destination pull down menu, you can choose to save the file as a .pdf. Save the file (chart) and then you can attach it to other RPR reports from the Reports generation page. This is done through the Manage Custom Pages Link, which you can read about here: Learn more about Custom Pages. Share charts to your sphere Number crunchers and data nerds are sure to love these new charts! Be sure to grab them and share them with your sphere of influence. And if your clients prefer less information over more details, just send along the easy to digest Market Trends chart and walk them through it. You'll look like a housing data pro and be sure to impress. To view the original article, visit the RPR blog.
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Grab Previous Clients' Attention with the RPR Equity Update
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Realtor Creates RPR Reports to Help Sellers and Relocating Buyers
We're always on the lookout for helpful RPR user success stories. Our latest Q&A comes from Wendy Kaprelian, a REALTOR from Milwaukee, Wisconsin. Wendy sent us this email: I always use RPR! I use it for market analysis with both buyers and sellers. This shows a range value that is very helpful for sellers and buyers. The statistics are very helpful for them. I also use it as a tool when a client is relocating to an area. I work with a lot of corporate relocation. I also like the reports feature to use as a share tool on my social media. -Wendy We wanted to hear more about how Wendy utilizes RPR reports for all her clients… Q. How long have you been a REALTOR® and what area do you specialize in? I've been a REALTOR® for 15 years, and my area of expertise is residential, although I do a few commercial deals here and there. Q. How do you use RPR in your business? Oh, I use it so much. Anytime I go on a listing appointment, I bring my RPR market analysis and reports with me. One of the features I really like is specific community statistics and information. I can bring up the demographics, school ratings, average age, I love that. Corporate relocation is a big thing I do and out of the area buyers always need info on schools! They really appreciate that community info. Once a week, I post RPR reports on my Facebook page and I always make sure to include all the school info. Q. You mentioned using RPR for market analysis, tell me more about that. I create a market analysis using RPR because I can provide a range value. I go out on listing appointments, and clients are shocked to see the value of their house from three years ago. So I make sure I fall right into the range value, and then I back it up with CMA. I use the Seller's Report with sellers, and with buyers I use the Property Report. The Seller Report is nice because if I'm competing against another agent, I can figure out what the clients owe on their mortgage. Then I show up with a net sheet, and the people are shocked because you show them the numbers, and you essentially have their mortgage information. You present those stats and it makes them feel better about you as an agent. Most of the time they're really impressed and sort of shocked. It often puts me over the top versus another agent. Q. How are you handling the current market? There's a lack of inventory in my market, it's definitely still a seller's market. It doesn't appear to be cooling off yet. The RPR reports really help with that. Having all this data and charts and history, it helps justify the pricing, to both buyers and sellers. Overall, RPR helps agents make better presentations, especially to sellers. I do a Property Report in RPR, then I go to my MLS and do a CMA, and then I combine them. I deliver both in my listing presentation packet, which I bind together to make it really look sharp. Q. You also mentioned using RPR as a tool to help relocating buyers. How so? Well, when someone is coming into an area blind, they need guidance. They know almost nothing about the schools, the traffic, the population, all that stuff. I can pull all that info in RPR for a property or municipality and it gives them everything. The best part is, it's not just me, it's in print and it's backed up by data and studies and research. It comes from a reputable source and that really puts a relocation buyer's mind at ease. Q. What are some of your favorite, "go-to" features of RPR? I like that you can instantly see who owns a property. I also like the "My Listings" area on the homepage. When I list a property, it gets pinned into the "My Listings" area and it's so easy to access. Q. Any stories about how you've used RPR to "wow" a client? I do! I was at a listing appointment in an area where I had sold a property down the street. The couple asked me about another property in the area, saying "Do you know about such and such address?" So I pulled out my phone and popped the address into RPR, and pulled up the info just like that. They were kind of blown away by that. So then they asked "Can you check to see if the owner of this place we're looking to rent is the actual owner? It feels like a scam. Could you look that up with that fancy thing on your phone?" (Wendy laughs). RPR puts a lot of property power in my hands! Indeed! Great story Wendy, and thanks for sharing your tips on RPR reports for market analysis and relocation. If you want to learn how to put RPR reports to use for you and your business, be sure to attend RPR's featured webinar, titled: "RPR Reports–How to Stand Out in a Crowded Market." Our trained experts and webinar guests will show you how to create and deliver reports that are sure to impress. Sign up for this free webinar today! To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Managing Climate Risk in Real Estate with Cal Inman
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8 Proven Prospecting Methods to Build Your Real Estate Business
Purchasing real estate leads can be effective, but can also be expensive to maintain. Learning new and creative ways of "who" to target can be a terrific way to future-proof your business. But where should you focus your time? See a list of eight proven prospecting methods below: 1. Neighborhood Prospecting A geographic farm continues to be one of the best ways to market yourself as a real estate agent. And luckily for you, as a REALTOR® you have access to RPR (Realtors Property Resource®) to help power your neighborhood prospecting every step of the way. Leverage RPR's search and mapping to compare neighborhoods based on important stats such as turnover, absorption rate and competition. Then use RPR to generate labels and/or a CSV (Comma-Separated Values) export to populate your CRM. Reports such as the Market Activity Report and Property Report also make terrific "leave-behinds" as you prospect the area. See for yourself with this how-to on setting up your geographic farm. 2. Circle Prospecting So you just got a new listing? It's time for circle prospecting. Circle prospecting is a lead generation technique designed to let the surrounding neighbors know about your listing, open house or recent sale. Usually, this is done by sending a postcard or mailer to a few hundred homes around the subject property. RPR makes the process of getting these contacts quick and easy. To get started, look no further than RPR's mapping. From the map, make sure Type/Status is set to Public Records. Then locate the neighborhood of the subject property and then choose Draw. Next, select Radius and click on the subject property to create the center point, and then drag out. Once you've achieved the desired distance, click again to set the shape. Now choose Search in This Area. Grab labels or CSV export by selecting Mailing Labels above the map. 3. Open House Prospecting You're getting ready to hold your open house. You've prepared by ensuring the home looks its best and is staged well. Yet, beyond that soft landing, serious homebuyers will want the facts about your listing and the area. Stand out with each prospect walking through the door by providing client-friendly reporting on all the details that matter most: the property, neighborhood, schools and local market. Use the RPR app to create data-packed reports on the spot and text or email them as the conversations happen. This is a great opportunity to build your brand and create a wow factor with each potential prospect that comes through the door. Learn what you should be doing at your next open house here. 4. Niche Prospecting Strategies Focusing your business on a real estate niche is a great way to target a specific group of people you'd like to be working with. You can establish a specific real estate niche for just about anything: location, properties, or even the type of prospects. In many cases, it can all start with a search in RPR. Find expired or distressed listings, luxury homes, absentee owners, and lots more. For examples of how RPR's search and filters work, check out this article or watch this video. Once you have the results you want, watch this video to create your mailing labels or CSV export. eBook: How to Farm and Prospect for new ClientsThis detailed prospecting ebook provides step-by-step instructions, formulas, videos, guides, testimonials and more on how to prospect like a pro. 5. Sphere of Influence (SOI) Most successful real estate pros will tell you that long-term success comes from nourishing relationships and converting contacts into clients. And more times than not, those clients come from your own sphere of influence (SOI). Your SOI is a group of your personal connections. These are people you know well, plus loose connections and acquaintances, too. A few SOI examples include family, friends, social media friends, friends of friends, coworkers and community connections. Nourishing your SOI takes time. Make sure to start by building the list itself. Identify your connections. Compile them into a spreadsheet or CRM. Then layer on your communications and touchpoints. If you send out a regular newsletter or mailer, use RPR to include consistent market updates or trends. 6. Social Media Prospecting Social media prospecting as a real estate pro really is a no-brainer. Also one could argue that social media prospecting is an extension of the sphere of influence and past client marketing. Although it's hard to disagree, it's also unique enough to deserve its own callout. Social media has been growing in popularity for years, and is now as commonplace as any traditional media. Today it's one of the fastest ways to spread information. And the more connections you have in your network, the more people you will likely reach. Social media also happens to be a terrific place to ambiently build and showcase your real estate expertise. This is where RPR can help. Compile real estate trends covering your local market, including inventory levels, new homes, open houses, home ownership tips and much more. For a few examples, check out this article on creating Instagram sharables and this one on using RPR and Canva to make shareable market charts. 7. Past Clients Any successful REALTOR® will tell you when it comes to earning repeat business, past clients are where it's at. Over time, this can become a significant portion of your overall business. It's much easier to retain an existing client than it is to attract a new one. But to be successful, you need a plan to stay in touch. This can involve social media, events, mailings, phone calls—if you're interacting, it counts. Be sure to have some of your touch points revolve around real estate and their current property investment. For example, with the low inventory and high appreciation over the last few years, most homeowners have gained significant equity in their homes. Consider sending an equity checkup, because chances are your past clients will be very curious. As their REALTOR®, you have a unique position to be able to keep them in the loop on what may be their largest single investment. To start sending the equity checkup, you'll need to get the current mortgage balance. Then using RPR, perform a current CMA on their home. Once you have a solid understanding of its current value, generate a property report. (Customize and trim down the report to just showcase the essentials.) Now simply take the home value and subtract the mortgage balance to arrive at the total equity in the home. 8. Prospecting Letters Okay, so this is not really a niche. But prospecting letters certainly can be a useful method of outreach when it comes to your prospecting efforts. For a few examples, check out these articles from Tom Ferry, Fit Small Business, and one from The Close. The Many Paths of Prospecting Prospecting comes in many forms. Whether it's nurturing repeats and referrals, or digging for new leads through a variety of methods, it's important to keep laying tracks that lead to listings and buyers. RPR offers data, tools and reports that can power up your prospecting efforts across the board. Be sure to take advantage of the valuable resources that RPR puts in the hands of every REALTOR®. To view the original article, visit the RPR blog.
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5 Ways RPR Can Jumpstart a Realtor's Career
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RPR Commercial: Trade Area Reports
If you're a commercial real estate practitioner, you need as many commercial tools in your tool belt as possible. That's because your clients look to and lean on you for expert recommendations and guidance. For the best tools, look no further than RPR (Realtors Property Resource). This digital platform, provided by the National Association of REALTORS®, offers a wide range of commercial data-based tools, analysis capabilities and reports. This includes the ability to run a trade area analysis and create Trade Area Reports. These reports allow you to deliver a summary of the demographics, economics and data tapestry segments for a defined area. A breakdown of a community and its residents' characteristics and spending habits are also explained in great detail. Of course, this type of information is crucial when advising your commercial clients on where to set up shop or renovate an existing property. Before we dive in on how to run Trade Area Reports in RPR, here's a quick primer on exactly what a trade area is and how it can help you (and your clients) make better commercial real estate decisions. Trade Area 101 Straight to the point, a trade area is a defined geographic area which generates the majority of its customers. Figuring out the size and scope of a trade area is a vital piece of the puzzle, because these boundaries help determine how we can measure the number of possible customers, their demographics, and their spending power. Knowing a community's customer base allows commercial agents and RPR users to approximate how much demand there is (or will be) for stores and services. This basically means: how many people (shoppers) are in a given area and how much do they spend on products and services? Knowing this data goes a long way in determining whether your clients' business is a good fit for success and growth. Contributing Trade Area Factors Many factors go into determining trade areas, especially when you're trying to map out convenience versus destination shopping habits. Some things to consider: Population size: The bigger the community, the bigger the trade area. Nearby competitors: The cutoff point where customers are drawn to a competing area. Destinations: Big box stores or discount department stores usually attract customers from a long distance. Business mix: A cluster of popular businesses tends to pull customers from a distance. Large employers: A business with lots of daytime employees means lots of lunch, snack and beverage dollars being spent. Traffic: High traffic areas, either by foot or by vehicles, typically have an impact on visitors and sales. Trade Area Report How-to Now that we know what factors go into defining a trade area, we can use the RPR Commercial Map to select an area and extract the data. For example, let's say you have a client who is looking to open a new boba/bubble tea retail shop, and they have a general idea (neighborhood, ZIP code, town) of where they want to open their location. With an RPR Trade Area Report, you can scope out the area in a map, define the trade area, and see if this area is indeed a smart choice. Here's a quick and easy "how-to" to get you started: Start by going to narrpr.com, and then toggle to "Commercial." Put in an address, ZIP code, town name, etc. in the search bar, and hit "search" (the little magnifying glass icon). Next you'll be presented with a map view of the area. Click on the "Draw" icon (it's a pencil to the right), and choose a way to set your boundaries. Start with radius, it's the easiest. Click "search this area," then click "Create a Report," in the upper right navigation. Next step is to click "Run Report" and follow the prompts. Look at all that wonderful consumer profile data! Now's the time for you to crunch the numbers and review all the statistics and determine how right an area is for your client to open up their store. Trade Area Wrap RPR Trade Area Reports are packed with up-to-date consumer data, they look polished and professional, and they're ready to send off to your clients in seconds. For a more in-depth look at RPR Trade Area Reports and analysis, check out this article: Commercial Trade Area Details, which includes a short video tutorial. To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
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RPR Announces Data Refresh for Its AARP Livability Scores Integration
Last year, RPR (Realtors Property Resource) announced an important data integration with AARP. This year, we're pleased to announce that the AARP Livability Index scores have been updated and refreshed with brand new data. If you're not familiar with the AARP Livability Index scores, here's how they're described on the AARP website: "The most comprehensive, web-based tool of its kind that scores every neighborhood and community in the United States—in all 50 states and the District of Columbia—for the services and amenities that affect people's lives the most as they age." This data integration with RPR and The National Association of REALTORS® arms REALTORS® with another data set to help their clients make better informed decisions. It really comes in handy when assisting seniors gauge how "livable" an area is if they're making a move. Besides the home itself, seniors are particularly focused on community and neighborhood amenities, including medical services, public transportation, entertainment, etc. A Q&A With Laura Kovacs To gain some insight on how agents can use this valuable data, we spoke with Laura Kovacs, the owner of REVIVE-Learning Real Estate School in Phoenix, Arizona. Along with 46 years of experience in the real estate business as a REALTOR® and broker, Laura is also a full-time real estate instructor and a fully accredited and approved real estate education instructor for NAR. As part of her SRES (Senior Real Estate Specialist) designation class, Laura helps promote the AARP Livability scores to her students so they can better understand and advise their clients. Laura speaks volumes to the value that this data-based tool can offer, and how easy it is for agents to access it through RPR. Hi Laura, thanks for joining us. How did you find out about the AARP Livability scores and why did you decide to incorporate them into your classes? Well, I've been a long-time proponent of using local information when teaching a national class. Nationwide class content is well done, but because it's a national scope, it might not always be relevant to local situations. When teaching at a local level, you need to make an effort to be inclusive about local information. All real estate is local! So I always seek out information and resources that local REALTORS® can use for my classes. When the AARP Livability Index first appeared, I really liked it. I had used AARP information for my "Senior Living" class way before it was put into the "Scores" format. And now that it's packaged together and easily available to REALTORS® via RPR, it's just this "a-ha" type of moment. This is cool! I can get a score for any community, ZIP code or specific property. And I can either market this home differently thanks to this info, or I can sell this home to this buyer based on this data. It's a real enhancement to the process. What do you suggest agents do with all this great information? I use my personal address as an example. I pop in my address and walk my students through the index. We discuss how to use this valuable info, such as the fact that you can pinpoint the approximate age of a community. Which is important because someone in their late 50s doesn't necessarily want to live with folks in their 80s or 90s. There are generations of difference amongst seniors and not everybody thinks about those things! Then we get to the real, tangible benefits for the customers: how far is the library, can they take a bus to a theater, how close is medical care and services, what options are there for community transportation, where is the nearest grocery store? Everyday necessities in life that directly affect how a senior lives. That information is powerful when you are talking to someone about where they want to live and stay. This is a very practical and useful way to address the concept of "aging in place." For seniors, it's often much more than just the home or the space. It's about what surrounds them: the neighborhood, the community, the support. Interesting, and makes a lot of sense. Any closing thoughts? Having the AARP Livability Index available through RPR is a tremendous opportunity for REALTORS®. Having all this information and data aggregated in one place makes it so much easier. I tell my students: "Be the source of the source." You have this tool, this risk management tool, it's yours for the taking. Be resourceful and share this with your clients. They don't care where you get it, they just know they're getting it from YOU. Also, it's truly a good tool no matter what niche you specialize in. Handling a job relocation? Buying and selling? First-time buyer? It really touches every phase of real estate sales. Use RPR, use AARP and enhance the information you're offering your buyers and sellers. Great points, Laura! The AARP Livability™ Index is now displayed on the RPR website and mobile app through its Property Details pages as well as within the Neighborhood page. It's also featured in four RPR reports, including the Property Report, Mini Property Report, Neighborhood Report and Seller's Report. Make sure to access it in RPR and apply these valuable data points and statistics when working with clients of all ages and backgrounds. To view the original article, visit the RPR blog.
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10 Things for New Users to Know About RPR Residential
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6 Ideas for Prospecting with Your Property Data System
Low housing inventory got you down? There's a tool available to you with powerful prospecting capabilities--and the best part is that it's already included with your MLS or association membership dues. That's right, we're talking about your MLS's public records/property data system. Did you know that you can use the rich information it contains to precisely target potential leads? Frank Goswitz, a Realtor from Knoxville, Tennessee, definitely knows. He recently told us how he uses his property data system to target potential leads in his area. In this article, we'll share Frank's prospecting tips and offer six campaign ideas you can execute with your own property data system. 6 Prospecting Ideas for Low Inventory Markets Frank's local Realtor association provides him access to CRS Data's MLS Tax Suite. He says he uses it for everything from "finding what the owner originally paid to reviewing pictures of the property plat map, lot size and school zones. The possibilities are endless and make it possible to service my clients beyond their initial expectations." When it comes to lead generation, however, he primarily targets homeowners near listings that have just sold using CRS Data's built-in Prospecting tool. "I target approximately 500 prospects at a time, depending on the size of the subdivision." Frank's "just sold" campaign is one of many ways you can use your property data system. Here are six more ideas you can leverage to your advantage: 1. Rising home values campaign - Record-high home prices go hand-in-hand with record-low housing inventory. Nudge reluctant sellers off the fence by reminding them how much profit they can make off their home if they sell now. Send out mailers that list how much home prices have risen in the area you're targeting. Be sure to include a call-to-action to contact you for a free home valuation, or to visit a dedicated landing page for a free online valuation (e.g., What's your home worth? Find out here!). 2. Sold listing campaign - Let's revisit Frank's favorite type of campaign for a moment to break down how it works: when you sell a home, you then send out a mailer to homes nearby that shows what the home sold for. In today's market, that's usually a big number, so make that information prominent. If the home sold over the asking price or very quickly, mention that success point. You want your prospects to associate you with a potentially lucrative opportunity to sell their home. As with the above idea, include your contact information and a call-to-action. 3. New listing campaign - One thing you can count on with homeowners—they're curious about other homes in their neighborhood. What do they look like? How much are they worth compared to my home? Tap into this curiosity by sending a postcard or flyer that announces your new listing and all its details: price, bed/bath, square footage, school district, etc. Your goal here is to build awareness of you as the go-to Realtor for selling homes in the area. 4. Expired listings campaign - If there's one thing expired listings have going for them, it's this: they want to sell their home. Something went wrong with their last attempt at a sale—the price was too high, repairs were needed, or maybe their previous agent wasn't the greatest. Whatever the case, they are prime targets for prospecting. Send them or physically drop off a packet touting your experience and successes to encourage them to list their home with you. 5. Likely mover campaign - How long do residents in your area stay in their homes? If you know this piece of information, you can use it to target owners who have been in their home for around that amount of time—and statistically may be likely to move soon. A postcard or other mailer from you may help nudge them into listing. Just be sure to use your public records tool to remove active "for sale" homes from your list, as they obviously don't need your services—and you don't need to waste your marketing budget. 6. Renters/new buyers campaign - Do you enjoy working with first-time buyers? Consider targeting renters in affluent neighborhoods. Finding them in your property data system is a little less straightforward than finding current homeowners, however. Fortunately, your property data platform's "owner type" filter can help. For example, with the MLS Tax Suite, you can filter results by absentee owner, out-of-state owner, in-state owner, and owner-occupied properties. All options except owner-occupied can help you target properties with renters. Bonus: You can also use this filter to unearth vacation properties or second homes. Creating Your Prospecting Campaign So you know what kind of prospecting campaign you want to send out. Now, how do you execute that campaign? To find out, we spoke with Sara Cooper, Director of the MLS Market at CRS Data. Step 1: Narrow down your targets You know what you want to send, but to whom should you send it? Tap into your property data system's filters to narrow it down. Users of CRS Data's Prospecting tool can "target exactly who you want to prospect to," says Sara. "It could be a street, a subdivision, or even an entire ZIP code. There are a variety of filters that can be enabled to narrow down the list—from the type of home and length of time it's been owned to how old the current mortgage is and acreage size." Depending on your property tool's capabilities, you may also be able to target prospects more precisely by drawing shapes on a map. For CRS Data users, Sara offers these tips: Draw map shapes to EXCLUDE certain areas specifically. "This is useful when not all areas within a city or ZIP code are within the same price range or interest of whom you are trying to market," she says. You can draw multiple shapes when your target areas are not in a continuous/connected area. Step 2: Create your mailing list Once you've identified your prospects, it's time to create your mailing list. "You can export the data to use in your CRM," says Sara. CRS Data's MLS Tax Suite lets you download your prospect data as a .CSV file so that you can easily import it into your CRM for prospecting strategies. Alternatively, "you can skip the export and create mailing labels instead." The intuitive platform lets users print mailing labels from within the program itself. Just select how you want to address recipients (by name or "Current Resident"), and your preferred label size. Next, simply print your labels and send off your campaign! "I use the mailing labels feature of the Prospecting tool consistently. It makes the process of creating labels so quick and easy," says Frank. "Creating mailers through CRS Data's MLS Tax Suite has benefited my business tremendously." To learn more about CRS Data and the company's MLS Tax Suite, visit CRSData.com. Not a CRS Data user? Contact your public records provider or MLS help desk for assistance.
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RPR Commercial: Parcel Overlays
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[Podcast] Decoding Real Estate: Growing Business through Your CRM with Ricardo Bueno
You hear the acronym "CRM" all the time in real estate, and you probably even know it stands for Customer Relationship Management. But... are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? "Your phone is not your CRM!" Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, mastering the software, automating "busy" tasks, engaging your sphere, how to revive your touchpoint campaigns, and how to evaluate and segment your database. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow Download high converting campaigns And be sure to check out these helpful and relevant links: Follow Up Boss Realtors Property Resource To view the original article, visit the RPR blog.
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How to Build your Neighborhood Database From Scratch
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Agent with a Can-do Attitude Uses RPR to Build Skills and Crush Goals
REALTORS who use RPR (Realtors Property Resource) to elevate and accelerate their business have some great stories to tell. We've featured quite a few of these in our Q&A "Success Stories" content series. This month's spotlight is on Trevia Ivey-Ojajuni, who has one of the best attitudes we've ever seen in the real estate business. Her hustle and glass half-full outlook is truly inspirational. We first crossed paths with Trevia on our RPR Facebook Connect group, where she is very active and a helpful motivator within the group. We reached out to ask about her RPR success story, and she responded with this: "We don't always have success stories, but that doesn't stop us from doing what is beneficial. I send out reports for sellers and some listed, but with another agent. I like to think I had something to do with that. I didn't get that listing, but I'm persistent. It gets rough with no immediate results, but I'm successful because I know the reports are beneficial, and I'm working on my marketing plan. For me, that builds skills! It feels good to crush personal goals by doing so." Wow! A success story based on the process, not necessarily the results (which will come!). We're so impressed with Trevia's take, we just had to speak with her. How long have you been a REALTOR® and what area do you specialize in? Since 2016, and I specialize in residential: listing, buying and I also work with renters. How were you first introduced to RPR? First, I just want to say that I love the RPR Connect Facebook network and I really appreciate how engaged the admins in RPR Connect are. It really makes a difference to know that people are actively looking to help and support us—you don't see that from too many real estate tech sites. My first experience with RPR was actually when I googled "RPR CMA," and the results came up: "a tool for REALTORS® to help with a CMA." It was so helpful! This is what they should mention in those new agent training classes! RPR is online and available to every REALTOR® through NAR. Everyone should use it! I lean on RPR for everything I do. I give my clients more data, more options, more market info. They can then look at all these options and make an offer or determine list prices. I promote it to everyone I talk to, especially newer members. Trevia, your posts on the RPR Connect Facebook page are so positive and helpful to members. Tell me about your great attitude towards prospecting. I was trying to determine what my niche was, and I wanted a way to find sellers. So I decided to focus on an area that isn't as popular in this market: distressed owners, with pre and foreclosure citations. I was doing normal prospecting through postcard mailings, but I switched it up because I wanted to do something with my SFR (Short Sale and Foreclosure Resource). It's a designation available through NAR, and it focuses on various home seller skills, including short sales and foreclosures. I focus on people who are going through the foreclosure or pre-foreclosure process and help them list their homes. And you're using RPR to do that? Yes, my brokerage, Coldwell Banker, has a program called SAFAssist, which provides legal assistance for CB agents and customers, to help them understand and complete the process. So, first I find the distressed properties and owners in RPR through the mapping and prospecting tools. Then, I create a Property Report and a Seller's Report, each modified with just one page each, and show the RVM® (Realtor Valuation Model®) for the property and then provide a personal note via the "Add a personal page" feature in RPR Reports. I draft a letter that puts people at ease to let them know what I'm trying to do to help them. And I offer assistance to help them list their home. I follow up with the SAFAssist flyer, which explains the program. I send the first page of the property report, with the RVM, to hook them. They see what their property is worth. I let them know that they have equity and it might not have to be a short sale. Then I follow up with the complete report when they respond (none have yet, but I'm sure it will work if I stick to it!). Niche prospecting plans like yours are a long run game. At the end of the day, I feel confident in my process. I'll continue to crush my own goals. This is what I want to do and focus on. Positive vibes, not negative. Sure, I post on social media the successes I've had. I got into this business to help first-time buyers achieve a home. I walk them through the process, and I get them to the lenders, and I love posting those stories to social media. I love helping people get to a goal they thought they couldn't achieve. I post on Nextdoor a lot. And of course, there's friends, family, word of mouth. That's my regular marketing sphere. This niche target of distressed homes is a whole different focus and side project. But I'm committed to it and products from my brokerage and NAR are helping me. What's one of your favorite or go-to features of RPR? My favorite is the mobile app. When I'm out and my location picks up what's going on in that area automatically—Boom! I know what's going on. When I'm on the go with buyers, I pull up RPR and just like that, I know everything about the area. I also really like how the app and the desktop version are in sync—I love that. I also appreciate the RPR Learning Center, all the free classes and training. The prospecting webinar and the farming eBook, I love the formulas in there. It really helped me see what I was capable of doing with tools from RPR. Any stories about how you've used RPR to "wow" a client? (laughs) Oh yeah, when I was working with clients last year, they were first-time homebuyers, and they found a place and wanted to put in an offer. I pulled the CMA right there in front of them and they were impressed! They had previously worked with another agent, and they said, "You're really impressing us, because our last agent had to leave all the time. She had to go to her laptop at her office…" That delayed their opportunity to put in an offer. We did the offer right there at the showing! That data I shared with them really made an impression. I couldn't have done it without my RPR app. As you can see, Trevia is really working hard to make a difference in real estate and to help her clients achieve their dreams. And she's using RPR to cast an even wider net and market herself to a specific, niche group of homeowners. You can learn more about the tools and features that RPR offers by visiting the Learning Center. There are on-demand videos, live webinar sign-ups, and printable guides to help you sharpen your skills. Good luck Trevia, and thanks for spreading those positive vibes! To view the original article, visit the RPR blog.
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Agent Uses RPR to Build Trust, Relationships and Her CMAs
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RPR: Your Open House Secret Weapon
So far, the 2022 housing market is a sequel to 2021: inventory is still low and listings are tough to come by. However, a million or so homes are still actively for sale, and every state has lifted pandemic restrictions. That means everything is open! If you're thinking of holding an open house, this article is for you. We'll tackle the basics of prep and planning, and tips for how to promote and host. We'll also cover important ways that using RPR (Realtors Property Resource) can help you sell this listing (and hopefully line up some new prospects). The open house prep Once you and your client decide to hold an open house, there are a few basics that need to be taken care of and thought out ahead of time. Here are few ways to prep and plan to find success: The Date: Most open houses are held on Saturdays or Sundays, starting in the late morning or early afternoon, and scheduled for three to four hours. And of course, that's because people tend to have the most spare time on weekends. However, you might also want to consider other days and times. For example "Happy Hour" open houses are quite popular nowadays. Pick a weeknight, Thursdays are great because the weekend is close, and hold it from 5-8PM. Promote it as a casual, after work, happy hour with beverages and snacks. Working singles, and moms and dads who have busy weekends, will find it especially appealing. The House: This is common knowledge for most agents, but in case we have some new agents out there… Before you open it, the house needs to be presentable! Decluttered, depersonalized, cleaner than a whistle, and perhaps even staged. Crank up the curb appeal by having the gardener come the day before, too. You'd be surprised how much a freshly mowed lawn does for first impressions. Also, any little nagging repairs such as paint touch-ups, squeaky doors, carpet stains, pet odors, etc. should all be taken care of in advance. And, of course, no owners or pets in the house on open house day. The Promotion: These days, social media is your best friend and a great way to add some sizzle to your open house. It's called emotional storytelling and it can do wonders. Take two to three pictures of the home, or one really nice one, and create a post for your Facebook feed. Include some anecdotes and observations about certain features of the home, and of course, the address, date and time, and your contact information. (Be sure to also do a quick Facebook livestream the day of the event, as well.) You should also consider conducting a video walk-through on your Instagram Story a few days before the big day. And, you might even want to try TikTok. It's the fastest growing social media platform and it's not just for dancing teenagers anymore. Do a search for "TikTok real estate open houses" and you'll see what we mean. Any or all of these social media tips are highly encouraged. Be sure to also include open house dates in your newsletters, emails and website, as well as use door hangers in the immediate neighborhood a few days before. Neighbors know buyers and word-of-mouth works! The day of the open house Signage! This is another obvious tip, but you have to put out signs. Cover as many corners and high traffic areas as you can. Some agents use 10, some use up to 30. Doing a drive-through of the neighborhood the day before is a good way to plot out where to plant your signs. It's a little tedious, but well worth it. Arrive early: You don't want to be the second person to show up and have someone waiting. Come at least a half hour in advance, get your clients out the door, and then conduct a walkthrough of the home to make sure everything is clean and no personal items are on display. Then set out your refreshments and snacks, and any takeaway promotional items, such as flyers or brochures, etc. Baking cookies is cliche, but it works. You can also use a deodorizer or air freshener in high traffic areas and in each room. Home base: Find a good place, near the entrance, to post up and greet your guests. If the kitchen is close to the front door, kitchen islands or tables work great. Somewhere to welcome people, answer questions, and ask them what they thought of the house when they're done touring it. This is also a strategic place to get some contact information after they've toured the home. (More on that below.) Wrap up: When you go from open to closed, do one more lap around the home and pick up any brochures or water bottles or anything that may have been discarded. Gather up all of your promotional materials, and then go retrieve your signs. Some agents leave the refreshments behind for the owners, others keep unopened items to use again in the future. Be sure to make some kind of contact with the owners to give them a summary of how the showing went. RPR open house tips Those were some general on-site tips and things to keep in mind when hosting an open house. Now we'll share some ways that using RPR can really help and add to the experience, for you, the guests and your client(s). The RPR app: Where it all comes together On game day, lean on your open house secret weapon: the RPR mobile app. Make sure it's downloaded to your phone and with you at all times on open house day. The reason? Ahead of time, you can run a variety of different reports on the home and the area. Everything you do on the RPR website syncs with your phone app. So when you create the reports for your property address, all those reports will be one touch away. You can also create reports right there in the house, on the fly, and instantly send them to open house goers. These reports will arm you and prospective buyers with data and information so you'll be ready to have conversations about the home itself, the neighborhood, the schools and the market. Here are the reports you should run ahead of time: Neighborhood research The Neighborhood Reports you can generate in RPR will give you a summary and details about the people, economy, quality of life, and charts and graphs on local market activity. Data and info such as this can help you prepare to handle all types of questions and position you as a local expert. For prospective buyers, they're a great digital, branded takeaway item. They can also help agents get familiar with a neighborhood, in case it's out of your usual area. Schools For people with children, schools are at the top of the list when it comes to relocating. And you'll get an "A" from these parents when you keep the RPR mobile app handy to help them with school related questions. Just ask them the age of their kids, and you can create and then text or email the school report directly to them. RPR School Reports provide a wealth of information on schools, including student populations, testing outcomes, reviews, ratings and school zones. You can also compare schools within a district or a specified radius, and/or include up to 20 nearby listings. Market Activity Market Activity Reports are a perfect way for prospective buyers to see what's moving in the market. Having this information also positions you as a local market expert. RPR's Market Activity Report can help you discuss what the local market has to offer by presenting recent price changes, as well as active, pending, sold, expired and distressed properties. Mini Property Report/Property Flyer Before the open house, run an RPR Mini Property Report. These scaled down versions provide just enough data to give buyers a solid understanding of the property, including price, value, comps, home facts, taxes, photos, and neighborhood information. An even more scaled-down version is the RPR Property Flyer, which is a one-page promotional piece with the most basic of facts. Plus, you can write your own headline, and include your own photo and contact info. They're perfect for open house promotions. Having these reports at your fingertips during the open house goes a long way in positioning you as THE local real estate expert. Delivering the reports and collecting contact information is a solid way to gain a warm lead. You simply have the property in your app, hit Recent Activity and all of your reports for that property are displayed, then you hit Share, and your new prospects receive it within minutes, maybe even seconds. Pro Tip: Here's another way to use the reports: print out one copy and leave it in a high traffic area. Then, when a guest starts reading it, you can break the ice and say, "Isn't that Property Report great? Unfortunately, it's my last copy. But I can send you one directly. I just need your number…" This conversation-starter is a keen lead generation tactic that helps you connect with prospects without coming on too strong. RPR open house tips wrap-up With the right amount of prep and planning—and RPR at your side—your next open house is sure to be a success. A solid game plan and the reports you create in RPR will no doubt impress your client and those that tour the home. That can help you go from open house to closed deal in no time. Download the RPR app today and hold a memorable open house tomorrow. Good luck! To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
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New Agent: 'RPR is 10 Apps in 1'
RPR (Realtors Property Resource) is continuing its popular "Wow" Moment Success Stories. We're kicking off this year's series with a feature on newcomer Jocelyn Mugot. She sent us this message in late 2021, and we knew we just had to share her story in early 2022: I absolutely love using the RPR app when I'm traveling outside of my home state of Hawaii. I pulled information on my cousin's home in Las Vegas while visiting for Thanksgiving. Then I went to Houston and pulled neighborhood information for an old friend. Then I went to Seattle and was able to find open houses to help out another family member. Thank you so much for making information available at our fingertips and on our smartphones; such a great resource for REALTORS®!!! Jocelyn Mugot, REALTOR®Keller Williams Honolulu, Honolulu, Hawaii What a trip! And as Jocelyn puts it, "With the RPR app, I turn every vacation into a business trip. It helps me help my family and friends with their real estate needs." Here's our Q&A with Jocelyn Mugot. How long have you been a REALTOR® and what area do you specialize in? I got my license in February of 2020, but because of the pandemic, I really started practicing in July of 2020. Right now I only do residential real estate, but I would be open to trying commercial in the future. How were you first introduced to RPR? The Hawaii MLS I belong to brought it up when I first started. Then our KW coaching program mentioned it as a great tool, especially using the app for when you're "on the go." And they couldn't have been more right! I soon learned that when you're with a new client and you pull up info at your fingertips, it really impresses them. They're just sort of in awe that you have this much up-to-date info at the touch of a button. I have to admit, at first, I was like, "Oh no, another app." I'll also admit that I'm not super tech savvy. But RPR is just so easy to use and I couldn't believe how much data was there and how easy it was to access. With RPR, I don't have to use 10 different apps, I'm just using one. And it pulls all the data I need from all the sources I trust. Ten in one, what a great quote! What's one of your favorite features of RPR? The Seller's Report is such a great resource, I'm always amazed by what it pulls. The Property flyer is also impressive. And boy, comps can be tedious. But with RPR, it's all right there. It just makes the whole process so much quicker. I also like how when you search, there's a way to draw your search area. I love that! I used that tool in Las Vegas and Houston to find an open house nearby to my location. I was visiting my cousin in Vegas, and I pulled up his property. He was amazed! He and some of his family have real estate backgrounds, and they didn't know about RPR. And they were blown away by the info I had on their home and the areas they were looking to buy in. Then I went to Houston to visit a friend. We started talking about her recent real estate experiences. I'll be honest, the house she was looking at online wasn't in a really great neighborhood, so I did a neighborhood search and found better options, prices, more beds and baths, etc. I don't know the area, which made the RPR app so helpful because looking at different options was easy. And it made me look really professional, too. My friend was impressed! Any pain points that RPR helps or alleviates for you as a newer agent? As a new agent, I'm more of a face-to-face person. I have a background in airline hospitality, so I'm good at personal communication. I don't like having to rely on digital apps for every step, it's just so overwhelming. I was reluctant to try all the different real estate apps out there… until I found RPR. Funny story, when I was a brand new agent, another new agent and I went for a drive in the car and while I drove, he'd pull data and info from RPR with the mobile app. We were just driving around randomly. And we were like, "What is happening?!" We couldn't believe how much data was there and easy it was to access. I also really like how RPR has accurate, up to date photos, not old photos. I say to clients as I hold up my phone, "Look at all your neighbors, I have their info in my hand. Look at this property, I know everything about it." This knowledge I carry, it's why I'm valuable and it sets me apart from other agents. Wow, what a great story. Three different cities in 16 days: Las Vegas, Houston and Seattle. And Jocelyn used her RPR app in every one to advise and guide her family and friend clients. Get more info and get your hands on the RPR mobile app today. No matter what your skill level is, having RPR at your fingertips will help you be more efficient, more effective and more impressive. You can also sign up for this free mobile webinar, RPR Works Everywhere–Just Like You. To view the original article, visit the RPR blog.
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New Agent Stands Out and Finds Real Estate Success with RPR
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4 Ways to Prep for the Spring Real Estate Market
First off, our title is a tad misleading. Prepping for the spring "selling" season might actually be a thing of the past. The demand for inventory, combined with rising interest rates, means spring may have already sprung (sorry, Punxsutawney Phil!). That means to stay competitive, you need to plan and prep for February and March, not April and May. And to help you do that, RPR (Realtors Property Resource) is teeing up four ways for you to get going and get clients in 2022. Let's do this... 1. Invest in you! Start attending RPR webinars At RPR, we make it easy for you to invest in yourself. We do that by providing a full program of training classes to keep you sharp on RPR products, tools and features. At least two to three times a week, our expert training team will walk a group of skill-seekers and knowledge-builders through one-hour webinars. These online educational opportunities are designed to show you how to use RPR to your advantage, and how to be more effective and successful in real estate. These live sessions are quick (under one hour), free and available all month long, every month. Register today to: Learn how to prospect for new clients Solidify your pricing skills with the RPR CMA Create killer listings presentations Search for properties and filter through map data layers Discover data-packed commercial real estate tools Check out the full line-up in the RPR Learning Center. Signing up is easy and you're sure to find a topic that appeals to you. Lock down your spot today! Pro Tip: If a live webinar doesn't jibe with your schedule, you can also watch one of our pre-recorded video tutorials. 2. Subscribe, follow and listen to the RPR podcast Decoding Real Estate RPR recently launched Decoding Real Estate, a podcast dedicated to helping agents and industry professionals stay on top of trends and best practices in real estate. Each month, hosts Reggie Nicolay and Genie Willett will welcome an expert in their field. Listen in as they chat, converse and keep you in the loop on all things real estate. Their deep dive discussions on a variety of topics will accelerate your business, and help you be a more informed and more capable real estate practitioner. You might not think you have the time, but you definitely have 30 minutes to listen to this podcast! Here are the links for Episode 1: Building a Winning Real Estate Team with Verl Workman and Episode 2: Social Media Marketing with Travis Thom. Just hit "play," then listen in and soak up all the insight, advice, wit and wisdom you can handle. 3. Use RPR data to supercharge your social media posts If you've listened to our latest podcast, or read our latest survey results, you'll know how important social media can be to your marketing plan. There are a handful of reasons that social and digital marketing are essential to a successful real estate marketing strategy. It's cost-effective and measurable (not something most traditional forms of media could claim, not together anyhow.) Perhaps the biggest reason, though, is that it's simply where the fish are. Gex X is in or reaching their 50s, and are quite comfortable with online tech and social media, mostly Facebook. Millennials, who many in the industry feared would never be home buyers, are now home sellers, and spend a lot of time on Instagram and YouTube. And Gen Z is just starting to make its way into the homebuyers' club, and they have made TikTok the fastest growing social platform. Yes, of course you can still reach older demographics and use traditional, self-promotion tools. However, all the growth and potential (and eyeballs) are in social/digital media. Putting more of your budget and your effort toward it is sure to pay off in the long run. And easy access to accurate housing and property data from RPR can help you do it! Use RPR with other apps and software to boost your presence Here's how: create RPR Reports, such as the Market Activity Report, the Neighborhood Report, School Reports, and in some cases where you want to get really personal with a specific address, the Seller's Report. Then use all the current data from these reports as the foundation of your social media posts or ads. Free data at your fingertips! For example, you can use Canva and RPR together to create all kinds of content. Check out these two previous articles for complete, step-by-step instructions on how: How to use RPR and Canva to Make Shareable Market Charts for Social Media How to Create Instagram Posts for Your Real Estate Business with Canva If you take the latest home sales data for one neighborhood, and use Canva to create an attention-getting graphic, you'll be much more likely to be noticed than an agent who isn't. You can also use all this great data to create videos to post on YouTube, Instagram, even TikTok. Yep, it's not just for teenagers anymore! Choose some info or stats on schools, and go shoot a video of yourself in front of one of the schools. Take some neighborhood demographic stats and walk through that exact neighborhood while delivering your message. Then download an easy to use video edit app, such as InShot or use iMovie (if you have an iPhone), and edit together a quick 1-2 minute video. Slick-looking graphics and videos combined with RPR data make for a winning combo! 4. Forge a farming area Yes, we know, we're starting to sound like a broken record. However, farming for prospects with tools from RPR is simply a great way to target and go after new clients. Search, research, mine data, track trends, identify prime targets, create geographic boundaries ("farms"), and create 2,000 free mailing labels/lists a month. As a REALTOR®, you can do all of this in RPR, your NAR member benefit. Start taking advantage of it now! If you're interested, but don't know where or how to start, we've got just the ticket. Get your hands on our exclusive download, How to Farm and Prospects for new Clients. This eBook has everything, from A-Z, on how to set up and maintain a successful prospecting program and how to do it with help from RPR. Pre-empt your prep Don't wait for spring to fine-tune your real estate game. Start now with these handful of tips and you'll set yourself up for success all year long. Hands-on educational instruction, easy listening podcasts, a supercharged social media plan, and RPR's eBook on prospecting are all doable ways for agents to get ready and get busy. To view the original article, visit the RPR blog.
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How to Customize Your RPR Report Cover in Minutes
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Mother/Daughter Real Estate Team Lean on RPR to Build Their Business
Mary Ann Baunach has been a REALTOR for 24 years and has been an RPR user since it was launched. She consistently uses it for "fast, accurate comps." Elizabeth Cogley, her daughter, has been a REALTOR since May and is helping her mom close deals as she learns the business. Elizabeth is also furthering her education by taking advantage of RPR webinars and tutorials. Together, this mother-daughter real estate team represent two distinct types of REALTORS®: a seasoned vet and the new, up and comer. And each one knows how to use RPR to their advantage. This Q&A will show you how you can use RPR to solve real estate problems and better your business, no matter your current experience level. Hello Mary Ann. How long have you been a REALTOR® and what area do you specialize in? MA: I've been a REALTOR® for 24 years this past July. I work mostly in residential, but I do some commercial deals every now and then. How did you find out about RPR? MA: Oh, I've been on RPR since the beginning, since Twitter was new! Back then, my local and state association announced that this new tool was now available, a national property database from NAR. I got right into it full time with no brakes. What are some of your favorite, go-to features in RPR? MA: First off, I love how I can use it with my MLS data, that integration is perfect. I also really find the five star rating in the RVM to be so helpful. Oh, and the app. It's a strong app, definitely my favorite real estate app. I use it all the time with clients when we're out in neighborhoods. I just pull up properties right there on the spot; things like distressed properties or other comps in the area. Do you use RPR to market yourself? MA: Absolutely. I use RPR reports and flyers and I send them out to an area after I've sold a house. I also walk door to door with flyers from RPR. They look so professional! It really impresses prospective clients. Any good RPR "Wow" moment stories? MA: Not one in particular, because it honestly happens all the time! I make a point of sitting down with people and I share with them all this data and these great tools about their property or a property they're interested in. It's kind of a "under the hood" moment, where I let them see how much info is available to me through RPR. They're always very impressed with the data and how easy it is to digest. If you met a new REALTOR® that didn't know about RPR, what would you tell them about it? MA: Well, I've trained new agents on RPR for years. And I always encourage them to take the live webinars, the Zoom classes. In fact, my daughter Elizabeth is a new REALTOR® and we're now working together as a team. One of the first things I told her was "get going in RPR"! Well, let's talk to her! Hi Elizabeth, how long have you been an agent? E: I started in May of 2021, so I'm pretty new. I've been helping my mom with her deals while I get used to the business. As a new agent starting out and juggling new mom life and a second part-time job, I've been learning through assisting my mom with her transactions. I have not yet had clients of my own, but I'm looking forward to learning the ins and outs and being able to utilize RPR to its full potential with my future clients. She's been training you on how to use RPR? E: Oh yeah, with over 20 years of experience in real estate, I fully trust her judgement and recommendations. She uses RPR on a regular basis and raves about how helpful RPR has been in her business. What's your take on RPR so far? E: As a new agent, all the tools offered can be somewhat overwhelming. It's difficult to navigate which are the top tools that should be used/learned off the bat. RPR stands out for me for being one of the more user-friendly resources, which is really important to me as a new agent trying to find my way. The footprint pop-ups are great if you're trying to put something together quickly and don't have the time to sit down and learn all the great features RPR has to offer. Pro Tip: The "footprint pop-ups" Elizabeth is referring to are RPR "Shortcuts" and they greet you right in the middle of the RPR homepage and take users on guided tours of popular RPR features. Try one out for yourself. Are you familiar with the RPR Learning Center on our blog? E: I am! The learning center is great for new agents. I especially like the option to pick your skill level. This option highlights all the features I should know so that I don't get overwhelmed trying to learn it all at once. There's always something in RPR you could be learning; the options are endless. And I love that we can reach member support though a 24-hour call center, live chat or email. Wrapping up As you can see, RPR has something for everyone at every level, such as the RVM® for spot-on home valuations and marketing materials for prospecting, as well as guided "Shortcuts" to help agents learn new skills and a special Learning Center that can be tailored to experience levels. If you're new to the business, check out this webinar series created just for you. And if you're an experienced pro, check out these intermediate/advanced RPR classes to help further your skills and career. REALTORS® Mary Ann Baunach and Elizabeth CogleyRE/MAX Central, Allentown, PA To view the original article, visit the RPR blog.
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10 Ways to Pump up Your Prospecting Pipeline
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Under 1-Minute Lesson in Printer-friendly Views in RPR
Have you ever wanted to just print what was on your screen in RPR? Perhaps a list of properties that you'd like to share with a client and you certainly don't want to run a report for each one? You can! RPR has printer-friendly views, which allow you to: Simply print what's on your page to save time Check boxes from a list or from the Photo List to select properties you want to print Make your selections, then hit the print icon (it's between Mailing Labels and Create Report) Also perform this print page option from the Property Summary pages and the RVM® Details page Watch this under one-minute video to see all of the above in action: To view the original article, visit the RPR blog.
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Spot-on Commercial Site Selection Is How the Cookie 'Crumbls'
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Find the Right Commercial Site for Your Clients' Customers
RPR Commercial offers REALTORS access to one million on-market listings, millions of off-market properties for research, and data set after data set to help business owners make informed decisions. So how does all this access and data apply to real world commercial real estate business? Let's talk a walkthrough in a hypothetical, yet specific scenario: your client wants to open a trendy, beach-themed, women's clothing store in southern California. Here's how you can show her where her customers are, how much they're spending on her product, and why a certain location is the ideal spot for her to open shop. RPR Commercial Site Selection walkthrough For the sake of our walkthrough example, we're going to choose a ZIP code in San Clemente, a beach town in southern Orange County, and only a half hour drive from North County San Diego (it's close to where this business owner lives and she's confident that this area perfectly dovetails with her brand). Here's a step-by-step on how to run a Site Selection analysis in RPR: 1. Go to: narrpr.com and log in 2. To get started, click Research; it's in the upper navigation bar and has a little magnifying glass icon right next to it. Then select Commercial Site Selection from the dropdown menu. 3. You are now on the Commercial Site Selection page. To conduct a broad area search, enter a ZIP code, city, state or county name into the search bar area. You can also find a specific area by using RPR Maps, to the right, by clicking Select area on map. (Note: For our hypothetical example, we are entering "92673," a ZIP code in San Clemente, California.) 4. Now it's time to start finding your client's customers! To do that, we use the Find people using spending and demographic data section. Start by selecting an attribute of your client's target customer. For example, in the first box, choose What They Buy, then a corresponding box will ask you to choose from a list. We're choosing Apparel for our example, then we narrow it down even more by choosing from another list, in this case, Women's Clothing. Click Ok and then move on to our next attribute by clicking the + Add More Criteria. You may choose up to five attributes to help narrow down your desired target. 5. Now choose another attribute; we'll go with Where They Live, then keep moving on by selecting Suburban Periphery, and so forth. It's pretty intuitive and you should get the hang of it easily. Move on and choose Facts and Stats to Income Trends to 2020-2025 Household Income Growth Rate. When you've completed your attributes list, click Run Analysis. 6. The Commercial Analysis results page will now display and give you an overview of the areas that meet your criteria for your customer attributes. On the left side, you'll notice a panel that displays your criteria match on a color-coded map of the area. The darker shading represents the area(s) with the best match. You can always change your geography types here with the dropdown menu; we'll choose Micro Neighborhoods. 7. To learn more about the demographic facts and stats that comprise the "best match" neighborhoods, let's view the Trade Area Details. Selecting one of the dark shaded areas, and choose View Trade Area Details. Now we can review details on income, types of income, ages, traffic counts and also take a demographic look at different types of consumer profiles (Boomburbs, Savvy Suburbanites, etc.) so you can get a sense of who these people are, generally speaking. Click Create Report to get all this information in a Trade Area Report. 8. To search for listings in an area with the best match from a Trade Area Summary page, simply click the View Nearby Listings link. See a property that gets your attention? Click Create Report and create a Property Report. Pro Tip You can customize each report and send them to clients via email, text, or even print them out and deliver in person or snail mail. And, you can check and uncheck boxes to include or exclude any page from a report, just click the + (plus sign icon) next to View Sample to trim down/customize any report. Set your sites on greatness As you can see, what sounds like it might be quite complicated is actually fairly easy to create. You can use the RPR Commercial Site Selection Tool to give your clients a plethora of demographic and economic information to help them (and you) make thought-out, smart, data-driven decisions to help them find the optimal location for a business. If you're thirsty for more RPR Commercial content on the site selection tool, including a tutorial video, check out: Commercial Site Selection. To view the original article, visit the RPR blog.
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Houston REALTOR Uses RPR to Deliver Reports and Results
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3 Ways REALTORS Are Using RPR to Gain Clients
Yes, winter is coming. But there are still plenty of opportunities to gain clients and get deals done. A recent thread started in our RPR Connect Facebook group made us realize that agents don't have to screech to a halt in the last two "-ember" months. Here's a collection of the some of the best responses when a new agent asked how RPR could help her find clients and help her business grow: Look up a lead's address Sharing reports so owners can gauge recent home value appreciations Generate and crosscheck CMAs Check on approximate property values Create mailing lists for farms Create customizable presentations for clients Identify property values in neighborhoods Share reports that can be used for annual reviews Look up past sales records and mortgages Show a potential listing client a price range to determine initial asking price To conduct buyer tours (using the RPR mobile app) Open house mapping Investor reviews These are great! We love to see how our users are putting RPR to work to build their businesses. Here's a look at three of our favorite ways you can use RPR to find buyers and sellers right now… Dial up your social shares: Use Canva and RPR together In today's real estate marketing and self promotion world, having a strong social media presence is mandatory. Four generations of home buyers and sellers are active in all types of social channels and you can reach them with just a simple post. However, what you post is of the utmost importance. Typing out long-winded paragraphs of text or scanning an open house flyer aren't going to grab those eyeballs. You need graphics! Beautiful, well-designed graphics that engage the viewer/reader. You need images that you can easily create and customize with local market facts and figures. You need Canva and RPR working together and working for you! Canva is an online design and publishing tool that you can use with the data you pull from RPR reports. Give your friends, followers and soon to be clients market activity updates, new listing and open house announcements, testimonials, or even fun facts and trivia that pertains to their market or neighborhood. We've gone ahead and created six ready to use graphic templates for you to download and customize. For all the details and a step-by-step on how to pull it off, check out: How to Create Instagram Posts for Your Real Estate Business with Canva. Dig, mine and search for prospects with RPR Referrals and repeats are like gold—no question there. However, most agents need to actively look for leads to get to that next level. And that's where prospecting comes in—which is also where RPR comes in. RPR gives REALTORS® access to a slew of prospecting tools, including powerful and dynamic ways to geographically farm neighborhoods and ZIP codes. And after you get your farming list nailed down, you can also create mailing labels in RPR, up to 2,000 per month, for free. You can also take advantage of RPR's reports and data as ways to send your prospects marketing materials. For example, Bruce Inman from Houston, Texas sends out five RPR Seller's Reports directly to addresses he's identified using RPR Maps. And folks, he does this every day! His story and approach is a great way to personalize RPR deliverables to homeowners who hit the sweet spot in terms of listing potential. Another inspiring story comes from Julie Toy, from Garner, North Carolina. Julie also uses RPR Seller's Reports, and she sends them to her past buyer clients on their "house-aversary" (a year after the date they bought their home). Along with the report, Julie sends a note congratulating them on how much their home is now worth. This tactic is noteworthy because the recipient gets a personal note, a report specific to their home, and stats about their home home value. Instead of being a pushy salesperson, Julie comes off as an information ally, and it's led to a handful of her past sellers becoming "now" sellers. As you can see, there are many ways to prospect for new leads and customers. So many ways in fact, we decided to write a book on it! Download How to Farm and Prospect for New Clients today. This exclusive REALTOR® download is yours for the taking and will show you, page by page and step by step, how to identify and market yourself to potential new clients. CMAs that amaze Gaining clients isn't strictly about marketing and prospecting. When you reach the next stage, which might include face to face meetings and listing/capabilities presentations, you need to stand out and show off your strengths. Clients base their decision on: experience and expertise, educated guidance and advice, local market knowledge, and help guiding them through the process. One other big reason is your ability to price a property. This skill sets you apart from the competition and can go a long way in helping you get a contract after a listing presentation. That's where knowing how to put together a solid CMA comes in… A CMA (comparative market analysis) is a process agents use to establish home values and set listing prices. You create CMAs by looking at comps (short for comparable properties). These comps are similar properties, mostly in the same neighborhood, and tend to have the same square footage, number of bedrooms and bathrooms, features, upgrades, etc. You want to compare things that are equal, or at least as equal as possible, to help price your listing. Creating a spot-on CMA is crucial to your skills and success, and your ability to bring clients to the table. Here are step-by-step instructions on how to do it in RPR. The CMA 180°: helping buyers CMAs are an essential tool for working with sellers; that's pretty standard. But RPR's Training team has figured out a way to turn CMAs on their heads and use them to help buyers prepare an offer. RPR CMA tools can help educate your buyers about market conditions, show them how to use pricing strategies to help formulate competitive offers, help them consider other details that can affect an offer such as days on market, financing concerns, appraisals, inspections and deposits. For details and to see how to put a CMA into play for buyer clients, check out this video tutorial: How a CMA Can Guide Buyers in a Tight Market. Use these tools and tactics to find customers now… and in the future Although November and December are looked at as "down" months in relation to housing sales, the fact is hundreds of thousands of sales will still take place. Sure, the pace ticks down a bit in the fall and winter months, but there are still buyers and sellers out there who need your expert guidance. We hope you can use these ideas and RPR to your advantage to find clients now and/or to start planting seeds to kick start the New Year. To view the original article, visit the RPR blog.
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New Agent Makes RPR Her 'One-Stop-Shop' for Success
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One Agent's Simple, Effective Strategy for Finding Sellers
This message hit the RPR inbox a few weeks back, and it definitely got our attention. It's from REALTOR and RPR user Julie Toy and it explains how she's currently prospecting for clients: Hi RPR! A few weeks ago I began using the RPR Sellers Reports to send to past buyer clients and in most cases, to congratulate them on their awesome investment in real estate. Here is the basic gist of what I say in an email to them, and then I follow up with a phone call or text a few days later: Hi Mr. & Mrs. Homeowner! Attached is a property report for your home at 123 Main Street. What a difference a year makes! I don't know if anyone could have predicted the seismic shifts our real estate market has seen - even in the last 8 months - but I sure am happy for homeowners like you. You may not be thinking about selling, but if you were, now could well be one of the best times to pull it off. Here's a fun fact for you: homes listed up to $350,000 in your county are averaging $14,000 above list price. That's no small potatoes any way you slice it. Anyway, if you need anything or know anyone thinking of buying or selling, please let me know. This one thing has led to four listing appointments in the last two weeks that I would not have had otherwise. I'm definitely a fan of RPR and appreciate all that you do. This easy to implement way of using RPR Sellers Reports to prospect for leads and clients is really working wonders for Julie. We were so impressed, we decided to pick her brain and get some more details... Q. Hi Julie, how long have you been a REALTOR® and what type of agent are you? It will be five years this coming November. I work primarily in residential sales. I started out as a REALTOR® by working with buyers. The market was different then! Over the last two years, it's balanced out to buyers and sellers. Now I have more of a listing agent focus, which is a goal I set for myself. Q. We were really impressed and inspired by the note you sent us. Tell us more about how you use RPR Seller's Reports as follow up prospecting tools: So I have a database of my past buyer clients, and when a "house-aversary" comes up, I reach out to them with an RPR Sellers Report on their property. Then I follow up with a text to see if they received it. But sometimes they'll call me first and go, "Oh my gosh!" They're just blown away by the info and how much their home has appreciated. People certainly love getting those market activity details. Q. And this method is getting you in the door with potential sellers? Absolutely, even if they're just entertaining the idea of selling. It's a real conversation starter. I send it on an annual basis to anyone who's ever bought a home from me in the past, because the people who bought homes with me four years ago might be ripe for moving. Q. What sparked this method? I started using this Sellers Report technique right around the RPR "refresh" (Julie's talking about when RPR unveiled a new platform redesign in February of 2021). I looked at the new website, ran a Sellers Report and thought to myself, "OMG, I have to do this for everyone in my database. I need to reach out and share this with my past buyer clients and my sphere." I didn't know what to say before, but now I've got a real reason to share something with them. This "house-aversary" message gives me a reason to reach and stay top of mind with them. Q. How do you deliver the reports? I usually send my report by email and then follow up with a text the next day. I also have had some success by dropping them off on the front porch for a face-to-face. Human touch is powerful, especially right now… but of course, at a distance and whatever they are comfortable with. A chat on the front porch is perfect. Q. What's your overall takeaway and experience using RPR? Well, I am always just surprised at how much accurate info is available at my fingertips as part of my NAR membership. I can't believe I don't have to pay for this! It's fantastic. And it's user friendly. I'm not the youngest agent, and I'm not super techy, you know? But I find it so easy to use. One time I did get a little stuck, so I called the RPR Help Desk, and I tell you what, they helped me tremendously! I hung up the phone and went "Wow!" I can't believe how helpful that was. You don't see customer service like that. I truly appreciate it. Q. That's great to hear! Our Customer Support staff is available 24/7 and they go above and beyond to help REALTORS® solve their problems or assist in any way. What other reports are your go tos? For listing appointments, I often bring RPR reports as a leave behind. It helps me present myself as a market expert. I also like to use the Market Activity Reports to offer my clients a 10,000 foot view of their market. Q. Can you recall an instance or a story where you really "wowed" one of your clients? My wow moments have come in the form of running a Sellers Report for someone. I accompany it with a note that says, "Hey, do you know your home is worth this much money?" Using this approach the last couple of months with RPR lets me show them a real number so they have a real understanding of what that means. It's an "ah-ha" moment for them. They say, "Oh my gosh, since I bought my home, its value has gone up 150K." And that's a wow moment for them! With RPR, I have the data and reports to back it up; it's not just some number I came up with off the top of my head. Sometimes people think the number is inflated. But I say, "Here you go, here's this report from RPR," and with the data and stats, I can demonstrate how real it is. I love that and I know people appreciate it. Well put Julie, and thanks for sharing your story with us. What a great, simple strategy for positioning yourself as a market expert and maybe even for nudging a few fence-sitting sellers into action. Here's how you can get started creating RPR Seller Reports for your clients and hopeful prospects. To view the original article, visit the RPR blog.
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1-Minute Lesson on How to Add Custom Pages to RPR Reports
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3 Tips to Find Listings in the Current Market
Well, that was quite a summer real estate market! Huge year-over-year valuation gains, bidding wars and lower than low levels of inventory. At one point, there were even more NAR members than listings! However, things do appear to be cooling off a bit and leveling out in many areas. But that doesn't mean that the inventory shortage (and increased competition) is going to just disappear. It will mostly likely be more of a slow fade. Then again, maybe not. Predicting and timing markets is a tricky business, and hardly an exact science. The point is, finding listings and sellers isn't going to get easier overnight. You need motivation, a plan, data, and market insight. You need to get in front of would-be sellers to earn their trust and pique their interest. Here are three ways to do it with help from RPR. 1. Put RPR data to work for you One of the most important things you can do with potential clients and prospects is build trust and confidence. If someone is apprehensive about selling, the housing market or even the economy as a whole, they need reassurance that they're making the right moves. They want to hear more than opinions; they want charts, graphs, stats and info from expert sources. You can deliver that and much more! With RPR, every REALTOR® is a click or fingertip away from accurate, up-to-date property and market data. The trick is figuring out how to convey this hard data to customers in an easy to digest manner. Here's a couple of examples of how to put RPR data to work for you: Run an RPR Market Activity Report and use those facts and figures to create a social media post (or flyer) to give an update on the area. It could be one street, one neighborhood or one ZIP code. You can even draw the area by hand on a map! Include active, pending and sold information for the last 3-6 months. Or include how much home values have increased in the last calendar year. While many homeowners are aware that their homes have risen in value, not all of them know the exact figure. Providing this type of information can really open their eyes, get them thinking, and position you as the go-to source for local market knowledge. Create an RPR Neighborhood Report and use that data to make a quick video that will create buzz about a particular neighborhood. Just record footage of the neighborhood and use a quick video editor app such as Ripl, then record your voiceover. In 30-60 seconds, you can give important stats on the area's home values and sales activity, the demographics of the population, economical statistics, and quality of life tidbits including parks, commute times and public transportation. And of course, amenities such as restaurants, retail shops, walkability scores and more. Post the video to Instagram or Facebook and alert your sphere that this neighborhood is perfect for their lifestyle. This is a great "soft sell" approach, where you're giving a neighborhood update that isn't 100% about home prices, and can go a long way in connecting you to a community and its residents. Be sure to include a call-to-action line at the end, such as, "I've done a ton more research on (NEIGHBORHOOD NAME) and if you're interested, I can create a report and share it directly with you." Hint: the reports you follow up with can easily be made in RPR! 2. Fine-tune your prospecting Prospecting is the ultimate proactive approach to new business. While some top producers acquire listings strictly through referrals and repeats, most agents need to put in some hustle to find new prospects and leads. And RPR is built to help you succeed at it! Tapping into RPR as a resource in these efforts is a smart approach, as there are many ways to apply its data, reports and maps to a prospecting plan. You can go in-depth with geographical prospecting to find every homeowner in a specific area who's owned their home more than 15 years, then make a mailing labels list (up to 2,000, for free, every month), and send each one a report on their home. Or you can keep it as simple as creating a one-page flyer about their home and drop them off in person or send out a handful of mailers. With RPR as a prospecting tool, you have options. For an in-depth look at everything RPR offers, we encourage you to download our exclusive eBook on prospecting for new clients and leads. Get How to Farm and Prospect for new Clients: an Exclusive RPR eBook and you'll have one of the industry's go-to sources for prospecting. It's filled with tips, step-by-step how-to's, quick video lessons, success stories and more. Keep it on your desktop and add it to your digital library to learn: Prospecting/Farming basics: the who, what and why's of geographic farming Formulas for Turnover and Absorption rates A step-by-step guide on how to set up geo farming areas in RPR How to generate a mailing labels list/CSV file Which RPR reports are best suited for prospecting Agent success stories that you can emulate This guide is the north star when it comes to real estate prospecting. It's a map to success and all you need to do is read it, follow it and put it into action to gain warm leads and new clients. Click the link and download your exclusive copy today. 3. Make a lasting impression with your listing presentation Congrats! If you've made it to the presentation phase, you're now just minutes away from nailing down a new listing and hitting paydirt. This is your time to shine, put your best foot forward, knock their socks off and every other cliche in the book. Your listing presentation is a resume, a capabilities brochure and a first impression all rolled into one. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. The first thing you'll want to do is have a pre-discussion with your potential client. During this first step, make sure you do plenty of listening. Ask leading questions that get them talking about why they are selling. Find out all you can about their priorities and goals. Doing this type of homework will help you tailor the presentation around their needs. For sellers, the most important part of working with a REALTOR® is the agent's ability and experience in pricing the home. This is where you and RPR come together to form an unstoppable team. Here are some boiled-down highlights you'll want to consider using: RPR's Realtor Valuation Model® (RVM®): This pricing tool sets the standard for automated real estate valuation models. It goes beyond the traditional AVM by incorporating listing and sales data from the MLS into the equation. The RVM® is also accompanied by a Confidence Score—a value between zero and five stars that indicates the level to which each of the multiple models agrees with other estimated values for a given property. High confidence scores indicate that other models yield similar estimates for the property. Watch this short video for details. RPR's CMA is used to determine a price or price range for a property that is both quantitative—based on comps and market information, as well as qualitative—reflecting your knowledge of the property, neighborhood and market. RPR's wizard walks you through five simple steps to generate a comparative analysis. You'll confirm the home's facts, search for and adjust comps, and land on your own list price by reviewing the analysis. RPR's Refine Value tool: If your seller has home upgrades, consider RPR's Refine Value tool to determine the value of a home based on property characteristics, improvements made and market conditions. Use the simple sliding scales to refine the home's value based on your assessment of local market conditions, the interior and exterior of the home's condition, lot size, view and privacy. Seller's Report: Now bring it all together with the RPR Seller's Report. This custom report can be created quickly, and includes a photo of the property, plus your photo and contact information. Plus, you can add customized pages. Inside, you'll find details on the subject property, local market conditions, side-by-side property comparisons, mortgage and distressed information, tax assessment history, and more. Here's a guide to learning all the details about a RPR Seller's Report. To create a truly compelling listing presentation, you must stand out from all the other agents, provide relevant data and prove your value. You must convince the owners that you're the best REALTOR® to help them realize their home selling goals. Check out this article, "21 Steps to a Stellar Listing Presentation," for a step-by-step plan to winning that listing. Find sellers with RPR As you can see, if you have the will, RPR has the tools to help you gain listings. Use these assets and resources to identify, market yourself and pitch your services. Sellers are out there, and RPR can help you find them! To view the original article, visit the RPR blog.
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From an MBA to RPR: A Realtor Success Story
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How to Create Mailing Labels in One Minute in RPR
For REALTORS, mailing labels or mailing lists play a crucial role in prospecting outreach in competitive markets. You can create them or export owner information from your RPR search results. These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies. Watch below to see how to create mailing labels in one minute: With RPR, you can produce up to 2K mailing labels per month—free! Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the "List View" and click "Mailing Labels" once you have the right number of addresses A pop up window appears; then choose your label type or a CSV file Hit "print" and remember, you have 2,000 EACH MONTH to use Watch this one-minute video to see all of the above in action: To view the original article, visit the RPR blog.
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In the Wild: Deliver Results from Anywhere with RPR Mobile
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RPR Reports: Easy to Create, Hard to Duplicate
Reports are RPR's bread and butter--professionally designed deliverables that are easy for consumers to understand and that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client. Agents who use RPR reports: Instantly respond to client needs with real estate reports that matter Create reports with as much or as little information as the client needs Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools Colorful, Client-friendly Real Estate Reports for Every Facet of Your Business Seller's ReportA review of the subject property that shows local market conditions, comparable properties, recommends pricing strategies and estimated seller proceeds. Property ReportA summary of property characteristics, such as values, foreclosure activity, market statistics, demographics, history, taxes and school information, as well as before-and-after photos. Mini Property ReportA slimmed down version of the Property Report that includes the property's estimated value; home facts like bedrooms, baths and square footage; and photos. Property FlyerA quick glance at a property, including a photo, property information, a map, and your contact information and branding. Valuation WorkbookAn in-depth value of a property used as backup material for a lender or client. Market Activity ReportA profile of market changes based on listing information and MLS data, including active, pending, sold, expired and distressed properties. Neighborhood ReportA summary of economic, housing, demographic and quality of life information about an area. School ReportThis report summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school and will even display homes for sale in that school district. How to run Your RPR Report Log in to narrpr.com Type in the property address and enter The RPR Property Details page appears Select the Create Report button Click " + " to select which datasets to include Personalize the report with the recipient's name and a message Choose a delivery method (Display now or email) Select Run Report Pro Tip: Report Customizations You'll Want to Know About To view the original article, visit the RPR blog.
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How to Create Instagram Posts for Your Real Estate Business with Canva
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RPR's 10 Best Real Estate Apps for 2021
Tech is no stranger to the real estate business. Nowadays you can perform a laundry list of tasks by just using your phone. Not to mention market yourself, post to social media, manage relationships, generate leads, create content and so much more. However, sometimes all that technology can get a bit overwhelming and it's tough to keep up with all the tech tools available to you. Perhaps you just need a quick list of helpful tools, in the form of digital applications, that can make you a more proficient and efficient agent. RPR's annual "Best of Apps" article's got you covered! Read on to see how your tech stack stacks up to our 2021 list. 1. RPR (Realtors Property Resource) Topline: Property data, tools and reports that will "wow" your clients and help you close more deals. Summary: Well, of course we're going to include RPR in our list of "favorite apps." But first one on the list? Bold! As a REALTOR®, RPR is your exclusive NAR member benefit. And with it, you can perform transactions, service your clients and build your business by: Researching properties for up-to-date data and information Creating Property Reports, Neighborhoods Reports, School Reports, Market Activity Reports and more Viewing recent activity and local market conditions around you Accessing tax, mortgage, historical and distressed data, and flood zones Searching for schools within an area or school district Adding photos, text and audio notes to any property Using geographic farming techniques to prospect for leads Utilizing maps to discover travel times and traffic counts Building bullet-proof CMAs and listing presentations Using the RPR app to respond to clients in seconds when you're in the field And that's just the tip of the iceberg when it comes to how much RPR can do for you and your real estate business. Get your app downloaded today: RPR from Apple App Store, and RPR from Google Play. Cost: Free! RPR is included in your National Association of REALTORS® dues as a member benefit. 2. Magisto Topline: An AI-powered, computerized video editor that makes video storytelling super easy. Summary: Magisto is an offering from Vimeo, who obviously have major video cred. This app (along with a desktop software version) helps its users create high quality video content, and do it quickly. Users edit the photos they want to include, then select stock templates, then add a title and select a music bed. Then the real fun starts! Magisto's AI program puts it all together into an eye-catching version which the user can edit or use as-is. For real estate agents, it's perfect for video home tours or promoting a highlight reel of yourself on social media or via email. Cost: $10, $20 or $70 per month 3. Sentrilock Topline: Offers the first and only combined lockbox, showing service, and experience management solution. Summary: SentriLock, which is owned by NAR, is an industry-leading electronic lockbox manufacturer and provider of property access solutions. SentriLock prides itself on being easy to use, reliable and secure. And of course, it has a digital application, called SentriConnect®, which allows REALTORS® to easily manage home access, showings, and client communication – all from their phone or tablet. In addition, REALTORS® using SentriKey Real Estate® have one-click access to property data via the RPR app on their iOS or Android devices—an integration that will prove highly valuable to REALTORS® who want to present on-the-spot data and reports to their clients. (Click here for details). Cost: For REALTORS®: $137.80 per month, plus a $50 one-time activation fee. 4. Forewarn Topline: Safety! Forewarn allows agents to work safer and smarter by instantly verifying a prospect's identity and potential risks prior to a face-to-face meeting. Summary: By nature, the business of real estate can sometimes involve talking and meeting with strangers. 99.99% of the time everything is perfectly fine and safe, but you can never be too careful. With the Forewarn app, agents can properly and safely plan for showings with a higher level of confidence. In seconds, with as little information as a phone number or a name, agents can verify a prospect's identity, criminal records, bankruptcies, liens, judgments, address history, and property records all in one place, leading to safer and more productive interactions. Basically, find out if people are who they say they are and do a little extra digging for good measure. Cost: $20/month with an annual agreement for individual agents. However, discounts are available for brokerages and associations purchasing licenses in volume. 5. Clicky Topline: Clicky tracks website traffic and behavior to help you improve user experience. Summary: Clicky helps you track important data on how your website is used by your visitors. It works very much the same way as Google Analytics, but several reviewers say Clicky's interface is more user-friendly. It offers metrics and heat maps that track individual website navigation. In other words, you can see what areas of your website visitors are clicking on and engaging with most, and conversely, what areas need improvement. Cost: Free, limited to one site with a maximum of 3,000 daily page views. Premium plans also available starting at $10 per month. 6. Stride Topline: Easily track your mileage, expenses and more. Summary: As a self employed, independent contractor, REALTORS® need to keep track of business expenses for tax purposes. The Stride app puts you on cruise control when it comes to keeping track of mileage by automatically uploading your miles. It's got some other nifty write-off features too, such as allowing users to import expenses from their bank account and keep track of receipts. And as a bonus, it also suggests deduction options, integrates with tax preparation software, and offers an IRS-ready tax summary. Cost: It's free! 7. TurboScan (Apple)/ TurboScan (Google) Topline: Make high quality scans of any hard copy document from your phone. Summary: TurboScan (Apple) / TurboScan (Google) turns your smartphone into a full-featured and powerful multipage scanner for documents, receipts, notes, whiteboards, photos, and various other everyday hard copies. However, you're not just snapping a pic and converting it to a PDF or JPEG. TurboScan uses advanced technology (algorithms) to accurately detect document edges, straighten out and correct perspective, eliminate shadows and set a perfect black and white contrast. Crisp, clear, scanned docs and the price is right! Cost: One-time $6 fee 8. Follow Up Boss Topline: An entire CRM in your pocket that streamlines sales activities for real estate agents, teams and brokerages to help them better manage their leads. Summary: If you're looking for an all-in-one customer relationship management software tool, Follow Up Boss sits proudly in the corner office. This well-reviewed real estate CRM is designed to help sales agents follow up faster and more often, with the people most likely to turn into deals. Notable features include auto-send for emails, inbound and outbound call management, drip emails, and automated text messaging in one streamlined interface. Another huge benefit of Follow Up Boss is that it integrates with tons of lead sources including Zillow, Realtor.com, Homes.com, Ylopo, Facebook and many more. And its list of business-building features is never-ending with categories including basic CRM, Marketing, Reporting, Lead Providers and Integrations. Check out their site for full details. Cost: Free trial for 14 days, then $69 per month, with price increases depending on the number of users. There's a reason Follow Up Boss is pricey—it packs a performance punch and should be looked at as an investment vs. an expense. 9. Mojo Dialer Topline: Dialing system and lead generation platform. Summary: If you're not familiar with auto dialing systems, here's how they work: you make an outbound call from your phone through the Mojo platform. Once you connect, the system begins dialing the numbers in your list. When a lead answers, you hear them immediately. As you progress through the list, Mojo knows what phone numbers to dial next. Users don't even hear the ringing, which makes long prospecting sessions a breeze. Numbers that ring busy, are disconnected or don't get picked up, roll over to the next number automatically without manual input. And if you run into an answering machine, you will be able to leave pre-recorded messages. One last thing: this app is the mobile companion app for the Mojo Dialer, which means you can untether from your desk and make your calls from anywhere. If you're an old school prospect dialer, Mojo might be for you. Get yours on! Cost: $99 for a single user, per month 10. Cloze Topline: A smart CRM and AI assistant in one that automatically keeps track of your email, phone calls, text messages, meetings, documents, and social media. Summary: Besides being one the best-named apps we've ever seen, Cloze is also the hassle-free way to manage everything about your business in one place. When you need client information fast, the Cloze app syncs and pulls data automatically from your most used platforms to provide you with every detail needed to stay on top of client relations. And data entry? A thing of the past with this app. It also compiles your communication history with a client, including emails, calls, and exchanged files. And their proactive artificial intelligence prompts you to keep in-touch, with the right message at the right time. Cost: From $17-$42 per month And that's a wrap on our best of apps for 2021! To view the original article, visit the RPR blog.
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RPR Zips You through zipForm Integration
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How to Add an Assistant User to RPR in a Few Clicks
Many successful agents have an assistant or non-REALTOR office worker to help them in everyday tasks. It could be transactional tasks, marketing or social media efforts, creating forms, etc. If so, did you know that you can grant permission for your assistant to work in RPR on your behalf? Here's how: Simply log in to RPR, click your photo in the upper right, and click "Profile" Next, scroll all the way down to the bottom of the page and find "Assistant Users" Then select "Create new assistant user." a "Create REALTOR® assistant" window will appear Fill out all the info fields, and your appointed user will get a confirmation email Watch this step-by-step video to see all of the above in action: To view the original article, visit the RPR blog.
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Find Sellers Now! Farming for Prospects with RPR
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Monitor Market Movement for Your Clients and Prospects
When you want to update your geographic farm area on all the latest real estate market trends and movement, reach for the RPR's Market Activity Report. This handy deliverable is a snapshot of all the changes in a local real estate market. And it's the perfect way to keep clients up to speed, and a surefire way to impress prospects. The Market Activity Report includes a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back a few days or weeks, and even up to six months. Perhaps best of all, the Market Activity Report can be run on your custom map areas. Meaning they can be run for your geographic farm area. Check out this video on RPR Maps to take a guided walk through on how to define and save custom areas on the map. How to Run an RPR Market Activity Search To run your Market Activity search, select Research from the upper right area of the navigation bar on the home page. Then select Residential Market Activity Search. You'll be directed to the Market Activity Search page. Next, enter in the location you want to search. On the right, you can add additional search filters, including For Sale and/or For Lease. Then select which statuses you want included and whether properties show changes in the last three days to the last six months. Choose which property types appear and a price range. To refine your search further, select the Filters icon for advanced search options. Keep this in mind when you select the advanced search filters: you can view the amount of properties your search results will include. This is a smart way to narrow down your results before you run your search. Select the orange magnifying glass or the Update and Search button to run your search. From this list view, see how many properties show recent changes in the last three months, last week or last three days. This gives a good overview of the local real estate market in your particular area. Change your view to a photo grid or map view on the top right of your list results. Click to Create and Customize Now the fun part! Click Create Report to run your report. Verify that Market Activity is selected, and then click the plus "+" icon to omit or include specific sections of the report. Make sure to check your cover page elements as well (you'll see them to the right). Personalize your report if you are emailing to a client, choose your delivery method, and click Run Report. Another good way to leverage the Market Activity Report is to share it out to your social media circles, such as Facebook. This is a highly visible way to send out monthly or even quarterly updates for those homeowners who aren't ready to sell, but would like to stay up to speed on how the market is doing near their home. Market Activity Reports are a keen deliverable—create one today and share it with clients and hopefully, soon-to-be-clients. To view the original article, visit the RPR blog.
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RPR Property Search Primer in 1.5 Minutes
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How Much is That Home Upgrade Worth?
The ability to accurately price a property for sale is arguably a listing agent's most valued skill. For that, REALTORS rely on their local know-how and experience, as well as a host of tools and software, including RPR's flexible CMA tool and RPR Seller's Reports. But when it comes to making tweaks and adjustments, how can you refine value based on upgrades made or repairs that need to be made? RPR's Refine Value Tool is the perfect solution. The RPR Refine Value Tool and Today's Market Today's market is beyond hot, coupled with a severe lack of inventory. While many sellers are still making upgrades and repairs for even more ROI, others know that homes are going above asking and that selling "as is" won't necessarily affect their marketability. Another tricky part of the equation is that during the height and onset of the pandemic, many people put money into projects (mostly exterior) and remodels (mostly kitchens), because they knew they'd be spending a lot of time at home! This made their already valuable homes even more desirable. As such, homeowners are sitting on gold mines and being pushed off the fence and into this heated seller's market. How can you accurately price a property with these factors in mind? RPR's Refine Value tool allows REALTORS® to determine the value of a home based on property characteristics, home improvements made (or not), and market conditions. Here's how it works: Refine Value: Adjust Basic Facts Sometimes public records are out of date and don't reflect the correct number of bedrooms or bathrooms. You can easily update public record basic facts to refine the value. If a field is empty or shows a value of zero, entering data will not change the value because there is no baseline available to refine. Sometimes changing a basic fact will decrease the value. For instance, adding a bedroom without increasing the square footage may be seen as a negative by the system, in turn decreasing the estimated value. Refine Value: Home Improvements Whether it's a simple "fix" like a new automatic garage door opener, or a major kitchen remodel, it's great to be able to show sellers what they can get back for their investment. Home improvement values are calculated by project and region and are amortized. Choose from a list of improvements or add your own custom home improvement. This data is provided by Zonda and is updated annually. Click on the downward arrow to open the first drop-down menu. Select an improvement from the list or click Other to add your own custom improvement. If you selected Other, enter a description in the box that appears. Click the downward arrows in the second and third drop-down menus to select a month and year that the home improvement was completed. Select the downward arrow in the last drop-down menu and enter the cost of the home improvement. Refine Value: Needed Improvements On the flip side of makeovers and rennos is repairs and improvements. With sellers currently in the driver's seat, many of these common fixes, such as replacing a roof or new flooring, are not getting done. And although that may not impact the final closing price, you still need to know how to bake it into your valuation. To decrease the estimated value and identify an issue with the property: Enter a needed improvement in the first field. Next, enter your own estimated cost to complete the improvement in the second field. Click the Add button when finished. The total cost that you entered will be deducted from the estimated value. Refine Value: Market and Home Conditions The temperature of the current market and the current condition of a property can certainly impact the price. RPR makes it easy to adjust for both with slider controls. Simply move the sliders to change the estimated value based on the local market and the condition of the subject property. Finely tuned valuations RPR's property pricing techniques, including the Refine Value tool, should be a part of every REALTOR's tool kit. The ability to adjust and fine-tune property pricing is key to presenting a winning listing presentation and proving your value to clients. Start refining home values with RPR today! To try it out or get started, visit narrpr.com. To view the original article, visit the RPR blog.
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With RPR, REALTORS Give First-time Home Buyers First Class Guidance
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Educate Your Clients with RPR School Searches and Reports
Fifty-three percent of buyers that have children consider a neighborhood based on the quality of the school districts. And 50% cite convenience to schools as a priority, according to a report from the National Association of REALTORS. The report's findings bode well for agents who use RPR (Realtors Property Resource®), the nation's leading aggregator of real estate data. Agents can leverage the platform's expansive tools to research schools, showcase nearby listings, and create professional-quality reports for clients. RPR's school data, provided by Niche, the industry's fastest-growing school data provider, includes teacher, academic and overall school grades, as well as school district side-by-side comparisons. Specific metrics include: Total enrollment Students per teacher Average GPA Math and reading proficiency Percentage of gifted students Number of students enrolled in AP Graduation rate Average ACT and SAT scores Average teacher salary Percentage of teachers in the first or second year Written school reviews Here's how to perform an RPR school search and then create a customized school report: School Search Log in to narrpr.com Click Research and then select School Search. The school search will appear. From the left drop down menu, choose whether to search by Geography or within a particular School District. Enter the city and state or zip, and click the magnifying glass to execute your search To further narrow down your search, enter a School Name to the right of the School Search or choose a School Type: Elementary, Middle, High A few notes about your search results: From the Search Results, view the basic information and rating of each school, create a School Report, or View Nearby Listings. If you're looking to dive deeper on a school, select the school name. You'll see the school's address, grades served, enrollment, information about standardized test scores and the school's grade rating, including the average rating for schools in the area. The Reviews tab displays community reviews for the school. These reviews are also provided by Niche. You can also link to nearby listings, neighborhood information, and other local schools. Create Your School Report RPR's School Report summarizes the data from your search, as well as provides options to compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. From the school results page, click Create Report (or choose Schools from the Reports menu). Select to choose the elements you want displayed on the report Personalize your report with a recipient name and message Choose your delivery method Click Run Report To view the original article, visit the RPR blog.
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RPR and AARP Team Up to Offer Neighborhood Livability Scores to Home Buyers
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Discovering Neighborhood Data for Your Clients
Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients zero in on the ideal neighborhood. Then, we'll show you how to create an RPR Neighborhood Report that will "wow" your clients and, hopefully, help you close some deals. Let's get started with what you'll find in RPR's Neighborhood section: Summary The Summary tab offers an overview of the area: the Median Estimated Home Value, including the estimated change over a one-month and 12-month period. You can also see the Median Sales Price vs. Sales Volume, Median Listing Price vs. Listing Volume, Population of Children by Age Group, and Population of Adults by Age Group. Housing The Housing tab highlights the neighborhood's housing characteristics compared to the county, state and nation, including comparisons for home ownership, rent, and information about permits and buildings. You'll also find easy-to-read graphs on the price, size, age, and number of bedrooms on homes sold in the area. People The People tab gets to the heart of who lives in the neighborhood. Here you will find a side-by-side comparison chart that measures population counts, densities and changes; median age, gender, and education levels. You'll also find breakdowns of population of children and adults by age group, the number of households with children, income brackets, occupations and even voting patterns. Economy Look to the Economy tab for a clear picture of per capita and median household incomes, as well as employment figures. Quality of Life This tab is particularly helpful when working with relocations. Look to Quality of Life for weather, commute times, transportation options, and water quality. It even includes the number of Superfund and Brownfield sites. Again, all in a side-by-side, neighborhood/county/state/country comparison. How to Search a Neighborhood and Create a RPR Neighborhood Report? The RPR Neighborhood Report summarizes economic, housing, demographic and quality of life information about an area. It's an in-depth portrait of the people who live in a target area, in addition to key indicators such as job growth, unemployment, cost of living, quality of life, commute times and climate. The report also includes median list and sales prices, listing and sales volumes, and per square foot pricing on sold homes. Run your RPR Neighborhood Report: To begin, visit narrpr.com. Select Research from the homepage top navigation, and then choose Neighborhood Search. Enter a neighborhood, zip, city, or county. Select Exact, Within, or Nearby from the dropdown. Exact will take you directly to the searched area. You'll see five Neighborhood tabs: People, Housing, Economy, and Quality of life. Within allows you to choose from several neighborhoods. Nearby expands your results further. From the Neighborhood overview page, select Create Report. From the Reports page, confirm the Neighborhood Report is selected. Choose the specific elements to include or omit in the report by opening the below the name of the report type on the generation page. Choose the specific elements to include or omit on the report cover. These options are displayed in the right-hand sidebar, below the image of the report cover. Display your contact information, photo, logo and more. Show or hide page numbers. Personalize your report with a message. Choose a delivery method. Display the report as a PDF or email it to yourself or a client (or both). From the RPR app even text the report to your recipient. Press Run Report. To view the original article, visit the RPR blog.
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Accurate Property Pricing with RPR
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A Home and Its History: RPR's Property Details Page
When you land on an RPR Property Details page, you'll find a wealth of data that details a home and its history. Use this page to get an overview of basic facts about the property including current and historical photos, the property description, interior and exterior features, schools, homeowner info and location details, mortgage, deed and distressed info; side-by-side comparisons of MLS vs. public records information; sales, tax and mortgage histories; interactive maps and more.
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RPR's Mapping: Get the Big Picture
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RPR Search: Your Launching Point for Property Facts and Info
Getting started in RPR begins and ends with the search bar, which greets you front and center when you log in to the homepage. In fact, the ability to search for properties in RPR is the foundation of its functionality. (If you're looking to conduct a search about neighborhoods, schools, or recent market activity, click on the Research tab and drop down.) Consider "search" to be the launching point for just about every move you make in RPR. Whether it's by an exact address, listing ID, neighborhood name, ZIP code or other areas, RPR search is intuitive, flexible and powerful—while offering multiple ways to view your results and save them.
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The RPR Homepage: Where to Land for Real Estate Results
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RPR Launches New Refreshed Look and Functionality
It's finally here! RPR is excited to launch a completely revamped version of its website, an upgraded and improved version to help you "wow" your clients and close more deals. The new RPR is cleaner, simpler, and offers users a more overall intuitive experience. It's also been reorganized to help you find your most-used features and saved items.
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NAR President Charlie Oppler Walks REALTORS Through the new RPR
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RPR: Redesigned, Reorganized, and Refreshed for Your Success
RPR has some exciting news for REALTORS. In two short weeks, we'll unveil our biggest product update ever! Based on input from REALTORS like you, we're launching a refreshed version of the RPR website. It will soon feature a cleaner, eye-pleasing look and feel, while also offering an easier and more intuitive user experience. We're confident that you're going to love it! And in no time you'll be using it to build your business, "wow" your clients and close more deals. We're also pretty sure you don't just want to read about it. Watch this quick video to get a sneak peek at the newly redesigned RPR: Here are just a few of the highlights: A cleaner look and feel: offering users an overall fresher interface with more white space. It is also 30% wider with bigger fonts and larger images. Search all properties from one spot: the ability to search residential and commercial properties from one area, which further solidifies RPR as the only residential and commercial site exclusively for REALTORS®. A user-centric homepage: designed and built for productivity, the new homepage offers "Shortcuts" to tools and features, and customizable "My Market" areas with quick access to property hot sheets. Powerful and flexible search results: allows users to scan properties in multiple views, including List view, Map view and Photo view. Upgraded map capabilities: map searches are now easier, faster, and more intuitive. We hope you're as excited to use the new "refreshed" RPR as we are to share it with you. If you want a chance to see it in action before it's launched, sign up for this live webinar. And be sure to keep an eye out for emails about additional training, webinars and educational opportunities to get you up to speed on this new and improved version. To view the original article, visit the RPR blog.
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Top Ways REALTORS Are Using RPR
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Rule Your Real Estate World with One Simple App
We know you love real estate, but it can't always be fun keeping all those plates in the air. The good news is, you have the power to be more productive right in the palm of your hand. With the app from Realtors Property Resource (RPR), REALTORS have exclusive access to a whole host of tools that improve productivity while on the go, not to mention RPR's abundance of property data and reports. From simple solutions like search by voice to creating a CMA using your phone, these RPR app and website features will definitely keep you in the driver's seat.
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The Ultimate Guide to Geographic Farming
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How to Share an RPR Report on Facebook
Reports that you create in RPR are meant to be shared! They're perfect for agents who want to create topical messaging and results-oriented relationships through social media. But which reports are best for sharing? Two of the most popular reports to share are:
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5 Real Estate Shortfalls and How to Avoid Them
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
Charlondra Thompson is a Realtor and Associate Broker with KW Commercial/Keller Williams Urban in Dallas. She started out as a residential agent, but quickly made the transition to the commercial side of real estate because of her business connections and corporate network. She was introduced to RPR about a year and a half ago through her local and state association, where she was encouraged to take some beginner classes and learn about the available reporting tools. This is where she learned that she can access RPR (through Deep Links) when she logs on to her MLS. "It just pops up!" says Charlondra.
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Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
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Applying RPR Learning to Today's Revamped Market
Back in March, RPR began to offer even more blog articles, videos, webinars, tips and how-to's than ever before. The idea was that although REALTORS couldn't be in the field and working, they could at least be at home working on their business. And it worked! We know that plenty of agents took advantage of the time to learn new skills, explore helpful features and up their RPR game. Here's one story of a REALTOR who did exactly that, and how it's now paying off.
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5 RPR Report Customizations You May Not Be Using
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3 for 3 Listings: What Makes This REALTOR Hit Home Runs
If Linda Fercodini played baseball, she'd be a top contender for the majors. Though, for now, she is one of the happiest and most productive REALTORS in western Connecticut. One week after taking her first swing at Realtors Property Resource (RPR), Linda hit it out of the park, scoring what we might call a perfect batting average in real estate--three for three listings in nearly seven days.
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Successful Realtor Uses RPR to 'Wow' Her Clients and Answer the 'Why'
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17 of the Best Public Sources of Real Estate Data
Real estate is one of the most data-consuming businesses in our world today. From demographics data to statistics and market reports, there is a myriad of information to be analyzed and processed. There are several public sources of real estate data in the US, most of which are free. These sources of data are essential to the success of real estate marketing and development strategies. Let's dive in.
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Use Public Records to Find Commercial Prospects
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Real Estate App Makes Open House Profitable
Twenty minutes before Nicole Nicolay heads to her open house, she logs onto RPR, prints one Mini Property Report and one Neighborhood Report, puts them into her bag and hits the road. At the open house, "A woman with two kids in tow appears in the doorway and within seconds exclaims she loves the house but wasn't ready to buy," said Nicole. "She said she'd have to sell her house first and find temporary accommodations while searching for her next home so that she could make a firm offer. The market is that competitive here. "The woman also admitted that she was feeling overwhelmed by the prospect of uprooting her family twice, as anyone would be. I knew at that moment I could ease her fears and set her on the right path, ensuring her that the process can be streamlined by an agent with the right tools at her disposal––and, secretly, I knew I was that agent. "So I made a simple suggestion: 'Let's check out what your house is worth. Give me your address and while you look around, I'll see what I can come up with.' She looked at me with a quizzical expression but decided to play along. "My soon-to-be new client said she thought her house could sell for about $500,000, so as she turned the corner toward the dining room, I jumped into RPR, entered her address, created a property report complete with RPR's Realtor Valuation Model® (RVM®), and texted it to before she finished touring the second floor. "Ding! I heard her phone's notification system go off. She came down the stairs, phone in hand, smiling. 'Wow, I just got a report from you,' she exclaimed. 'It says my house is worth $525,000. Is that true?' she asked. "'Well, we can find out,' I said. 'Let's get together at your place to talk more. I'll get an idea of what you've done to the property and we'll rerun the numbers to confirm.' "Days later, I listed her beautiful home for the RVM valuation of $550,000. From there, we found her new house without having to move her and her family into a temporary place. And she was so impressed by my spot-on analysis and responsiveness that she referred me to a family relative, who also bought and sold through me." Sure, Nicole recognizes that this, in all, was an incredible experience. Yet, what's important is that she had the wherewithal to listen to an open house visitor who thought she wasn't ready to buy and took the bull by the horns to bring forth a deal. And the common thread? Realtors Property Resource. "It may seem as if I didn't put a lot of effort into my open house, but rest assured, I'm backed by a powerful and seamless system that does all of the work for me," said the veteran real estate pro working out of Pleasanton, Calif. That and—as anyone who knows her will tell you—her cheery disposition and shrewd business acumen are the trifecta of successful open house strategies. Learn more about what RPR can do for your next open house. To view the original article, visit the RPR blog.
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
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Back 2 Biz: Working with Buyers Virtually
The third entry in our "Back 2 Biz" series (see parts one and two) looks at how you can use RPR to keep virtual buyers (or any buyers, for that matter) informed and in the loop on recently listed properties. We're also going to offer up some tips and strategies on how you can optimize the virtual showing experience for your clients.
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Back 2 Biz: Social Media and Online Communication Tools
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4 Strategies for Smarter Virtual Selling with Your Property Tax Data Tools
We're in a moment of transition right now--some areas in the U.S. are coming out of quarantine, and some are still sheltering in place. While we're all dealing with uncertainty, one thing's for sure: how we buy and sell real estate has changed. The past two months have seen the real estate industry respond creatively to the pandemic's impacts, much of it driven by technology that enables Realtors to conduct business from a distance, from virtual open houses to virtual closings and beyond. Today, we're going to show you how to use your MLS's public records/property tax data tool to prospect and stay in touch with your sphere—both during quarantine and after. These ideas are courtesy of the property data experts at CRS Data, who are working to help agents stay proactive as they navigate this new market. For a more in-depth look at executing these ideas, check out the video webinar below and explore new webinars from CRS Data here. 1. Show that your market is still active One of the biggest quarantine myths that real estate agents are up against is that home sales have ground to a halt. While home sales have slowed (by 17.8% in April, according to NAR), the housing market is still active. The catch? Potential buyers and sellers may not know this. It's up to you to let your prospects and clients know that both you and the housing market are still open for business. You can do this by sending out a mailing that shows homes that have sold in the last month, current area listings, or pending listings. Use your property data tool to select the area you serve and pull a list of homes that meet your criteria. You can not only mail this information out via postcard or flyer, but you can also share it on social media, via email, or on your website. 2. Stay top-of-mind with personalized property reports It's always been important to brand any reports you give to clients with your headshot and contact information. But it's especially important now when you can't physically be in front of your buyers and sellers. "It shows who you are and it reminds your client that you're there with them through these tough times as you continue to look for the home of their dreams or sell a property that they intended on selling this year," says Nikki Morgan, Sales Executive for the MLS Tax Suite, in the webinar above. "We want to make sure that your client knows that you're still doing business and you're still providing them all of this great information." If your MLS provides CRS Data's MLS Tax Suite, you can also add a personalized note to any of your property reports. Nikki suggests adding a "positive, reinforcing statement" to let clients know you're with them through thick and thin. 3. Tap into mapping to show neighborhood features Different buyers have different needs. Some may want to live in a bustling neighborhood, while others may long for a quieter locale. With lockdown still in place in many areas, your clients may not feel comfortable touring a neighborhood. Fortunately, you can still convey important neighborhood information to your clients. Advanced property data tools like MLS Tax Suite have maps with multiple layers that show exactly what you need to help a buyer understand how well a particular home suits them. For example, is a listing close to a major road with restaurants or a shopping center? That may be perfect for your buyer who wants to live in an active area, but less so for the buyer who wants a quiet neighborhood. You can use map layers to zoom in and discover exactly what surrounds a listing. Even after quarantine is lifted, this strategy can still be an asset to your business. You can cut down on unnecessary showings by narrowing down which listings best fit your clients' needs before embarking on a tour. This new tutorial from CRS Data delves into all the functions you can leverage in their large map search. 4. Optimize your prospecting with simplified mailing and labeling tools Time is money, even in the middle of a pandemic, and you can save both by using the prospecting tools available in your property data platform. In CRS Data’s MLS Tax Suite, for example, you can select an area you want to prospect in by radius, zip code, subdivision, county, and more—or even by drawing a target area on a map. But it's rare that you'll want to send a mailing to every address in an area, so tap into filters to remove properties that don't fit your criteria. You can refine your list by removing absentee owners, commercial properties, recently sold or currently listed homes, or narrow your list down. Once you have a list of desired prospects, CRS Data will let you export and print those addresses on mailing labels from the comfort of your home office. Then you can reach out to let clients and leads alike know that now is still a great time to buy or sell a home. To learn more about CRS Data’s MLS Tax Suite, visit CRSData.com. Want a demonstration of how to execute the strategies above? Watch CRS Data's recent webinars: Optimizing Your Realty Business in the Age of Coronavirus Property Report: Tips and Tricks for our Virtual World Results the Way You Want
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Back 2 Biz: Maintaining and Building Your Sphere of Influence
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Business Unusual: 3 Things to Do Right Now in RPR
Well, we're about a month in and everyone is feeling the corona crunch: failed homeschool attempts, alphabetizing the spice rack, bingeing Tiger King (wow, right?), etc. But after going through those motions, many WFHers are facing the question of "What can I do right now to help me prepare for later?" RPR has your back. You're either trying to figure out how to keep your business afloat and meet your clients' needs, or your market is on pause and you're making the most of the downtime and keeping busy until things fire up once again. Here are three easy things you can learn to do in RPR right now:
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Use RPR to Pinpoint Your Direct Mail Campaign Targets
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Create Your Own FREE Virtual Listing Presentation with RPR
Historically, many agents delivered listing presentations in person at the kitchen table. With COVID-19, that is not possible, but RPR has a way to do the next best thing -- deliver a customized, branded virtual listing presentation and then use GoToMeeting, Zoom, Google Hangouts or even the Facetime feature on your phone to have the conversation you would normally have in person. Reggie Nicolay, online marketing expert and Vice President of Marketing for RPR, joined us for a recent Coffee Chat and shared the following three key takeaways: RPR can be used to reassure a homeowner that the value of their home is holding up. RPR can be a great tool to deliver local information and COVID-19 resources AND provide a market report in a matter of minutes. RPR has just expanded Direct Mail capabilities to 4000 labels per month. Mail can be a great way to deliver resources, offers for help AND market information to your sphere. Helpful Resources RPR has a ton of training resources delivered via blog posts, live webinars, pre-recorded webinars, eBooks, tutorials and quick start guides. Here are links to a few helpful resources to get you started: Use This Downtime to Up Your Skills RPR Doubles Its Mailing Labels Capability through June 30th Use RPR to Pinpoint Your Direct Mail Campaign Targets RPR's Ultimate Guide to Geographic Farming How to Share an RPR Report on Facebook Create Compelling Listing Presentations with Tools from RPR 5 Simple Steps for Searching Properties in RPR Commercial Broker/Owners Set up branding, ad custom pages and more: Enroll in the Broker Tool Set Register for the RPR blog here. The RPR blog has regular content about the best ways to do business virtually right now. It is a great place to get sales tips and industry updates, as well as invitations to online training. Watch the informative, 30-minute Coffee Chat here: Tune in for more daily Coffee Chats at 12pm ET/9am PT with our president and host Marilyn Wilson. Here are RE Technology's guests for our upcoming Coffee Chats: Thursday, April 16: Jim Lawson, VP of Sales, Marketing & Client Servies, Terradatum Friday, April 17: Kim Hansen, COO and Dionna Hall, CEO with Broward, Palm Beaches & St. Lucie Realtors®
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5 Simple Steps for Searching Properties in RPR Commercial
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RPR Debuts New Web Show: 'The Wow Factor'
RPR is doing everything it can to help REALTORS "wow" their clients and close more deals. As part of that ongoing effort, RPR dropped its first-ever web series on Monday. The show's goal is to educate, enlighten and entertain RPR users with a focus on tips, strategies, best practices and more.
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Use this Downtime to Up Your RPR Skills
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RPR: Collaborating to Bring REALTORS a Pain-Free Commercial Resource
The convenience of a national, one-stop-shop in commercial real estate is complicated to say the least. Bouncing around from website to website and resource to resource just seems to be the norm. The ability to go to one place, for on- and off-market listings, for investment analysis tools and data, never seemed like it could be a reality for commercial practitioners. However, RPR is conducting research with members and collaborating with the strongest commercial real estate partners to make this come true for REALTORS.
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Anytime, Anywhere CMAs with RPR's Comps Analysis Express
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RPR User Shares Her Quick and Easy Safety Tip
Unfortunately, predatory crimes against REALTORS is a very serious problem. If you've read any recent headlines or seen any news stories on the subject, you know that REALTOR safety is an important issue. Due to the nature of the business (open houses, talking to complete strangers, being places alone, etc.), agents need to be informed and aware of their situations and surroundings at all times.
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Top 5 Data Needs for Researching Commercial Properties
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8 Things New Users Should Know About RPR
If you're new to RPR–welcome aboard! RPR is committed to helping you become a more efficient and more skilled real estate agent. We know you have a lot riding on your next deal (maybe your first!), which is why we built the nation's largest property database. RPR provides the data, tools and reports to help you wow your clients and close more deals. Designed exclusively for REALTORS®, RPR is included in your NAR membership dues, and requires no extra fees or upgrades. Simply go to narrpr.com and get the login process started. In no time, you'll be searching properties, creating reports and delivering data-rich, high-quality, professional-looking materials to your clients.
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Create Compelling Listing Presentations with Tools from RPR
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5 Ways Using RPR Will Impress Your Clients
At RPR, we believe educated, empowered and successful REALTORS are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR, make profitable, well-informed decisions for you and your clients. Here are five ways that using RPR can impress prospects and clients.
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1 Big RPR "Wow" Moment and 5 Closed Deals
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RPR Commercial: 3 Ways to Start 2020 on a High Note
Happy 2020! It's a new year and another opportunity to set goals, reach new heights and have as much success as possible. We kick off the 20s with a "task-solution-process" look at how you can use RPR Commercial to farm for new prospects, run trade area reports to market your properties, and apply investment analysis tools to gauge ROI. Good luck in the coming year and be sure to incorporate the following tips into your commercial real estate workflow.
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