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RPR's Top 10 Features for Building Your Business
Wednesday, June 26, 2019 at 12:00 PM PDT RPR provides tools and resources to help expand your business and improve your market knowledge. During this session, you'll learn how to: Improve prospecting and farming strategies with RPR Run accurate comp analyses Identify distressed properties Generate neighborhood reports Value home improvements An overview of RPR Mobile And more! This class will provide you with highlights on RPR's most popular features that can help meet your business needs. Register now!
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3 RPR Report Customizations You Should Be Doing Now
Ready to get more out of the reports you create? Follow these three report customizations to make the reports you create in RPR showcase the exact information your clients require.
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3 Quick Ways to Print What You See in RPR
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3 Creative Ways to Deliver Your Next RPR Report
In a fiercely competitive real estate market, it's important to do everything you can to stand out. Meeting your clients when and how they prefer, with extra special touches, could serve as your tipping point. Here are three simple, creative ways to deliver your next RPR report that will definitely distinguish your services as unique.
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How to Implement RPR into Your Resimercial Business
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The Risk of Using Tax Data in Your Listings
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when looking for a new house. As a Realtor, you may be opening yourself up to liability if you provide measurements that were not taken professionally. While many real estate agents use municipal tax record data or MPAC numbers, these numbers are mere estimates that may mislead your buyers and open you up to legal risk. The Problem of Tax Data The square footage measurements taken to determine a property's tax are measured from the exterior. At no point does someone walk into the house to look at its specific nuances. For tax purposes, all the government needs is an estimate. However, buyers expect the square footage of a listing to reflect the actual amount of interior living space. Measurements taken from the exterior of a home include the walls and other potentially unusable space. The width of the exterior walls along the whole house may actually add up to a significant amount of the total square footage, inflating the measurement. A disgruntled homeowner might sue when they take their own measurements of the interior space and find it lacking. It is a risk to provide measurements for a property that you did not get professionally measured. The exterior walls are not the only problem. There are a number of ways that the tax data may be a serious over- or under-estimate. When a home is being measured for tax purposes, no one will look into the specific layout of the house to alter the measurement accordingly. This creates problems in a few different home types. For example, if the living room of your home has high ceilings and a gap in the second floor above the living room, all of that empty space will be counted as additional square footage in the tax data. They assume the second floor is just as large as the first, but sometimes it isn't. On the other hand, tax data measurements may also be too small. After a homebuyer builds an addition on their home, it may be some time before the tax data are changed to reflect that. The same problem may happen after a mudroom is insulated, a patio is enclosed, or a loft is extended. The current homeowner may not be the person who made these changes, so you can't assume you'll be alerted to them. If the square footage measurement is smaller than the actual living space of the home, you're missing out on a powerful selling tool and, potentially, more substantial offers. How to Get Better Measurements Instead of relying on tax data, it is wise to get professional measurements and floor plans drawn up. A 360° virtual tour, like those created by the iGUIDE®, includes accurate, up-to-date measurements of the living space of the property. You, as the Realtor, can feel confident the measurements the iGUIDE provides are accurate. You reduce your liability, while also giving potential buyers the exact information they want. It's a smart decision to make your business more profitable and secure. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE®. Follow the link for more information on how iGUIDE helps you save time, provides more features, and connect more with your clients.
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5 Tips for Winning More Listings with Your Property Data Tool
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
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Where Do Property Values Come From?
Property values--where do they come from? Have you ever stopped to think about it? It's the data that populates your MLS's tax software, and it's what breathes life into your CMAs and what informs your opinion on pricing a home. But where does that information come from, exactly? And how does something that starts as a real-world assessment of a physical space come to exist digitally? To find out, we talked to an expert. Edward Gettelfinger is the Director of Data Acquisition at CRS Data, a company that provides tax software to MLSs and their members. CRS Data employs hundreds of people to collect, input, and maintain property tax data from counties in the areas they serve. "The collection of property tax data is a constant flowing, living, breathing thing," Gettelfinger says. "It never stops. As soon as you think you're done, you're starting over." Gettelfinger broke down the process of acquiring property tax data and incorporating it into software that thousands of agents rely on every day. Learn more about the steps that bring data from the real world into the digital below. Step 1: Measure The determination of a property's value begins with a tax assessor physically measuring its square footage. This measurement provides the baseline of a structure's value. "This happens every four or five years, depending on the county," says Gettelfinger. "So, for example, the state of Tennessee has a team of field appraisers that go out and do 25 percent of a county's assessments every year." Step 2: Evaluate Next, tax assessors take the measurements, condition, and amenities of the property into account to determine its overall value. "They try to compare it to other properties in the area," Gettelfinger says. "They're going to assume that the properties are pretty different when determining the value." Step 3: Update Once measurement and condition information is recorded, the tax assessor will update the records at the property's county courthouse. Step 4: Calculate Once records are updated at the courthouse, tax rates can be calculated and adjusted accordingly depending on changes. What kind of changes can affect tax rates? "Say someone added a bedroom to the back of their house," says Gettelfinger. "The assessor works on it and adds that square footage, and then the values are going to change." Step 5: Access Step five is where the magic happens—when property tax data is taken from courthouse and input into software that agents and brokers rely on every day. This process is not without its challenges, however. According to CRS Data, most counties only update their assessor files once a year, but CRS Data continuously aggregates new sales information to ensure their database is up to date. "We typically get a digital file from the county, but the county's almost always working a year behind," says Gettelfinger. "Sometimes, if ownership of a property has changed hands recently, it may not be reflected in the file. But the deeds are being recorded, and we'll transfer the property to the correct owner within our data and make that change to our database." Sometimes the data isn't available in a digital file, so CRS Data has to key in by hand all the information from paper records into their database. They're just one part of the group of people who collect and update property data and ensure its integrity. "We've got a team who all they do is contact the courthouse to get the data," says Gettelfinger. "And we've got hundreds of people that are keying in information every day, as well as our production group. There are a lot of people that are looking at the data and formatting it into our system, and they're doing it constantly." Step 6: Use Once property tax data is integrated in CRS Data's system, it joins a wealth of other types of data—sales records, mortgage histories, warranty deeds, interactive GIS and plat maps, area demographics, and property analyses. Realtors can use all of this information together to create branded property reports, CMAs, and even generate targeted lists of homeowners to prospect to. "Collecting all of this data is a lot of work," says Gettelfinger. "Some may think it's free, or that we can just 'plug in' to the courthouse and siphon off their data, but it's not that simple." Collecting property values data is a constant, ongoing process that keeps the team at CRS Data busy year-round. But as a result, Realtors have access to accurate property information—sometimes more accurate and up-to-date than county data, says Gettelfinger—that makes their job easier. To learn more about CRS Data, visit CRSData.com.
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The Risks of Using Square Footage from Tax Records
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Create Compelling Listing Presentations with Tools from RPR
Your listing presentation is one of the most important pieces of communication you can share with potential clients. It's your resume, a capabilities brochure and a first impression all rolled into one. As a REALTOR, you can create data-centric, top-of-the-line, professional looking listing presentations by accessing Realtors Property Resource. Using RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. Here's some information to get you started...
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9 RPR App Features to Increase Your Productivity in the New Year
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Find Your Next Listing with These Geographic Farming Tactics
Real estate farming is possibly the most proactive position an agent can take to build inventory. The method includes a series of steps that analyze a given neighborhood, ZIP code or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market. A good farming strategy involves working through a set of five exercises to determine the area's viability.
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Searching Your Subject Property on RPR
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3 Creative Ways to Generate Listings
Farming neighborhoods Real estate farming is possibly the most proactive position an agent can take to build inventory. Overall, you'll want to choose an area with attributes you find personally appealing as well as professionally rewarding. Then, create personas for your perfect clients using data such as income, education, leisure activities and more. For example, an agent who is athletic and enjoys leisure time at coffee houses might find it easier to relate to homeowners with similar interests. The goal is to choose a farm area that you feel comfortable representing and one that will produce revenue. Step 1: Research Begin by assessing local demographics and psychographics: who they are, what they do and how they behave. You can do so easily by using RPR commercial data to find a neighborhood whose attributes most resemble your ideal client. RPR's commercial data reveals an area's average age and income, net worth, marital status, education, and age, in addition to where they work, where and how they spend their money, and even how much time they spend exercising each week. The platform's neighborhood data includes home values, list/sales price vs. list/sales volume, price per sq. foot, own vs. rent, local amenities and commuter times––all worth knowing. Here's how to find your ideal client using RPR Commercial data: Visit narrpr.com/commercial Select Go to Analysis or create your own area by choosing Go to Maps. For our purposes, we will use the analysis section. Enter the geographic area, and then select the attributes you would like to search your area by. Each attribute you choose will reveal a new set of drop downs to glean your data. Add additional attributes by selecting the Add more criteria, or you can search by clicking Run Analysis. From the Map, use the Analysis Panel to adjust the size of geographies and parameters. Once you've found a few neighborhoods that are a good fit, research recent sales to determine whether one agent has a dominant presence in the area. You can also use recent sales to predict your average commission. Step 2: Calculate the area's turnover rate Now that you've landed on a potential farm area based on demographics, psychographics and average commission, it's time use RPR Residential to determine the turnover rate, a calculation that helps to identify whether the area has enough sales activity to make it worthwhile. RPR has developed a simple, surefire way to use its data in your calculations. Download this quick start guide to walk you through the steps. To configure turnover rate, divide the number of homes in your farm area by the number of homes sold in the last 12 months and then multiply by 100. See the graphic below. Build your pipeline from open house traffic Open houses can be another fantastic way to meet new buyers and generate listings. As the agent showcasing a home, you have an advantage. You get to showcase your skills to potential buyers and sellers through how you market the home. So create opportunities by casting a wide net. Offer a special neighbor preview Consider marketing an exclusive showing for neighbors with a special evening tour. This would not only be ideal for a postcard, but provides great content for a neighborhood door knocking strategy. When questions from neighbors come up about their own value, answer them with the RPR app. When you can't, set the pre-listing appointment. Be the resource At the open house, be sure to engage with prospects as they enter and leave the property. Not every person entering the home will be a match. Ask questions. Are they interested in the property? If so, use the RPR app to text or email a branded Mini-Property Report. If not, ask a few questions that get to where they are in the buying process. Questions like, "How long have you been looking?" and "Is your house for sale right now?" or "What characteristics are you looking for in a home?" Now, share an RPR Market Activity Report that is configured to showcase new local listings and open homes for the weekend. Facebook Lead Ads In 2018, we can't have a list about creative ways to generate listings without including Facebook. Statistics don't lie: Facebook remains the primary platform for most Americans according to a survey conducted by Pew Research Center (January 2018). Roughly two-thirds of U.S. adults (68 percent) are Facebook users, with approximately three-quarters of those people accessing the social site on a daily basis. Facebook also happens to have a sophisticated advertising platform with powerful audience selection tools, allowing you to target people likely to match your ideal client. The ads deliver true leads information when using the Facebook Lead Ad. These are unique in that they can be customized to place your offer –– such as RPR's local Market Activity or Property Report –– in front of potential prospects. It's all possible because lead ads come with simple forms that capture a prospect's information within Facebook. The forms will even pre-populate a prospect's information such as name, email or phone number, allowing the person to quickly complete the form. Now that we've talked about the vehicle for your ad, let's discuss a few possible offers for your prospects that involve an RPR report. The offer could be: A detailed report on local market activity, customized for target market area. A home valuation and detailed property report using the Realtor Valuation Model® (RVM®). Once the offer is set for your Facebook Lead Ad, it's time to move on to audience selection. Facebook ads can be targeted by location, demographics, interests, and behaviors or even your own contacts such as sphere of influence, past clients or prospects. It's worth noting here that Facebook recently announced that soon it will be phasing out the use of all third-party targeting capabilities, both private and public. To view the original article, visit the RPR blog.
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Back to School with New Data from RPR
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How to Leverage Public Records for Business Intelligence
When it comes to discovering the power of public records for prospecting, real estate agents fall into two camps: Agents that feel like they just opened a huge door of opportunity--and that they now have useful knowledge that their competition doesn't. Agents that are so excited about the potential for unearthing new business with public records that they tell everyone in their office. That's according to Nikki Morgan, MLS Sales Executive at CRS Data. She's spent years speaking with Realtors about how to leverage public records--and how easy it is to upgrade your lead generation game with this powerful tool. We recently spoke with Morgan and her colleague, Danielle Longdue, to learn more about how agents can use public records for prospecting and acquiring business intelligence. Whether you want to share this information with your fellow agents or keep it to yourself--well, that's up to you! Lead Generation Tools One of the great advantages of prospecting with public records is that you can target a very specific geographic area. Other lead generation tools, like property portals or advertising products, only let you target by zip code--an option that may be too broad (and therefore too expensive) for your purposes. Your public records tool can let you narrow down your desired prospecting area in several different ways: Drawing a shape on a map to pull up all properties within that area Narrowing down by zip code or subdivision Specifying a distance from a certain property within a radius of up to 10 miles "Realtors are very visual," says Morgan. "They know things about their territory that no one else knows. We take it up a level by acknowledging that they are the expert and giving them the tools they need to apply that knowledge to a map using the radius or the free-hand drawing tool." Once you've selected a geographic area, you can execute multiple types of prospecting campaigns, including: New listing campaigns - Have a new listing? In addition to your social media and comprehensive digital outreach, consider sending a postcard or flyer to everyone in the immediate area advertising the home. The goal here is not to find buyers, but to show neighbors how much their home could sell for--and that you're just the agent to list with. Open house campaign - Send an open house invitation to homeowners living near your listing. With a growing influx of digital advertising, a tangible mailer can often earn a second look! The idea is to build your brand in the area, and bring the neighbors to the open house. Once there, you can chat them up in person, offer a free home valuation, and add them to your contact database. Sold listing campaign - Once you've sold your listing, it's time to brag a bit. Send out a postcard or flyer that shows the selling price you were able to achieve for the home. If you sold it over asking price or quicker than your area's average days on market, include that information as well. The idea is to show off your sales prowess and pique the neighbors' interest in selling their own home. Seller prospecting campaign - With home prices skyrocketing, you can drum up seller leads by sending out marketing material and designing a digital ad campaign that explains how lucrative it is to sell right now. Show how much home prices have risen in the past year, and include a call-to-action that invites homeowners to contact you for a free home valuation. Maximizing Your Public Records Reports Now that you've executed your prospecting campaigns, the leads should start flowing. Once a prospect reaches out to you, it's time to create a report in your public records tool that you can send them. To increase the likelihood of converting a prospect, there are a few ways that you can customize a report. "Customizing reports is one of my favorite things to teach," says Longdue, CRS Data's Customer Education Manager. That's because customizing a report personalizes it--both to you and your brand, and to the specific needs of your client--and that's a powerful way to connect with real estate consumers. For example, with CRS Data, you can add your own logo, headshot, and contact information to your report. "Who doesn't love putting their name and information on a nice report?" says Morgan. "It's better than a business card, and clients will hold on to it longer." Plus, she says, when you customize a report, you can rest easy, knowing "that every document has your information on it." Longdue and Morgan also recommend customizing property information within your reports, as needed. CRS Data, for example, allows agents to edit the square footage of a home, along with the number of bedrooms and bathrooms. This is crucial for creating accurate reports when a property has been remodeled or expanded, or when there's simply a variance in the public records data. Agents can even add a note to explain why the change was made. "Agents can put the information down, know it's accurate and explain themselves. It’s a great way to capture information about the home," says Morgan. "Agents do their best work out in the field," Morgan adds. "We want them to be able to go into those appointments with an armored truck full of information." To learn more about CRS Data, visit crsdata.com.    
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Finding the Right Neighborhood for Your Buyer
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Sizing Up the RPR Property Details Page
RPR's Property Details page offers a wealth of data not found on any other real estate platform. Here you will find side-by-side comparisons of MLS vs. public records information; sales, tax and mortgage histories; property photos, school and neighborhood profiles, interactive maps, and more.
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4 Tools for Spot-on Property Pricing
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[Best of 2017] Prospecting with Public Records: 7 Campaigns to Try Today
There are just 10 publishing days left in 2017, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in May and is #10 in our countdown. Stay tuned tomorrow for #9! We talk a lot about digitally targeting real estate leads—but what about targeting leads the traditional way via postcards and other print marketing pieces? Believe it or not, there's a digital tool you have access to right now that can help you prospect to your geographic farm: your public records tool. Why Public Records? If you've tried advertising on property search portals like Realtor.com, or have used ad retargeting solutions, you know ads are typically only available on the zipcode level. With public records, you can hone in on a much more specific area—a subdivision, street, an area a certain distance from a specific property, and much more. Refining the area you prospect to means that you can deliver marketing that's much more relevant to your targets—and therefore much more cost effective for you. Ready to give prospecting with your public records solution a try? Get started with these seven easy campaigns:
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Friday Freebie: The Realtor Tool that Creates Killer CMAs
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3 Exciting New Features Come to the RPR App
Like Realtors®, RPR's app is on the move. Exciting new features have been added to an already robust line-up of available tools. This time, we bring you three adaptations that are certain to make your on-the-go experience more productive and downright easier. And if you haven't already done so, download the free RPR app today. It's an unparalleled platform of property and market data, as well as a reporting tool that allows you to create and send customized client-friendly reports—anytime, anywhere.
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5 Ways to Fight the Good Fight in Real Estate
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'House Whisperer' Helps Turn Low Appraisal Into a Win-Win
Clare Grana is so tuned into her market that she can literally drive through a neighborhood, look at a property, and know what it's worth. Moreover, she's sold so many houses in the area over the past 30 years, that nearly every home has become a story for her to tell. She's that good. So good, in fact, that her sphere of influence has expanded exponentially in recent times. And in this instance she gives a big nod to Realtors Property Resource® (RPR) for making that happen.
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How to Create a Real Estate Report that Gets Attention
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Have you seen what's hidden within the RPR app icon?
Real estate agents rely on RPR Mobile for quick access to virtually everything they want to know about on-or-off market properties, neighborhoods, schools, market activity and, of course, the best-in-class, customizable and co-branded reports. Now, getting your hands on the RPR data you need is even easier. Introducing digital shortcuts to the features you use most, now within the RPR app. Known as 3D Touch on iOS and Quick Shortcuts on Android, the shortcuts are really all about efficiency, enabling users to gain quick access to favorite RPR features such as nearby properties, an agent's current listings, recent reports, and saved searches.
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8 RPR App Tips and Tricks
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Show Demand for Any Neighborhood with the RPR Market Activity Report
When your clients or prospects are interested in tracking a neighborhood's activity, the RPR Market Activity report is an ideal option. First, it's flexible and can be generated on any geography, even areas drawn using the RPR map. And the report itself includes changes in a local real estate market based on listing information and MLS data. The Market Activity report can include active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Rather than simply talk about it, let's walk through the process of creating a Market Activity report for a specific neighborhood we draw. For this example, we are interested in showcasing New, Pending, and Recently Sold Listings, as well as Price Changes. We will only include single family residences, and will include the previous three months of activity.
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The 5 Cs of a Successful Farming Strategy
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3 Must-Have RPR Reports for Farming
RPR reports are the perfect icebreaker for canvassing agents who need an "in" with potential sellers. No need to carry the printouts with you. With RPR's app in hand, agents can easily retrieve saved reports, such as the Market Activity Report, or within mere seconds, create and send an RPR Property or Neighborhood Report—anytime and from anywhere. And because your name, brokerage and contact information are included in every report, the homeowner has a takeaway he/she can refer to later. Market Activity Report
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Why Use the RPR app? Hear from These 7 REALTORS®
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Real Estate's Most Important 4-Letter Word is 'Next,' not 'Sold'
"Sold" is good, but "next" is equally important for ambitious REALTORS® who strive to keep their pipelines flowing at full speed. The good news is that finding and executing a balanced approach to maintaining relationships with current client bases and converting those touchpoints into future real estate transactions requires much less time and effort than we think. For the past several years, one flexible, easy-to-use social media platform, combined with the nation's only REALTOR-owned data and reporting platform, has proven to be a simple, low cost marketing solution where output far outweighs input.
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School Report Cuts Sales Cycle in Half
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Prospecting with Public Records: 7 Campaigns to Try Today
We talk a lot about digitally targeting real estate leads—but what about targeting leads the traditional way via postcards and other print marketing pieces? Believe it or not, there's a digital tool you have access to right now that can help you prospect to your geographic farm: your public records tool. Why Public Records? If you've tried advertising on property search portals like Realtor.com, or have used ad retargeting solutions, you know ads are typically only available on the zipcode level. With public records, you can hone in on a much more specific area—a subdivision, street, an area a certain distance from a specific property, and much more. Refining the area you prospect to means that you can deliver marketing that's much more relevant to your targets—and therefore much more cost effective for you. Ready to give prospecting with your public records solution a try? Get started with these seven easy campaigns: Classic Prospecting Ideas To kick things off, let's begin with three classic prospecting campaigns that focus on your listings. To help us illustrate our examples, we're using screenshots from CRS Data's MLS Tax Suite, a public records and tax solution that serves 126,000 real estate professionals across the nation. 1. New listing campaign - Each of these first three campaigns taps into homeowner psychology. Call it curiosity, or even nosiness, but homeowners relish knowing what's going on in their neighborhood. Send a postcard or a flyer announcing your latest listing and all its relevant details—price, beds/baths, square footage, school district, and more. Target your marketing piece to homeowners in the neighborhood. You can do this by subdivision, custom map shape, or by street and street number, as shown below. While your prospects may not be looking to move down the block, your goal here is to build awareness of your brand. That way, when they are ready to sell their home, you're the first one they think of!
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[Infographic] 5 Benefits of the RPR App for Realtors®
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5 Ways You Can Sell More Using Public Records
Everyone knows that public records are integral to closing a property sale, but have you really thought about how to use them to improve the price of a sale or to help you reach, or even exceed, your sales goals? Public records, more than ever due to easy digital access, can help you research property and build a clear picture of the seller's motivation to design a winning sales strategy. Here are a few examples: 1. What is the history of a property? Tax assessor records indicate the age of a home, its improvements, roofing, subdivision, size and other value-based details. Plus, you will see how long the seller has owned the property and how much they paid. Knowing this level of detail about the properties you're showing gives buyers that extra sense of safety and you that extra bit of authority. Sellers and buyers respond favorably when the agent has done their research on the subject property. 2. What is the motivation for the sale and the financial picture? Public records will tell you how many times a property has been on the market, withdrawn, and how long the seller has owned it. Is it a forced sale, or a flipper, or was there a legal incident like divorce or death? Are taxes owed? How much is still owed to the lender? Who is the lender: a large financial institution or a small or individual lender? All these details can tell you the predisposition of a seller, and help you address the seller's needs as well as the buyer's.
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How to Take Advantage of the RPR and zipLogix Integration
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Five Simple Steps to Building a Stunning and Compelling RPR Seller's Report
Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and a tenacity that closes deals in the shortest time possible and at the highest price. Showcase your marketable assets by creating and sharing the most comprehensive, brand-building seller's report available in today's real estate market, the RPR Seller's Report. Is the report worth the paper it's written on? Yes, and much more. Let's find out how. 1. Begin with the exclusive RPR RVM® One of the report's most persuasive analytics, the exclusive RPR Realtor Valuation Model® (RVM®), goes beyond traditional AVMs by incorporating listing and sales data into the equation. As the only REALTOR®-owned, automated valuation product, the RVM is a great starting point in the pricing discussion with clients—a foundation you can use to weave your knowledge and the local market to arrive at the home's most accurate value. The RVM is accompanied by a Confidence Score—a value between zero and five stars that indicates the level to which each of the multiple models agrees with other estimated values for a given property. High confidence scores indicate that other models yield similar estimates for the property. Pro Tip: Watch this quick video to learn more about the RVM.
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Using RPR to Impress Clients and Close More Deals
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21 Steps to a Stellar Listing Presentation
It's all here. Twenty-one great ideas for building your listing business from the ground up, all neatly packaged in a step-by-step action plan. Let us know how it goes. Set a Good Foundation 1. Build an online presence Use your website, blog, or social media channels to publish articles that demonstrate your core competencies. Do you specialize in upscale properties? Do your staged homes sell 30 percent faster and closer to list price than market averages? Your articles could also include seasonal tips for home maintenance, tips to prepare your home for sale, or market data for buyers. Share the content on your Facebook page. Pro Tip: Learn how to use RPR data to create your social media marketing campaign 2. Monitor your online appearance What is showing up when someone searches your name? One of the easiest and most effective ways to monitor your reputation comes from Google Alerts, a free Google service that allows you to enter a search term (i.e. your name, company, etc.) and then receive email alerts as the system finds matches. 3. Practice your presentation "Can you cut your commission rate?" and "I was going to try and sell it myself" are common objections heard by Realtors®. To prepare, ask a colleague to role play with you, maybe even serve your pitch at a sales meeting.
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3 Creative Ways to Deliver Your Next RPR Report
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What's New? The Latest and Greatest from RPR
Wednesday, March 15, 2017 at 9:00 AM PDT We'll review the most recent changes to RPR in this ever-evolving class! RPR regularly adds enhancements and new features to our Website and Mobile Applications so you are always ready to meet new client demands. This class is designed for advanced RPR Users who want a quick look at what's new! Register now!
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Social Media Marketing Made Easy With RPR
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Easy Icebreaker Ideas for Creating New Business
In supercharged real estate markets like the Denver metro area, every move counts. That's why Jickson Chacko never overlooks an opportunity to shop for new clients, literally. "Wherever I am, personally or professionally, it just comes naturally to talk to people about real estate," says Jickson, a REALTOR® with Cherry Creek Properties, Denver, Colorado. "And using the RPR app as my icebreaker, I'm able to transition a casual conversation into a working relationship with ease." At grocery store checkouts, a dentist's office, or while at the local playground with his young son, Elijah, Jickson is confident enough in his abilities and the tools at hand to spark conversations about the real estate market, knowing he can act upon any inquiry just by tapping into RPR's app on his mobile device. "It's always awkward for an agent to open with 'Hi, I'm a REALTOR®. Can I have your contact info for my marketing lists?' It's much easier to just start talking to them about the market or the value of their home and then instantly give them accurate information." Jickson's next "natural steps" include pulling up RPR on his phone the moment a potential new client demonstrates curiosity about the value of their home, or what another home in the neighborhood has sold for. "RPR's app is a great way to initialize conversation with a potential client without even seeing their property," he says.
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Getting the Most out of the RPR/zipForm Partnership
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3 Ways to Go Over and Above When Working with Referrals
Change is everywhere. Families grow, downsize, divorce, and make career moves, among other impactful circumstances. One thing is constant though—everyone needs a place to live, and oftentimes, their destination is far from home. Last year, approximately 1.5 million employer-assisted relocations took place, according to the Employee Relocation Council. In the same period, vacation home sales rose 57 percent, to 1.3 million properties, well above their most recent peak level in 2006, according to the National Association of Realtors®. All contribute to a country on the move. We set out to learn a little more about how keen real estate agents are capitalizing on the surge in relocations or vacation properties by building a robust referral market. Kyle Else, a Realtor® with Keller Williams, Palo Alto, California, immediately came to mind. Kyle has spent the past decade building a solid referral practice in one of the country's hottest relocation markets: the Silicon Valley. "Directing the attention of a client's trust in my brand to another agent is a high-risk task," said Kyle. "I take it very seriously, and expect the referring agent to do so as well. We each represent the other and want the relationship to grow. That means we both need to service a referral to the best of our abilities by closing the deal to their advantage." Kyle begins by making sure everyone is comfortable working together, followed by a formal referral agreement. Then he turns to Realtors Property Resource® (RPR). "Whether I'm providing information to a new client or to a referring agent, I always rely on RPR's tools and data to set the foundation for the transaction," he said. Here, in Kyle's own words, we learn just a few of the ways he uses RPR to make inroads with his referral clients. 1. Understanding Where They're Coming From "If I have a client who is looking to relocate to a Palo Alto neighborhood similar to his current homebase, I immediately go to RPR and pull the data on his existing area, like demographics, points of interest, traffic, and market activity. I learn everything there is to know to get a sense of what his/her lifestyle preferences are. "Then, by the time we have our first conversation, I already understand his/her neighborhood, local economy, and home buying wishes. It makes it easier to match him/her to a distinct location that suit his/her wants."
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10 Ways to Earn More Business than Your Competition with RPR
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How to Insert PDF Templates Into RPR Reports
RPR reports just got an upgrade! Now REALTORS® can easily upload PDFs into reports they create from RPR. The new feature is an excellent way to showcase your biography, testimonials, additional statistics, and specific marketing tools and methods you employ for your clients. Brokers enrolled in RPR's Broker Tool Set have the option to also include an additional five PDF pages for their agents to use as well. As an agent, upload PDF files to your account by clicking the Reports tab at narrpr.com. On the right side of the screen, under General Report Preferences, select Manage Custom Pages. A pop-up will appear, allowing you to add up to five customized PDF files. Then select Add to upload up to five PDF files from your system. Note that the files must not exceed 10 MB in total. It's best to clearly name the files for future reference. Choose a row and drag it up or down to arrange the order of the pages. Here, you can also specify whether your custom pages will appear at the beginning or the end of your report.
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Use RPR to Provide Calculated Price Opinions for Buyers
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Turbocharge Your Business with These Top 10 Tools from RPR
Each new year invites us to adopt fresh approaches to doing business. If you haven't already done so, here are RPR's 2016 top 10 new and/or improved tools that you'll want to incorporate into your daily business practices. 1. Drive Time Searching for homes by drive time is even easier now that the function includes the ability to filter by day of the week, time of day, and length of journey. You can also choose to view walking times. This enhanced feature is a major benefit for clients who want to be near work, schools and amenities. 2. Share RPR reports on Facebook RPR users have had the ability to share various reports through Facebook. Yet, some areas of the U.S. are "non-disclosure" states and prohibit the sharing of specific MLS information to the public. RPR has incorporated a pop-up box reminding the user of rules that may prohibit sharing MLS data for a property in a non-disclosure state. The messaging does not appear when sharing RPR reports on properties outside non-disclosure states.
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Integrated Market Analytics from the Top Down
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Capture Homeowner Attention in 80 Characters or Less
If Facebook is part of your integrated marketing approach, as it should be, then adopting these simple lead generation techniques could be the key to earning high quality leads from potential sellers. While most of us consider longer Facebook posts to be perfectly acceptable, the reality is that posts with fewer than 80 characters receive 66 percent more engagement. Better yet—for those of us daring enough—posts with less than 40 characters earn 86 percent more engagement, according to MarketingProfs.com. Compare those counts to Twitter's 140 character limit. Yet, using 80 characters or less to capture the attention of would-be sellers is not as difficult as one might think. Sometimes, it's merely a matter of switching up a few standards in our ad copy wheelhouse. For example, did you know that simply changing your post from A) "Find out what your home is worth. No obligation home estimate" to B) "Thinking of selling? First find out what your home is worth" could dramatically increase traffic to your home valuation landing page? The difference is that scenario A invites curiosity seekers who might find it fun to learn what their home is worth but are far from ever listing. These are the same folks who click on "What personality type are you" and "What celebrity you were you in your past life" style of posts. Target audience B could be called our "serious potentials." Homeowners who have an inkling about selling but haven't yet contacted a Realtor or have merely dabbled in consumer facing websites to determine their home's value. Therein lies your greatest sphere of influence, and where RPR's data and reports are your most valuable assets.
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
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RPR Overview for Broker/Owners and Management (10/6)
Thursday, October 6, 2016 at 7:30 AM PDT Purpose of the webinar: To provide management an understanding of what Realtors Property Resource (RPR) is, along with how your agents and company gain benefit from this ever expanding tool. Objectives for the call: To understand the basics of Realtors Property Resource. To understand how an agent would use RPR and the value they would gain from it. Introduction to Broker Tools for Management. The Realtors Property Resource is a NAR initiative to support the core competence of it's members by creating a REALTOR only, parcel-centric database of nationwide property information. The RPR database continues to gain more popularity and has created much discussion as it expands it's coverage throughout the country. The base application contains advanced search, mapping, and report generation features as well as a robust, parcel centric database representing 166 million parcels of property in the United States. Register now!
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Three Ways to Build Listing Inventory Using RPR (9/26)
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
Monday, September 9, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Meeting Buyers’ Demands with RPR’s Search Tools (9/14)
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Getting Started with RPR (9/8)
Thursday, Sept. 8, 2016 at 10:00 AM PDT When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know "what will it do for me and how will it help my business?" Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Set up your account and profile Navigate the site to your advantage Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's App for instant, on-the-go access Register now!
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RPR Broker Tools (9/1)
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Using RPR to Reach and Retain Clients at Your Next Open House (8/10)
Wednesday, August 10, 2016 at 9:00 AM PDT When it comes to holding an open house, many REALTORS® prepare by ensuring the home is staged well. Fresh baked cookies, scented candles and smooth jazz create the warm welcome buyers appreciate. Yet, beyond that soft landing, serious homebuyers will want the facts ... and nothing but the facts, about your listing and the area. Join us for this insightful look into how RPR's dynamic data, impressive reporting tools, and one-of-a-kind app will engage, capture and retain clients at your next open house. This free workshop will show you how to: Gain an encyclopedic knowledge of the neighborhood, schools, amenities and qualify of life surrounding your listing Master the art of creating marketing materials that will build your brand and create a wow factor for your open house guests Use handheld devices to respond instantly to inquiries and requests by Open House visitors Pick-up a few good icebreaker ideas for making a positive and lasting impression on your soon-to-be new clients Register now!
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5 Tools You May Not Be Using From Your Public Records Product
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (8/16)
Wednesday, August 16, 2016 at 10:00 AM PDT RPR Mobile has now been optimized for your tablet! RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android tablet. Use your tablet's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download RPR Mobile today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool! Register now!
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Getting Started with RPR® (8/3)
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (7/19)
Tuesday, July 19, 2016 at 8:00 AM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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Ways You Can Leverage Realtors Property Resource
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (7/13)
Wednesday, July 13, 2016 at 9:00 AM PDT RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android phone. Use your phone's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool. Register now!
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RPR Overview for Broker/Owners and Management (7/7)
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Leading Clients with Strategic Site Selection (6/29)
Wednesday, June 29, 2016 at 12:00 PM PDT Helping clients find the right location for their businesses can be a challenge—especially when they have their sights set on the wrong side of town. Redirecting those preconceived notions comes easier when equipped with the robust data and dynamic reporting tools found at Realtors Property Resource® (RPR®). Join us for this insightful workshop where you will learn to integrate your local market expertise with data and reports that will lead your clients in the right direction. Register now!
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (6/22)
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
Thursday, June 16, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Tips for Growing Leads and Increasing ROI with RPR (6/8)
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Getting Started with RPR® (6/1)
Wednesday, June 1, 2016 at 11:00 AM PDT When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know "what will it do for me and how will it help my business?" Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Set up your account and profile Navigate the site to your advantage Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's App for instant, on-the-go access Register now!
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (5/25)
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Help Your Seller See the Light on a Realistic List Price
But in 2003, we upgraded the bathroom, built a jungle gym and put in a new dishwasher. What REALTOR® hasn't felt challenged during pricing discussions with homeowners in a similar situation? And why wouldn't an average homeowner expect to earn a return on home improvements? Thankfully, there is a common ground when it comes to landing on a solid listing price. Here are five proven tools and techniques for guiding your seller in the right direction. Getting real on the value of home improvements Flushing out what qualifies as an appreciable home improvement can be a sensitive issue. Homeowners who have put a lot of effort into converting the garage to a family room or the third bedroom to a new master closet may not want to hear that their "new addition" actually depreciates the home's value.
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Meeting Buyers’ Demands with RPR’s Search Tools (5/17)
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Introduction to RPR Commercial (5/3)
Tuesday, May 3, 2016 at 1:00 PM PDT Do you have clients looking for the ultimate location for their business? In just 60 minutes, you'll learn how to create your RPR profile and how the three core functions of RPR Commercial can help you provide all the information your clients demand. We'll start by searching for and viewing property details. Then, we'll look at data such as psychographic, demographic and spending information to truly understand the consumers in a given neighborhood. And finally, we'll look at sales volumes via thematic maps and create an impressive report that summarizes all this amazing data. For REALTORS® specializing in commercial properties, this class is a must! Register now!
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10 "Power User" Features of the RPR App
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8 RPR Reports to Build and Brand Your Business With
RPR offers a robust set of sophisticated reporting tools, as well as the ability for its users to customize those reports with a personal photo, logo, personal notes and contact information. Welcome to Part VII of our eight-step series of articles for new and seasoned RPR users. RPR reports can be created, saved, and then texted, emailed or printed from your iOS or Android device, anytime, anywhere. And you get to choose what is and isn’t included in every single report generated in addition to customizing reports with your name, photo, logo and notes. That level of customization and simplicity is unmatched in the real estate industry. And it’s here, at your disposal, as a member benefit. Here’s a breakdown of the various RPR report options, including an overview and its relevant datasets. 1. Property Report Look to RPR’s Property Report for a summary of a property’s characteristics, such as values, foreclosure activity, market statistics, demographics, property history, taxes and school information. The report also includes before-and-after photos.
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RPR Mobile Tips and Tricks for New Users
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How One Realtor Became a Listing Presentation Pro
It all started with a $30,000 difference of opinion. A past client of Penny Brockways’ called to say she was looking to break even on a quick sale of her home, which was originally purchased for $183,000. Penny thought the property could sell for $227,000 but was outnumbered by her husband and business partner, James (who felt $200,000 was a more realistic list price) and the client who felt both of those prices were “way, way too high.” Determined to prove otherwise, Penny, a REALTOR® with Brockway Realty, Clear Lake Area of Texas, created an RPR Seller’s Report showing James and the client why she was right about the price. Based on Penny’s input, the team compromised, landing on an asking price of $220,000—nearly $30,000 more than their client’s original purchase price. The property received a full price offer in eight days. In fact, they continued to receive offers that were over list price. “Since then, we’ve become RPR’s biggest fans,” claims Penny. “It has helped grow our business because it has given us more credibility.” Leading from the start Penny specializes in listing presentations by maximizing every RPR tool at her disposal. When potential clients call, she is ready. “That first phone call is critical,” she said. “I’ll immediately pull up RPR on my tablet and start researching the seller’s home while asking questions at the same time.”
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Crossover to RPR® Commercial (3/2)
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Conversion is Key for this Open House Expert
When one-third of your annual sales in a single year stem from open houses, you pay attention. Something is working. For strategic-minded REALTORS®, open houses are an opportunity to convert market watchers, tire kickers, and fence sitters into clients. What sets apart a “showing” from a “client conversion and closing opportunity” can be attributed to a REALTOR’s style and RPR. That's according to this San Francisco based agent who was recently named Rookie of the Year by the Bayeast Association of REALTORS®. “I have a clearly defined strategy for planning and carrying out an open house,” said Nicole Nicolay, a REALTOR® with the Engel Group at J. Rockcliff Realtors, Pleasanton, California. “It’s a game plan that has consistently resulted in above-average performance.” Nicole, who has more than a decade’s worth of real estate marketing and technology expertise under her belt, said the data and reports found within RPR fulfill three vital components of her open house strategy: Using insightful, engaging icebreakers Providing credible, relevant information Ensuring a timely and consistent follow-up method
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Target the Right Consumer Base With Esri Data From RPR
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How RPR Covers Every Angle of Buyer-Realtor® Relationship
Know the market Anticipate objections Find a match Close the deal Wish it were that simple? Of course, but we know it's not. Being a buyer's agent in the information age has challenges probably not worth repeating here. Rather, here at RPR, we offer solutions—simple, reliable, and accurate tools that help REALTORS® successfully execute every step of the home buying process. We were recently reintroduced to a REALTOR® from the Boston area who, along with all 240 of his agents, use RPR in every facet of his operation, notably when working with buyers. "Buyer expectations come in all shapes and sizes but one thing is for sure: they all expect accurate, timely information," says John Connolly, Vice President of SUCCESS! Real Estate, Boston, Mass. "From basic characteristics of the home to a thorough analysis of local market conditions, REALTORS® really need to be on their game." Here, John shares how RPR helps his entire team remain relevant when working with buyers.
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Crossover to RPR® Commercial (2/3)
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Drilling Down on Neighborhood Data in RPR
The popularity and precision of lifestyle-oriented home buying searches is growing rapidly. What used to be a basic search for the number of beds and baths, and possibly schools, has transformed into an all-out attempt to find the perfect home, near desired amenities, within commutable distances, and among demographic groups who might share similar lifestyle preferences. Welcome to RPR Neighborhoods, part our series of articles for new and seasoned RPR users. Here we will offer basic tips and tools on how to help your clients successfully integrate lifestyle preferences into a home search. Then, we'll show you how to master the art of creating marketing materials that will build your brand and create a wow factor for your clients using the RPR Neighborhood Report. Let's begin by dissecting the Neighborhoods page found at narrpr.com.
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Sizing up RPR's Property Details Page
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Easily Find New and Improved Points of Interest on RPR Maps
Points of Interest (POIs) aren't simply pins on a map. Instead, they represent the diversity and density of amenities and businesses within close proximity to the area your client wants to live or do business in, or both. Now, RPR is taking its POI services to the next level. Based on REALTOR® feedback, up to 30 individual POI categories have been added to the data platform's already-robust lineup of residential features, in addition to an important upgrade to its site selection enhancing POI roster on the commercial side. In all, the enhancements make the exploration of community offerings easier to determine, and in fewer steps. In fact, up to 500 businesses, recreational, retail and other points of interest can be displayed, based on the user's selection of categories. Residential practitioners will find these new tools especially helpful when performing property searches for buyers who want to be within a specific drive or walk time of schools, jobs, parks, grocery stores, etc. Now, finding those nearby listings with pinpoint precision is easier than ever. While in Maps, click on the pin for a POI snapshot, then select More Details to jump to the listings details page. For commercial business use, reviewing a POI reveals valuable information about a business, such as address, number of employees, annual sales volume, square footage, year started and industry. Practitioners might find these tools particularly useful when representing, let's say, a grocery that wants to pull financials on a competitor within a certain radius or to ascertain its inventory levels based on square footage.
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RPR New User Series: Mapping Your Property’s Story
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Select and Sort Your Way to RPR's Enhanced School Search and Reports
One of the single most important factors in buying a home can be the school district in which it resides. Given RPR's newest release to its school searching and reporting features, REALTORS® now have increased opportunities to find the best fit for their clients. Here's how... Step #1: Search Select Schools from the homepage of www.narrpr.com. Choose to search by geography or school district from the dropdown menu. Select Advanced to search by school name. Enter the city and state, or ZIP and click the orange search button.
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Crossover to RPR Commercial to address those quirky residential questions (11/11)
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What's behind this agency's successful farming strategy? Relationship building
Belly-to-belly are some of the wisest words ever spoken about real estate marketing strategy, according to broker Claire Bisignano Chesnoff. A master salesperson, broker/owner, and founder of a two-office, 10 agent operation based in Staten Island and now in Brooklyn, NY, Chesnoff says one of her most successful strategies for earning new business is farming neighborhoods. Her technique is succinct, safe, and proven. Dominating much of the Staten Island market, Claire Properties, LLC is now setting its sights on opportunities in Brooklyn. Their farming strategy includes identifying potential neighborhoods and then sending a team of up to three agents to go, as Chesnoff says, "belly to belly" with homeowners. "Telephone solicitations are no longer effective," claims Chesnoff. "And marketing pieces, such as postcards, can be valuable, but our greatest reward comes from establishing relationships in neighborhoods, by meeting people on their sidewalks and in their living rooms." In this instance, a team of three agents descends upon a potential market area—a neighborhood known for its rich Italian heritage. The area is chosen specifically to take advantage of Santina's bilingual skills. She is a Realtor®, fluent in Italian, who has built relationships with homeowners and shopkeepers in the area. Yet, each agent, according to Chesnoff, plays a critical role in the pursuit she calls "our newest challenge." Santina is accompanied by Raymond, a techie who loves data; and Frank, a people person whose presence also provides a sense of security for both the agents and homeowners.
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Grow as You Go: Searching Your Subject Property on RPR®
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5 RPR® Report Customizations You May Not Be Using
REALTORS® know that each client has specific needs and interests when it comes to buying or selling a home. Some clients want the complete backstory to a property, while other clients may simply want the basics on a neighborhood. RPR allows REALTORS® to tailor each report according to these client expectations, starting with these five useful report customizations: 1. Report elements Is your client already familiar with the area and not interested in neighborhood demographics? Are school test scores and parent reviews not relevant? One of the most frequently used report customizations is the ability to hide page elements from a report. To do so, visit the report generation page and choose "More Details." Then simply uncheck an item to hide. If you're not sure what a particular item represents, hover your mouse over the blue information icon to the right and you will see a quick preview of the section. 2. Cover page elements You already know that each RPR report includes your complete contact information, photo and logo. But you might not have run across the option to display a particular combination of contact info. Use the cover page elements section found on the right-side of the reports generation page to display only the elements you want.
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7 Things New Users Want to Know About RPR Residential
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4 Steps to Use RPR with Your Relocation Business
As the old saying goes, make your first impression count. And now, it's never been easier to impress and create a one-of-a-kind experience with Realtors Property Resource® (RPR®). Up your game with analytical tools and client-friendly reports from RPR. Add in a few new tricks, plus your local market expertise and you are just a few clicks away from creating a memorable transaction that can lead to a steady stream of relocation business. Step One: Identify Your Client's Needs Begin by determining your client's wants and needs. How many bedrooms do they want? How big of a yard do they need? How about commute time? Do they want to be near a park? Once you've identified your client's ideal lifestyle, you can then weave the data from RPR with your local knowledge to find the perfect (re)location. Step Two: Assemble a Relocation Packet The relocation packet is your champion—not only is it going to save time, but it'll put you miles ahead of the competition with real statistics and market analytics. Showcasing your expertise of the local market has never looked so good. Start by searching their current neighborhood and use those market conditions to help locate similar markets with the Neighborhood Report. Make sure to include both current and proposed neighborhoods in the packet. You'll also want to include a Trade Area Report for the proposed neighborhoods that you've identified. The Trade Area Report can be found on the commercial side of RPR; it provides a greater sense of demographics, trends, and statistics of the neighborhoods. Be sure to follow all fair-housing guidelines when consulting your clients.
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RPR's New iPad App: What It Can Do for REALTORS®
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Rural Area Agents: Cover All the Bases for Residential and Commercial Clients
Hometown real estate agents are quintessential multitaskers, ready and willing to do whatever it takes to meet the needs of their rural communities. Here at Realtors Property Resource® (RPR®), we recently heard an entertaining tale of a REALTOR®, working in a one-traffic-light town, who exemplifies that "do what it takes" spirit. The story goes that the REALTOR® stood in the street outside a seller's home to flag down a pickup truck. Frantic to conclude the final walk through with her buyers, the agent sifted through her purse, coming up with $48 as payment to convince the driver to remove a 200-pound, 1950s wet bar from the basement of the seller's home. The unit had become a serious point of contention between buyer and seller, and the buyer refused to sign off on the walk through until the behemoth bar was removed. The driver agreed, but not until the agent and buyer helped lift the bar onto the truck, which they did, and then, happy and sweat-laden, went to closing. Not everyone is so inclined to close a deal, but the story got us thinking about adaptability as a contributing factor in an agent's rise to success, and how that adaptableness lends itself to a rising phenomenon in real estate, one that is steadily inviting traditionally residential agents to assume a variety of roles in their own right. Insiders refer to this larger than expected group as "resimercials," although Emily Line, director of commercial services for RPR, refers to them as "hometown heroes." "These are the folks that juggle multiple obligations in terms of servicing the diverse needs of their communities," said Line. "They are from rural areas—professionals plugged into their communities who have a vested interest in attracting small business, in addition to meeting the needs of homebuyers."
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