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RPR Overview for Broker/Owners and Managers
Thursday, December 12, 2019 at 7:30 AM PST Branding your company is no easy task. It takes a consistent, big-picture effort to identify every opportunity and, few, in any, come free... except RPR. At Realtors Property Resource (RPR), we make our commitment to helping brokers brand their organizations one of our top priorities, with an ongoing focus on the tools you need to set yourselves apart from the competition. And we offer those options to you at no additional cost. Join us for this introductory workshop to learn how you and your agents can leverage RPR's powerful branding and reporting tools to gain a competitive edge in the marketplace. You'll learn to: Learn about RPR and how it benefits your agents. Preview the Broker Tool Set, including branding, ancillary services, data tool and the broker AVM…designed exclusively with the company and management in mind. Understand next steps to implement the tools of your choice. Register now!
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RPR On America's Commercial Real Estate Show with Michael Bull
Watch RPR's Director of Commercial Services, Nathan Graham, as a guest on "America's Commercial Real Estate Show" with host Michael Bull. If you're a commercial practitioner, it's a video podcast titled "Free Commercial Real Estate Tools for REALTORS" that you don't want to miss.
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Top 3 Underused Commercial Search Functions in RPR
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RPR Data Helps Kentucky Brokerage Conduct Real Estate 'Check-Ups'
For many, a yearly or bi-annual doctor's visit is just a part of life--a way to provide patients with the information they need to prevent illnesses and lead healthy lives. Can the same concept be transferred to real estate? Tim Moore, senior vice president of Semonin Technology and Marketing Media, saw a need for the same type of "wellness check" in real estate to ensure that consumers were armed with the necessary tools to reach their homeownership dreams even if they weren't immediately ready to buy or sell.
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Premier Sotheby's International Realty Partners with RPR to 'Connect' with New Recruits
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Investing in Opportunity Zones
Thanks to the Tax Cuts and Jobs Act of 2017, Opportunity Zones were created with the idea of providing incentives for private investors to revitalize economically distressed communities, rather than using taxpayer money to do so. The main incentive is offering investors a way to shield their proceeds from capital gains taxes by investing those proceeds in these zones and hitting specific benchmarks. Some of you might be wondering how this is different from a 1031 exchange? The key is that these investments don't have to be like-kind exchanges. To learn more about the rules behind these zones, review these frequently asked questions. Now that we know what Opportunity Zones are, and why this act was initiated, lets see how it's playing out in the real world from the perspective of Chad Gleason CCIM, with PENTAVIRATE in Seattle, Washington. Q. From your perspective, why are Opportunity Zones good for the commercial real estate sector and communities in general? A. Anytime you are in a situation where you can have the added benefit and incentive to invest in real estate, it's a great thing. We are working with groups who are looking at exit strategies from properties, but are hesitant to do so due to high capital gains tax costs. These zones offer an alternative to lower, and in some cases, totally negate the majority of capital gains taxes while providing the community with the benefit of improving dilapidated buildings or developing raw land. Q. How are local economic development groups using Opportunity Zones to attract investors? A. I am hearing of tax and zoning incentives being added to the already great benefits of the Opportunity Zones. This could be as simple as upzoning, as is the case here in the Seattle market, or with the addition of new market tax credits to the site, if applicable. Having designated assemblages within the zones are also key marketing tools for sites who are recruiting companies that are looking to develop, move or expand. Q. Let's say I want to invest in a property in an Opportunity Zone. Can I just sell my Amazon stock and take those gains to buy a building? A. There are a few options here: you can place all of your sale proceeds into the investment, partial proceeds or simply your gains from the prior investment. I would suggest sitting down with your REALTOR® and tax specialist to devise a strategy for your personal investment plan. The Opportunity Zone has great value when you are willing to place your funds in the project for up to 10 years. Q. What is your go-to example of an actual project in an Opportunity Zone and what difficulties have investors encountered in trying to set themselves up to take advantage of these benefits? A. I usually don't point to a specific example, but instead try to break down the impact for that specific client. Many investors are not willing to sell due to the large amount of capital gains taxes they would have to pay after the sale, so walking people through the process, showing them the pathway for reducing their capital gains taxes and showing them what that means to them in a cash on cash investment scenario, is the proper way to introduce them to an Opportunity Zone investment. The difficulties have been few outside of the timing of the roll out of rules that are now available to everyone. Over the course of the introduction of the program to the last round of the rules that were shared in May of this year, the relatively new program is only one and a half years old. Q. How are properties marketed differently when they are in an Opportunity Zone and what has been the impact of that fact on potential investors you work with? A. Investors who are aware of the program and are looking to reduce the capital gains tax from a previous investment are now asking about properties in Opportunity Zones upfront in the process. In response, listing platforms as well as the agents using them are making sure that it is very clear their property is in a zone when it is, which makes finding properties easier and connects us to the other data we need to perform due diligence on projects. Q. What advice would you give to a REALTOR® who is counseling a client on the purchase of a property in an Opportunity Zone in order to take advantage of the capital gains incentives? A. Use the information that is available to you through RPR along with NAR, CCIM, as well as your state and local associations. Learn as much as you can about the process, key points and timelines within the program. I strongly suggest you also work with the client's real estate attorney and tax specialists to make sure the plan is right for them. The sale and reinvestment of the client's sale proceeds is an important decision and needs to be very well understood for the success of everyone in on the transaction. See the Commercial Opportunity Zone Layer in action: To view the original article, visit the RPR blog.
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See RPR's New Opportunity Zones in Action
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Reverse Engineered Site Selection with RPR
Sometimes you come up with a great idea for a project, but you're just not sure where to start. Often times that means a trip to YouTube University for a video on how to change your oil, or maybe a cooking tutorial to help you nail that palak paneer dish you've been wanting to make. As a society, we know that turning to experts for knowledge is a great way to get up-to-speed more quickly, or fill in knowledge gaps that might otherwise cost us. So why not apply this approach to your commercial site selection process?
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Create Your Own Mailing Labels in RPR: A How-To Video
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Let's Argue About CRM and Lost Business
For every 500 customer records in a CRM, there are about 25 transactions, 50 sides. Here is how you know how many transactions happen across your customers each year. Look at Your Transaction Records vs. Public Record At WAV Group, we talk a lot about "Data as an Asset." One of the projects that we run for brokerage companies is to harvest insights from their transaction data. We can take a list of your closed transactions and run them against public records data to see if that property has transacted since your last transaction. Originally, we did this for brokers to validate customer records and trigger marketing for other services like homeowners' insurance or mortgage refinancing. The odd part of the research was the realization that brokers and agents are missing out on a lot of repeat business, not to mention a lot of insurance, mortgages, and titles. NAR has done the most research on explaining this loss: the number one reason that is that agents did not stay in touch. Ouch! Better invest in a CRM. Look at Your CRM Records vs. Public Record Ever wondered how many customers across agent CRMs have done business with a competitor? It is horrible to learn that a past client has transacted with a competitor. It is inspiring to know how many customers in your CRM have transacted with a competitor. Guess what? Contrasting customer records in your CRM against public records and company transaction records can get you the answer. You can look at this data in a couple of different ways. You can see lost opportunities as a failure, or you can be thoughtful and excited about how you can leverage your CRM to make sure that you never miss a transaction opportunity again. Most Agents Have 380 Customers Most real estate agents have about 380 customers in their CRM. Remember, quantity can be a very poor way to measure things. Out of those 380 records, many may be stale or incomplete. On the opposite of the spectrum, some agents have 10,000 records but know very few of them in any meaningful way. The best measurement in a CRM is quality relationships and quality engagements. It is not likely that your brother or your best friend is going to buy or list a property without you knowing about it. Run Your Analytics Once a year, it is a really good idea to create a lost sales report for your company, offices, teams, and agents. It is amazing to watch how agents will become more highly vested in using the CRM if they understand the number of lost opportunities that happen when they don't. Office managers can coach agents on skills to expand their customer records and deepen relationships with the people already in their CRM. Small, incremental improvements in the lower half of your agent production will create dramatic payoffs in office and company performance. Complications You need to have the right culture in your company to operate these big data strategies effectively. Your agents need to trust you with their data. You need their permission to go into their database to develop insights. Sign an agreement with your agents that you will not reuse or repurpose the data in any way. Tell them that they only need to provide you with an address list if you need to. You are just looking at changes in the title. Show them the number of trades they missed in the last two years. Show them the number of customers in their database who have lived in the same home for more than five years (that is the hottest target list for future transactions). Want Help? Contact Victor Lund or David Gumpper to help with projects focused on data as an asset. We can work with your CRM vendor to develop this program. Imagine what would happen in your business if you invest as much money and effort into keeping your customers as you do in finding new ones. Do you think your performance would be better helping agents do business with some stranger messing around on a website, or people that they already know? To view the original article, visit the WAV Group blog.
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Educate and Empower Your Agents with RPR's New Commercial Learning Series
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Piecing Together a Commercial Market
When it comes to commercial real estate, REALTORS need access to accurate and reliable data. Pulling together bits of market data here and there can be frustrating as well as time-consuming. Commercial agents need it all in one place, at the touch of a button.
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Esri Refreshed with New Trade Area Data and Site Selection Options
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eXp Realty Trains Its Agents on RPR
It's no secret that REALTORS want to be wildly successful and close more deals. That's why RPR built the nation's largest property database. It's our goal to make every single practicing REALTOR aware of the data, tools and reports that are available to them at no extra cost, as a member benefit of NAR. Part of our strategy to reach members is to make connections and partnerships with major brokerages. One of our most recent brokerage success stories involves the rapidly growing, virtual, cloud-based brokerage eXp Realty.
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RPR Expands Commercial Focus in 2019
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New RPR Videos Help Agents Learn at Their Own Pace
REALTORS want to get more listings and be more successful, it's as simple as that. Your brokerage can show them how to achieve these goals by utilizing RPR, the nation's largest property database, built for REALTORS. We've made it easier than ever to educate and empower your agents with a new series of video tutorials and supporting materials.
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Customize RPR Report Cover Photos with These Simple Steps
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The Step-by-Step on How to Create a Buyer Tour Report with RPR
Delivering a successful showing experience for your buyers doesn't happen by itself, it comes from great planning. And a variety of those details have nothing to do with the properties you'll end up showing that day, but that's for another article. Today we're going to walk through the specifics for creating a buyer tour using the RPR app. The output is a detailed, yet simple to read, report showcasing each property.
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3 Quick Ways to Print What You See in RPR
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How to Use RPR School Search and Reports to Impress Buyers
Nearly 50 percent of homebuyers rate "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends, according to a report from the National Association of REALTORS®. That's up 25 percent from a similar NAR study conducted in 2015. The report's findings bode well for agents who use Realtors Property Resource (RPR), the nation's leading aggregator of real estate data. Realtors can leverage the platform's expansive tools to 1) research schools, 2) locate up to 20 nearby listings, and 3) create professional quality reports for clients.
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Staying Ahead of the Game with Comprehensive Market Research
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What is a Retail Gap Analysis?
Part of working with retail clients is understanding the supply and demand conditions for the markets they are looking to, or should be looking to enter. This type of research is typically referred to as a retail gap analysis and, luckily for Realtors, it's easier than ever to perform utilizing RPR Commercial.
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How to Get Started in Real Estate Investing, According to the Experts
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A Commercial Pro's Success Amplified through Realtor Membership
Greg Hrabcak, CCIM, started his real estate career directly after graduating from Ohio State University 33 years ago. Since then, Greg has been involved in the sale and leasing of industrial, investment, retail, and office properties, as well as business brokerage sales throughout central Ohio. Greg's clients include Kroger Company, Inland Real Estate Growth Fund, Textron Financial Services, United Parcel Services, and Five Guys, and he has received awards from the Columbus Board of REALTORS, Ohio Association of REALTORS and the National Association of REALTORS.
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Howard Hanna CEO Says Data, Analysis and Branding Key to Providing Value
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Top 5 Data Needs for Researching Commercial Properties
Here are the top five areas in RPR Commercial used by commercial practitioners to help bring clients to the closing table. 1. Property Details RPR Commercial makes it easy to assess every property's potential by aggregating public records with data from preferred partners such as CIEs/CMLSs, MLSs and national brokerages for on-market commercial listings. Currently there are more than 372 thousand on-market listings, over 35 million off-market properties, and with the integration of SMR Research, an additional 7 million tenants occupying space available for your research exploration.
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No. 1 Franchisee Aligns Agents with Top Resources
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Midyear Commercial Wrap-up: Data Integration Top of Minds
RPR Commercial staff were all hands on deck at this year's NAR Legislative Meetings and Trade Expo. Booth traffic was steady with members taking time to engage with staff, particularly over RPR's Trade Area Reports and Valuate (the platform's investment analysis tool). On-market commercial listings have increased to nearly 360,000––a 20 percent increase since Q1 2018, which prompted other value-added conversations among booth visitors.
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RPR App Unveils New Buyer Tour Report
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Build and Brand Your Business with RPR Reports
REALTORs who use RPR reports: Instantly respond to client needs with real estate reports that matter Create reports with as much or as little information as the client needs Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools
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Make It Happen with RPR Mobile
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Smart Charts: Using Visuals to Tell a Property's Story
Charts and graphs are often the best way to show trends and make comparisons between different groups. In real estate, they allow Realtors and customers to identify what's going on in any given market and to tell a property's story, all through visuals, which allows us to digest the information more readily than if presented in a textual format. Sometimes referred to "idealization tools," charts and graphs can also break up the monotony of a long report, allowing visual learners the opportunity to envision all aspects of their purchasing decision today and into the future.
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Spring Ushers in Major Refresh of Esri Data
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"How about now?" Broker's quick thinking leads to listing
Questions about the accuracy of real estate information is every RPR user's dream. It gives REALTORS®, like Neal Oates, Jr., a chance to shine. Neal, an independent broker/owner in the competitive south Florida market, is "that guy" in real estate. Taking to data like a duck takes to water, he capitalizes on what many small brokerages do to remain competitive in the information age––using the most reliable, accurate and cost-efficient resources to propel his business in the direction he wants it to go, while positioning his brokerage, World Renowned Real Estate, against larger, and more leveraged, national franchises. "In real estate, there's always something new and shiny that we have to pay for," says Neal, "but then we forget about the foundational things and the value of accurate info."
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A Look Inside the Power of RPR Commercial
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A Realtor's Path from Selling Homes to Investment Real Estate
Mark Howe's career began like many Realtors, working a second job to make ends. To add to the challenge, Mark's start as a Realtor in 1982 was compounded by interest rates as high as 20-plus percent. While many may have let a less-than-ideal market discourage their path, success in the form of a commission check encouraged him to continue his real estate career. Mark voiced feelings that residential real estate was only a starting point for him, so we wanted to explore more about his path into investment/land brokerage and uncover some of his keys to success in this real estate arena.
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A Simple Yet Effective Strategy for Generating a Market Activity Report for Your Farm Area
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[Infographic] How to Customize Property Details in RPR
Even with RPR's partnerships for public records, community descriptions, and on-market listing details, we know that it's users who hold the most information about their markets. With this in mind, we made sure to build RPR property detail pages that are full of opportunities to clarify and add more details about properties, and even the community surrounding it, all exclusively accessible to the individual adding the information. Learn more about how to customize RPR property details in the infographic below.
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Introducing RPR Connect: A New Facebook Group
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Commercial Real Estate Technology: Price vs. Value
Every year, commercial practitioners spend a lot of hard-earned money on data from a variety of sources, hoping to integrate all of the pieces into a singular client presentation. Yet, only Realtors Property Resource® (RPR®) can offer commercial practitioners all of the data and reports they need from one reliable, authoritative source. Better yet, RPR is offered as a benefit of NAR membership, already included in their annual dues. The infographic below compares the ROI of RPR versus other data sources:
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Collateral Analytics Sues Nationstar and Xome for Stealing IP
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Beyond Spreadsheets with Real Estate Financial Modeling Tools
More than a year ago, RPR decided it was time to upgrade what it offered for analyzing real estate investment opportunities. Based on years of REALTOR® feedback, we scoured the internet and trade show floors to assess what was available and began narrowing down our list of potential partners. One of those companies, Real Estate Financial Modeling, LLC (REFM), built a platform called Valuate® that seemed to not only meet but exceed many of our wants, so we ran a test group that gave us the thumbs up to move forward with a partnership. From that point, Founder/CEO Bruce Kirsch and the REFM team have worked non-stop to expand this platform. We wanted to share with you a little about this journey.
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Top 5 Data Needs for Researching Commercial Properties
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Tenant Data Comes to RPR Commercial
RPR Commercial is your database of more than 35 million off-market commercial properties, 330,000+ on-market commercial listings with over 107,000 available leasing opportunities. You've had access to who owns a building, property specs, tax records, mortgage information, and legal descriptions for properties nationwide and now, with a recent integration with SMR Research, you have the ability to see over 7 million tenants that occupy space within a structure.
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Mortgage Data Turns Table in Buyer's Favor
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Wooing Amazon: Red Rover, Red Rover Send Amazon HQ2 Right Over
Cities and municipalities across the U.S. are scrambling to put together their portfolios. Amazon, the world's largest online retailer, is looking for a second headquarters. Those up for consideration will include metropolitan areas in North America with at least one million people, a stable business climate, urban or suburban locations with the potential to attract and retain strong technical talent, and communities that think big and creatively. What will it take to win the affection of Amazon and bring billions of dollars to the local economy? While many would love to call their city a home for Amazon, some locations make more sense than others, especially when it comes to finding the right people for the 50 thousand jobs the behemoth merchandiser intends to create.
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Discovering Local Opportunities By Assessing National Trends
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At the Core of RPR Commercial
For many commercial practitioners, RPR is the go-to source for persuasive, decision making data and reports. From site selection and investment analysis tools to demographic and psychographic insights about communities, this valuable Realtor® member benefit truly helps validate a practitioner's local expertise when working with a broad range of clients. At RPR Commercial, we have a goal of becoming the nation's top technology for researching and analyzing commercial real estate opportunities. With this in mind, our data and integration partnerships are strategically selected so that whether they provide local economic activity or traffic counts, they all provide nationwide coverage and usability. So just by being a Realtor® and creating an RPR account, users have unparalleled access to the following:
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Downsizing to Downtown: Boomers Hitting the Road
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RPR Data Strengthens Smart Growth Initiative
Real estate professionals are investing in their communities well beyond helping consumers achieve the American dream of homeownership. They know that healthy neighborhoods, towns and cities prosper in ways that attract families, businesses and investors to the area. That is why REALTORS® across the country are becoming increasingly more interested in sustainable community development, also known as Smart Growth. REALTORS® are uniquely positioned to create added value within our communities," said Nate Johnson, President of Real Estate Solutions and Chair of NAR's Smart Growth Advisory Board. "They are responsible for making sure our neighborhoods are developing in ways that we want by working alongside elected officials, real estate developers, chambers of commerce, transportation and urban planning professionals, governors, and leaders in Washington, D.C., to improve everyday life for people across the country."
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Work, Play, Live: The Commercial RE Focus
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The Future of Integrated Technology and Real Estate
Leaders from Realtors Property Resource, Xceligent, Valuate and Buildout join Commercial Real Estate Show’s Executive Producer Michael Bull, CCIM, to share insight on how the use of integrated technology can add efficiency and profits to your business. In this segment, Michael and guests, including Nathan Graham, commercial services director, discuss the future of these technologies and how they’ll help the real estate industry. Part 1: Integrated Real Estate Technology from Valuate and Realtors Property Resource Part 2: Integrated Real Estate Technology from Buildout and Xceligent Part 3: Integrated Technology for Brokers Part 4: The Future of Integrated Technology and Real Estate
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Client Engagement Leads to Early Buy-in
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RPR / CommercialSearch™ Integration: Easier workflow with insightful data
Good news for commercial practitioners challenging tech firms to play nice in the sandbox with one another. You've been heard. Now, thanks to a newly formed collaboration between property data powerhouses Realtors Property Resource® (RPR®) and Xceligent™ CommercialSearch.com, your daily fact-finding missions are just a few, quick clicks away. "The RPR Commercial and CommercialSearch.com integration allows REALTORS® a single point of entry to collect detailed property data, along with analytics to support business sustainability. This is a huge benefit," said Greg Hrabcak, CCIM, Columbus, Ohio, who represents companies such as Kroger, Inland Real Estate Growth Fund, Textron Financial Services, United Parcel Service and Five Guys, to name a few. "The collaboration shifts my focus so I can draw insights for my clients more effectively and efficiently through an easier access and process for aggregating data." Access to real time data and intuitive reports are just a few of the value-driven features offered through the RPR/ CommercialSearch integration. Here's how to put all six features to work for you. 1. Expanded (and free) listing exposure CommercialSearch.com is a free national listing platform for marketing commercial real estate availabilities to tenants, buyers, and other brokers. Listings are visible to visitors of CommercialSearch.com and to more than 30+ million monthly visitors of Realtor.com.
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RPR Mobile Welcomes Open House Data
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Using RPR to Impress Clients and Close More Deals
Thursday, March 23, 2017 at 11:00 AM PDT REALTORS® everywhere are answering questions about a property, a school, what sold recently and the overall status of a neighborhood and market trends with just a few clicks. If you're looking for new ways to deliver excellent customer service to both buyers and sellers, this class is for you! You'll leave know how to help sellers understand online value estimates and how RPR provides concrete data to help sellers comprehend market realities. You'll also learn how to use RPR's state-of-the-art mapping tools to pin-point searches, locate neighborhood and school info, analyze heat map data and much more for your buyers. Learn how to use RPR as your solution to ensure satisfied clients. Register now!
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What's New? The Latest and Greatest from RPR
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Getting the Most out of the RPR/zipForm Partnership
Tuesday, February 21, 2017 at 10:00 AM PST We're working to help streamline your business! RPR and zipForm have come together to help you get the most of out of these two powerful REALTOR business tools. RPR is NAR's wholly owned subsidiary and is a national property database, offering a large range of data, tools and reports to better serve your clients and customers. zipForm® is the Exclusive and Official forms software of the National Association of REALTORS®. We'll show you how to seamlessly move between RPR and zipForm to improve your business efficiencies. Register now!
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3 Bite Size Courses to Get You Going in RPR Commercial
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10 Ways to Earn More Business than Your Competition with RPR
Thursday, February 9, 2017 at 11:00 AM PST RPR is more than a comprehensive database. It provides tools and resources to help expand your business. During this session, you'll learn how to use RPR to improve prospecting and farming strategies, run accurate comp analyses, identify distressed properties and their impact on neighborhoods, set industry standard values on home investments, and more! You'll also get a quick overview of RPR Mobile™. Start impressing clients - register for this class today. Register now!
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New RPR Workshops Offer Measurable, Immediate Returns
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10+ Great Things About RPR We Hope You Didn’t Miss in 2016
RPR's goal is and always will be to provide REALTORS® with products and features that keep them in the center of the real estate transaction. To date, more than 262,000 REALTORS® have downloaded the RPR app and over 633,000 have created RPR accounts. In response, throughout 2016, RPR created and enhanced a majority of the platform's offerings, including integrations with key technology vendors, tool set upgrades, and new learning resources. Integrations that make your job more efficient 1. RPR and zipForm® RPR's integration with zipForm offers yet another time saving benefit for REALTORS® rattled by the need to jump from one platform to another when creating sales forms. Now, REALTORS® who use zipForm® can go directly to RPR's Property Details page from zipForm®, and vice versa, via one simple click. This integration allows select public records data fields from RPR to flow directly into many of the forms you might use in zipForm®.The integration also allows Realtors® to create new zipForm transactions using public records information from RPR. See the RPR/zipForm integration in action 2. RPR and SentriLock® The new RPR/SentriLock integration allows REALTORS® accessing SentriLock from their smartphone or tablet to have one-click access to property details within the RPR app. All that is required is to have both apps on your smartphone or tablet. When accessing the property detail link from SentriSmart for the first time. If you don't already have the RPR app, a prompt will appear the first time you access the property detail link from SentriSmart™. Download the RPR app
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RPR Launches Traffic Data, New Report Customization Feature, and More
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Opening Doors to Real Estate Investing
Garland Harris Jr., REALTOR® Masters in Community Development, BA in Architecture from Prairie View A&M University Garland Harris Jr. may be new to the REALTOR® family, but he is already primed to make his mark on the Houston area. By keeping his eyes open for opportunities, he has moved from watching developers as a service provider, to building an investment team and client base driven not only by profit, but also positive community impact. Our conversation with Garland should encourage anyone looking at real estate investing to become a sponge for knowledge and enact a plan for 2017. When did you become a Realtor® and how did you start working with investors? Garland: I joined the REALTOR® family in 2016, but started working with real estate investors in 2014. My first exposure came from working as a design architect for some local townhouse developers. After learning the development side, I gained interest in real estate investing, and became a REALTOR® to get access to data and build relationships with agents, affiliates and lenders. How is working with investors different from working with a client who intends to occupy a property? Garland: The main difference is what drives them to a buying decision. An investor is not focused on things like street appeal, but on how the numbers work and how the investment fits into their overall business goals. Understanding your investor's financial wants and goals is critical.
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Simple Solutions for Gathering Commercial Property Facts
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Property Reports Increase Client Retention for Fox and Roach
Real estate values are constantly changing, challenging agents to provide clients with the most detailed, up-to-date property reports available. While there are many valuation services available, selecting a solution that provides agents with the ability to deliver strategic comprehensive property reports can maintain valuable connections between agents and consumers. To understand how a property valuation service can optimize agents' long-term relations with their customers, Swanepoel undertook a case study of how Berkshire Hathaway HomeService (BHHS) Fox and Roach successfully implemented ePropertyWatch, a company-branded solution that effectively cultivates a client-for-life strategy. Here is a summary of the Swanepoel T3 Sixty report. Property Valuations Aid Client Retention Generally speaking, valuation services look at local property tax assessments and other public data, including sales price histories, for comparable properties in an area to derive a trend line that can applied against the target property's assessment to estimate its market value. The reports generated by the various services differ with regard to the scope of data they include and the way they present it. Property valuations provided by different services can differ significantly as they may use varying property comps and proprietary algorithms. In addition, the data sets that each service relies on can diverge in quality and comprehensiveness.
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Learn About RPR at the 2016 REALTORS Conference & Expo
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
Monday, October 10, 2016 at 12:00 PM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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How One Broker Leverages His Public Records/Tax Solution for Sphere Marketing
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RPR Overview for Broker/Owners and Management (10/6)
Thursday, October 6, 2016 at 7:30 AM PDT Purpose of the webinar: To provide management an understanding of what Realtors Property Resource (RPR) is, along with how your agents and company gain benefit from this ever expanding tool. Objectives for the call: To understand the basics of Realtors Property Resource. To understand how an agent would use RPR and the value they would gain from it. Introduction to Broker Tools for Management. The Realtors Property Resource is a NAR initiative to support the core competence of it's members by creating a REALTOR only, parcel-centric database of nationwide property information. The RPR database continues to gain more popularity and has created much discussion as it expands it's coverage throughout the country. The base application contains advanced search, mapping, and report generation features as well as a robust, parcel centric database representing 166 million parcels of property in the United States. Register now!
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Commercial Real Estate Pro's 5 'Must Have' RPR Tools
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Three Ways to Build Listing Inventory Using RPR (9/26)
Monday, September 26, 2016 at 1:00 PM PDT Looking to build your listing inventory? Many REALTORS® are using RPR to target potential sellers and build inventory. Join us for this class where you will learn three effective ways to leverage RPR as a primary component of your prospecting strategy. You will learn how to: Use RPR Market Activity Reports to leverage your circle of influence and generate new listings Convert homeowners to sellers using RPR property and market data Use RPR map drawing tools and geographic overlays to create your farm area. Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
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Commercial Data Comes to the RPR App
REALTORS® across the nation will be pleased to learn that RPR's app now includes commercial data and reporting. The full extent of the app's expansion into commercial territory will greatly enhance a REALTOR'S® ability to conduct on-location property searches, analyze a multitude of relevant data sets; and instantly create client-friendly, decision-prompting reports. The new Commercial mode, easily activated from within the RPR app, is similar to the platform's Commercial website, recognizable by its red theme. Once logged-in, REALTORS® can swipe through three home screens: property search, nearby market activity, and area demographics. Searching properties in commercial mode will return active (for sale or lease), sold or leased, off market, and distressed properties within a specific area. And every search easily converts to a branded report with a REALTOR'S® photo and contact information. The reports (Commercial Property, Trade Area or Best Business) can be instantly downloaded and/or emailed to a client. How will this marketplace innovation make a difference in your real estate world? Here are three scenarios to think about.
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Meeting Buyers’ Demands with RPR’s Search Tools (9/14)
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Getting Started with RPR (9/8)
Thursday, Sept. 8, 2016 at 10:00 AM PDT When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know "what will it do for me and how will it help my business?" Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Set up your account and profile Navigate the site to your advantage Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's App for instant, on-the-go access Register now!
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RPR Broker Tools (9/1)
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RPR Introduces Learn-as-you-go eBooks
Now is the time to take your RPR knowledge to the next level by checking out these brand new learning materials. Each of these topical eBooks, accompanied by corresponding videos and an online workshop, will show you how to apply RPR's data tools and reports to every aspect of your everyday business. Simply choose the format best suited to your learning style, interest and schedule, and you're off and running. Getting Started With RPR We'll begin by establishing your RPR comfort level—setting up your account and profile, covering different aspects of the homepage and then taking a deeper dive into the real guts and glory of how this all-important tool will become your most valuable, professional asset for years to come. You'll learn to research properties, markets, neighborhoods and schools. We'll show you how to gain a competitive edge by creating branded property, seller's, and market activity reports; as well as valuation workbooks and flyers. And along the way, we've woven in tips and tools on how to use the RPR app when out and about with clients. eBook | Online Workshop | Video Learning
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Using RPR to Reach and Retain Clients at Your Next Open House (8/10)
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The Strength of a REALTOR®: Resourced with Data for Commercial Business Needs
With social media buzz surrounding hashtags like #REALTORTEAM and #GETREALTOR, the public is being reminded about the expertise a REALTOR® brings to the table for investors. Since the National Association of REALTORS® represents members involved in all aspects of real estate, strategy around value added data to support each REALTOR's® specific business needs continues to be an ongoing study. To dive deeper into commercial members' needs, RPR recently went into the field, so to speak, to ask more than 100 Commercial REALTORS® what they find to be the platform's most valuable features—the tools that help them impress clients, win more business and save money; ultimately reiterating reasons to work with a REALTOR® versus a non-member. Here are the top three features according to participants: Site Selection Analysis Working with a developer who is trying to find a location for a mixed-use community with apartments and retail space? Use RPR's demographic, psychographic and spending data to identify high concentration areas of consumers, employees or renters. Users can also run an analysis targeting areas with young, successful singles seeking urban lifestyles and who spend their disposable income on dining and shopping.
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (8/16)
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Getting Started with RPR® (8/3)
Wednesday, August 3, 2016 at 9:00 AM PDT When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know "what will it do for me and how will it help my business?" Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Set up your account and profile Navigate the site to your advantage Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's App for instant, on-the-go access Register now!
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Introducing the new RPR / zipForm® Integration
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (7/19)
Tuesday, July 19, 2016 at 8:00 AM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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Going Beyond the Data Leads to Landmark Listing
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (7/13)
Wednesday, July 13, 2016 at 9:00 AM PDT RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android phone. Use your phone's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool. Register now!
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RPR Overview for Broker/Owners and Management (7/7)
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Leading Clients with Strategic Site Selection (6/29)
Wednesday, June 29, 2016 at 12:00 PM PDT Helping clients find the right location for their businesses can be a challenge—especially when they have their sights set on the wrong side of town. Redirecting those preconceived notions comes easier when equipped with the robust data and dynamic reporting tools found at Realtors Property Resource® (RPR®). Join us for this insightful workshop where you will learn to integrate your local market expertise with data and reports that will lead your clients in the right direction. Register now!
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Commute Times Driving Millennial Home Buying Decisions
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (6/22)
Wednesday, June 22, 2016 at 10:00 AM PDT RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android phone. Use your phone's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool. Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
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Tips for Growing Leads and Increasing ROI with RPR (6/8)
Wednesday, June 8, 2016 at 1:00 PM PDT Marketing your real estate business to a neighborhood has several proven techniques, but what should you think about when selecting your farm area? What type of property and market data will you deliver to homeowners? And where will you turn for all of their questions? The answer is RPR®. Let us show you...Join this free workshop to learn how to build a start-to-finish, successful real estate prospecting strategy using RPR's dynamic data and impressive reports, available only to REALTORS®. Our session will show you how to: Calculate the marketability of your target zone Create a customized farm area using search tools and maps Spark conversations with homeowners using the RPR app and reports Convey your value to For-Sale-By-Owner listings Build brand awareness with reports that peak homeowner interest Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Getting Started with RPR® (6/1)
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (5/25)
Wednesday, May 25, 2016 at 10:00 AM PDT RPR Mobile has now been optimized for your tablet! RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android tablet. Use your tablet's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download RPR Mobile today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool! Register now!
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Meeting Buyers’ Demands with RPR’s Search Tools (5/17)
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5 Ways RPR is Opening Doors for ClientLook Subscribers
Now, REALTORS® who subscribe to ClientLook, a commercial real estate CRM with users in nearly 1,000 cities nationwide, have one-click access to Realtors Property Resource® (RPR®). The combined assets of these two new partners will be a major benefit to commercial brokers, investors, and owners who use ClientLook to manage and analyze customer interactions, and who want the added advantage of RPR's extensive property analysis and reporting tools at their fingertips. But that's not all... Instant access to RPR opens up a world of data for ClientLook users. Demographics, psychographics, consumer spending data, market activity, and economic statistics are available by simply activating RPR directly from ClientLook's property module. "It takes less than 60 seconds to connect with RPR while on the ClientLook platform," says Michael Griffin, President and CEO of ClientLook. The company even has a two-minute video to walk REALTORS® through the process. Beyond that, users will see three distinct buttons within a dedicated RPR section of ClientLook's property module: 1. Location Details, 2. Demographic Analyses, and 3. Client Reports. Each hold drop downs for further options.
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Introduction to RPR Commercial (5/3)
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RPR Tools of the Trade for Everyday REALTORS®
Here are three RPR go-to-tools used by REALTORS® across the nation. And stay tuned to RPR; soon we'll introduce a new Valuate tool for residential and commercial property investors. 1. Refine Value RPR's Refined Value tool allows REALTORS® to determine the value of a home based on property characteristics, home improvements made, and market conditions. This tool can also help clients determine whether purchasing a home and then remodeling is worth the investment. There are three, simple ways to refine the value of a property using RPR. Watch this quick video to learn more about the Refined Value tool.
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Crossover to RPR® Commercial (3/2)
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How to Tip the Scales in Your Direction With School Search and Reports
To a large extent, the quality of a school district is a top factor for parents considering where to live. Test scores, parent reviews, enrollment data and more help REALTORS® quickly drill down to schools best suited to client needs and expectations. What’s more, once a school is identified, users can easily search for up to 20 nearby listings. Welcome to RPR Schools, part of our series for new and seasoned RPR users. Here we will offer basic tips and tools on how to help your clients successfully integrate school preferences into a home search using RPR. Then, we’ll show you how to master the art of creating marketing materials that will build your brand and create a wow factor for your clients using the RPRSchool Report.
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