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Educate and Empower Your Agents with RPR's New Commercial Learning Series
Introducing RPR's new Commercial video learning series, a self-paced introductory course designed to give agents quick, self-paced tutorials on the RPR Commercial system--a tool that will amplify their market expertise and help them be a more efficient REALTOR. The series includes seven courses, each lasting 10 minutes or less, with a printer-friendly handout to accompany each lesson. It's a helpful resource and opportunity for members to learn about new tools and techniques to help deliver a unique, competitive advantage.
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Piecing Together a Commercial Market
When it comes to commercial real estate, REALTORS need access to accurate and reliable data. Pulling together bits of market data here and there can be frustrating as well as time-consuming. Commercial agents need it all in one place, at the touch of a button.
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Esri Refreshed with New Trade Area Data and Site Selection Options
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eXp Realty Trains Its Agents on RPR
It's no secret that REALTORS want to be wildly successful and close more deals. That's why RPR built the nation's largest property database. It's our goal to make every single practicing REALTOR aware of the data, tools and reports that are available to them at no extra cost, as a member benefit of NAR. Part of our strategy to reach members is to make connections and partnerships with major brokerages. One of our most recent brokerage success stories involves the rapidly growing, virtual, cloud-based brokerage eXp Realty.
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RPR Expands Commercial Focus in 2019
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New RPR Videos Help Agents Learn at Their Own Pace
REALTORS want to get more listings and be more successful, it's as simple as that. Your brokerage can show them how to achieve these goals by utilizing RPR, the nation's largest property database, built for REALTORS. We've made it easier than ever to educate and empower your agents with a new series of video tutorials and supporting materials.
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Customize RPR Report Cover Photos with These Simple Steps
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The Step-by-Step on How to Create a Buyer Tour Report with RPR
Delivering a successful showing experience for your buyers doesn't happen by itself, it comes from great planning. And a variety of those details have nothing to do with the properties you'll end up showing that day, but that's for another article. Today we're going to walk through the specifics for creating a buyer tour using the RPR app. The output is a detailed, yet simple to read, report showcasing each property.
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3 Quick Ways to Print What You See in RPR
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How to Use RPR School Search and Reports to Impress Buyers
Nearly 50 percent of homebuyers rate "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends, according to a report from the National Association of REALTORS®. That's up 25 percent from a similar NAR study conducted in 2015. The report's findings bode well for agents who use Realtors Property Resource (RPR), the nation's leading aggregator of real estate data. Realtors can leverage the platform's expansive tools to 1) research schools, 2) locate up to 20 nearby listings, and 3) create professional quality reports for clients.
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Research Properties with the RPR Map
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Staying Ahead of the Game with Comprehensive Market Research
With more than four decades of experience in commercial real estate, Danny Levison knows a good thing when he sees it. That's why the principal of Atlanta Investment Properties (AIP) is a big proponent of Realtors Property Resource® (RPR®) when conducting market research. With a background that includes stints as a REALTOR®, investor, landlord and manager of a commercial brokerage that purchased, leased and managed multi-tenant commercial properties, today, Levison is head of both CommissionTrac and SharedSpace—a company that provides co-working opportunities throughout Georgia.
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What is a Retail Gap Analysis?
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How to Get Started in Real Estate Investing, According to the Experts
Meet Our Panel of Experts REALTORS are natural entrepreneurs who constantly look to grow their businesses and increase efficiencies. As I travel the country, the most common questions I receive are "How do I break into investing in real estate?" and "Where do I go to get training to take the next step?" So I wanted to talk to the people at the forefront of investment.
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A Commercial Pro's Success Amplified through Realtor Membership
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Howard Hanna CEO Says Data, Analysis and Branding Key to Providing Value
For Helen Hanna Casey, CEO of Howard Hanna Real Estate Services, providing value is the name of the game for staying ahead of the competition. And she must be doing something right, as the brokerage—sitting at 214 offices and 7,154 agents—continues to grow in size and scope. That value, according to Helen, equates to providing best-in-class branding, data, and analysis tools for both her organization and its agents. Her go-to source is Realtors Property Resource (RPR).
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Top 5 Data Needs for Researching Commercial Properties
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No. 1 Franchisee Aligns Agents with Top Resources
When your real estate brokerage grows from 300 agents to over 2,500 in six years, it signals sound decision making along the way. For CENTURY 21 Affiliated, based in Madison, Wisc., that incremental growth stems from the firm's commitment to attracting and keeping the best REALTORS its five-state territory has to offer.
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Midyear Commercial Wrap-up: Data Integration Top of Minds
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RPR App Unveils New Buyer Tour Report
RPR's new Buyer Tour Report, found in the RPR app, will make an agent's life a little easier and give buyers a supersized impression of his/her REALTOR'S® skill set. Simple in nature but comprehensive all the same, the new report enables agents to select properties, determine the order with which to tour them, and then to create a colorful, client-friendly report to share with buyers.
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Build and Brand Your Business with RPR Reports
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Make It Happen with RPR Mobile
Realtors who use RPR Mobile: Instantly create, text/email client-friendly, colorful reports. Quickly search on- and off-market properties. Freely access leases, open houses, valuations, maps, demographics, schools, neighborhoods and market trends. Easily create CMAs on the go. Immediately respond to client inquiries and leads. Seamlessly connect with sync'd reports, recent searches, favorites and notes.
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Smart Charts: Using Visuals to Tell a Property's Story
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Spring Ushers in Major Refresh of Esri Data
The RPR development team has completed the annual Esri data refresh which includes over 1 billion data points! Esri data plays a critical role in RPR and is the data behind the commercial trade area analysis, federal and local economic area reports, and residential neighborhood statistics. Successful real estate companies know that opportunity comes from the detailed understanding of local communities and insights into their preferences. Esri's data sets amplify your market knowledge with location-based data to help you better understand factors that drive growth, thus allowing you to uncover opportunities and create competitive advantages for you and your clients.
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"How about now?" Broker's quick thinking leads to listing
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A Look Inside the Power of RPR Commercial
Tangible, authoritative, reliable data. That's what commercial practitioners across the nation tell us about what they need to succeed in the marketplace. And RPR is ready. From demographics, psychographics and predictive analyses, to economic data and a full suite of reporting tools, RPR Commercial is a REALTOR's right hand. Check out this infographic for a breakdown of how commercial practitioners can use RPR to identify the who, what and where for every town/city in America.
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A Realtor's Path from Selling Homes to Investment Real Estate
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A Simple Yet Effective Strategy for Generating a Market Activity Report for Your Farm Area
Did you know the RPR Market Activity Report can be customized to match any geographic area? That's right! And it's easy too. This article will explore the simple steps needed to slice and dice your Market Activity Report to perfectly represent your needs. Hint: it's all accomplished using the RPR map. From there, you'll have a variety of ways to isolate your custom area using the RPR map tools. Here are the options we'll explore:
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[Infographic] How to Customize Property Details in RPR
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Introducing RPR Connect: A New Facebook Group
Introducing RPR Connect: a new Facebook Group. RPR Connect is an interactive forum that connects REALTORS, brokers/owners, and other industry leaders who want to keep ahead of the curve. RPR Connect provides an open, professional dialogue for real estate pros who want to share their RPR success strategies as well as those who want quick answers to their RPR-related questions. Contributors can also catch up on the latest and greatest tools from RPR, register for webinars, and link to other important learning resources. Join like-minded agents and brokers who enjoy sharing business building tips and tricks, or try to stump an RPR pro with your question. It's the perfect setting for any REALTOR® who knows the value of networking and has a desire to succeed.
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Commercial Real Estate Technology: Price vs. Value
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Collateral Analytics Sues Nationstar and Xome for Stealing IP
Real estate brokers and MLSs are pretty familiar with Collateral Analytics. Collateral Analytics provides real estate brokers with a variety of tools, including market trends, market share and AVMs. Collateral Analytics is particularly interesting to real estate brokers because of the unique blend of MLS data and public record data. Brokers believe that MLS data introduces a level of accuracy and timeliness to analytics products, making them profoundly more accurate than Zillow Group's Zestimates.
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Beyond Spreadsheets with Real Estate Financial Modeling Tools
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Top 5 Data Needs for Researching Commercial Properties
'Tis the season for list making and in this spirit of the holidays, we want to help you with your clients' top five must-have pieces of information when buying or listing a commercial property. 1. Property Details Definitely the number one category of information for your client, and it goes beyond "Is this property available?" Dig into information on square footage, zoning, owners, tenants, tax information, mortgage records, legal descriptions and much more. There are a multitude of resources that help you research a property from free sources such as public records to your paid listing and data service providers. RPR Commercial pulls data together for you in one place through aggregating public records nationwide and partnering with 26 contracted CIEs/CMLSs and 668 MLSs for on-market commercial listings. Currently there are more than 320 million on-market listings, over 35 million off-market properties and with the recent integration of SMR Research, an additional 7 million tenants occupying space available for your research exploration.
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Tenant Data Comes to RPR Commercial
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Mortgage Data Turns Table in Buyer's Favor
Every Realtor® has run into it once or twice. Encounters with sellers who are less than forthcoming about their property's shortcomings, including withholding facts about the outstanding mortgage. "Those kinds of surprises are detrimental to closing the deal," says Andrew Balalovski, broker and owner of Balalovski Real Estate in Reynoldsburg, Ohio. "So before I ring a client's doorbell, I'm two steps ahead of the seller. I know everything about the property's worth, its past mortgage, deed history, loan amount, taxes, characteristics, and even how the market is doing in the neighborhood."
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Wooing Amazon: Red Rover, Red Rover Send Amazon HQ2 Right Over
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Discovering Local Opportunities By Assessing National Trends
Staying up to date with trends affecting commercial real estate should be easier than ever. We have a multitude of informed experts at our disposal via social networks, news outlets, and a myriad of newsletters that magically appear in our inboxes. All of this information can become overwhelming, but through careful curation of who you pay attention to, you can begin to see the opportunities through the trees. Take for example the Commercial Real Estate Alert from NAR. In it are a number of trends that could impact your CRE business –– from demographics impacting the use of space, to sustainable building features becoming increasingly important for tenants/investors, to getting your next project financed through a crowdfunding website.
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At the Core of RPR Commercial
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Downsizing to Downtown: Boomers Hitting the Road
We've talked about Millennials seeking the work, live, play mantra as they locate to communities. Ironically, Baby Boomers have similar lifestyle preferences with walkability to entertainment and amenities as their core preferences. The Wall Street Journal recently published "It's OK to Party When You Turn 60." According to the article, more people are celebrating age rather than lamenting getting older. Also, 4.3 million babies were born 60 years ago. There are now more Baby Boomers than ever turning 60, with an approximate rate of 491 per hour. For Baby Boomers, an active economy is a leading driver when considering a move to urban living. They tend to downsize to communities where there are part-time job opportunities as well as nearby shopping, dining, healthcare, and recreational activities.
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RPR Data Strengthens Smart Growth Initiative
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Work, Play, Live: The Commercial RE Focus
It's becoming rare to see a separation between work, play and everyday life as Millennials continue to seek walkable communities that include easy treks to work and entertainment. According to a recent Swanepoel T3 Group study, Commercial Real Estate ALERT: Analysis of the Latest Emerging Risks and Trends, demographics based on the interests of Millennials are more important than ever in business practices.
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The Future of Integrated Technology and Real Estate
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Client Engagement Leads to Early Buy-in
Glen Moss, a broker from Austin, Texas with more than a decade of success in the real estate industry, takes client engagement seriously. He believes securing an early buy-in from would-be homeowners gives them ownership of the process. And he uses the RPR app to do so. "As soon as my clients are in the car, I give one passenger my wifi enabled tablet and ask the other to use his or her smartphone," said Glen, who holds several leadership positions with the Austin Board of Realtors®. "One touch opens the wide world of RPR." Glen first directs his buyers to the app's map feature which is guided by the phone's GPS. He explains the color-coded icons ("for sale" or "recently sold," among others) and shows the client how to move the map around to reveal on-and-off market properties in surrounding areas. Frequently, a client will find a listing not included on their tour. Right there in the car, Glen will show his buyer how to pull up the property's characteristics, photos, taxes, history, and hundreds of other datasets. "They are simply amazed by what they see," he said.
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RPR / CommercialSearch™ Integration: Easier workflow with insightful data
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RPR Mobile Welcomes Open House Data
Planning this week's broker caravan or open house tour just got a whole lot easier, thanks to a significant upgrade to the RPR app. A new "Open House" feature joins the ranks of the app's other notable home screen displays, such as the number of For Lease, Distressed, Recently Sold, New Listings, and For Sale properties. Within the Open House search, a map appears with a yellow box around the property pin. From there, users can: View a count of open houses in your market on the home screen. See open house information highlighted with properties in your search results. View the next open house date and time on the thumbnail of the property. Set your search filters to show only properties with open houses. Use advanced search filtering to search by the date of any open houses in your area. In Other Mobile News RPR account holders can now turn on Traffic Count layers without losing visibility of their search results. Property pins will appear behind the traffic pins when applicable and will be grayed out.
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Using RPR to Impress Clients and Close More Deals
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What's New? The Latest and Greatest from RPR
Wednesday, March 15, 2017 at 9:00 AM PDT We'll review the most recent changes to RPR in this ever-evolving class! RPR regularly adds enhancements and new features to our Website and Mobile Applications so you are always ready to meet new client demands. This class is designed for advanced RPR Users who want a quick look at what's new! Register now!
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Getting the Most out of the RPR/zipForm Partnership
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3 Bite Size Courses to Get You Going in RPR Commercial
With the start of a new year come goals, resolutions, and a general sense of being able to finally accomplish those high aspirations, such as improving your services to commercial clients. While we can't help you get to the gym more often, we can certainly guide you through using RPR in ways that will save you time, and give your clients a reason to keep coming to you for their commercial real estate needs. Below are three courses that will get you started down the right path. 3 Key Benefits to Wow Commercial Clients This course is a great introduction to RPR Commercial or even just a quick refresher. The focus is on how to gather and add information about properties and save time searching for communities that complement your client's business needs. As an added bonus, you will even learn a few great tips for how to use RPR Commercial on mobile devices. Save my seat!
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10 Ways to Earn More Business than Your Competition with RPR
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New RPR Workshops Offer Measurable, Immediate Returns
Realtors Property Resource® has rolled out new online workshops that will teach you how to leverage two of the platform's latest innovations — an integration with the nation's largest real estate forms provider, and an investment analysis tool for residential and commercial practitioners. Your return on investment goes far beyond saving time and energy. Find out how. For zipForm account holders, Get the Most out of the RPR/zipForm® Partnership will show you how to go directly to RPR's Property Details page from zipForm®, and vice versa, via one simple click. The integration serves as a major time saver for REALTORS® rattled by the need to jump from one platform to another when creating sales forms. You'll also find it easier than ever to create new zipForm transactions thanks to the advent of auto-populated public records information from RPR. This workshop is for REALTORS® who have a basic level of familiarity with the data and reporting platform, in addition to having access to zipForm. It's 30 minutes well worth your time. Register for the Workshop Learn more about zipForm Another new addition to RPR's slate of workshops, RPR for Residential Investment Analyses, offers REALTORS® practicing in residential and commercial markets the ability to create accurate investment scenarios, respond to on-the-spot client inquiries; and even work alongside clients as they input assumptions, run scenarios, and quickly retrieve/share versions of listed properties they find most appealing.
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10+ Great Things About RPR We Hope You Didn’t Miss in 2016
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RPR Launches Traffic Data, New Report Customization Feature, and More
Realtors Property Resource® is wrapping up 2016 with two significant new features for residential and commercial users: traffic count data and user-generated report pages. Traffic count data arrives in website and mobile Now, RPR offers the industry's most current traffic measurement product to its website and app users with 24-hour average daily traffic counts for highways and roads throughout the United States. Available in both the commercial and residential modes of your RPR app, the tool displays estimated current and historical data based on average daily and average weekday traffic counts. Simply go to any RPR map on your phone or tablet and click the Traffic Counts icon. Then, select a street-level pin to reveal the data. For commercial practitioners who prefer to access traffic counts through the RPR website, first, search for a property, then choose Bigger Map and click on the Traffic Counts icon from the options provided.
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Opening Doors to Real Estate Investing
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Simple Solutions for Gathering Commercial Property Facts
While the commercial real estate culture has traditionally leaned toward practitioners holding property details tight to the vest, clients still expect to have all the facts before making a decision on site selection. With RPR Mobile™, commercial practitioners can instantly access an expansive amount of property information from wherever they are and then easily transform that data into a sophisticated, decision-prompting report—one that is immediately delivered to the client by way of email or text. Here's how. 1. Pull up the property You are on a walk-through with your client. You have the property information that is available pulled up on RPR Mobile™. You know there are holes in the facts. Between your client's needs for the space and the information the property manager is providing outside of the listed facts, you need to capture as much information as possible and your pen cannot write fast enough...
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Property Reports Increase Client Retention for Fox and Roach
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Learn About RPR at the 2016 REALTORS Conference & Expo
It's hard to believe November is just about the corner, and that means one thing—it's time for the 2016 REALTORS® Conference & Expo in Orlando, Florida. For those of you attending the conference this year, as you plan your schedule of events and prioritize your meetings, we want to make sure you are aware of a few RPR sessions and learning opportunities. Visit the RPR Booth / #327 Be sure to stop by the RPR booth (#327) in the NAR pavilion during convention hours. RPR staff will be around to answer questions and demo the RPR platform, the RPR app, and your questions. For REALTORS® RPR is always looking for ways to help REALTORS® become more efficient and profitable. Come and see Impressing Clients and Closing Deals with RPR ... Anytime, Anywhere on Friday, Nov. 4, 2PM, room W315 A, Orange County Convention Center West.
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
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How One Broker Leverages His Public Records/Tax Solution for Sphere Marketing
CRS Data is among the leading tax systems in America, known for their outstanding system design, great customer service, and excellent county record tax collection. If you use CRS today, you are probably a fan. Today, I want to talk about a CRS feature that is making a profound impact on the effectiveness of direct marketing for Murney Associates, Realtors. Murney Associates is a six office brokerage located around Springfield, MO. They are locally known for their excellence in marketing and a strong believer in sphere/farm marketing. Last week, I had a chance to connect with Kyle Drenon, Director of Marketing for Murney, who shared some information with us about how they are training sales associates in their firm to leverage CRS label export with outstanding results. CRS has the ability for sales associates to perform subdivision searches in prospecting. Agents can quickly pull a mailing list of a subdivision and create a farm. Murney provides a service to develop Jumbo, or oversized postcards to mail to that farm. The company manages this marketing communication at a localized level. For example, adding a very localized primary photo from the community on one side of the postcard and adding very localized market data for the neighborhood along with recent listings, sold listings, etc. Mr. Drenon indicates that agents are getting great response rates from these mailings because the consumer is getting information that is highly relevant to them.
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RPR Overview for Broker/Owners and Management (10/6)
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Commercial Real Estate Pro's 5 'Must Have' RPR Tools
One might think that 27 years in the industry would make anyone an expert on virtually anything real estate related. Yet, for Carlos Fuentes (CCIM, CIPS, TRC), the learning never stops, especially in commercial real estate. "I have to learn everything there is to know about a client's operation if I'm going to find the right location," he said. "Then I use stats, maps and reports to ensure the location is viable for that type of business. That's where RPR never lets me down." Asked which of RPR's tools and features he finds most helpful, Carlos replied, "All of them! RPR is an incredibly efficient and accurate resource that provides everything I need to know about a commercial or residential property. And I know it's more accurate than any other resource available in today's market." Here, in his own words, Carlos describes his favorite five RPR tools: 1. Best Business Report What he likes:"I use the Best Business Report all the time. The Esri data goes much deeper than what you'd expect. It breaks populations into segments like household income, male/female, married/single/divorced, etc., but the extra sections—like how and where consumers in the area spend their money—is invaluable. And the report itself is really impressive. My clients love the graphs that show which business types are over- and under-represented." How he uses it:"It's one of my most powerful influencers. If I have a client that wants to open an ice cream shop, I can run the Best Business Report and show him there's an abundance of similar shops in the area. But I won't leave it at that. I might advise my client to open a Dunkin Donuts, or a bakery that serves cakes as well as yogurt smoothies or frozen yogurt—something that gives him a competitive edge. On the other hand, I can also use the report to lead clients into areas where there isn't such tough competition." Carlos' Tip for RPR Reports"RPR's commercial reports are lengthy, as they should be. I like that I can customize them to reflect my brand, add notes, etc. But a lot of people don't realize that RPR intentionally leaves off the page numbers so that we can further customize the report by pulling out pages that aren't helpful to particular circumstances. Every single report can be tailored to that client's needs and interests, including adding our own pages."
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Three Ways to Build Listing Inventory Using RPR (9/26)
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
Monday, September 9, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Commercial Data Comes to the RPR App
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Meeting Buyers’ Demands with RPR’s Search Tools (9/14)
Wednesday, September 14, 2016 at 11:00 AM PDT Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. We'll review the array of search options in RPR to help you find just what you and your clients need! This class covers searching for Neighborhoods, Schools, and by recent Market Activity. We'll show you how to use Mapping Tools to hone in on an area and show you how to drill down using RPR's advanced search options. Register now!
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Getting Started with RPR (9/8)
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RPR Broker Tools (9/1)
Thursday, September 1, 2016 at 9:30 AM PDT Learn about RPR's Broker Tools for Broker/Owners and Managers. Course Objectives: Learn how to brand property reports generated by your sales agents with your company name and logo, Discover how to promote your ancillary service companies to your agents, Understand how to use our Data Tool which compares the performance of your company to your market. Register now!
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RPR Introduces Learn-as-you-go eBooks
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Using RPR to Reach and Retain Clients at Your Next Open House (8/10)
Wednesday, August 10, 2016 at 9:00 AM PDT When it comes to holding an open house, many REALTORS® prepare by ensuring the home is staged well. Fresh baked cookies, scented candles and smooth jazz create the warm welcome buyers appreciate. Yet, beyond that soft landing, serious homebuyers will want the facts ... and nothing but the facts, about your listing and the area. Join us for this insightful look into how RPR's dynamic data, impressive reporting tools, and one-of-a-kind app will engage, capture and retain clients at your next open house. This free workshop will show you how to: Gain an encyclopedic knowledge of the neighborhood, schools, amenities and qualify of life surrounding your listing Master the art of creating marketing materials that will build your brand and create a wow factor for your open house guests Use handheld devices to respond instantly to inquiries and requests by Open House visitors Pick-up a few good icebreaker ideas for making a positive and lasting impression on your soon-to-be new clients Register now!
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The Strength of a REALTOR®: Resourced with Data for Commercial Business Needs
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (8/16)
Wednesday, August 16, 2016 at 10:00 AM PDT RPR Mobile has now been optimized for your tablet! RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android tablet. Use your tablet's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download RPR Mobile today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool! Register now!
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Getting Started with RPR® (8/3)
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Introducing the new RPR / zipForm® Integration
RPR's newest integration offers yet another time saving benefit for REALTORS® rattled by the need to jump from one platform to another when creating sales forms. Now, REALTORS® who use zipForm® can go directly to RPR's Property Details page from zipForm®, and vice versa, via one simple click. The integration also allows Realtors® to create new zipForm transactions using public records information from RPR. Setting Up the Integration From RPR's Property Details page, most REALTORS® using zipForm will automatically see the new zipForm Transactions button. If not, connect by way of your RPR User Profile. Choose Link Accounts and a series of simple prompts will help begin the process. Once complete, the zipForm Transactions button will display on the Property Details page in RPR. Users will then have the option to: Go to specific transactions for that property address in zipForm® Start a new transaction for the street address pulled up in RPR Go to the RPR homepage
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (7/19)
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Going Beyond the Data Leads to Landmark Listing
Recently, David Momper, Broker Sales Associate with Coldwell Banker Select, Tulsa, shared his RPR success story with us, including the catalyst that spurred those successes: a shift in thinking. "Initially, my RPR experience was limited to accessing data" said David, whose credits include Oklahoma 2015 Realtor of the Year, 2005 President of the Greater Tulsa Association of Realtors and 2012 President of the Oklahoma Association of Realtors, among others. "I really didn't know how much I could really use it for, like the extent to which I could perform property searches and generate reports." That mindset shift and willingness to explore the RPR site to his advantage led to winning a landmark listing for this Tulsa REALTOR®, who has been practicing since 1978. "Our market carries affordable housing for most, meaning a $550,000 listing is highly attractive for most REALTORS®," says David. When the opportunity presented itself, I turned to RPR." "Even though the seller was incredibly impressed by the data and high-quality look of my RPR property report, I made it clear that this was only the first step," said David. "My strategy is to meet the clients, establish a rapport, show them the resources I have at my disposal (RPR data and reports), then go do my homework."
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (7/13)
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RPR Overview for Broker/Owners and Management (7/7)
Thursday, July 7, 2016 at 7:30 AM PDT Purpose of the webinar: To provide management an understanding of what Realtors Property Resource (RPR) is, along with how your agents and company gain benefit from this ever expanding tool. Objectives for the call: To understand the basics of Realtors Property Resource. To understand how an agent would use RPR and the value they would gain from it. Introduction to Broker Tools for Management. The Realtors Property Resource is a NAR initiative to support the core competence of it's members by creating a REALTOR only, parcel-centric database of nationwide property information. The RPR database continues to gain more popularity and has created much discussion as it expands it's coverage throughout the country. The base application contains advanced search, mapping, and report generation features as well as a robust, parcel centric database representing 166 million parcels of property in the United States. Register now!
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Leading Clients with Strategic Site Selection (6/29)
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Commute Times Driving Millennial Home Buying Decisions
Commute time to work, school, shopping, and retail has become an important determining factor for Millennials in the midst of a homebuying search. In fact, nearly three-fourths of people born in the 1980s and 1990s rate convenience and access as critical factors in their home purchase decision. For REALTORS®, finding a home for these folks just got a lot easier. RPR's newly-enhanced Drive Time search option includes the ability to filter by day of the week, time of day, and length of journey. The function even includes walking times. That kind of pinpoint precision is invaluable for clients who want to spend less time in the car and more time building and enjoying a good quality of life. While searching for homes using Drive or Walk Time filters, consider tapping into RPR's Points of Interest (POI), also found on maps. POIs help to paint a complete picture of what the search area offers, such as retail, recreation, arts and entertainment, grocery, restaurants, hospitals, and more. View POIs by selecting the POI button on the large version of any map shown on the Search, Property Details or Search Results page.
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (6/22)
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
Thursday, June 16, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Tips for Growing Leads and Increasing ROI with RPR (6/8)
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Getting Started with RPR® (6/1)
Wednesday, June 1, 2016 at 11:00 AM PDT When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know "what will it do for me and how will it help my business?" Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Set up your account and profile Navigate the site to your advantage Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's App for instant, on-the-go access Register now!
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (5/25)
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Meeting Buyers’ Demands with RPR’s Search Tools (5/17)
Tuesday, May 17, 2016 at 10:00 AM PDT Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. We'll review the array of search options in RPR to help you find just what you and your clients need! This class covers searching for Neighborhoods, Schools, and by recent Market Activity. We'll show you how to use Mapping Tools to hone in on an area and show you how to drill down using RPR's advanced search options. Register now!
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5 Ways RPR is Opening Doors for ClientLook Subscribers
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Introduction to RPR Commercial (5/3)
Tuesday, May 3, 2016 at 1:00 PM PDT Do you have clients looking for the ultimate location for their business? In just 60 minutes, you'll learn how to create your RPR profile and how the three core functions of RPR Commercial can help you provide all the information your clients demand. We'll start by searching for and viewing property details. Then, we'll look at data such as psychographic, demographic and spending information to truly understand the consumers in a given neighborhood. And finally, we'll look at sales volumes via thematic maps and create an impressive report that summarizes all this amazing data. For REALTORS® specializing in commercial properties, this class is a must! Register now!
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RPR Tools of the Trade for Everyday REALTORS®
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Crossover to RPR® Commercial (3/2)
Wednesday, March 2, 2016 at 9:00 AM PST Ask any residential REALTOR® and they’ll tell you there’s no one size fits all approach to meeting the needs of clients. Today’s agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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How to Tip the Scales in Your Direction With School Search and Reports
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Crossover to RPR® Commercial (2/3)
Wednesday, February 3, 2016 at 9:00 AM PDT Ask any residential REALTOR® and they'll tell you there's no one size fits all approach to meeting the needs of clients. Today's agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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What’s on the Horizon for Land With RPR Commercial
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Crossover to RPR Commercial to address those quirky residential questions (11/11)
Wednesday, November 11, 2015 at 9:00 AM PDT Ask any residential REALTOR® and they'll tell you there's no one size fits all approach to meeting the needs of clients. Today's agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR Commercial platform, designed specifically to address the interests of residential REALTORS®. We will look at three common scenarios: A client is moving to town and wants you to find them a commercial property and then a nearby home. A client is looking for a small residential investment property with a specific tenant segment in mind. A client has a trailing spouse and they are asking you about potential employment opportunities. Register now!
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5 Amazing RPR® Commercial Tools to Try Right Now
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RPR® Commercial Serves Multiple REALTOR® Specialties
Word about RPR®'s commercial platform is popping up across the nation and, sometimes, in surprising ways. In the apex of a finance course at REALTOR® University's Master of Real Estate program, Adrienne "Abe" Wagner needed to identify, analyze and then bring to market a commercial property in order to pass the class. "I'd been using RPR for my business for a long time, but only for my specialty, which is residential," said Abe, an associate broker with Berkshire Hathaway HomeServices, Donegal, PA (pop. 165). "We don't have city sewer on our main road, so our commercial properties are very limited. So I knew this assignment was going to be a challenge." Never one to back away, Abe, who holds a Bachelor of Science in Economics, a Master's in Real Estate, and a robust line up of real estate related certifications, set out to become an expert in RPR Commercial. "'Know what you don't know' is common parlance among commercial REALTORS®," she said, "so learning to use the tools provided by RPR Commercial gave me everything I needed to generate an amazing array of reports on my income producing property. I couldn't believe the wealth of information and tools provided on the site." Increasingly, rural-centric agents like Abe are turning to RPR to identify marketplace opportunities for business owners, property managers and developers intent on moving into their areas.
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Stand By For Position RPR Verification
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Heat Maps Use Color as the Universal Communicator
Words, and especially data, get lost in the shuffle of today's sweeping onslaught of information sharing. But color is a different story. Color deepens understanding, increases retention and sparks engagement. In fact, color can increase readers' attention span by 80 percent and comprehension by as much as 73 percent. What's more welcome about color is its adaptability to innovation. When coupled with technology, color can be used to transform complex data into a digestible, relatable and, most importantly for REALTORS®, decision-making context. Such is the case with RPR heat maps, one of the most creative and powerful technological innovations in the history of visual marketing. For REALTORS®, heat maps unearth current market trends and historical data from up to 11 different data sets and compile them into one striking, color-coded visualization—each layer a graphical representation of a geography's home values, average sales price, flood zones, square foot values, distressed properties, and more. All presented in a way that prospects and clients understand quickly, clearly and with greater interest. John Virden, a REALTOR® with Keller Williams Memorial Realty based in Houston, experienced first-hand how positively prospective clients react to RPR's heat maps. "I needed to stand in for a colleague at an open house, in an unfamiliar area, so decided to use RPR heat maps to find out 'what's hot and what's not' in the neighborhood," said John. "I showed the heat map to one of the open house guests. She was so impressed, she called the next day to request a heat map of her neighborhood, and I ended up listing her house." John recalls the guest's reaction to the heat maps: "You know, I get tons of flyers and postcards in my mailbox from REALTORS® but have never seen anything like this!"
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The secret weapon helping REALTORS® win the pricing game
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First Look: Revaluate Property Reports
When real estate tech entrepreneur Chris Drayer gets started on something, WAV Group is always willing to take a look. Last week, we connected with Chris to get an inside look at Revaluate, a big data resource that pulls property attributes from 2000 data sources to tell a property story. Today, Revaluate is in Beta and only available to New York City properties. There is great news and not so great news about this. The great news is that they tackled one of the most challenging cities in America to collect property data. The other great news is that New York City has an insane amount of housing spread across lots and lots of high-rise buildings, some of which have higher populations than small towns across America. It's a big market with lots of consumers and real estate pros. It is free today, but they will charge in the future. The bad news is that it only works for New York City today, so you cannot see how the data will look in your market yet. Look at a sample report here. When we look at products, we try to understand what is different. In this category, there are a number of property reporting tools available, including Realtor's Property Resource®, Onboard, TLCengine, RealtyTrac's HomeFacts, MOVE's Find, CoreLogic's Realist, and a bunch of category killers like WalkScore. For the most part, Revaluate has stayed clear of those solutions. For example, there is no AVM. But in some ways, they pick up some important home attributes like Flood Zone, Crime, and air traffic noise that you do find in other applications.
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