RPR Pushes for Perfection with New Property Details Additions

At RPR (Realtors Property Resource), we pride ourselves on pushing the platform to make RPR better for its users in every way imaginable. For our team of developers and designers, the work is simply never done.

We take feedback, survey responses, suggestions and user testing sessions very seriously, and we make updates and enhancements to our website and the mobile application, to ensure that REALTORS® have access to the most complete property data tool in the industry.

Case in point: our latest improvements to the Property Details pages. Yes, we did come out with a redesigned and refreshed version of our Property Details pages last October. And after some input from users, we're fine-tuning and improving them even more in our latest product release.

RPR's reformatted residential Property Info page

When you click into a property in RPR, you're taken right to its Property Details page, and the first section you're presented with is the Property Information. With its bigger pictures and improved layout of facts, you're now able to see more information about a property at a glance. The new design features:

• A larger property photo
• The basic facts are more prominently displayed (beds, bath, square footage, etc.)
• An improved display of the RVM® estimated range and confidence score
• The Refined Value and CMA link have been moved to the new Pricing Tools card

The RPR Pricing Tools card

Directly underneath the photo and facts is the Pricing Tool cards. These new color-coded boxes provide important price and valuation numbers, with links for more details. But what you'll probably notice first is the color! This pop of color for each card really helps the numbers stand out and be noticed.

The new Pricing Tools Card includes links to:

• The list price (for active properties) or the most recent sold price (off market properties), as well as the RVM®
• CMA Tools (Comparative Analysis and Sales Comparison Analysis)
• The Refined Value Tool
• Seller Proceeds

More prominent display of the sold price for off-market properties

For researching off-market properties, we've made it much easier to view the last sold price, including the date the home went off the market. Less scrolling and hunting—more viewing!

RPR's Market Trends/Neighborhood Housing Charts

The Market Trends and Neighborhood Housing charts and graphs in RPR are perfect for keeping tabs on local housing markets. Agents are checking them monthly, and sharing the stats with their clients and prospects to keep them "in the know" on how the market is doing. Which can go a long way in positioning yourself as the local market expert! RPR has made the following improvements to these pages:

• The "About this Data" link has been replaced with an italicized 'i'
• The date has been moved from the bottom of the chart to the top. Reminder: These charts are updated monthly (5-7 days after the first of the month).

RPR keeps getting better!

Our goal is to help REALTORS® be better, faster and more proficient at what they do. Helping you "wow" clients and close more deals is the mission, and our constant drive to improve the product will help us all get there.

This is just a highlight of all the changes and improvements RPR made with its latest product release. Be sure to check out our February 2023 Release Notes for more details and in-depth information on everything else.

To view the original article, visit the RPR blog.