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Are You Married to Your Smartphone? How to Divorce Amicably and Still Be a Top Producing Realtor
Our smartphone is our constant partner. It is always with us. Although there is no formal agreement, "til death do us part" is not an unrealistic relationship when it comes to our smartphone. We use it to connect with our clients, friends, family, leads and just about everyone. It's our GPS. It's our news outlet. It's our even our source of entertainment. When we go to sleep, it is next to us on our nightstand or not too far away.
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[Best of 2018] 6 Unorthodox Ways to Use Airplane Mode on Your Phone
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #8 in our countdown. See #9 here. What can you accomplish when you cut your smartphone off from the world? No wi-fi, no voice, no data--nothing but literal radio silence? A whole lot, it turns out. Last month, we showed you a neat Instagram trick using Airplane Mode (the fastest way to go "radio silent" on your phone). There are plenty more creative uses for Airplane Mode, so today we're going to show you a sampling of the best.
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Do Real Estate Agents Need Apple's New iPhone XS?
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Friday Freebie: Text Messaging Stickers for Real Estate
From smiley faces to common objects to various fruits and vegetables, emojis today cover just about every situation imaginable. That is, however, except for one--real estate. That's all changed, though, thanks to an Arizona-based brokerage that has released a collection of real estate emojis that integrate right into your smartphone's keyboard. Now real estate agents can use emojis that range from various houses to sales related icons like "Offer Accepted," "Price Drop," and more in their communications with clients. Read on to find out how you can nab this real estate emoji collection for yourself!
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6 Unorthodox Ways to Use Airplane Mode on Your Phone
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8 Accessories that Give Your Smartphone Superpowers (Part 2)
Want to make your smartphone an even more powerful tool? Rather than turning to apps, let's take a look at what accessories can do for your mobile phone. Yesterday, we kicked things off by highlighting four types of mobile accessories that enhance your phone's multimedia capabilities. Today, we're going to look at four more kinds of accessories—two that are purely practical, and two that are high tech.. Let's check 'em out:
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8 Accessories that Give Your Smartphone Superpowers (Part 1)
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Geotagging: How It Can Put You at Risk, and 4 Ways to Stay Safe
Your safety with regards to technology is our concern. And at times we write about potential threats and provide you with resources, so you can stay safe. For this reason, today we write about the unpleasant side of geotagging. While geotagging can be fun and convenient, we believe it's important to be aware of how geotagging works. Because although we may like the benefits and convenience of it, there are also dangers that come with it.
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It's About Time iOS Got These 5 Updates
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How Mobile Tech Is Changing Real Estate Forever
It really wasn't too long ago that mobile technology for real estate agents was a "nice to have" technology. Visionary agents and teams rolled out their own mobile apps. They converted their websites to a mobile responsive design. The smartest ones set up mobile-centric lead generation systems that took full advantage of all the information a mobile home shopper would automatically provide. These early adopters reaped the rewards that mobile tech offered real estate sales professionals. The major portals, including realtor.com and Zillow, focused development efforts on mobile apps. They rolled out features that better connected agents to their customers. In 2012, one-fifth of all Google related real estate searches were on mobile devices. Today, Google reports over 60 percent of all searches are performed on mobile devices. In the last four years, real estate related searches have grown by a whopping 235 percent. Today, mobile tech is now a "given" for every agent and broker. It is changing the face of the real estate transaction forever. Every tool we now use, from our websites, to all the tech tools that help us manage our business and close real estate transactions, must be mobile friendly. Going forward, all new software must be developed with a mobile-first approach. It's vital to understand why.
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Top Phones for Real Estate Professionals in 2017
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Top 10 Considerations for Real Estate Professionals in Choosing a Smartphone
When you're a real estate professional, choosing a smartphone is a big deal. You'll use your smartphone to email the office, text your kids, communicate with clients. You'll search the internet, use apps, store documents. And for most agents, your smartphone is your camera, video camcorder, telephone, GPS, address book, and can even be used to submit deal sheets. Your smartphone is vital to your professional and personal life. That being considered, what do you need to know when choosing a smartphone?
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What to Do When Your Smartphone Falls into the Water
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Photos Taking Up Too Much Space? A Few Tips to Compress
When you see a warning that your storage is 90 percent full, you might begin to panic. And you probably know exactly what's causing your problem: your photos. For most real estate professionals, photos and videos have become both a blessing and a curse. They are a blessing because powerful visuals help sell homes. But they are also a curse because they are data hogs. Yet, there are ways you can use less space on your device without losing all the luster of your great photos. Let's take a look at some of the things you can do to reduce the amount of space your images are taking up on your phone and your laptop.
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5 Ways to Unlock the Power of a Lockbox with Mobile
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Top Mobile Tech Tips for Real Estate Pros
We've reached a point where consumers are not solely in search of good products and services—they are interested in the entire experience of interacting with a business. When searching for a solution provider, consumers will conduct a Google search, check out websites, view social media profiles, and read online reviews before deciding to do business. It's important to know where your customers are and to cater the experience to each platform. To create a well-rounded experience, real estate professionals must expand beyond desktop capabilities and venture into pure mobile efficiency. In fact, are you reading this from a mobile device? According to the growing mobile trend, there is great chance that you are! It's not enough that 80 percent of internet users own a smartphone—or that, on average, people use their phone for 90 minutes each day. But the fact that 50 percent of searches are happening from a mobile device should persuade you to rethink your mobile marketing strategy. To top it off, Americans collectively check their smartphones 8 billion times per day. The stats are in your favor! There are plenty of mobile opportunities to promote your real estate business. According to the National Association of REALTORS 2016 Profile of Home Buyers and Sellers, 72 percent of buyers used a mobile website or tablet in their home search, and 58 percent of buyers who used mobile search found their home through a mobile application. On the next page are six tips to help you create a robust mobile marketing strategy for incoming leads and current clients.
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Professional Looking Photos Don't Have to Cost a Fortune: Smartphone Photography
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Six Tips for Maximizing Battery Life in iOS 10
Our devices always seem to run out of battery exactly when we need them most. For that reason, this month we bring users of iOS 10 devices (iPhone, iPad, iPod touch) six tips that can help you get more time between battery charges. 1. Optimize Location Services Settings As a REALTOR on the go, you may use several apps that give you information about a specific location, such as the Weather app, or an MLS app that provides you with available listings in your area. These apps can give you location-based information because they use the Location Services feature of your device. Location Services is very useful, and you can take advantage of it without taxing your battery too much if you run it only when you are actively using the apps. Go to Settings > Privacy > Location Services. Next, scroll down and click on the first app on the list. Three options will show: Never, While Using the App or Always. Select While Using the App, and you will see that a blue check mark is added to your selection. (Select 'Never" on those apps that you feel never need to know your location, even when you are using them.) That's it! To exit, click on < Location Services again. Go through each app on your list and set the best setting for each app.
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Quick Tips for Taking Better Listing Photos with Your iPhone
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Best of 2016: 5 Basic Tips for Taking Great Photos With Your iPhone
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in March and is #5 in our countdown. See #6 here. Every day we see an increase in people replacing their digital cameras with their smartphones to take pictures. This is mainly because manufacturers are adding some incredible lenses to smartphones that make it a very convenient device to capture daily moments and upload them quickly to social media apps. Smartphone cameras do not provide the quality photos that a good digital camera can provide, which are recommended for listings. Nevertheless, here at Tech Helpline, we see a trend of agents using their smartphones to take pictures for their listings. For this reason, today we will show you some quick tips on how to get the best possible image using an iPhone with iOS 9. All features listed below are available on the iPhone 5 or newer. 1. Use Auto Focus (AF) This is the most important feature to use. Without using this option, your image could appear blurry or lose detail. Here is what you do: Tap the area on your screen that you wish to focus on, remove your finger and wait a couple of seconds to allow the camera to focus on the subject before taking the photo. You can also tap and hold the area on your screen, until the yellow "AE/AF LOCK" appears (Auto-Exposure/ Auto-Focus Lock). This will allow you to take photos from different angles without losing focus on the subject.
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Tips for Taming Your Inbox: Managing Your Notifications
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Texting for the 21st Century Real Estate Agent
No matter where you are or what you are doing, everyone around you is texting—constantly. Texting has become the most widely and commonly used feature on phones and has become a crucial part of business, especially in the real estate industry. In fact, by choosing to text with a prospect, you are 40 percent more likely to convert them into a client. Let's look at the depths of texting for the 21st century real estate agent. It's Quicker and More Efficient Texting is a quick and simple way to communicate with someone because they are brief and to the point. When you are contacting a prospect, texting is a good way to force yourself to keep the message concise. If you are setting up a time to meet to discuss a new property, you can talk about the details in person rather than spilling them out in a lengthy email. Just text where and when you're going to meet and, bam! – you have a meeting planned. Texting saves time and helps you stay focused on the message at hand. Texting guarantees that your prospect will get your message and there is a higher response rate because text messages are generally read within three minutes of receipt.
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Must-have Car Tech Can Make a Real Difference for Realtors
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How Can You Use 'REmojis' to Connect with Your Clients and Leads?
As an agent, you'll perform dozens of tasks for your buyer and seller clients, and communicating every update can get a little stale: If you text or email with the clients, a new set of "REmojis" could help you keep your communications fresh and exciting... while saving you from adding six exclamation points to each message. As reported by Inman, agent Amy Dginguerian created REmojis as a way for real estate professionals to communicate and commiserate with clients, fellow REALTORS® and industry partners. Whether you're breaking news of a bidding war, checking in with your managing broker, communicating with a seller on the verge of closing or sympathizing with an office mate, you'll find there's a REmoji for almost every situation that arises in the average day of a REALTOR:
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5 Ways to Market Yourself While You Get Your Morning Coffee
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How the iPhone 7 Can Improve DIY Real Estate Video and Photography
Apple released the first iPhone eight years ago. Now it's 2016 and we're up to iPhone 7. Much has changed since the first version of the phone, but not much has changed since the previous. Basically, the new iPhone is shinier, available in black, and will no longer support your primitive headphone wires. These updates don't really impact real estate—outside of the fact that you'll look cooler without your headphone wires all tangled up. The camera updates, on the other hand, have the potential to significantly improve DIY real estate videos and photography. Let's take a look. iPhone 7 The standard iPhone 7 camera has been enhanced with several features typically seen in DSLRs. Optical image stabilization allows for more stable control of your camera. This stabilization should account for your jitters and enable your photos and videos to stay in focus in spite of these shakes.
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Beacon Technology Delivers the Information Your Buyers Want Immediately
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5 Real Estate Apps that Used Augmented Reality Way Before Pokemon Go
"Augmented reality" has entered the cultural lexicon in a big way, thanks to Pokemon Go. It's not just teenagers and gamers who are chattering about it, either. Just last week, I saw an article on a business blog that listed four industries that are primed for augmented reality to disrupt. One of the those industries? Real estate! From the post: The potential applications augmented reality could have in real estate is not to be discredited. By holding up a phone to any house and retrieving important details about the property — i.e., home values, bedrooms, and square footage, etc. — would change the landscape of obtaining valuable real estate information. Guess no one told the author that we in the real estate industry have already been leveraging augmented reality like this--and for years! Let's take a look at some of the apps that have been busy blazing the augmented reality trail in our industry. Real Estate's Two Heavy Hitters First, let's clarify what augmented reality is. It's when the real world is supplemented by data, visuals, or sound via a device like a smartphone or tablet. Typically, users can see these "extras" by turning on their device's camera and viewing the surrounding environment through their phone's live camera feed. In the case of Pokemon Go, the game taps into your phone's GPS and camera to show you virtual creatures that you can catch (among other things). In the case of real estate, consumers and agents can use their phone's camera feed to view property information overlaid onto the live video feed. This short video shows you how this process looks in HomeSpotter, an augmented reality property search app:
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (7/13)
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Fast Phone Hacks: 3 Ways to Respond to Leads and Clients in 30 Seconds or Less
You've heard the stats — responsiveness is the #2 most important skill and quality that clients care about when hiring a real estate agent, and most (over 60%) of buyers won't interview more than one agent before signing a contract. It stands to reason that if you are the first to respond to an inbound lead, you're more likely to win their business! Below are three brand-new phone hacks you can use to ensure that no matter what, you always respond within minutes. 1. Search Google within any app When was the last time you had to leave a text to look up an appointment time, an address or the spelling of a client's name? Moving between apps can take up precious time, but Google has developed technology that can help you respond faster without requiring any app navigation. Apple users can download the GBoard Keyboard, which adds Google search to your keyboard, allowing you to get everything from directions to addresses to GIFs on the fly. Here's how GBoard works:
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Discover MLS-Touch! (6/22)
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Didn’t Download the Top 10 Apps of 2016? Maybe You Don’t Need to…
Here you are, stranded on a tropical island: just you, your phone, and dozens of people looking to you to sell them island homes. Despite getting drenched during your swim to shore, your phone is miraculously still working! Tragically, none of those amazing apps you downloaded survived. You're left with what is essentially the factory default model. Despite this, there are still a lot of ways you can use your phone to help you sell real estate to those stranded with you. 1. Communication Another miracle! The island has a cell tower! You can't call for help, but you can call and text your island leads. Contacts: When you add a contact to your smartphone, there are five or six fields to fill in with things like the person's name, email address, and phone number, but there is often an additional button you can select to add new fields. In here, you can add spaces for phonetic name, notes, relationships, events, etc. It won't send out automatic email messages for you, but it will help remind you of who all those names in your phone are. Groups: This sub-category of contacts can be a life-saver. Put your first-time buyers in one group and empty-nest sellers in another so you can easily keep track of who's who. Texts: Send your contacts a birthday or anniversary text to regain a top-of-mind presence and you may be able to get some referrals!
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5 Basic Tips for Taking Great Photos With Your iPhone
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Go Mobile or Go Home: Texting and Mobile Strategies
Setting yourself up with solid strategy for success is likely on your mind. If you're staying ahead of the curve, you've got your lead generation system on autopilot, a robust online presence working on your behalf (including your realtor.com® profile), a strong CRM in place to help capture and nurture your new prospects and a plan for quick and personal follow-up. One of the most important components to this strategy, however, is how all of these plans and processes work on mobile. Now that you've done all the work planning for this year, don't miss the boat by failing to optimize your systems where many of today's homebuyers are starting their search - on mobile! The National Association of Realtors® 2015 Profile of Home Buyers and Sellers confirms that using mobile devices is becoming more and more common among all home buyers. In fact, the study reports 72% of buyers found mobile applications very useful during their home search, and 66% of buyers who used mobile searching found their home through a mobile application. With numbers like these, it's imperative that your lead generation and online presence are working together to help you be found by consumers on mobile devices. Using a platform like realtor.com® ConnectionSM for Co-Brokerage to purchase leads or a realtor.com® Digital Ad Package to get your personal brand seen directly in the client's search stream (including on the realtor.com® mobile application) are great places to start. But, don't forget to Google yourself and update your website and online profiles to ensure consumers are finding accurate information!
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7 Actionable Mobile Trends for Real Estate Agents
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MightyText Brings Advanced Texting Technology to Android
If we're being honest, Android users often get the shaft when it comes to app availability (and they aren't afraid of telling us so!). Innovative new apps are often developed for iPhones first, long before they're ever offered for Androids. In part, that's because iPhone apps are easier to develop. iPhone developers only have to code for a single operating system (iOS) from a single company, Apple, on mobile devices that are mostly the same, save for versioning differences. Because Android phones run on an open source platform, there are many different 'interpretations' of the Android operating system on smartphones from many different companies--like Samsung, HTC, LG, and Motorola, to name a few. This means that developers have to code for many more platforms on Android than they have to for iOS. As you can imagine, this slows Android development down significantly. Apple offers a lean device ecosystem--iPhone, iPad, and iMac/MacBook computers. For years now, Apple users have been able to send and receive text messages from their iPhones on their other Apple devices, like iPads and MacBooks. MightyText is an app that finally lets Android users accomplish the same task. Read on to learn more! Android Texting on Steroids MightyText lets Android phone users manage their text messages from their computer or tablet. Once the MightyText app is installed on your phone, you can access MightyText's browser based app on your computer to create, reply, delete, and forward text messages. The app works as a bridge that syncs messages between all of your devices.
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4 Tips to Get More Leads to Respond to Your Texts
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Five Ways GPS Technology Has Transformed Real Estate
Much of the hype around smartphones is centered on how they empower users to accomplish important tasks on the go. But your mobile phone isn't just a lightweight version of your computer. Smartphones have unique features that do things your computer can't, and that open up a whole new way of working with real estate data. Chief among these features is GPS technology. Mobile apps can use GPS to tap into your geographic location and serve up a wealth of valuable uses that weren't available before smartphones. Real estate, being supremely location-based, is particularly well-positioned to benefit from this technology. Here are five ways mobile GPS has transformed the housing industry: 1. Property search - Ever been on a showing with a client who wants to know if any nearby properties are for sale? GPS to the rescue! Many mobile search apps today can tap into your phone's GPS and instantly pull up a list of active listings near your current location. Some get pretty fancy about it, too. With HomeSpotter, for example, just point your phone's camera at a property to pull up listing information. RPR Mobile lets Realtors search nearby homes, pull up comparables, and even see information on nearby FSBOs. 2. No more stopping for directions - Mobile navigation is a godsend for always-on-the-go agents. Gone are the days of meticulously writing down directions before leaving for a showing. Now, just type the address into your favorite navigation app for instant driving directions--and to see the flow of traffic on your route. Many property search apps today offer driving directions from right within their interface. Others, like MLS-Touch, even let you create multi-property buyer's tours with a detailed itinerary and directions.
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Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates
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A Quick Look at Apple Watch OS2
Apple released Watch OS2 on Monday. The second version of the gadget's operating system was originally scheduled to come out on Sept. 16, the same day as iOS9, but was delayed due to a software bug. OS2 builds on the functionality of the smart watch and adds upgrades like new watch faces and tetherless wi-fi so that wearers no longer have to be connected to their iPhone to access the internet. As with the new iPhone 6s, Apple Watch's upgrade offers users productivity features that are handy for busy agents: Time Travel - Are your days a jumble of appointments and showings? Time Travel makes it easy to view upcoming meetings. Simply turn the digital crown to preview what's coming up on your schedule in the minutes and hours head. You can flip through your calendar or advance the crown to see things like temperature at a certain time or upcoming flights. Transit - If you serve an urban area or are in a large metropolitan area for trade shows or other events, Transit for Apple Maps makes it simple to locate subways, trains, and more right from your wrist. iTranslate - This is a boon for agents who work with a lot of international clients or serve a bilingual area. Just speak into the Watch's mic to read and hear translations in 90 languages.
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Sneak Peek: The iPhone 6s Puts Your Productivity on Steroids
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How to Back Up Your Text Messages, Email, Calendars, and More
Worried that a lost or broken phone means losing all of your text messages and all of the important conversations you've had with clients? You're not alone. An RE Technology reader recently wrote to us in search of an easy way to archive her text messages and prevent disaster from happening. Rather than rattle off the few methods that we're aware of, we turned to Tech Helpline for some expert advice. Since they're a REALTOR®-owned company that offers tech support to hundreds of agents and brokers every day, they're uniquely suited to knowing just what real estate professionals need (read: easy and painless solutions). We spoke with Richard Gordon, Technical Analyst Lead at Tech Helpline. Not only did he walk us through archiving text messages, he showed us how to save contacts, emails, and calendar events from all of your devices! Fortunately, for iPhone users, it's as simple as syncing your phone to iCloud. For Android users, syncing your contacts and emails is a snap, but your calendar and text messages will require third-party apps. Back Up 101 for iPhone Users "Syncing your devices through your iCloud account is as simple as following a few steps," says Gordon. The first step is the simplest: make sure you are signed into the same iCloud account on each device. If you use a Mac computer, go to System Preferences from the black Apple menu in the top left corner. Then, select the iCloud option and make sure you are signed into the correct account. Next, check the boxes next to anything you want backed-up by synching to iCloud.
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High Tech Wardrobe: 5 Wearables for Real Estate Agents
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Best Apps for the Apple Watch and How it Can Help Real Estate Pros Today
I am a proud owner of an Apple Watch and, I must admit, I love it. In addition to the beautiful design of the watch, there are some really cool features to it. Although many have been touting the health and fitness functions of the watch, there are other features that can definitely assist agents in streamlining their schedules and maximizing their time. The Watch Design The Apple Watch comes in three finishes – aluminum, stainless steel and gold. I purchased the lowest-priced aluminum version, since I figured the watch will be replaced in a two-year cycle, similar to the iPhone. They all look great from the casing to the smooth corners to the interface. The watch connects to the iPhone via Bluetooth connection. Once connected, Apple Watch friendly applications on your phone will automatically populate on the watch. Easy enough! The watch comes with a special charger that can charge to full power within half an hour. A full charge can last between 18 to 24 hours, but I was able to get about 28 a few times during my usage. There are about ten different watch face styles that users can switch from, as well as semi-customize by changing the color of the face. Text messaging is great as well. Texts show up on your watch as push notifications and can be easily replied to. There are two ways to do this. Apple has comprised a list of popular words and phrases that you can use to respond to your client or friend with one touch or you can also use Siri to transcribe your voice into text. This is a really cool feature!
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Hosting an Open House? Don't Forget Your iPad
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3 Ways to Use Text Messages in Your Marketing and Client Retention Strategies
Text messaging is becoming the preferred method of communication in everyday life. Text messaging apps are the number one used or downloaded app on smartphones. In 2011, Pew Research Center conducted a survey and found that greater than 31 percent of smartphone users prefer texting over voice calls. This number has been growing exponentially increasing since. So if you know that more people prefer to communicate via text message than traditional voice calls, and studies from places like SinglePoint show that over 97 percent of all text messages sent are opened and read within the first three minutes, how can you take advantage of this technology in your real estate practice? Today I want to share with you three key strategies you can employ to use text messaging tools to not only help you stay in touch more effectively, but also communicate in the way preferred by your prospects and clients. 1. Keep your clients up to date One obvious way to use text messages is to keep your current clients up-to-date with things you are working on for them. For instance, let's say you have a listing and you just got done with the open house, or perhaps the broker's tour. You can quickly and easily shoot a text message to your client letting them know how it went. They will appreciate this. By sending a quick text, you are displaying the sense of urgency you put on keeping them abreast of how things are going with their transaction. This small, easy to accomplish gesture will go very far in the minds of your clients.
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Google’s Mobile Algorithm Set to Change April 21. Is Your Website Ready?
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4 Tips and Tools for Creating Better Cell Phone Videos
Let me just say, I don't recommend making a real estate video with your cell phone. What you gain in convenience, you lose in image quality. If your videos are not high quality, you risk losing your viewers to videos that are. But sometimes cell phone videos are a necessary evil. Production companies can be expensive and learning how to use your own camera equipment can be time-consuming. For quick clips on social media, cell phone videos can be an extremely effective marketing tool. With that in mind, here are four tips/tools that can improve the quality of your cell phone videos. #1 - Slow motion The latest iPhone has several features that can greatly improve your cell phone videos. One of the more exciting features is the camera's slow motion capabilities. The camera allows you to shoot at 240 fps (super slow motion) while still maintaining 720p HD video quality. Obviously, 720 is a step down from 1080, but considering most YouTube videos default to 720 HD, your viewer is not likely to notice the drop in quality. Check out some cool examples here Slow motion is great for a lot of things, namely, creating dramatic effect. For real estate videos, I would avoid slow motion shots of interiors and instead save your slow-mo for images that will resonate with your viewer. Take some slow-mo of the sun shining through the trees, children or animals playing in the back yard, detail shots of lifestyle within the house, shots of the neighborhood alive and thriving etc. Be mindful not to overuse the effect—using slow-mo for every shot will literally make your video slow, which is a turn off for viewers. For that reason, use the effect sparingly and strategically.
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Apple Watch For Real Estate
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What Luxury Clients Prefer: Apple Devices and Traditional Media
Apple's latest product announcements suggest that the company is trying to position itself as a luxury brand. At a media event on Monday, the company unveiled a $10,000 version of its new Apple Watch as well as a redesigned Macbook that comes in gold. But is Apple really the choice of the well-heeled crowd? The data suggests that it may be. Last spring, an analysis of 3 billion tweets found that iPhone users are geographically concentrated in wealthier areas. The map below shows how iPhones users (in red) coat affluent Manhattan, while Android dominates the less wealthy outer boroughs. The trend repeats in other locales, as well--San Francisco, Los Angeles, and London all map out along the same economic lines. So does that mean you should trade your PC in for a Mac or your Android devices in for an iPhone or iPad? Not necessarily. The best tech for you is what you feel most comfortable using. Android is great for those firmly ensconced in the Google ecosystem--Gmail, Google Drive, and your phone all work seamlessly together on Android. But if you work in a luxury market and you're trying to reflect the values of your client base, switching to Apple may be a route you should consider. At the very least, make sure that your website looks good and functions properly on iOS devices. Similarly, any apps you offer clients (like branded search apps, eSignature, etc.) need to work flawlessly on Apple products.
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Behind a REALTORS® Digital Life: Musings from my Mobile
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7 Smartphone Security Tips for Real Estate
As a real estate professional, your smartphone is undoubtedly your most important possession. It's your mobile office, your primary means of communication, your Rolodex, your weather forecast, your camera and more. But with this reliance on one device comes risks. A lost or stolen phone can potential compromise our most important business data, your sensitive client information – even your own identity. Reduce your risk by following these 7 smartphone security tips that work whether you are an iOS or Android user. 1. Use a device PIN or password While this might seem like a no-brainer more than half of smartphone users don't use a pin, password or any other type of locking mechanism. Make sure you keep a lock on at all times to create a first line of defense between people that have physical access to your device and the data stored on it. Make sure to also change this lock periodically in the event that someone has glanced your password over your shoulder.
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Travel Agents and Stockbrokers Have Been Eliminated--Are Agents Next?
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Tips for Taking Better iPhone® Photos
We all know that photos drive the real estate search experience. In fact, nearly 90% of prospective home buyers surveyed said that photos were more important than any other feature, edging out virtual tours and interactive maps by more than half. So how can you take advantage of the technology at your fingertips to take better photos? From free apps to robust paid tools, there are so many options in the App Store that it can feel daunting to choose just one. We polled our tech-savvy team to find out which apps are worth the money and which free products can brighten up even the darkest photo. (Another tip? Wipe off your lens—just like any other camera, the lens on your phone can get grimy.) Keep the Format in Mind Every search portal displays images differently. Househappy, for example, crops photos to a square format. So it's worth considering image format when taking photos with your phone so that you don't lose an important element of the property. Most free photo editing apps, like Litely, include cropping features so that you can frame your image. VSCOcam, another free app, also allows you to save each image as a high resolution file, so that you don't lose any of the details that make your property unique.
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How to Deal with the Booming Tablet Market
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How Agents Should Use Their iPad
It was not long after the iPhone was released that the rage in real estate was about mobile productivity for agents. "With the iPhone you can do anything," pundits shouted. "Just download an app and get 'er done." If only agent productivity was that simple. The truth is, if you are over 40 (like 85% of today's real estate sales associates), the iPhone is not a tool that could be considered for productivity. It is a stop-gap that lets you get critical things done until you can get to your computer and go back to work. The screen on the iPhone is too small. The letters and numbers of the on-screen keypad were designed for the thumbs of an adolescent. Don't get me wrong, everyone who has an iPhone is in love with it, but the iPad is better for mobile work. If you are trying to figure out your mobile productivity strategy, I would suggest listening to people who have gone mobile. Not just any people, actual real estate professionals that are maximizing mobile productivity every day. They do the stuff you do, and they understand the solutions that you rely on – like the MLS, forms, digital signatures, lead management, listing presentations, CMAs, listing appointments, and buyer appointments. Ask anyone at the Apple Genius bar about this stuff and they hang their head in stupidity. It's like you are speaking a different language.
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Do Luxury Clients Prefer iPhones?
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Your Lead Manager is Only as Great as the Leads That Fill It
I was going to write an overview of VoicePad's new Lead Manager interface. During the course of my conversation with them, however, I discovered that the most compelling subject isn't the Lead Manager itself – it's the data that populates this backend interface. After all, any lead generation and management tool is only as powerful as the leads that fill it. In the case of VoicePad's Lead Manager, these leads are better than ever. The company now has the ability to associate an individual (name, email address, and/or phone number) with a property view on a VoicePad mobile website. "This allows us to identify and track what were previously anonymous Web hits," they explain. In the course of the conversation, Lead Manager itself – in a way – becomes an afterthought, simply a place where these valuable mobile leads can be tracked and displayed. Randall Standard, CEO of VoicePad explains, "In the mobile environment, consumers can request property information without identifying themselves as on a website (by providing an email address that is sent to an agent as a web lead). We are able to identify consumers by a phone number and track all of their mobile activity, which is much more than a web lead could ever reveal. From the Lead Manager, for example, an agent can see that a customer called to get property info four times; requested info by text six times; viewed 64 properties on the agent's VoicePad mobile site; and indicated seven as favorites. The agent sees who shared the mobile site via text. How often buyers are searching for properties and where they are. This detailed insight helps agents craft their follow-up strategy and gives them an intelligent way to reach out to potential customers."
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2013: The Year of Mobile
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Think Boomers Hate Tech? Think Again.
MarketingCharts.com shared some interesting statistics on tablet ownership recently. While most of the data was exactly what you'd expect, one area may surprise you. Thirty-one percent of adults age 50 to 64 own a tablet. Why is this important? Because this is the group that controls much of the nation's disposable income, and one of the most significant groups for real estate purchases. And this is the group that you may be worried about turning off with mobile technology. We hear it all the time: "My senior and Baby Boomer clients don't care about mobile; in fact, many of them are frustrated by it. I try to keep things low-tech so that they're comfortable." This may be one of the reasons you're reluctant to adopt mobile tools like digital signatures or mobile apps. But you're wrong—and it could be hurting your business. Business is Booming for Boomers Last year, Nielsen reported several vital facts about Boomers: They'll grow more than any other group between now and 2030. Despite the then-troubled economy, 63 percent of Boomer households had at least one person working at the time of the report. In the next few years, Boomers are expected to control 70 percent of the country's disposable income. And, as we mentioned in the beginning of this article, they're adopting tablets like crazy. In other words, they've got money to spend on real estate, and they're living on their tablets, just like younger generations. So real estate professionals need to adapt.
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Product Review: Team Phone
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Selling to Gen X and Gen Y
What I'm about to tell you won't surprise you at all. In the coming years, more of your clients will belong to Gen X and Gen Y – and they're going to demand a more tech savvy approach. According to the National Association of REALTORS®, 31% of recent buyers belong to Generation X (born between 1965 and 1979) and 28% of recent buyers belong to Generation Y (born between 1980 and 2000). Consumers in this age group are quite proficient with technology, and are going to expect the same (or better) from their real estate professional. You may be thinking this is a stale topic. You may be right. But given the importance, it doesn't hurt to reevaluate how well you're serving this demographic and "up your game" a bit. Electronic Signatures Electronic signatures are a great fit for Gen X and Gen Y buyers. There's something so clean and modern about this mobile and paperless approach to signings. When you look at a tool like DocuSign, even the aesthetics are bright, clean, and attractive. It's especially appealing to the environmentally-minded, online-shopping, busy folks in their 20s, 30s, and 40s. Stacks of paper, inkblots, copiers, and fax machines are how their grandparents closed a real estate transaction – not how they want their closing to feel. And as we'll discuss next, mobile is a big thing for these groups so having a mobile app for your digital signature solution is a great idea.
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Update Your Real Estate Technology
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iPad Air Wins This Holiday Season
Love it or hate it, the consumer feeding frenzy that was Black Friday tells us a lot about our ourselves. I'll avoid the larger philosophical debate, and just talk about something we can't argue: the stats. More specifically, let's talk about tablets – how many people are buying them and which ones they're buying. According to CNet, activations of the new iPad Air "increased by 51 percent this past weekend compared with those from the prior weekend." This is head and shoulders above other tablets available. In fact, the closest runner-up was the iPad Mini, with 26% more activations the previous weekend. The iPhone led the smartphone category, as well, making Apple the undeniable winner on Black Friday. What does this mean to the real estate community? Well, you might be receiving an iPad as a gift this season, and prospective buyers or sellers might be, too. It's further proof (as if we needed any) that we must pay attention to mobile technology. Mobile Tools for You If you unwrap an iPad this winter, there are plenty of ways to use it in your business. Electronic signatures: I talk about electronic signatures frequently in my writing for RE Technology; but I feel like I can't emphasize enough how helpful they can be. I believe, and I'm not alone, that they are the present and the future of real estate transactions. Companies like DocuSign have helped keep this leading edge technology even more current with mobile applications for their products. The DocuSign mobile app works seamlessly on the iPad, allowing you to send documents for signature, sign them, or track them from your mobile device. Mobile CRM, document management, transaction management and more: Many of your favorite tech tools are going mobile, whether it's with a mobile Web version or with a mobile application. Take a moment to see if the tools you use have a mobile version and, if they do, become acquainted with their full functionality so you can maximize your productivity.
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Banish "One Size Fits All"
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Friday Freebie: Mobile Listing Builder from realtor.com®
Take your listing on the road with a mobile brochure! Realtor.com®'s mobile website builder enables you to instantly connect with interested homebuyers who see your listing's yard sign, print flyers, and more. Free Mobile Listing Builder from realtor.com® Today's mobile user expects instant access to information from wherever they are. Provide potential buyers what they want with a mobile website from realtor.com®. The sites are a snap to create with realtor.com®'s Mobile Listing Builder. In about 30 seconds, you can make an informative site that tells consumers all about your listing and how to contact you! Print the automatically generated QR code on your yard signs, flyers, and other marketing materials. Buyers can instantly scan the code with their smartphone to access information on your mobile site. You can also use the included short URL to drive traffic to your site via text or social media. Click here to learn more about building a property-specific mobile website.
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How to Gain Mobile Market Share and Minimize your Lost Customers
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Lose the Paperwork, Build Your Business With the iPad
Have you started using the iPad to manage your business? If not, then you are already a couple steps behind the competition. From bank statements to concert tickets, everything is becoming paperless and the iPad is helping make that happen. In fact, it's streamlining the way people do business by eliminating the time and costs required to conduct your day-to-day operations the "old school" way. Strangely, many agents and brokers have yet to adopt the concept of going paperless. According to Garry Wise of the GoodLife Team, on average, paperless agents save five hours per transaction. It's no secret that real estate professionals have hectic schedules, so why wouldn't you want to save yourself a little time to get back to the things you enjoy? With the said, Homes.com wants to shed some light on ways to use the iPad and highlight the applications that make it so essential to stay ahead in today's competitive real estate industry. Staying Organized. No one likes to flip through endless pages of notes to find a single phone number or address, which is why applications like Evernote and Dropbox have become so popular. These apps allow you to store all of your notes and documents into one convenient location, meaning you can say bye-bye to all sticky notes spread across your office.
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Friday Freebie: Guide to Mobile Engagement
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Agents: Avoid Client Dissatisfaction
Steve Pacinelli, co-founder of Tech Savvy Agent and VP of REALTOR® Events for Move, Inc., recently put together an insightful post based on the results of the California Association of REALTORS 2013 Home Buyer Survey. The 2013 telephone survey asked 1,400 recent home buyers to talk candidly about their recent home buying experience — from finding an agent to closing escrow. Pacinelli's post specifically highlighted what buyers cited as their top reasons for dissatisfaction with their agent. It got us thinking about what home buyers are saying and how one little piece of technology can help you address their complaints. According to Pacinelli, the survey showed that "three out of the top five reasons for dissatisfaction with an agent (found below) all have to do with communication." Slow response (82%) Ineffective/inefficient communication (48%) Undesirable communication methods (43%) Not aggressive in negotiation (47%) Showed homes unlikely to buy (2%) While we realize that today's clients can be demanding, even sometimes seeing you, their agent, as responsible for market forces beyond your control — things like housing inventory and tight lending standards — we see the above list as a great start to figuring out how to improve your interactions with clients. The result is less stress for you and a more enjoyable home buying process for your clients.
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Friday Freebie: Mobile Listing Marketing Platform from realtor.com®
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The Thin Line Between Great and Not-So-Great Real Estate Marketers
Guest contributor Joel Maas says of Delta Media Group says: Everyone is a marketer in the real estate world. While there's nothing wrong with that, it should remind of us the old adage: When everything is something, nothing really is. Another way of putting it, just because everyone is doing marketing doesn't mean that everyone is doing it well. And those who are doing it not-so-well oftentimes reflect negatively on those who are executing effective marketing. Marketing is not a dirty word and there's nothing wrong with you being a marketer...quite the opposite. But, perhaps unfairly to you, there's a group of people in every profession who might misunderstand marketing enough to cast a negative light on your craft. This has gotten so bad that famed marketing coach Seth Godin recently wrote, "More people are doing marketing badly than any other profession I can imagine." Your job (and opportunity) is to separate yourself from them by outperforming them. Below, we'll walk through a few ways to do just that, noting the differences between those who effectively leverage real estate marketing and those who don't. Great Real Estate Marketers... Understand the Internet is the primary source of all current real estate business, and digital marketing channels must be embraced and fully leveraged. Not-So-Great Real Estate Marketers... Ignore the constantly evolving and growing digital marketing landscape, relying instead on "the old way of doing things" offline.
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Use "SoLoMo" Marketing to Speed Up Your Exposure
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Changing Consumer Expectations: Three Ways to Adapt
This post comes to us from the Delta Media Group blog: Your real estate customers used to wait on you. They had no other choice. If they drove by a property they liked, they might call the number on your sign. Otherwise they might have found a listing in a newspaper or magazine and contacted you for more information. They didn't have access to the MLS until IDX feeds were born on real estate websites. That helped create a more even playing field in the industry. Branding and big spending didn't necessarily give an agent the same advantage over his or her competition. And the market has grown even more competitive since. We recently detailed the top five changes in real estate marketing, and one of the main points was changing consumer expectations. As we noted, consumers are now empowered. And that means you have to work even harder to earn their business. But, like with most changes, it also means great opportunities for those savvy agents who are willing to embrace the new-age, empowered consumer, and leverage real estate technologies to better increase the probability of working with him or her. Below are a few ways to better cater to changing consumer expectations.
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How Real Estate Agents are Using Mobile Technology
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DOs and DON’Ts of Texting for Real Estate Agents
You may have noticed that many of your clients, particularly the younger set, prefer to communicate via text message. In fact, it's estimated that over 8 trillion text messages will be sent this year. Texting is a convenient way of sharing information quickly, but it's not without its pitfalls for professionals. To help you navigate the sometimes murky waters of today's digital communications trends, we've created this handy list that highlights the dos and don'ts of texting for real estate agents: DOs Do keep it professional. Maintain your professional image by using complete sentences and texting during reasonable hours. Avoid overusing abbreviations, emoticons and exclamation points e.g. "c u 2moro @ 5PM :) this house is gr8!!!" This is especially important when texting new prospects with whom you have not yet established a rapport. Do send photos and videos of listings. Over 62% of mobile phone users in Canada have smartphones. Take advantage of advanced features by texting photos and videos. Sending your clients additional photos of a listing via text message will make them feel like they're getting the inside scoop. You can also create video walkthroughs of a listing to send to busy or out-of-town buyers. Do respond as soon as possible. People text because it is a more immediate form of communication than a phone call or email. If a prospect texts you, that means he/she is looking for a response sooner rather than later. Reply as soon as possible. Even if you're busy, you can let them know you have received their text and will get back to them within the hour.
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Responsive Websites for Real Estate
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The Impact of Increasingly Mobile Technology on Real Estate Pros
The surge in available tech tools for real estate professionals has made many aspects of the job easier. That doesn't mean that technology on-the-go is free of drawbacks. Point2 settled down with Liz Alexander of Keller Williams Realty Atlanta Metro East to discuss a few of the perks and pricks of mobile technology on real estate professionals. Advantages Alexander has enjoyed a career in real estate for eleven years, witnessing fluctuations in the market and the passing of numerous trends. Overall, the use of mobile technology has positively influenced where and how business takes place. "Mobile technology has been huge in this industry," says Alexander. "With smartphones and tablets, it's so much easier for us to be mobile and not confined to an office computer." Mobile technology saves time. Mobile devices allow agents to take photos and videos of properties in a snap; we can instantly upload these resources to our websites or send them directly to clients. Once viewed by the house hunters, agents know immediately which homes we can skip and which we should take the house hunters to in person. Such priceless tools appeal to out-of-town or busy clients who don't have time to tour a slew of homes.
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Responsive Design: All platforms, all users
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Don't Use A Cell Phone For Photos Of Your Listings
This post comes to us from the BrokerageU: You may be thinking, "Why shouldn't I take my listing photos with my phone?" It's convenient and it takes great personal photos. Here's why not to use your cell phone for your listings: 1. It's extremely limiting. We've seen some amazing photos that were shot with an iPhone, but that doesn't mean that they have the capability to shoot great interior shots. They don't. For that, nothing beats a digital single lens reflex camera (DSLR) with inter-changeable lenses. You'll need to have wide angle capabilities that a phone just doesn't have for taking critical wide-angle shots of interior spaces. With a wide angle lens, you can get a shot of a wider space instead of taking a photo that is limited to capturing the sofa, an end table and the corner of the fireplace. 2. You'll need a tripod. To really get detail and eliminate image shake, you'll need to put your camera (not phone) on a tripod. We've seen tripods for the iPhone, but let's face it, most agents who use a phone to take pictures of their listings are not using a tripod. 3. "iPhones are for drive-bys." We heard an agent say that recently. They told us that they can don't even have to get out of their cars to take a picture of a property, they can just pull out their iPhone and slow down. Needless to say, the photos were horrible. A picture is worth 1000 words, so do your best to make sure people use 1000 nice words when they describe them.
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Learn how to be a Paperless Agent™ with the GoodLife Team and RE Technology!
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Best of 2012: 6 Apps Every Homebuyer Needs When Buying a House
We're celebrating the end the year by counting down our 10 most engaging articles of 2012. This article, from HomeFinder.com, was posted in July and is #5 in our countdown. See #6 here. Regardless of how attentive your REALTOR® is, there are still many aspects of the home buying process that require you to take matters into your own hands. Aside from using online home searching tools for the initial search, there are a multitude of apps that will aid you in organizing your home search and help lessen the chaos buying a new home often brings. We've compiled the top six apps to help you navigate through the home buying process. 1.) Mortgage Calculator Pro – Within seconds, you can calculate your would-be monthly mortgage payment. This app lets you factor in insurance, property tax, and monthly fees such as the HOA costs, so you can determine the accurate monthly payment on your new potential home. 2.) Dictionary of Real Estate Terms – Unless you eat, sleep and breathe real estate, it's nearly impossible to know what every real estate term means. The Dictionary of Real Estate Terms allows you to input words such as "abstraction approach," so your eyes can look a little less blank when it comes time for contracts, negotiations and closings.
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Best of 2012: Why You Must Be A Paperless Agent
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Monday Morning Mobile: The Money’s in Mobile
I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us, and will take over for the rest of us in the near future. Yes, we all still have a desktop computer which we use for work to create documents, presentations, do research--the majority of our work related tasks. However, when the work day is done, we immediately switch to our mobile devices, smartphones and tablets, for all our consumer searching needs. Why wouldn't we? It's far more convenient and comfortable to sit on our couch, recliner, or at our dining room table with our smartphone or tablet than it is to sit in those same places with our laptop. According to Nielsen, a recent study found that 85% of smartphone/tablet owners use their device while watching TV at least once a month and 40% of them do it daily. That's over the average of 34 hours per week Americans spent in front of the TV in early 2012.
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iPhone 5 Hails and Fails for Real Estate Professionals
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Today’s Tech Savvy Home Buyer
Believe it or not, when you are showing a house to today's modern home buyer, they will actually look up from their smart phone from time to time, if only to capture an image, then it's back to their phone to get a Zestimate, check out Trulia, do a map search for comparable properties, or search for the nearest Starbucks. In other words, today's tech savvy home buyers have an abundance of information available to them at their fingertips, and they use it to their advantage. Technology has enabled buyers to become the ultimate educated consumer. So what do agents and brokers need to do to provide instant access for their listings to the home buyer with an iPhone permanently attached to their hand?
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A Guide to Mobile Photography for Real Estate
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Did You Miss our iPad Webinar?
Our webinar "How to Wow Clients with Your iPad" was so popular that we unfortunately ran out of space! If you missed the webinar, we have good news for you: We're planning another! We have tentatively scheduled our next iPad webinar for September 4th. Stay tuned as we will soon release additional details. You can view a recording of the webinar now! Webinar Recording and Slide Deck The webinar recording and slide deck are now available at RETechnology.com. View Webinar Recording or Slide Deck
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Budget Season: Will You Be Making These 3 Marketing Expenses?
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Making the Right Impression: iPad Listing Presentations That Dazzle
Guest contributor Karli Larson of ePropertySites says: You know what they say: you never get a second chance to make a good first impression. While this saying may not hold true in all situations, it's certainly something to keep in mind when you want to prepare a good listing presentation. Here are three tips for creating impressive presentations that will make you look like a star! 1. Use your iPad Showing up with a prepared listing presentation on an iPad or tablet will automatically prove to the sellers that you're technologically ahead of the pack. Use the meeting as an opportunity to share recent mobile marketing statistics with the sellers and let them know that your marketing is mobile-friendly and ready to reach today's modern buyers. If you don't have an iPad, make sure you use your laptop.
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Tablets: The Future of (Digital) Advertising
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Top-Ranking Smartphones from Consumer Reports
Picking up the August 2012 issue of Consumer Reports was like Christmas for me; it features rankings for some of the gadgets that matter most to real estate agents (and thus to me). The tech tools ranked included tablets, Smartphones, and cameras. We've been publishing a series of articles to summarize Consumer Reports' findings, helping agents who have not made these important purchases yet or who are looking to upgrade their device. Consumer Reports organized Smartphones based on carrier. Considering you're tied down by your carrier's options, we'll do the same so you can scan directly to the section that's relevant to you. We've organized carriers alphabetically for your ease-of-use. It's interesting to note that Consumer Reports also ranked the carriers themselves in terms of reader satisfaction – Verizon was ranked the highest; AT&T scored the lowest. AT&T HTC One X: scored 76 Samsung Galaxy S II Skyrocket: scored 76 Samsung Galaxy Note: scored 75 LG Nitro HD: scored 75 Nokia Lumia 900: scored 71 Samsung Rugby Smart: scored 70 Noteworthy features: The HTC One X ranked highest based on a variety of features including the HD display. The Samsung Galaxy Note is (quite interesting to us) suggested as an alternative to an e-reader or tablet, based on its large display and impressive features.
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Top-Ranking Tablets from Consumer Reports
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Selling on the Go: Top 5 Smartphone Features for Agents
Does this scenario sound familiar to you? Your day begins with an inbox full of emails you check on your smartphone; you rush to meet clients at a showing – they call you when you're en route to reschedule; you stop at Starbucks to fill that hour by responding to more emails and updating your social media accounts on your phone; you attend a broker open house and end up snapping a whole album of photos on your phone because you have the perfect buyer in mind. If you're like 72% of REALTORS® who use smartphones, working on the go comes with the territory. Owning a reliable smartphone is a crucial component to staying connected with your clients, replying immediately to new leads, and serving as a GPS device, a personal assistant and a photographer. Below are the top five smartphone features every REALTOR® should have. 1.) Hands free communication: Use a hands free communication device such as a Bluetooth device or a headset, or look into a smartphone with voice command technology such as the Apple iPhone 4S. The ability to speak without tying up your hands is not only important for your safety when driving, it's a great timesaver when you are drawing up a contract, maintaining your online listings and talking on the phone all at the same time.
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Native vs. Web Apps (And Beyond)
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11 Entertaining Facts About Losing, Damaging and Getting Back Your Smartphone!
Your cell phone is what connects you to important phone numbers, including clients' contact info, text messages, past and present, and if you have a smart phone, many real estate professionals consider it their lifeline! Now, if you haven't stored your data through your wireless server provider, a cyber cloud somewhere, or just don't want to pay for insurance and a pretty decent deductible, you may be willing to do just about anything to retrieve your phone if something happens to it. Have you ever had your phone fall into the...yea you know...the throne, AKA the toilet? Did you reach in right away, because you had a client to follow up with or a mortgage lender expecting your call? Perhaps you take your phone every place that you really shouldn't because it's always attached to you, as the gentleman is humorously portraying in the photo. T-mobile and Kelton Research recently released a survey citing some very amusing ways that phones have been lost or damaged. The results are quite entertaining and you may not be the only one willing to push the limits to save your precious device.
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Bigger Isn’t Always Better
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A 3-Step Real Estate Mobile Marketing Strategy, Inspired by My Dentist
This article comes to us from the REALTOR.com Lockbox blog. In addition to their recommendations for mobile applications, QR codes, and CRMs, we suggest you learn more about your options in our product directory. A couple weeks ago, I had my routine 6 month dental check-up. The experience was fairly standard; scraping, flossing, and a little talk about fluoride. About 45 minutes later, I was out of the chair and on my way, cavity-free and proud to be. A few hours later, as I was walking my dog, I got a text message. From my dentist.  
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“First Person Shooter” Isn’t Just A Term For Video Games
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My, How Things Change
In a recent blog post by Joel Burslem, "Mobile real estate: old battles and new realities," he begins with a quote from Matthew Lynn who wrote for Bloomberg, "The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact on the industry, the iPhone is less relevant. Apple will sell a few to its fans, but the iPhone won't make a longterm mark on the industry." The sheer tone of the quote indicates that it is clearly not a recent quote, but in fact was made in 2007. My, how things have changed since then! Clearly, the iPhone and Apple have had a huge impact on both the mobile space, tech space, and real estate space. Since then, they have become the largest publicly traded company in the world by market cap (more than Google and Microsoft combined), released one of the most popular consumer products in history with the iPad, and coined the phrase, "There's an app for that." Obviously, they've kept busy over the past five years.
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