You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default
ERA Real Estate Launches IVR Enhancement to TextERA Platform
ERA Real Estate announced the addition of an IVR (interactive voice response) feature to the TextERA platform. TextERA, already hugely successful among ERA® affiliated brokers and agents, allows potential clients to immediately access the listing agent, pricing, video and details about the property within seconds by following prompts from their yard signs. TextERA's new IVR feature ensures that potential clients who still opt to make phone calls will also receive an immediate response.
MORE >
How to Shoot Awesome Community Videos from Your Phone
You want to create some great community video, but you aren't able to invest a lot in new equipment. You can still shoot some fantastic community videos from your home, from pre-edited community overviews to live streams of the community amenities. You just need to follow a few important tips.
MORE >
The Complete Guide to Promoting Your Business with Texting
MORE >
All of a Sudden the Future is Real: Are You Ready?
You go to a café, order a drink and sit down. You start working on your laptop. Your phone buzzes with emails, texts. You're connected to the office. Confident in your technology. But as you look around, you notice things. The barista has a sleek pink Fitbit, the new version. Every step she takes to the carafe and back sends her fitness metrics to the cloud and then to her own personalized tracking site. The front 'cash' rings in eTransfers with an iPad. Even if you wanted to pay cash, they probably don't have any change on hand. The café's music is voice-activated, run by Bluetooth through Amazon Echo. No wires. No worries. A gentleman leaving the café wears a digital watch. He communicates through the watch by tapping it. He gets to the parking lot, hops into a Tesla and reverses effortlessly out of his parking space. You wouldn't have even known his car was on for the lack of an engine noise! You look back at your tech and shiver.
MORE >
Mobile Apps vs. Responsive Websites
MORE >
Mobile Real Estate Websites Trending for September 2016
The trend of increasing mobile website traffic continued in September 2016. Last month showed that mobile real estate website traffic to be at 52 percent of overall real estate website traffic for real estate companies. So, what does this mean for your real estate business? With mobile now taking a solid lead in real estate website traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer? Here are four mobile real estate website tips: Tip 1: Look at your website experience on mobile Too often business owners, including myself, do work on our work computer. Our work computer is usually our laptop or desktop computer at the office. This means that when we look at our websites to make changes, work on them, or to review changes and plan our marketing, we usually do it on the wrong device. As a business owner, you need to review your websites on mobile devices to experience what your website users experience. If you work with a website company or a marketing company, you should first review mobile mock-ups of your site content.
MORE >
How to Use Google Analytics to Understand Mobile Traffic
MORE >
The Death of Desktop
Last year, we entered a new era--the era of mobile internet. 2015 was the year that searches on mobile devices overtook searches on desktop or laptop computers, according to Google. ComScore also reported that the share of digital time that consumers spend on their computers dropped from 47 percent in 2013 to 35 percent in 2015. While internet access via computer will not completely fade away anytime soon, changing consumer web habits means that agents and brokers need to adapt or risk missing out on sales opportunities. A Closer Look at Mobile Use in Real Estate To better understand what's happening within the real estate sphere when it comes to web usage, we spoke with Delta Media Group, a website and marketing solutions provider for the real estate industry. They host hundreds of broker websites, and they analyzed the traffic to their network of sites in order to offer us a clearer picture of how consumers are using real estate websites today. Here are a few key findings, taken from a sample of 10 different websites hosted by Delta that vary in size and market: In July, mobile website visitors grew from 28 percent at the low end to a whopping 70 percent in a year-over-year analysis. According to Delta, the sites that experienced the most growth were more active on social media and in advertising through social channels--which are primarily mobile in nature. Mobile and tablet web visitors now represent at least 58 percent of traffic to Delta Media Group websites. Real estate professionals who switched to a mobile first website strategy saw a 20-50 percent increase in total traffic and a 20-30 percent increase in leads.
MORE >
Turning Your Real Estate Business from Good to Great
MORE >
RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (7/13)
Wednesday, July 13, 2016 at 9:00 AM PDT RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android phone. Use your phone's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool. Register now!
MORE >
Keys to Promoting Your Mobile Video Content
MORE >
Discover MLS-Touch! (6/22)
Wednesday, June 22, 2016 at 1:00 PM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
MORE >
Integrating Mobile Actions into Your Business Life
MORE >
Tips for Text Message Marketing for Real Estate
Mobile technology is exploding – its speed, ease-of-use, and effectiveness make it a favorite of consumers and businesses alike. Adopting text message marketing is a definite feather in your cap, but this relatively new marketing medium is about more than simply thumbing out a text. The success of your text message marketing endeavors rests squarely on your shoulders. Heed these do's and don'ts to ensure text message marketing success: Basics DO introduce/identify yourself in every message, and respond promptly. DON'T leave prospects wondering who sent them, or dawdle with responses. Building a contact list. DO build your list from scratch, adding information from consumers and prospects as you initiate communication. DON'T purchase a bunch of phone numbers from a vendor. The chances a bunch of strangers you send a random marketing text to will look to you for their business are slim to none.
MORE >
Home Search on Mobile Devices Continues to Grow
MORE >
Will the Last PC User Please Turn Out the Lights?
Mobile has gone global and everyone from Wired Magazine, Gartner, Forrester Research, and Barron's is writing about it. The headline is almost always the same: "THE DEATH OF THE PC HAS NOT BEEN GREATLY EXAGGERATED." The real headline is that PC sales have been negative since 2011 and the 2015 numbers showed the largest drop in sales volume in history. Before you get overwhelmed with the fear of PCs going away, it will take a long time for that to happen. Globally, shipments of new PCs are still running at a pace of around 65 million to 70 million a quarter. (Interestingly enough, the iPhone ships about the same number of units – and that is just from one smartphone manufacturer.) As an aside, Lenovo (formerly IBM) holds the top market share with about 20 percent. HP is second in market share with 18 percent, followed closely by Apple at 16 percent and Dell at 14 percent. The new MacBook Air helped Apple pass Dell. The debut of Windows 10 did not make a big difference. There was a belief that corporations and consumers were holding off and building a demand ahead of the release. There was a little bubble, but nothing strong enough to thwart the 10% drop in PC sales. Heck, because of the move to mobile, Google even revised its revenue outlook. Companies like Google, Amazon, Apple, Microsoft, and Facebook are enormously focused on mobile. You should be too! Real estate was super late in moving to mobile. Many would argue that we are still in the teeth cutting stages. A lot of this was caused by the lag of MLSs being cross-browser compliant and mobile browser compliant. Thank goodness that we are almost there now with the leading MLS vendors. Some, like CoreLogic, have even gone the extra mile to integrate mobile apps like GoMLS. Others are using third party solutions like HomeSpotter (formerly Mobile Realty Apps).
MORE >
iPad Listing Presentations and Relationships
MORE >
Responsive Mobile Design is Not Enough for Real Estate Sales (and Zillow and Google Already Know)
Giants track how consumers use mobile and focus on engagement in apps At the 2015 Barton Ventures Mobile Web Summit, the co-founder and Executive Chairman of Zillow, Rich Barton, noted that, recurringly across companies he invests in, "mobile web gets the majority of mobile users (as high as 70 percent), but a small fraction of engagement (as low as 5 percent)." At Inman Connect San Francisco, another event that took place earlier this year, Google revealed research showing that consumers now spend more time on their phones than on desktops. It's normal to pull out phones while standing in grocery lines, at sporting events, and in front of a house for sale. Ultimately, this means we are logging on multiple times a day, and these "mobile moments," as Google calls them, add up to big usage numbers. Two takeaways from Zillow and Google First, consumers are using mobile devices more and more because it gets them the information they want right away, from a device they always have with them. Second, while attention must be paid to the flood of searchers using the web from their devices, engagement happens more in well designed apps than in responsive websites. This is because mobile apps are fast and to the point. They are quickly opened via an icon on your phone after you download them. Instant gratification becomes a factor as apps immediately get you to the information you want.
MORE >
Brokers Must Immediately Audit Mobile
MORE >
The Mobilegeddon Effect
The dust has settled and the panic is over. It's been six months since Google's Mobilegeddon, and many are starting to think the mobile-hype was exaggerated. While this may be partially true, now that the rubble has been cleared, it's a good time to check in on the aftermath. In a recent Hubspot blog, the company analyzed 15,000 of their customers' websites to determine how each was affected by Google's Mobilegeddon. They found that websites that hadn't been optimized for mobile use had an average organic traffic decline of 5 percent, while mobile-optimized sites lost only 0.5 percent (likely due to seasonal traffic changes). While that may not seem like catastrophic decline, businesses who work to bolster their site's search ranking and conversion rates will find that this translates to a large number of leads lost each month. This is especially true when considering that, if your organic search traffic has declined, so has your Google search rank. So, what can you do? Here are four tips to help you keep the traffic you've been working for. Test Your Webpage The first thing you'll need to do is find out whether your webpage is mobile-friendly. To help with this, Google created a test to let you know. It's a simple process. Just paste your website's URL in the bar provided and it will generate a checklist to show the areas Google analyzes to determine mobile-friendliness. If your site needs some work, Google will also tell you where your site could use some help and provide ways for you to fix any problems.
MORE >
The Surface Pro 3: The Tablet that Replaces the Desktop?
MORE >
10 Mobile Security Questions Brokers Should Be Asking
Did you know that nearly half of mobile apps on any given device have at least one major security vulnerability that threatens sensitive data? This is dangerous for real estate professionals who handle sensitive client information every day--often accessing this data from cloud-based solutions on mobile devices like smartphones or tablets. It's not just the devices themselves that expose this information to exposure--more often, it's user activity and behavior. A study by mobile security company NowSecure revealed that: 43% of smartphones don't have a password, PIN or pattern lock 50% connect to unsecured WiFi at least once a month 48% of mobile apps on any given device have at least one major security vulnerability that either leaks sensitive data or allows unauthorized access to sensitive data Brokers looking to protect their data from exposure can start by training agents on mobile security best practices, how to minimize the risks of public Wi-Fi, combating mobile malware. In addition, brokers can ask the following 10 questions, suggested by the security experts at NowSecure, to assess the risk to their data: 1. Do the apps that you've purchased or developed follow best practices for security? 2. Do you have visibility into the security of the mobile devices impacting your organization? 3. Is mobile security testing part of your app's development?
MORE >
A Look at the New Samsung Galaxy S6 Edge Plus
MORE >
Broker Members of The Enterprise Network Hit Mobile Milestone
We have been talking about mobile in real estate for far too long now. Two years ago Trulia, Zillow, and Realtor.com all announced that mobile was passing other methods of accessing their site. As brokers began to adopt mobile solutions, the debate about mobile browser vs. mobile app went on for an eternity until everyone put down their guns and agreed that the answer is both. One of the broker website service providers that we have been tracking is Booj or The Enterprise Network. They offer a good benchmark because of their unique client base. If you are not familiar, here is the scoop: The Enterprise Network only works with one broker in any given market. As a researcher, this eliminates the network effect that can often happen when a mobile solution is adopted by many firms in a given area. No franchise means that the brokerage is standing on their own brand to drive awareness and adoption of mobile. Many franchise organizations drive mobile adoption in local markets, i.e., Century 21 Hometown Realty gets all of the mobile traffic in their area for Century 21. The Enterprise Network is geographically diverse. They cover the major market centers across America, mitigating geographic bias. I think that they have 32 brokerages across the nation representing 15,000 agents. Again, the average size of the brokerage is somewhat in the middle or "lower upper" in terms of agent count. Huge firms like Weichert, Howard Hanna, Long and Foster, and the like can distort research.
MORE >
[Video] How to Assign a Unique Ringtone to Your Phone Contacts
MORE >
It’s Official: It’s Time to Get Mobile
The talk at Inman Connect on Day One was all about mobile. These fun facts were uncovered early: 2/3 of Zillow visits are mobile (70% on weekends) Less than 50% of agent landing pages are optimized for mobile In 2014, more time was spent on mobile than the rest of the internet combined Since we are all about helping our clients innovate to become more successful, we thought we'd throw out some simple ways you can optimize your company's website for this ever-growing mobile market.
MORE >
Mobile Use is Increasing: Why This Matters for Real Estate
MORE >
What You Need to Know About the New Apple iOS 8.3 Update
Apple has recently released a new update for their mobile devices that will improve performance, fix known bugs, and unveil a redesigned Emoji keyboard. This update improves performance for launching apps and how quickly they respond, messages, wi-fi, Control Center, Safari tabs, third-party keyboards, keyboard shortcuts, and more. It will also fix known bugs for wi-fi and Bluetooth connections to prevent disconnections, enterprise apps, accessibility features, and messages. Now you can send group messages and view all parties in the group, have the ability to report junk messages directly from the messages app, and filter out iMessages that are not sent by your contacts. The new update also fixes a known bug with Family Sharing that would prevent certain apps from launching or updating, preventing family members from downloading certain free apps, and increased reliability for Ask-to-Buy notifications on family members' devices. To install this update, you must either have the iPhone 4s or later, iPad 2 or later, iPad Mini or later, or iPod Touch (5th Generation). Earlier models of any of these devices are not compatible with this update. You can install this update from your device when connected to wi-fi, or by connecting your device to a computer with the newest version of iTunes installed. If you are installing it from your device, you must first go to your Settings then select the 'General' option. From there, you can select the 'software update' option and choose 'download and install.' Choose 'later' if you are not connected to wi-fi yet or choose 'install' if you already are. Download timeframes vary depending on the speed of your wireless connection. Once downloaded, your device must restart to configure and apply the update.
MORE >
Size Matters
MORE >
Mobilegeddon: Google Set to Release Algorithm Update
In just a few days, Google is about to unveil a new algorithm update, one that's getting a lot of attention for good reason. It's suppose to be the one of the biggest changes yet and will impact more sites than Panda or Penguin ever did. This time it's targeting mobile. The "mobilegeddon" update (to which it's become referred) is intended to help users easily find relevant, high quality websites that are optimized for viewing when on a mobile device. Starting April 21st, Google will begin to use "mobile-friendliness" as a ranking signal for mobile searches. Websites that aren't mobile-friendly could see a dramatic decline in mobile traffic. On a panel at SMX Munich, Google's Zineb Ait Bahajji stated that this will not impact desktop searches. Even if your site isn't ready for mobile, you shouldn't see a decline in desktop search traffic. (Breathe a small sigh of relief!) However, this update is just the beginning. Cindy Krum, from MobileMoxie, predicts "Google will be launching a new mobile crawler (probably with an Android user-agent) that can do a better job of crawling single-page web apps, Android apps, and maybe even Deep Links in iOS apps." There is a strong possibility that Google will be able to rank sites higher if the user already has the site's app, or if an app has strong ratings and/or a lot of downloads.
MORE >
Check Out the Upcoming Samsung Galaxy S6
MORE >
Now more than ever, it’s critical that you have outstanding mobile presence
As you know, an overwhelming majority of home consumers are using their mobile devices before, during, and after their home search. As consumer behavior changes, Google continues to evolve its ranking algorithm to adjust for these changes. According to SearchEngineLand.com, on April 21, 2015, Google's mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google states this algorithmic change will have a "significant impact" in the mobile search results, impacting all languages worldwide. Mobile friendly websites follow a general criterion, such as: Avoiding software that is not common on mobile devices, like Flash. Using responsive design, i.e. text that is readable without zooming, sizes content to the screen so users don't have to scroll horizontally or zoom, and places links far enough apart so that the correct one can be easily tapped. In other words, if you don't have a mobile strategy in place you will be missing out on search traffic to your brokerage website. Your business needs to account for responsive design, in order to accommodate for consumer search preference.
MORE >
Everything You Need to Know About Syncing Your iPhone Contacts in 3 Steps
MORE >
Google Defines the True Meaning of "Mobile-Friendly" Websites
A recent Google survey uncovered that 72 percent of mobile users say that it's important for a website to be mobile friendly. Unfortunately, 96 percent have visited a site that doesn't work well on their device. Furthermore, mobile users are five times more likely to abandon the task they are trying to complete if the site isn't optimized for mobile use, with 79 percent saying they will go back to search and try to find another site that meets their needs. With mobile Internet usage growing more and more every year, it's no surprise that the term "mobile friendly" has become synonymous with the world of website design. While it may seem like a cut and dry concept to most, the meaning of "mobile friendly" can vary from person to person. Well, Google has officially set their standards for the true meaning of "mobile friendly" and not only does it determine how valuable a website will be for consumers, but it also plays a big part in how high a site will rank within their search results. According to Google, a website must include the following features to be classified as "mobile friendly" by their Googlebots: It avoids software that is not common on mobile devices (like Flash), Uses text that is readable without zooming, Sizes content to the screen so users don't have to scroll horizontally or zoom, Places links far enough apart so that the correct one can be easily tapped.
MORE >
How to Make Your Own Emoticons
MORE >
Tech Talk: iCloud Photo Sharing for Real Estate
Are you ready to hear about one of the greatest free tools you probably already have access to and didn't even realize it? If you have an iPhone or iPad, this post is for you! iCloud photo sharing is a free way to share your images privately with your clients using the cloud. You can share in real time from anywhere you are, making it simple for you to send snaps without heading back to the office or composing yet another email. Better still, the people you are sharing your photos with can like or comment on them, kind of like on Facebook, giving you instant feedback and the opportunity to answer any questions your clients may have in a snap. Here's the skinny: What is iCloud photo sharing? iCloud photo sharing is a free way to share photos instantly and seamlessly with a select person or group of people using the cloud. Why is it a good idea for real estate pros? Setting up a shared photo stream with active buyer clients is a great way to share photos of new listings, home tours, detail photos and more while you're on the go. Simply snap a quick pic with your iPhone or iPad and add it to the shared stream with a caption or comment (like "check out this new listing" or "here's a closer look at the kitchen"). The only people who will be able to see your pictures are the people you invite. Once a picture is added to your shared iCloud folder, an instant notification will pop up alerting any and all members that a new photo has been uploaded. Viewers can 'like' or comment on your photo.
MORE >
Top 10 Mobile Marketing Strategies for Real Estate
MORE >
Text Their Phone Without a Phone Number!
I learned this tip from my buddy Tristan Ahumada, who was sharing the stage with me at this year's Mega Camp Convention. You know how most of your Internet leads only come with an email address, right? Here is an exceptional strategy on turning that email into a text message for consumers that have an iPhone or iPad. More and more real estate professionals are leveraging texting in their business, from responding to Internet leads with a text to following up with past clients, and for good reason. Texting has an average "open rate" of almost 100%. Think about it--how many texts are currently unopened on your phone right now? So next time you receive a lead and it only has an email, take that address and type into iMessage on your Apple computer, iPhone, or iPad. It will either look like one of the examples below. Texting an email: Texting an email with iMessage:
MORE >
Mobile Apps: a Primer for Brokers
MORE >
Native Apps vs. Mobile Sites
More and more people are using a mobile phone to begin their home search. It should be obvious by now that having a mobile presence is an absolute must for real estate brokers. When you take the next step and actually begin investigating your options, you'll be faced with a variety of inevitable questions, one of which will be: Do you want a native app or a mobile website? First, you'll have to understand the difference (if you don't already). A native app must be downloaded from the app store and installed on the user's smartphone. A mobile website is accessed from any smartphone, using the phone's browser, without the user being required to install an app on their phone. When brokers ask us about this at VoicePad, we think it's really important for them to understand that developing an app is not a complete or sound mobile strategy. We point to several key points when we direct people toward mobile Web: The declining number of app downloads by consumers. The complexity and hassle of developing apps for all platforms – Android, Apple, and Blackberry. Apps require consumers to jump through more hoops, and the likelihood of actually getting the lead gets smaller with each hoop. First they must download the app, usually while they're sitting in front of the property. It assumes they know their app store password and are willing to both wait and pay for the extra wireless data needed to download an app away from home. It's generally not quick enough to solve the primary issue for a potential buyer, that being: I want info now.
MORE >
What the New iPhone 6 Camera and Video Features Mean for Real Estate
MORE >
Case Study: Targeting Consumers Curbside Boosts Brokerage's Leads
We talk a lot about online leads and the technology used to capture them--everything from broker websites, search portals, email newsletters, and beyond. Today, we're going to switch gears and look at how one brokerage automates their main phone numbers to capture leads at the moment of peak interest--right at the curb. "It's the new point-of-sale," says Charles Hunt, General Manager at Hunt Real Estate in upstate New York. "Everybody for years has said that you've gotta have the best online presence.' Well, I think you just need the best lead capture tool for where people are." Capturing Leads Right at the Curb Hunt Real Estate has boosted their lead conversion rates by eliminating agent and broker phone numbers from all their yard signs. Instead, the firm's signs now offer only a single automated number provided by VoicePad—no small undertaking for a firm with 38 offices and over 1,000 salespeople. This automation is an important factor in Hunt's lead conversion success. A recent study has shown that only 48% of leads are responded to and, of those, the average response time is over 15 hours. By tying their yard sign number with VoicePad's Interactive Voice and Text information system, Hunt gives their leads an instant response and even the option to connect directly to the listing agent to schedule a showing. Consumers at the curb can either call to hear an automated audio recording with property details, or request a text message to receive a text with more information and a link to Hunt's GPS mobile site (also provided by VoicePad).
MORE >
Six Steps to Improve Your Real Estate Website for Mobile Visitors
MORE >
Tips for Combating Mobile Malware
There has been a rise in mobile malware recently, especially in the Android community. Here are some tips and recommendations for protecting yourself from becoming a victim of malware on your mobile device. Anti-Malware Apps Anti-malware applications can help protect you from mobile malware. However, Windows RT (used on Windows Phone and Windows Surface) and iOS do not have third-party support for anti-malware software. Microsoft does have its Windows Defender software as part of the Windows RT operating system. But with Apple's iOS, there is nothing available due to Apple's strict App Store submission policies. Microsoft is the same way with apps submitted to their app store, but the added support of Windows Defender offers at least some protection. On the Android side, Google's Play store policies are quite relaxed. As long as an app creator pays the one-time fee to submit an app, he or she can put as many apps in the store as they want. As of recent, Google does automatically check for any kind of malicious code, but will occasionally miss a few. For Android users, we recommend a good anti-malware app such as Lookout Security and Antivirus, Avast Mobile Security and Antivirus, or AVG AntiVirus Security.
MORE >
Browser or app — what’s the best way to read your email?
MORE >
Product Review: Lead Manager
I was going to write an overview of VoicePad's new Lead Manager interface. During the course of my conversation with them, however, I discovered that the most compelling subject isn't the Lead Manager itself – it's the data that populates this backend interface. After all, any lead generation and management tool is only as powerful as the leads that fill it. In the case of VoicePad's Lead Manager, these leads are better than ever. The company now has the ability to associate an individual (name, email address, and/or phone number) with a property view on a VoicePad mobile website. "This allows us to identify and track what were previously anonymous Web hits," they explain. In the course of the conversation, Lead Manager itself – in a way – becomes an afterthought, simply a place where these valuable mobile leads can be tracked and displayed. Randall Standard, CEO of VoicePad explains, "In the mobile environment, consumers can request property information without identifying themselves as on a website (by providing an email address that is sent to an agent as a web lead). We are able to identify consumers by a phone number and track all of their mobile activity, which is much more than a web lead could ever reveal. From the Lead Manager, for example, an agent can see that a customer called to get property info four times; requested info by text six times; viewed 64 properties on the agent's VoicePad mobile site; and indicated seven as favorites. The agent sees who shared the mobile site via text. How often buyers are searching for properties and where they are. This detailed insight helps agents craft their follow-up strategy and gives them an intelligent way to reach out to potential customers."
MORE >
Is It Time for BYOD to RIP?
MORE >
iOS7 Is About to Get a Little Less Flat
If you're an iOS7 user, you've noticed something very different from the previous look and feel of iOS: gone are the icons and apps that looked like their "real-world" counterparts. The Notes app no longer looks like a pad of paper; Newsstand doesn't simulate wood shelves on which to "hold" virtual books; Game Center ditched the green felt of casino gaming tables. Skeuomorphism is out, and flatness is in. (See Apple's redesigned icons here, and many more examples here.) "Flatness" isn't just something that is now part of iOS7's aesthetics. Flatness can also be thought of as the reduction or elimination of affordances. And this directly affects usability, which is why I (as a user experience designer) am interested in it. What's an affordance? An affordance is "a property of an object...which allows an individual to perform an action." In the real world, a good doorknob says "Twist me!" In the world of computer and phone applications, buttons and labels have traditionally broadcast to us how to interact with the screen. But as iOS has grown up, some of those affordances have been removed, and the interaction design has been flattened. Above (left) is the Reminder app from iOS6; it's pretty clear that tapping the + icon is the way to enter a new reminder. On the right is what Reminders looks like in iOS7; where would you tap to add a reminder? (HINT: "Edit" isn't what you're looking for.)
MORE >
Is Your Mobile Site Doing More Damage Than Good?
MORE >
Leading the Mobile User to Your Website
The Internet has done a lot to change and enhance the way we market and the ways in which consumers can access information about real estate in general and properties specifically in geographical areas. It's all good, but we need to keep pace with advances, and staying ahead of the competition is nice too. Mobile device usage is skyrocketing: 91% of people on earth own a mobile phone 56% of those are smart phones Of the seven hours per day in media consumption, here's how we spend our time: Mobile - 1.8 hours T.V. - 1.5 hours PC - 1.6 hours Other - 2.1 hours People are buying online with mobile devices, it's hard to think of a more mobile activity than driving around neighborhoods checking out homes for sale. It's the ideal situation for the real estate professional to take advantage and guide the home shopper to their website. We've come a long way from sign riders with our office phone number or our name on them. We've moved through brochure boxes to website domains on riders. However, we can be more focused than that.
MORE >
What’s Your Mobile Strategy?
MORE >
Staggering Mobile Traffic Growth: What Brokerages Need to Know Now
Guest contributor Joel Maas says:  It happened the entire time I stood in line for coffee this morning. It didn't stop while I was at dinner the other night. It was going on every second of the last concert or sporting event you attended, and even while you walked down the sidewalk. Heck, it happens while I am watching TV with my family. It seems no matter where you are or what you're doing, someone around you is on his or her smart phone. What used to be a rude habit has now become a cultural norm, and there's no indication the course will ever reverse itself as millions of new smartphones are activated in the U.S. each day. Those people aren't all working. Many are using their mobile phone as a convenient avenue to access the things they would have checked anyway. That means checking email. It means logging onto social networks. It might mean shopping, finding a quick answer, or doing more extensive research. When I joined Delta Media Group, I heard over and over again the importance of brokerages having a website optimized for mobile customers. Not because all people are searching for homes from their cell phones rather than their desktops (though statistics highlighted in our new White Paper show mobile real estate website searches are growing rapidly). It's because people now expect the ability to access everything from their cell phones. This explosive mobile growth trend is why Delta decided to author its latest white paper,"The Mobile Customer Experience: Trending, Optimization, and Application." In this paper, we publish statistics and insight gleaned from our national customer base of REALTORS®. I interviewed our CEO, Mike Minard, to get his perspective on why this paper is important and preview some of the topics discussed therein.
MORE >
Laptop vs. Tablet: Which Should You Use?
MORE >
The Mobile Customer Experience: Trending, Optimization, and Application
Mobile is the single most important part of your real estate business moving forward. This statement holds true for both real estate professionals as they benefit from ever evolving mobile technology available to them and for customers as the adoption of smartphones and tablets continue to gain market share. This white paper will focus on the latter, your customers and their experience with mobile. Mobile might not be the largest source of your traffic yet, but it's the fastest growing digital avenue, and mobile web traffic will soon overtake desktop traffic. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States, representing a 31% and 180% increase over 2011, respectively (eMarketer, Search Gets a Mobile Makeover, April 2013). Mobile devices have changed the way consumers interact with businesses, and today's REALTOR® must understand how consumers use different devices to be able to develop and optimize mobile marketing strategies that deliver the right mobile experience to each mobile user. To better understand the impact mobile traffic has on your business, it helps to take a look at exactly where your visitors are coming from. Direct measurement of visitor behavior is important to gauging the effectiveness and ROI of marketing strategies. As you can see in Figure 1 at right, nearly two-thirds of all real estate web traffic still comes from desktop computer systems. But that rate has declined each year, and is projected to continue doing so. Smartphone and tablet traffic (both mobile) combined now makes up 36 percent of real estate web traffic, while mobile apps make up a much smaller, but significantly more engaged crowd of real estate customers.
MORE >
iPad vs. Microsoft Surface Pro for Real Estate
MORE >
First-Time Home Buyers are Declining: Reasons for the Trend and Tips on How to Reverse It
This post comes to us from the Delta Media Group blog: The first-time home buyer market is shrinking this year, taking a percentage of buyers that normally make up as much as 40% of home purchases. The Wall Street Journal first reported the trend last week, noting that first-time home buyers accounted for only 29% of purchases of existing homes in June, compared with 32% in June 2012. A number of reasons come into play, including rising interest rates, a more competitive market, and a higher rate of unemployment amongst traditional demographics of first-time home buyers. Even those first-time buyer prospects who are employed and able to purchase may not feel like they are ready. Those who better understand the process tend to be more able to move quickly on decisions and follow the process they are familiar with. That can prove intimidating for someone who is entering the market for the first time. Perhaps the best way to overcome the discomfort factor is through education. The timid first-time home buyer wants to know if now is right. They want to know if the rising home prices they've noticed will continue to rise, or might level out. They want to know if there's a chance that the market might tank entirely, as it did just a few short years ago. They want to know if it might make more sense to rent for now, while waiting to see what will happen in their young professional lives, and if they'd be able to get a good return on their investment if they were forced to sell to relocate in a few years.
MORE >
The Thin Line Between Great and Not-So-Great Real Estate Marketers
MORE >
The Pros and Cons of Shooting Business Videos with a Mobile Phone
The convenience of having a cell phone grows almost daily. Especially now that many of the newer models offer the ability to record and capture HD video right into the camera. But is convenience enough incentive for you to start incorporating your phone as a tool in your video marketing arsenal? In this episode of the Reel Rebel, video production expert Stephen Schweickart talks about the pros and cons of using smart phones to create videos for your business. Using new models like iPhone 5 or Samsung Galaxy may give you a better chance at success. Click through to the next page to view the full transcript.
MORE >
Responsive vs. adaptive: optimizing your mobile website
MORE >
Your Mobile Real Estate Website Just Got a Lot More Important
This post comes to us from the Delta Media Group blog: Perhaps this past July Fourth weekend can serve as an example. We live and function in a busy society that's always on the go, and that lifestyle parlays into the absolute necessity to grab information through the most accessible mobile means. As stated in a recent article by 1000Watt's Jessica Swesey, "The mobile call to action has reached maximum urgency for brokers." We've been saying as much for the past few years, but there's no more time to keep talking without action. Google has made this official. Last month, they announced that their new mobile search engine ranking changes will negatively affect those websites that have a poor presence on smartphone searches. Translation: If you don't have a great mobile real estate website, or mobile website at all, you might start seeing a negative impact on your website SEO, equating to less visitors, leads and sales. As Swesey notes, much of the real estate industry still struggles to understand mobile functionalities, responsive web design, and apps vs. mobile real estate websites. Those are all key fundamentals when there's simply no time left to "figure mobile out" without the possibility of watching your business suffer as you do.
MORE >
Infographic: Mobile eSignature Trends
MORE >
Tips to Optimize Your Website for Mobile Users
As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen. In fact, a recent report from Google and the National Association of REALTORS®, The Digital House Hunt: Consumer and Market Trends in Real Estate, shows how actively buyers are using mobile in their home search. Source: Google & Compete New Home Shopper Mobile Survey, 2012 So what is the best approach as a broker to optimize your website for mobile users? With so many options, it can be paralyzing. This was the topic of discussion at our Beta Broker Hangout this week. I had the pleasure of hosting two brokerage founders, Dominic Morrocco, co-founder of M Squared Real Estate in Washington, D.C., and Miguel Berger, president of Better Homes and Gardens Real Estate Tech Valley in Albany and Saratoga counties, N.Y. During the hour-long discussion, each speaker shared ways they've optimized their sites for mobile, best practices, consumer insights on usage and more.
MORE >
Get Moving and Go Mobile!
MORE >
The Top 5 Changes in Real Estate Marketing
Guest contributor Delta Media Group says: May is over, which means a few things: We're approaching the halfway point of 2013 Spring is nearly at its end You'll soon begin thinking about your 2014 projections and budget There are a number of quickly changing marketing details we're seeing specific, pointed data behind. And if you're not already thinking about them, we beg you to put them on the radar for the very near future. The top five real estate marketing changes to keep your eyes on for the remainder of the year are: Website redesign Analysis of user interaction How conversion rates are changing Where mobile plays a role How consumers and consumer expectations are changing We'll briefly detail each of these on the next page, and continue to touch on them in upcoming articles.
MORE >
Is Your Real Estate Site Mobile Responsive?
MORE >
Browsing for the best resources to benefit your real estate business
Guest contributor Delta Media Group says: There are a number of resources you could read to benefit your real estate business. Maybe you read to inspire yourself, or to learn about the new marketing initiatives, or to keep on top of market trends. If you've made it this far, hopefully we've made your list of good real estate resources to read. You may follow some others, like Inman.com, or Seth Godin's famous marketing blog. Godin is a best-selling author, and considered among the best in marketing and branding. He targeted the real estate industry in a recent blog post when he wrote: "But, while these interactions and transactions have been growing, the amount of time we spend online and the number of pages we visit have gone up dramatically faster..." Godin went on to use the following example: "This thinking explains why good real estate sites are so mobile-friendly (and why mobile is so real-estate-friendly). If you're sitting in front of a house that's for sale and take the time to look up the information, you're exactly the right person in exactly the right place." The key Godin hit on is "good" real estate sites are mobile-friendly. We've long talked about mobile, and how important it is to modern-day business. But sometimes it helps to take a step back and remember exactly why.
MORE >
Amp Up Your Real Estate Mobile Marketing Strategy with Native Apps!
MORE >
[VIDEO] Master the iPad in 15 Minutes!
Are you using your iPad to its fullest potential? Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible. Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference, presented his recommendations on how real estate professionals can maximize the iPad. If you missed the live presentations at NAR, check out the video to see Mackin's presentation "Mastering the iPad in 15 Minutes" to learn the ins and outs of using the iPad to your advantage!
MORE >
Responsive Real Estate Websites: Join the Club!
MORE >
Integrating the Second Screen Into Your Real Estate Strategy
Guest contributor Delta Media Group says: Did you watch the Super Bowl? Did you do anything else while you did? How about the Grammys? Think for a minute about how you watch TV. How often do you find yourself entirely engaged by the show you're watching? Odds are, you may find yourself getting distracted by texts or emails. Maybe you don't even give the television half your attention. Maybe it's just background noise to what you're actually doing on your laptop, tablet or smartphone. The fact of the matter is most people now have another screen in front of them while watching what was always their main (or only) screen—the television screen. That, of course, means the TV is getting less of your focus, while everything else is getting more. TV shows and commercials have even caught on to this trend, and many frequently promote hashtags and social accounts during their commercials and TV programs. The Super Bowl was one of the most historic examples of this occurrence, and may change how viewing takes place forever. CBS looked to earn around $12 million from its second screen experience during the game, and a few companies made headlines by live-engaging with their audiences through real-time social updates that pertained to occurrences during the game.
MORE >
Assembling your 2013 Real Estate Marketing Budget
MORE >
Monday Morning Mobile: 2012 Mobile Wrap Up
The holidays have come and gone and the New Year is upon us. Looking back on 2012, there is no question that "mobile" was a hot topic. While a lot went on in the mobile landscape throughout the year, all of which is certainly worth reviewing, there were a couple stats and studies that I thought were worth starting the year with here at Monday Morning Mobile. Since my entre into the real estate space in 2008, social media has been going strong and apparently is just as strong as it has ever been. A new study released by NM Incite and Nielsen shows that consumers spend more time on social media than any other web category--roughly 20% of their time on PCs and 30% of their time on mobile. That's a 37% increase year-over-year in minutes spent engaging on social media channels overall; engagement on social mobile apps increased 76%.
MORE >
iPad: What Agents Want For Christmas
MORE >
Relax Over Christmas and Forget About Real Estate
Guest contributor Delta Media Group says: No one can really blame you. You were rushed throughout the day. You had two appointments scheduled. You stopped by the office to drop off some papers. Your spouse asked you to pick up a few items on the way home. And you needed to hurry because you needed to pack, because you needed to hit the road to make it to the in-laws' in time. The worst part of the day was over, and only a three-hour drive stood between you and a relaxing, long-awaited five-day Christmas trip with your family. About halfway through that drive, you realized you had a few follow-up items listed on your calendar, which you left in the office. You couldn't call, because no one would be there for the next few days. And you know you promised that less-than-patient client you'd have an answer to them within the next day...if you only knew how to reach them. Isn't that the way it always works? Throughout your entire real estate career, you can think of plenty of times where this exact scenario occurred. You've reminded yourself and reminded yourself again, with mental notes, physical notes and timed reminders, to NOT forget the most important thing you need to remember before leaving the office for an extended period of time. And yet, it kept occurring because that's human nature.
MORE >
iPad Is What Agents Want For Christmas
MORE >
The Mobile Consumer: Remapping the Pathway to Purchase
The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile. While the world wide web changed consumer behavior, it did not change human behavior the way mobile has. As a society, we are more aggressive, less vocal; we don't hesitate when pulling out our phones during meetings and dinners. We are starting to change our forms of communication; mobile-originated emails and SMSs often replace phone calls. This new mobile consumer is also affected by the real-world conditions surrounding them, especially the weather, and for the first time, has the ability to be in both the physical and digital world simultaneously. So, how do we effectively handle this new consumer? The one who will wait in line to get into a store, but refuses to wait in line after getting inside? The one who has instant access to almost any information needed in the palm of their hands? The key is to understand that these new consumers require more intelligent, highly relevant communication and stronger engagement opportunities. Mobile 'touchpoints', such as QR codes, SMS, NFC and photo recognition allow us to instantly connect the consumer in the physical world to content in the digital world. They help turn otherwise static items, such as mailers and product packaging, into interactive experiences, extending the life of the items, and delivering a more enhanced experience to the consumer. Allowing these touchpoints to drive consumers to a tailored experience in real-time is one of the most powerful ways to successfully monetize the mobile channel.
MORE >
Monday Morning Mobile: Can’t Stop, Won’t Stop; Mobile Growth
MORE >
Understanding the Shift to Social Media and Mobile Marketing
The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today's rapidly evolving marketing world, study after study shows that having a presence on both social media and mobile marketing platforms is essential to success, but why? The Social Consumer According to KISS metrics, more than 52 percent of the United States population has a profile on at least one social networking site. But how many agents use social media to market their listings? According to The National Association of REALTORS®' 2011 report, only five percent of agents are using social sites to promote their listings. How does that affect today's agents? For one, agents not taking advantage of social media marketing are missing out on a huge opportunity to connect with valuable prospects. In addition, with slow adoption rates from other agents, those who make the commitment to using social media as a marketing tool are way ahead of the curve.
MORE >
Monday Morning Mobile: End of the Social Etiquette Era
MORE >
Monday Morning Mobile: The big question
With the fourth quarter of 2012 in full swing and 2013 looming just around the corner, many businesses find themselves knee deep in business planning for the year to come. A big part of that conversation, regardless of what business you're in, is how to make sense of and subsequently harness the power of mobile technology. It's not as simple as it may seem--even technology giants like Intel, Microsoft and Google are forced to rethink their business models to accommodate the shift towards mobile. Recently, all three released disappointing earnings reports which analysts credit, in large part, to the revenue from mobile devices. Intel's chips for computers are far more profitable than those in mobile devices, but mobile device sales are increasing and PC sales are decreasing. Microsoft is in the same boat--as PC sales continue to decline, they have looked to introduce their own tablet to stay relevant.
MORE >
Apple Unveils iPad Mini
MORE >
Monday Morning Mobile: Maps on Mobile
The recent release of the iPhone 5 and the fact that they have replaced Google Maps with their own proprietary mapping system has brought a lot of attention to just how important the "mapping" feature on mobile devices has become. A recent report by comScore found that traffic to map websites on desktops has been steady now for quite a number of years, averaging between 95 to 100 million unique visitors during any month. This represents approximately 40 percent of the US population. However, in the past six months, the number of smartphone visitors to map websites and apps has jumped 24 percent to 92 million unique visitors a month, representing 83 percent of the smartphone population which still has a ton of room for growth.
MORE >
Monday Morning Mobile: Market Penetration
MORE >
Monday Morning Mobile: There is no “i” in FRUSTRATED
As we all know, technology giant Apple recently released the new iPhone 5 which hit stores a little over a week ago. Now, I don't necessarily consider myself an "Apple guy"--although I do love both my iPhone and my iPad and have learned to look past their limitations--but have to admit I was disappointed by the release of the iPhone 5. I feel it lacked the "wow factor" I have come to expect from Apple product releases. That being the case, the following is a personal account of a five day period starting Monday, September 24th and ending Friday, September 28th. Feeling unexcited about the release of the iPhone 5 and its lack of new features, most notably NFC (near field communication) technology, I began researching other devices on the market. I had seen a number of commercials over the weekend for the Samsung Galaxy S-III. The ads highlighted many of the features missing on the iPhone, which were--conveniently--present in the Samsung device. I was impressed. The more I read about the S-III, the more intriguing it became to me not only for the mobile features, but for its presentation capabilities. I finally convinced myself that I owed no loyalty to Apple or its iPhone. I deserve to have the best technology on the market today and shouldn't limit myself to just Apple products if the S-III can give me all the iPhone can and more. Monday night, I waltzed into the Verizon store and used my upgrade to purchase the Samsung Galaxy S-III. I took it home and began to experience firsthand all the features it had to offer.
MORE >
Broker Strategies: Is Your Website Equipped for the Mobile Real Estate Revolution?
MORE >
Going Mobile With Your Sales
With the surge in sales of smartphones and tablets, real estate agents are noticing that more and more clients are coming to them through mobile means. The prospective home buyer is searching for homes and an agents with these new devices. In its 2012 Mobile Future in Focus report, comScore, a global leader in digital business analytics, called 2011 a "groundbreaking year" for the mobile industry. Consider these points from the comScore report: Smartphones are used by 42% of all U.S. mobile subscribers. Last year, mobile media use crossed the 50% threshold in many consumer markets.
MORE >
Monday Morning Mobile: Google Changes = Broker Opportunity
MORE >
Monday Morning Mobile: Who's Smarter?
The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50% of all US mobile subscribers own a smartphone, according to Nielsen. Now, a new report published by HIS indicates that global smartphone adoption will reach 54% by the end of 2013, two years faster than previous projections. Knowing this, and operating under the premise that smartphone penetration will only continue to grow exponentially due to low-cost handsets and increased demand, it begs the question--who's smarter: us or our phones? What I'm getting at is that it's no secret that mobile, in particular smartphone adoption, is not just a trend but the direction in which society is moving for its access to information. Having these facts at our disposal should allow us to come to the conclusion that it is more important than ever to transition our brand to one in which mobile consumers can interact with.
MORE >
5 Reasons Why a Cloud-Based Realtor CRM is The Way to Go
MORE >
Own Your Mobile Ads
As real estate broker in today’s market technology can present both great challenges and opportunities.  One of the biggest opportunities available for brokers today is the ability to leverage their digital assets.  As consumers adopt more and more technology the digital assets of the broker and the access to them will only increase.  Amongst other things, brokers have a unique opportunity to own their Mobile Ads. In 2011, according to comScore, Smartphone adoption grew more than 50% and mobile users who consumed mobile media grew by 30%.  Mobile technology has never been more prevalent within the real estate market than it is today, in fact just last week Realtor.com announced an agent offering for their app.  Brokers know they need this technology, but the challenge is what the right technology mix and how can I afford it? In conjunction with the rise in mobile use there is and will continue to be a rise in the amount of money spent on mobile advertising.  A study by research firm Yankee Group estimates that mobile ad revenue will soar three and half times to nearly $11 billion by 2016.  As a broker adopting a mobile strategy, not only can you provide your agents and consumers the technology needed to stay relevant, but you can capture highly targeted dollars which will be flowing into the mobile channel from real estate service providers.
MORE >
Monday Morning Mobile: Stick the Landing…Page
MORE >
The best approach to mobile is an integrated approach
Guest contributor Delta Media Group says: It hasn't been much of a secret that Google's mobile search shows favoritism to mobile-enabled websites. And it only makes sense. If you search Google from a smartphone, wouldn't a website built to work on a smartphone make more sense to land on than one that displays poorly on a mobile device? In fact, Google has now been spotted testing a smartphone icon in search results for websites that are smartphone optimized. With two-thirds market share amongst all search engines, Google controls the web. And Google knows the web has been going mobile, and will continue moving in that direction. Previous reports showed mobile web search will surpass that from PCs by 2013. Smartphones now make up half of all cell phone purchases. And rumors keep swirling that Apple might introduce a lower-priced iPad, thus helping make tablets more accessible to the masses. There's really no argument that a mobile-enabled website is a must. But mobile sites have recently begun following a familiar path. Many websites have gone mobile for the sake of being mobile. Many have ignored web design and functionality for basic sites that provide little to users.
MORE >
Monday Morning Mobile: The Crown Jewel of Direct Marketing
MORE >
Monday Morning Mobile: The Politics of Mobile
Whatever your political views may be, one thing is for sure--the most mobile of the candidates in this year's upcoming election will certainly have the upper hand in mobilizing (pun intended) the Generation Y vote. Those born in the late 70s through the early 80s are the epitome of the mobile consumer, predominantly mobile-only households that rely on their mobile device as the primary means of communication and access to information. Last week, President Obama, who in his previous campaign leveraged text message marketing and mobile web to reach voters, has taken his mobile efforts a step further with the release of a new iPhone App. The 'Obama 2012 iPhone App' is designed to engage potential voters with a slew of features that allow him to ultimately promote his message constantly and directly to those who download it for the remainder of the campaign.
MORE >
Monday Morning Mobile: Nourishing your Mobile Habits
MORE >
Monday Morning Mobile: Mobile Money
Could cash soon be a thing of the past? Jack Dorsey, CEO of Square and Twitter's co-founder, would have you believe that cash will soon go the way of the dodo. You probably know Square from its first huge success in mobile commerce; it's the white plastic credit card reader that plugs into a Smartphone, which has enabled some 2 million small cash-based merchants to accept credit cards. However, as it relates to the future of mobile commerce, that's just the tip of the iceberg. Square's newly introduced 'Pay With Square' and 'Square Register' apps are transforming purchase experiences as we speak. Your phone, with minor programming from you to allow your mobile wallet to interact with the predetermined merchant, handles the complete transaction with merchant's tablet. This eliminates the need for a cash or credit card transaction altogether. A buzz from your phone indicates that the transaction has been completed and you can walk out with your purchase. Unfortunately this utopia is currently limited to Apple iOS devices and only available at very few places, but with the growth of mobile and consumers becoming more and more comfortable with usages unforeseen just a few years ago, there is no doubt mobile payments will only continue to grow.
MORE >
Improve Your Social Media Presence on Your Smartphone
MORE >
2012 Mobile Marketing Stats & Resources for Real Estate [INFOGRAPHIC]
Did you know that 80 percent of the world's population owns a cellphone? That's more people than have electricity or own toothbrushes. With this already astonishing number still steadily growing, it's more important than ever for real estate professionals to ensure their marketing efforts are mobile-friendly. We've compiled some of the most recent and relevant data for you in this handy infographic that we hope you will find useful as you plan and execute your mobile marketing strategy. Don't forget that ePropertySites provides you with mobile versions of your single property sites, including text and QR codes. Stay tuned this week as we explore these features in depth. Highlights: The 25-34 year old age range has the largest number of smartphone users and the largest number of first time homebuyers Smartphone subscriptions increased by 55% in 2012 Smartphone users spend an average of 25 minutes per day browsing the web on their device, compared to only 12 minutes making calls 70% of searches from a mobile device result in an action within one hour, compared to 70% of desktop searches that result in an action within one month 61% of users will go to a competitor's site if your site is not mobile friendly
MORE >
Monday Morning Mobile: Give The People What They Want!
MORE >
Monday Morning Mobile: The Here and Now of Mobile Commerce
Those who say, "Mobile is the future," clearly haven't stopped to look around lately. Mobile is the epitome of present day culture and while it's only going to continue to grow, the foundation has been laid. Think back just a few short years ago when Blackberry ruled the roost; today they struggle to remain relevant. The way we search, are "social," and now shop have all been impacted enormously by our ability to be mobile. Online marketing and technology company, Monetate, analyzed over 100 million online shopping experiences and reported that tablet traffic to commerce sites grew by 348% from the year prior while smartphone visits increased by only 117% (no small growth, either). Tablets seem to make the ideal online shopping device. Their larger screen size combined with their mobility allow you to easily thumb through your favorite stores, search for real estate or order groceries while sitting outside or on your couch where you can be more comfortable than sitting at your desk with your desktop.
MORE >