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December Blogging Plan: 5 Topic Ideas

December 04 2014

holidaysHere we are--the last month of 2014! If you've been following our monthly blogging plan series, you've got nearly a year's worth of posts that are helping you to establish your brand.

If you haven't been keeping up, now's a great time to start. The holidays offer plenty of easy topic ideas, making it easy to stay on the blogging wagon even amidst all the seasonal hustle and bustle. It's a busy time of year, so we're offering just five topics ideas--roughly one per week--for the month of December.

1. The Holiday Post(s)

Tree lightings, parades, charitable causes, and more--these are all candidates for blog topics. Know which neighborhoods have the best holiday light displays? Share your knowledge! Like we said, there are plenty of easy post ideas during the holidays so take advantage of them. There's no need to cram it all in one post, though. Identify a few topics you'd like write about and you can drip out the seasonal posts all month long!

2. How to Appeal Your Property Tax in [City/County Name]

Depending on your area, winter property taxes may be due very soon. Chances are good that there are consumers in your locale who think their home's assessed value is too high. Write a "how to" post that tells homeowners how they can appeal their tax bill. The idea here is to demonstrate your expertise and capture those searching for info on appealing their tax bill in your. The key is to encourage searchers to reach out to you for information on comparables or tax records. Don't forget to include your phone number and email in your post!

3. The Dos and Dont's of Winter Showings

Showings in winter are a little different than those in the spring and summer. Let your seller clients know what's expected of them in the colder months. This includes obvious things like keeping walkways free of snow and ice. Offer advice on seasonal decor, as well. While less is more, a tasteful amount can favorably tug on the emotions of buyers. Don't forget to mention curb appeal--selective pops of color go a long way during the drab days of winter.

4. Visiting [Your Town] for the Holidays?

Your town's sure to have visitors visiting relatives during the holidays. Aside from quality time with good ol' Aunt Shirley, visitors are likely to want to explore the town a little bit--and they're likely to turn to search engines to find things to do. Write a list geared toward visitors that highlights good restaurants, bars, events, and more in your area. It's also a good idea to mention transportation options, as not everybody will have easy access to a vehicle.

5. Year-end Market Round-up

This is another topic idea that can easily be spun off into multiple posts. Tap your favorite source of market analytics to create easy "Top 10" posts--Top 10 Hottest Neighborhoods of 2014, Top 10 Most Expensive Listings of the Year, etc. If you don't feel like diving into data, consider writing a list of businesses that opened or closed in your area. Don't be shy about talking about your personal successes, either. Did you sell more homes than last year? What was the most impressive deal you were involved with in 2014? What are your predictions for the year ahead?