Our business is all about referrals, and gaining referrals is all about providing optimal customer service. Now, I know your time is limited so I'm going to make this really easy for you. I've talked to David Lester of Sequent Systems, an efficiency expert of sorts to get his top tools for customer service – and I've compiled them into a checklist so you can see how well your practice measures up.

1) Digital signatures.

This tool offers obvious benefits for you and the environment; however, it also offers significant benefits for your customers, as well. According to David, the foremost of these is timeliness. A real estate transaction involves quite a bit of "hurry up and wait," so anything you can do to speed up the process will result in a very grateful client. "Digital signatures reduce time during closings by allowing immediate signatures, no matter where the parties to the transaction may be located," says David. "In fact, digital signatures have become a truly integral component of the real estate process. That's why we decided to integrate DocuSign (a leading digital signature solution) into our real estate transaction management solution, EZ Coordinator."

You can learn more about digital signatures and DocuSign in our product directory.