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Browse the siteDecember 23 2012
We're celebrating the end the year by counting down our 10 most engaging articles of 2012. This article, by RE Technology CEO Victor Lund, was posted in April and is #7 in our countdown. See #8 here.
REALTOR.com has been a member of the REALTOR® family for a long time. The National Association of REALTORS® provides REALTOR.com as a member benefit. Every MLS and Association in the nation provides REALTOR.com with an update of your listings every day. It is the most comprehensive and accurate database of real estate listings in the world. That is the stuff you already know. Now let me tell you a secret that you probably do not know.
When the National Association of REALTORS® set plans to launch the site, property listings was not the core focus. The core focus of the site is to connect REALTORS® with consumers. On the surface, this may sound like a shallow differentiation, but it is not. The Find REALTORS® directory is a key component to REALTOR.com. The website offers the most robust and comprehensive directory of REALTORS® in the world, too!