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9 Effective Home Buyer Calls-to-Action

November 22 2012

We're looking back on our favorite posts from 2012 this holiday season. Originally published on our Broker channel, this article lists great calls-to-action--an important part of any real estate professional's arsenal.

In many articles, we've discussed the importance of an effective call-to-action. Your call-to-action, whether it's on your website or at the end of a listing presentation, is the language you use to entice your audience to take a specific action. It can be spoken or it can be written, and it can appear almost anywhere.

We spotted an article from the National Association of REALTORS®an article from the National Association of REALTORS® that studied consumers motivations when purchasing a home. First, let's take a look at the chart from the NAR article; then, we'll explain what this means for your calls-to-action.

Screen Shot 2012 01 19 at 11.52.43 AM

This chart helps us understand buyer motivations, which in turn tells us how to make consumers take action. From it, we can gather nine excellent calls-to-action.

  1. Want to own your own home?
  2. Want to find a larger house?
  3. Need help finding a new home to go with your new job?
  4. Does your home fit your family?
  5. Want to buy a home while prices are low?
  6. Want to move into a better neighborhood?
  7. Want a dream home for your retirement?
  8. Go Small, save money on your next home.
  9. Plant your home where your life is.

What other calls-to-action have worked for you?