Top 10 lists are a holiday tradition at RE Technology. They help us reflect on the year just closing by revealing what articles most interested our readers. Here's are our most popular articles about Advertising in 2012.

1) 3 Keys to PPC for Real Estate - by Emily Williams

There's been ample debate about the benefits of PPC for real estate professionals. Before you choose a position for or against PPC, it's important to have a clear understanding of exactly what you're talking about. So here's a crash course on the basics.

2) Why Newspapers Are Like Cemeteries - by Emily Williams

Way back in 2008, Victor Lund wrote an article entitled "Why Newspapers Are Like Nursing Homes" and published it on the WAV Group blog. In the article, he says, "If your leading marketing tool is newspaper advertising, you're setting fire to money and missing the consumer." Them's fightin' words, Mr. Lund, but they couldn't be more true. In fact, in the time that has elapsed since the article was written, newspapers have become less like the nursing homes Mr. Lund compares them to in his title and more like cemeteries.

3) Advertising or Marketing? Which is Which? - by Kashoo

Although advertising and marketing often are seen as the same entity, in reality, advertising is just one component of an overall marketing strategy.