"If you can't sit down and write out 50 topics or ideas for your blog, then you probably shouldn't start." – InmanNext

Each month here at BoomTown, our Success Manager team hosts "continuing education" webinars for our clients in a series aptly named BoomTown U. Our topics vary from team structure and recruiting, to appropriate lead follow up measures, scripts and templates, but our July session focused on content curation: what to say, how to say it, and where to put it. We broke it down into a few easy steps for our clients, and I'm about to do the same for you.

So, now that you're in the "write" frame of mind, where do you start?

1. Ask yourself, "Why am I doing this?"

The purpose of writing content, particularly compelling content, is for you to grow your brand and your business. You are a business person, first and foremost, and you need to make that very clear. Your audience will have expectations (we'll get to who they are in a moment), and you will too; your main expectation being that you will one day sell their house, or sell them a home (See what I did there? Semantics are important!). By providing valuable content that is relevant and reliable, you become a trusted source. When you become a trusted source, your audience will listen. A listening audience becomes a fresh lead source, and what comes with new clients? New deals. It's that easy!

Now, your audience. Who are they? That depends on a second question – who are YOU? How are you planning on positioning yourself? Are you the King of Condos? Or the Queen of Luxury? No matter who you are, be yourself. Be honest and approachable. Show your personality through your writing, but do not get too personal. You are still a business person and you are your brand. By defining your brand, you define your audience...and now you know who you are writing to.