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A Primer for Blogging

June 14 2012

Old books

Guest contributor Chris Brogan brings us this post:

If you would like to get further into blogging, here is a brief primer:

1) Get a blog. (Easy:,, *RE Technology note: see more real estate blogging tools in our product directory.*

2) Pick an area of focus, but one that has broad sides. (Mine: helping people do digital business in a human way.)

3) Start writing.

4) Start by planning to publish 1 post a week. (RE Technology note: Need help with this? Read our June Blogging Plan)

5) Get daring and try for 2 posts a week (eventually).

6) Make the posts more than 100 words and less than 1000 words most days.

7) Spell-check.

8) Delete the sentences that don’t matter.

9) Realize that posts that are helpful to others get shared more than posts that are merely interesting.

10) Never write a “sorry I haven’t written” post. Ever.

11) Posts that just comment on other people’s posts and sum things up aren’t all that interesting.

12) Do NOT get hung up on the tech. Get hung up on passion.

13) The best way to write better is to read more. Second best: write more (often).

14) Don’t try to copy other people’s style. Try to copy their proliferation.

15) My best (most popular) posts were the ones I spent the least time writing.

16) My least popular posts were the ones that took me more than a half hour to write.

17) Pictures are a great place to start a post idea.

18) Inspiration is a verb and a muscle.

19) Lazy is, too.

20) You’re doing it wrong. So is everyone.

21) There’s not a single rule on this list that isn’t breakable. Break all the rules you want and enjoy yourself.

There. Write. Stop what you’re doing. Don’t comment. Don’t even share this post. Go write. On whatever came to mind. Delete it, if you hate it. But write. Now.

To view the original article, visit Chris Brogan's blogChris Brogan's blog.