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June Blogging Plan: 8 Topic Ideas

June 01 2012

3673 bloggerFor June, we want you to set a goal to write at least one blog per week, and we're going to feed you the topics so you have no excuse not to! Here are some great ideas that will work for any real estate professional, no matter where you live. I've even provided four alternatives in case you don't like the first four topics or simply feel ambitious and want to post more often.

Week 1: 10 Ways to Keep Busy During an Open House in [Your Town]

This is a post targeted at sellers. Oftentimes, agents are asked, "What am I supposed to do while you are showing my house?" This blog post would answer that question, with highlights from your community. You should include:

  • Movie theaters, with links so that they can get show times
  • The zoo or museums
  • Outdoor activities i.e. kayaking, hiking and cycling (with links to pertinent resources)
  • Flea markets, farmers markets and other community events
  • Favorite restaurants (with links to Yelp! reviews)
  • Things you can do anywhere (visit relatives, chat with neighbors, go to the car wash)

Week 2: Neighborhood Guides

I'm counting this as one blog topic, but this could actually be a series of blog posts with an article for each neighborhood in your community. In each article, you'll write about the unique housing situation in one specific neighborhood, detailing recent sales, average home price, schools, etc. Include: maps, images of recent sales, pictures of schools, and a few photos you snap of the neighborhood yourself.

One tool that may be helpful as you write these posts is REALTORS Property Resource® (RPR). RPR is a robust source of data and the tools to help you use it. To help with the recent sales, average home price and other data, you may want to consider other Public Records/Tax tools or a CMA.

Don't forget to include a call-to-action that will drive people to your listings. Whether you have a blog plug-in that enables property search right on your blog or you send people back to the property search on your website, be sure to include a call-to-action that says, "Search for properties in this neighborhood!"

Week 3: "Help! I Want to Live in [Your Town], But I Can't Find Work!"

I live in what is arguably one of the most beautiful places in California. It's a small town – and has all of the usual small town perks, as well as drawbacks. The biggest drawback is that it can be very difficult to find a good job here. Given our current economy, this is very likely true of your community as well. Many people may want to move to your city, but don't know where to begin looking for work. This blog post would help them with that.

The post should include links to:

  • Job boards
  • Professional societies
  • Career counselors
  • City or county job postings
  • The biggest employers in the area, such as universities or major corporations headquartered there

Week 4: How "Walkable" is [Your Town]?

WalkScore has a really nifty tool that you can use for free at You simply enter a neighborhood or address and they'll score the "walkability" of that area.

For this blog post, you can:

  • Compare different neighborhoods within your city or county
  • Provide public transportation resources for less-walkable areas
  • Discuss the real estate implications of walkability

As a side-note, I've actually found the scores to be pretty accurate for my county.

Alternatives or Additional Topics

  • 10 Tips to Prepare Your Home for an Open House
  • Should I Renovate Before I Sell?
  • Secrets of Short Sales for Buyers. With all the short sales available on the market these days, many buyers are being exposed to what is a new concept for them. Most of them don't understand what a short sale really is, let alone what it will mean to them if they want to purchase a property that is being sold as a short sale.
  • Summer Activity Guide. We posted an article with instructions for creating a summer activity guide. Now is the time to bite the bullet and get 'er done! For a complete step-by-step of how to write the guide, click here.

How Did I Do?

I'm interested in your perspective – did you like these topics? Will they help you get content up on your blog? If so, let me know, and we will post a blogging guide each month.

If you need help with additional content, or if you do not yet have a blog, you can reach out to one of the companies that provide blogging tools and content.