How to Add Your Brand Voice to RPR's Market Trends ScriptWriter

RPR (Realtors Property Resource®) has recently introduced a time- and effort-saving marketing tool for REALTORS®: an AI ChatGPT-powered Market Trends ScriptWriter.

If you're not familiar with it yet, check out this article, AI ChatGPT-Powered Market Analysis: Game-Changing Feature for Real Estate Marketing, for all the details.

AI tech for REALTORS® to easily create copy and content

To summarize, agents can now go to the RPR Shareable Market Trends (up-to-date, hyper-local housing market data) and hit a button that says, Create Script. Then, the artificially intelligent little robots will wordsmith a spot-on script for you. This is the groundbreaking tech you've heard and read so much about — and now it's available to REALTORS® via RPR!

Here's a quick "how-to" on how to use the Market Trends ScriptWriter. First, log in to RPR. Then go to the Research menu tab and choose Residential Market Trends. Users can choose the market statistic or chart they want to share, based on a search area (ZIP, neighborhood name, city, etc.).

Next, hit that Create Script button! Choose a tone (Professional, Engaging or Conversational) and an audience (Buyers, Sellers or Buyers and Sellers), and then choose the type of script (video, social post, market explanation), and voilà! In seconds, you've created smart, factual marketing copy and content to use in whatever medium you choose. You can use these scripts and this copy to create messages and marketing materials to inform your clients and prospects about the current status of their local housing market!

Make a good thing better: add your own voice to the AI-powered scripts

Here's where it gets even more fun: although the copy generated is fine to use "as is" (although you are highly encouraged to review it and approve it), we've found that adding your own voice is the best way to make it more enjoyable and memorable. Injecting your own personality, your own brand, and even your own language is the recommended way to reach your targets and your audience.

Here are a few examples of what we mean by adding your own brand voice to a script or message. Below is the copy that the Market Trends Script-Writer generated for Oceanside, CA 92057. We used the first chart of data, the lead off summary of "Market Trends," which shows a Market Indicator slider, and also some important "Key Details," including Months of Inventory, List to Sold Price %, Median Days in RPR and Median Sold Price. Here's what the AI Script-Writer produced with the "Professional" tone, buyers and sellers as the audience, and a video script as the selections:

AI version

Hello everyone, and welcome to my latest market update for Oceanside, California. My name is John Wick, and I'm a REALTOR® with [insert company name].
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As of April 2023, the real estate market in Oceanside is showing some interesting trends, particularly for sellers. Let's dive into the data.
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First, we have a very low Months Supply of Inventory at just 0.69. This means that there are more buyers than there are homes available for sale. However, it's worth noting that over the last 12 months, we have seen a decrease of -25.81% in Months Supply of Inventory. This could be a sign that the market is starting to balance out, but for now, it's still a great time to sell.
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Another positive indicator for sellers is the List to Sold Price percentage, which is currently at 100.7%. This means that homes are selling for slightly more than their asking price on average, which is great news for those looking to maximize their profits.
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In terms of how long it takes to sell a home in Oceanside, the median days on market is just 13. This is an incredibly fast turnaround, and it's a testament to the strong demand for homes in this area.
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Finally, let's talk about median sold prices. As of April 2023, the median sold price for homes in Oceanside is $750,000. This is a healthy number, and it shows that there is still plenty of value to be found in this market.
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Overall, the Oceanside real estate market is showing some very positive signs for sellers. If you're thinking about listing your home, now is a great time to do so. And if you're a buyer, it's important to act quickly and be prepared to make a strong offer in order to compete in this fast-moving market.
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As always, if you have any questions or would like to learn more about the Oceanside real estate market, please don't hesitate to reach out to me. Thank you for watching, and I'll see you in the next update.

Again, the above is factually sound, grammatically correct and reads pretty well, considering a machine did it! However, now it needs some of your personality and style before you share it with your sphere.

Here are some basics to consider: do you have a slogan or a handle? Be sure to use that. Do you specialize in certain neighborhoods or certain clients? Call that out. Also, be sure to add in any "local" knowledge you might have to bolster your credentials as a local housing market expert. Basically, add some flair and have some fun! Here's an example of how to edit your script and insert your voice:

Revised version

Hello neighbors! My name is John Wick, and I'm a REALTOR® here in sunny Oceanside, California, and your local Oakmont expert. The reason I'm sharing this video is because everywhere I go, I bump into folks who ask, "How's the market, John?" So sit back and watch this quick Oakmont market update.
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Right now, Oakmont is showing some interesting trends, particularly for sellers. Let's dive into the data to give homeowners, as well as potential buyers in the area, a breakdown of the trends we're seeing, and we'll define some of the metrics and terms that affect it.
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Right off the bat, inventory is low. Really low. The Months Supply of Inventory sits at just 0.69. This means there are more buyers than there are homes available for sale. However, in the last calendar year, we have seen a decrease of -25.81% in Months Supply of Inventory, which could point to a more balanced market in the not so distant future. But right now, it's still a really strong situation for sellers.
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Another good sign for sellers is the List to Sold Price percentage, which is currently at 100.7%. This means that homes are selling for slightly more than their asking price on average, which is obviously great news for those who are listing their homes this month or considering it.
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How long are homes on the market in Oakmont? Not long! The median days on market is just 13. This is an incredibly fast turnaround, and just reinforces the strong demand for homes in this area.
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Overall, Oakmont in Oceanside is showing some very positive signs for sellers. I hope you found this video informative and helpful. If you have any questions about our local market or if you're thinking about listing your home, please don't hesitate to reach out. My contact info is in the description.
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And don't forget about the Oakmont Farmers Market, every other Thursday at the Village Green. If you want to chat about real estate or the housing market, I'll be the guy by the kettle corn stand! Thanks for watching, I'm John Wick and I'll see you next month.

As you can see when comparing the two, the second version is much more compelling and you get a sense of "John's" personality throughout it. The first, AI-generated option is more of a "just the facts" version, and it's a really solid start. You just need to sprinkle in some zest and jazz things up a bit! Make it your own, say things as you naturally would and explain things in a down to earth way.

Own your AI

AI version

1. Are you thinking of selling your home in Oceanside, CA? The good news is that the current market trends are in your favor! With only 0.69 Months Supply of Inventory and a List to Sold Price percentage of 100.7%, now is an optimal time to list your property. Contact me, John Wick, your local REALTOR®, to discuss your options.

Revised version

1. Wondering what you can get for your home? I'm John Wick, your local Oakmont neighborhood specialist and I've got good news if you're thinking about listing… With only 0.69 Months Supply of Inventory and a List to Sold Price percentage of 100.7%, now is an optimal time to list your property. Please reach out if you have any questions or you want to discuss your options.

AI version

2. Buyers, are you ready to purchase your dream home in Oceanside, CA? The median days on market is just 13, which means you'll need to act fast to secure your ideal property. With a median Sold Price of $750,000, it's important to have an experienced REALTOR® on your side to help you navigate the competitive market. Contact me, John Wick, to find your dream home today.

Revised version

2. Your dream home is out there! However, if you're thinking about buying in the popular neighborhood of Oakmont in Oceanside, California, you might need to act fast. The median days on market is just 13, which means properties are barely lasting two weeks. With a median Sold Price of $750,000, it really helps to have an experienced REALTOR® (that's me, John Wick!) on your side to help you navigate this competitive market. Contact me today, and together we'll find your dream home tomorrow.

RPR now offers an AI ChatGPT resource that helps REALTORS® in all their marketing efforts

The RPR Market Trends ScriptWriter is ready now! We've made the tech easily available and usable just for REALTORS®. And there's absolutely no extra charge or fee: anyone who uses RPR can use the Scriptwriter.

We hope you'll try out this new resource and tool. It's a solid foundation for creating memorable and clutter-cutting real estate marketing messages.

Choose your stats, your tone, your audience and your medium… and wait for the magic. Then, take what the bots give you and make it your own! Review the scripts and copy, then work in your own talking points, your local insight, and of course, your winning personality. And in no time you'll be creating market updates that inform and convert.

To view the original article, visit the RPR blog.