Our Top 10 Most-Read Articles of June

With mortgage rates rising and signs that the real estate market is declining from its peak, real estate pros are on edge. In fact, last month our #1 article was on the termination of real estate contracts, and #3 was on soaring mortgage rates and home prices.

But when the going gets tough, the tough roll up their sleeves and start learning ways to strengthen their business. With that in mind, our monthly top 10 articles list also sports posts about leaving voicemails that gets results from leads (#2), email subject lines that entice leads (#4), and grabbing past clients' attention with an equity update (#10).

What else were agents and brokers reading in June? Check out the full list of our most popular articles to find out!

1. Termination of Real Estate Contract by Buyer: A Guide for Agents and Buyers
Learning that a client wants to back out of a contract raises many questions and concerns. Termination of real estate contract by a buyer is possible, but it can only be done in certain circumstances to avoid significant consequences. It must also be done properly. Here is what buyers and agents need to know.

2. Friday Freebie: Scripts and Tips for Voicemails that Get Results
Does this sound familiar? A new lead comes in, and you do just what all the real estate coaches and experts say to do: you give them a call. But the phone rings, and rings, and rings…until you're sent to voicemail. Time to make the most of it! In this Friday Freebie, we're highlighting a guide full of voicemail scripts and detailed advice for leaving messages that will entice leads to call you back.

3. Mortgage Rates Are Soaring. So Are Home Prices. How?
As Americans sour on the economy and the Federal Reserve continues to fight inflation with interest rate hikes, a strange aspect of the housing market is attracting attention: Mortgage rates are increasing – but so are home prices. How is this possible?

4. 30 Real Estate Email Subject Lines that Entice Leads
‍Email subject lines are a huge component of successful email campaigns. Subject lines, if done correctly, will entice readers to open your emails, not mark them as spam. Use this list of real estate email subject lines to increase your email open rates.

5. Smartphone Safety: 8 Tips to Protect Your Personal Information
In today's age of technology, most business is now conducted through your mobile computer--your smartphone. This also means you are vulnerable to digital theft if you do not have the right precautions in place. Here are eight tips to make sure your personal and financial information is locked down.

6. 8 Books That Every Real Estate Agent Should Read
Having a better perspective of what to focus on is a significant step towards achieving success in real estate. Whether you're a seasoned broker or a novice real estate agent, the eight books listed here are among the must-read for real estate professionals to understand what strategies work when investing and obtain valuable insight into business operations.

7. Rush or Renovate: What's the best advice to give your sellers?
The questions for real estate agents today are, "What's the best advice to give your sellers? Is there a way to avoid trying to 'time' the market? Would your seller benefit from a new way to maximize their home sale profits — with a presale renovation that increases their listing price – and not spend a dime out-of-pocket?" Real estate agents can best help their sellers by thinking like a home flipper in today's market.

8. Why Are Floor Plans Gaining New Importance?
Should every home listing have a floor plan? Research tells us that floor plans are important to buyers. Buyers want them. Floor plans were ranked No. 3 on a list of the most valuable website features for home buyers, according to NAR. Here's what you need to know.

9. 5 Top Tips for Better Real Estate Photo Composition
Real estate photography follows the same basic compositional rules as other types of photography. It's similar to portraiture, landscapes, and sports in most technical aspects but can differ in composition because of scale and industry requirements. Here are some of the top tips for improving your real estate photography composition.

10. Grab Previous Clients' Attention with the RPR Equity Update
In 2021, median existing-home sale prices rose 14.6%. And this year, it looks like home prices will jump another 11%, and 3% in 2023. There are some homeowners out there who might not be aware—or, at least, not fully aware. They know their homes have appreciated, but they're not exactly sure how much. Sometimes they simply need to see that number to nudge them a bit. That's where you and RPR's Equity Update come in!