Our Top 10 Most-Read Articles of March

Real estate professionals received good news in March: they're eligible to apply for and receive federal loan funding. Not surprisingly, an article announcing that hit our top 10 list of the most-read articles of the month (#3).

A chance at federal funding was not the only thing RE Technology readers got last month. They also could download a free piece of marketing (#2), and learn a plethora of advanced lead generation strategies (see articles #7 and #8 below).

To find out what else agents and brokers were reading in March, check out the list below.

1. The Big Lie: 'The House Is Not in a Flood Zone'
When flood insurance is so $#@!&^% confusing, why would you spend more time on it than you have to? Yet, when your clients are committing much of their life savings to a 30-year investment, they want to feel confident they're doing everything they can to protect that investment. Following these three steps to simplify flood insurance places you in a position to confidently lead the conversation.

2. Friday Freebie: Get the 'Rent vs. Own Report' to Move Renters Off the Fence
‍If you're looking to build a base of lifelong clients, there's no better niche than first-time home buyers. But persuading high-income renters to become homeowners can be tricky--until you put the cold, hard numbers in front of them. In this week's Friday Freebie, we're highlighting a free Rent vs. Own report that will help you do just that.

3. Real Estate Agents Eligible for PPP Loans Until March 31
‍The second wave of federal loan funding includes $250 billion earmarked to small businesses. As of right now, about $128 billion of that money is still available. Last week, the federal government extended the benefit to independent contractors, including real estate agents.

4. Top 8 Things to Make You the Realtor of Choice for Sellers and Buyers
With over 5 million homes selling annually, what is it that makes you the Realtor of choice? The real reason is that you are the one who can provide the most benefit to both the seller and the buyer on their real estate journey. Here are the top eight things that make you stand out. Do you have all these qualities?

5. 7 Ways to Get More Seller Leads in a Tight Market
Research, reports, and expert opinion claim that the housing market will continue to see a strong buyer presence in 2021, thus creating a tighter market. To leverage this increased demand in a tight market, real estate agent marketing can work wonders. How can real estate agent marketing work for you? Here are seven ways to get more seller leads in a tight market.

6. 3 Apps Guaranteed to Save You Time
You can increase your efficiency while still building future business if you get a little help. The good news is there is technology available today that you can use to help you speed up or simplify some time-consuming tasks. Here are three apps that can help you save time, make you more efficient, and help you build future business.

7. Get More Listings: Pursue Absentee Owners
Have you vegged out enough on Netflix over the past few months or are you ready for the new world of real estate? We've found a couple of niches that we think will be especially worth your time and effort to pursue in a post-lockdown real estate market. One of these is landlords, a.k.a. "absentee owners."

8. Top 5 Real Estate Lead Magnets
Many real estate agents are unsure of the best way to capture leads. The secret actually isn't much of a secret. Across industries, marketing professionals use what's called a lead magnet to entice consumers to willingly provide their contact information. We'll explain what this tactic is and share the best real estate lead magnets that will help you grow your business.

9. The Golden Rule for Your Real Estate Social Media Strategy
As you're building your brand following on your website, social media, and business pages, remember the following – content is king, but consistency is key. When you're building and executing your social strategy, remember to be consistent in these three specific ways.

10. 4 Ways You Can Digitally 'Hand-hold' Clients and Why You Should
We all know that staying connected to your clients may be more important now than ever. And we know that understanding the importance and the value of the digital tools you are using can help you use them better to strengthen your relationships with your sphere of influence. Here are four ways you can digitally "hand-hold" clients and the benefits of doing so.