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Look No Further than Your Local MLS to Generate a Ton of Business FREE!

May 19 2020

Many people think of their local MLS organization ONLY as the place to go to do property searches and set up listings. Here's a little known fact: Your local MLS is a TREASURE TROVE of marketing technologies that you have access to today without spending one extra dime on virtual selling!

Here's a tip: Log in to your local MLS and find their list of links of products included in your subscription, or look on the dashboard on your log-in screen and check out all of the logos included there. Click on just one tool that you have never looked at, as a start. You are going to find all kinds of amazing ways to grow your business—all included in your monthly subscription! You will also find tons of MLS training available, some that even provides CE credit for you to learn how to use all of these newfound tools!

coffee chat corelogic gorceAmy Gorce, Principal, Business Development from CoreLogic joined us on a recent Coffee Chat to show us just a few of the many, many ways your MLS can help you with prospecting and winning listing presentations.

Here are three key takeaways for you:

1. Don't skip past your MLS dashboard without pushing a few buttons.

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Many MLSs now offer a dashboard when you log in with links to all kinds of technologies, training and resources. Log in to the MLS and click on a few of these buttons. You will be amazed at the FREE resources you will find there!

2. Close a listing presentation by demonstrating interest in a property with reverse prospecting.

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If you want to ensure you win every listing presentation, go into the MLS and identify the amount of demand for the subject property by using the reverse prospecting tools. This system will allow you to look up every agent that has at least one client with a search criteria matching the home you are you trying to list. Some MLSs system allow you to email every agent with a search that matches the criteria automatically to let them know there is a new property coming on the market.

3. Public records software have great prospecting tools built in!

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Public records software allows you to identify and contact targeted prospects within specific geography and property characteristics. There are even ways to prioritize your prospecting efforts by using a Propensity to Sell Score which will identify customers more likely than average to sell in the next six months.

Public records software also makes it really easy for you to print out mailing labels or even connect directly to printing services if you want to identify a target list and then start marketing to them consistently.

If you want to learn more about the MLS technologies available in your local market, log in and look at the list of tools available, and then go to the training section to see which tools have virtual training classes available.

Watch the Coffee Chat recording below:

Don't Miss These Upcoming Coffee Chats!

Wednesday, May 20

Virtual is the New Reality for Real Estate with Patty McNease of

Thursday, May 21

Earn a Client for Life by Taking Credit for the Listing Exposure and Leads You Are Generating with Trent Gardner of ListTrac

Friday, May 22

Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos.

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