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Tapping into the Ultimate Marketing Tool: Your MLS System

May 11 2020

Every agent and broker knows that to maximize profitability, you have to use every tool and technology you pay for to its fullest. The MLS system, while available to every active agent in America today, is a just example of one of those tools.

coffee chat rapattoni tepferThe MLS system is chock-full of ways to engage more deeply with your sphere and to generate interest on your listings with agents in your own brokerage, local market and even interested consumers! That's exactly what we talked about in a recent Coffee Chat with special guest Brian Tepfer of Rapattoni.

If you haven't done any training on your local MLS system lately, it's time you logged into your MLS and registered for some online training. Some MLSs even provide CE credit for technology training courses these days!

Here are three key takeaways from our Coffee Chat:

1. Don't forget to talk about the MLS in your listing presentations!

Your local MLS is THE best place to expose new listings to ALL of the most experienced and well-educated agents in your local market that are connected to THE most active buyers! Every MLS system has ways to promote your listings to trusted real estate professionals. They will help you attract qualified buyers. Go to your local MLS and look for training on the best ways to expose your listings to fellow real estate pros.

2. The MLS is a great place to ENGAGE with your prospects and past clients.

All MLS systems have a way for you to share listings that match your clients' interests and criteria. You can engage them regularly with two-way conversations without ever leaving the MLS. Again, contact your local MLS for training on these important features.

3. The MLS is a TREASURE of insights you can share!

Some agents struggle with coming up with topics to use for conversation starters for phone calls, emails and texts. Every MLS has ways for you to pull out market performance for a neighborhood, zip code and even a custom-drawn region where you do business. Reports can be pulled to share pricing trends, new listing trends, transaction trends and a whole bunch more. Training can help you unleash the marketing power of all of the property insights inside the MLS system.

Watch the recording here:

Don't Miss These Upcoming Coffee Chats!

Tuesday, May 12

Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic

Wednesday, May 13

Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media

Thursday, May 14

A Multi-Channel Marketing Approach That Gets Prospects Chasing You (Instead of You Chasing Them) with Ryan Hartman, VP Advertising at Inside Real Estate

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos.

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Get Recordings of All Coffee Chats

If you would like to binge watch all of the Coffee Chat recordings, click here.

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