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There's No Spam Filter in the Mailbox!

May 06 2020

Here's a quotable quote for you: "There's no spam filter in the mailbox." Statistics say that 97% of homeowners go to their mailbox EVERY DAY!

While online marketing is a very effective tool, direct mail is a somewhat lost art these days that can be used to help you dominate your market!

coffee chat Tod Jim ProspectsPLUSWe spoke with Jim Studebaker and Todd Robertson from ProspectsPLUS! during a Coffee Chat on Wednesday, and they shared some great insights about the best ways to put direct mail to use.

Here are three key takeaways:

1. Consistency is key

With direct mail and any ongoing marketing effort, consistency is key. It's better to use your budget to target a smaller number of homeowners and potential buyers more often than trying to spray your message out too far to too many neighborhoods.

2. Relevance is critical: Sensitivity is really important, especially right now

Gone are the days where you can send out a football schedule or a generic message and make it meaningful. For the COVID-19 era, messages have to be sensitive and timely. has built a series of virus-appropriate postcards with gentle humor, comfort food, market updates and other timely messages.

3. Direct mail CAN be used to target your messages to specific audiences

Today, it's possible to target direct mail messaging based on ownership stage, net worth, type of property interests (e.g. golf communities) and a whole lot more. Gone are the days where every household you're targeting needs to get the same generic message.

If you would like to learn about ways to send a simple campaign just for your current database, or if you would like to learn how to become a market dominator with exclusive campaigns in a zip code, direct mail can help you achieve these goals.

Watch the video to learn about the power of direct mail here:

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Don't Miss These Upcoming Coffee Chats!

Thursday, May 7

Become the GO TO Agent in Your Neighborhood: Learn about a simple, effective, affordable and automated way to be the most consistent and effective virtual marketer you can be! with Albert Clark of Homeactions

Friday, May 8

Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni

Monday, May 11

Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside

Tuesday, May 12

Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic

Wednesday, May 13

Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos.

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