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Sign into your accountUsing Video in Your Marketing Content
December 05 2011
Recently, I wrote about the benefits of YouTube and why it’s important to have real estate video tours. Expanding on that idea, there is value in using video in your marketing materials as well. If you do your research, it’s possible to record your own video or get one made without breaking the bank… but the question is, what do you want the video to communicate besides virtual tours/walk-throughs?
Here are 5 ideas to help you get started/continue using video in marketing content.
1. Get to know you
Use the video, no more than a minute or two, to introduce yourself to potential and current clients. Be honest and show them the person they’ll be getting the chance to work with if they sell or purchase a house with you. Above all, don’t be afraid to show your personality. Is your strength your sense of humor? Make it a spoof of a well-known TV show or YouTube clip. This isn’t a commercial for your services necessarily, but instead an opportunity to introduce yourself to potential clients.