Top 10 Most Popular Articles of February

What were agents and brokers reading last month? According our list of the most popular articles of the February, their interests paralleled that dreaded time of year--tax season. Coming in at #9 on our list of the most read articles is a piece on apps that can help get your finances in order.

Don't want to think about your own taxes just yet? Stroll on over to article #4 to learn more about where property tax values come from, and how that data goes from the county to your real estate tax software.

If improving client relations is more your jam, check out #5 to learn about the types of clients you need to understand, or head over to #10 for ideas for attracting your ideal client.

What else was on the minds of agents and brokers last month? Check out the rest of the list below to find out!

***

1. Is the First Offer Really the Best Offer?
We hear this over and over as professionals. The first offer is the best offer – especially when there are no other offers on the table. This viewpoint has withstood the test of time. What remains to be proven is whether this perception is the truth or a tale that we have all accepted as true.

2. The Top 6 Things Agents Need to Know about PDFs
PDF files are so prominent, you probably have at least one open on your computer screen right now. Many people utilize and share PDF files as documents or contracts in their business and daily life. Because agents often ask about this file format, today we bring you the top six things you need to know about PDFs. Read on to learn some quick basics that will help you harness your files in this type of format with more confidence.

3. Top 5 Beginner Camera Tips for Real Estate Photography
Starting off in real estate photography? Not sure where to begin? We're here to help! This article will explore five practical tips for anyone starting off in real estate photography that will help speed up your workflow and improve image quality.

4. Where Do Property Values Come From?
Property values—where do they come from? Have you ever stopped to think about it? It's the data that populates your MLS's tax software, and it's what breathes life into your CMAs and what informs your opinion on pricing a home. But where does that information come from, exactly? And how does something that starts as a real-world assessment of a physical space come to exist digitally?

5. 5 Types of Real Estate Clients You Need to Understand
In the "Age of the Customer," any business looking to survive puts their client at the center of their operation. Today, it's the consumer, not businesses, who are driving business decisions, which means that it's vital for real estate agents to understand their clients on a deeper level in order to make the sale.

6. How to Follow up with Online Leads
Once you have digital marketing campaigns in place and start receiving notification of fresh leads, the ball is in your court to nurture these relationships. In order to effectively nurture your online leads, be sure to follow these steps.

7. Safe Selling: Why Bedrooms Are a Danger Zone During Showings
As an agent, you've heard it a hundred times: don't go into the basement or attic during a showing because you can easily get trapped and assaulted by unsavory prospects. While that seems like a no-brainer, there's another place in the house that you need to be cautious about--and for very similar reasons. That place? Bedrooms! In this week's Safe Selling video, we break down why bedrooms are a danger zone for agents during a showing.

8. 5 Morning Habits of the Most Successful Real Estate Professionals
To be successful in real estate, motivation and efficiency aren't merely useful, they are critical. The name of the game is to move through your day with intention. To be proactive instead of reactive. Pair all of these healthy habits with discipline and consistency – and you've got the recipe for boundless success.

9. Get Ready to Knock Your 2019 Taxes Out Cold with These Apps!
Sometimes in real estate you have to learn to roll with the punches, but other times your success can be assured with a little advanced planning. For tax purposes, that means choosing a good expense-tracking strategy before the year is too far along. So, let's get ready to itemize with this list of popular, well-reviewed expense tracking apps!

10. 3 Steps to Attract Real Estate Clients You Love
Many real estate agents take years before they figure out the winning formula for attracting leads. Part of the reason is that it's easy to assume getting great clients for you is complicated. Luckily, you can set expectations and take concrete steps to help you meet them. Here's how to do it.