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The Big Secret to Effective Facebook Advertising

facebook devicesWe really can't overstate the importance of Facebook ad targeting. Ineffective targeting is the top way real estate agents waste money on Facebook ads.

The frustrating thing is that Facebook doesn't make it easy for you. There are a lot of different ways to target – like by gender, age, income, interest, or custom audience. If you're setting up an ad for the first time, it can feel tricky and intimidating.

The most common mistake we see is making your target audience too broad or too narrow.

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